Top of the Great Era
Chapter 3090 The Logic of Payment
Chapter 3090 The Logic of Payment
The "expected space" mentioned by Lu Qi is not easy to understand. It is not known whether it is a special term or a concept he created. Fortunately, Zhou Buqi has rich experience in relationships between men and women, and he immediately understood this principle by combining it with his association.
Some men will be very restrained and well-behaved in front of girls, showing great respect for them, and even not holding hands without their permission. This means that the two of them have a huge "expectation space" in the future, and can have a huge imagination of holding hands, hugging, kissing and going to bed.
This is the free user.
The more a guy licks his booty like this, the less loyal the girl will be to him. As long as another suitor appears around her, she is likely to leave him.
It's not even cheap, it's free.
On the contrary, some men are very wild when facing girls. They start touching them like little hooligans.
Once they got a little more familiar with each other, they started kissing and hugging each other.
Some people will coax them, and maybe take them to a hotel room within a day or a few hours. There is no respect or long-term emotional building at all, and they just take them down quickly to fill all the "expected space".
This makes you a paying customer.
Holding hands, hugging, kissing, and going to bed, high-end players may also engage in some more unspeakable and almost humiliating intimate behaviors between men and women, even if all the "expected space" is met.
Her loyalty will be greatly improved.
At this time, if a better guy comes to pursue her, it will be difficult for her to leave. Even if you beat, scold, and cheat on her, she will beg you not to dump her as long as the "expected space" is filled up enough.
Men treat women like this, and women treat men similarly.
Zhou Buqi has no interest in shameful PUA tactics.
However, when making products, we must start from human nature.
The more a product provides to users, the more users will like it. In fact, there is a more advanced product strategy: the more a product provides to users, the more users will depend on it.
Paid products are a form of support provided by users to the product.
The longer he pays and the more money he spends, the more loyal he will be.
If it is a free user, he only enjoys the service but does not pay anything for the product. He will not be grateful for it, but will have no loyalty. He will kick you away like a bootlicker, and finally leave a sentence "free is the most expensive" to mock you.
If you are a paying customer, he will come back and lick you.
After explaining this, Kurian's true intentions were revealed.
He has a shocking theory for Helo's weak position in South Korea.
"Helo cannot compete with KakaoTalk in Korea. The number of Helo users is decreasing year by year, and there are fewer and fewer advertisers. If we want to save this trend, we must change the concept of Helo in Korea! We must make Helo a paid product! Only Koreans who pay can use Helo!"
Kurian's argument really breaks common sense.
It’s free, no one needs it.
If you pay, people will use it?
Tang Binchen opened his eyes wide.
Lu Qi opened his eyes wide in surprise.
Zhou Buqi was as steady as a rock, but he was also a little shaken inside.
Don’t even say it!
Human nature is often so despicable!
Zhou Buqi pondered and said, "It's just like a health product. If you sell it for 10 yuan, no one will buy it. If you sell it for 1000 yuan, sales will go up. If you want to change Helo's competitiveness in Korea, you need to change the product positioning." Kurian said, "Yes, we need to change the positioning. Most Koreans are using KakaoTalk. Only a small number of Korean elites and young people who aspire to join the elite will use Helo, and they can communicate with more foreign friends through Helo. In the mass field, it is impossible for us to compete with KakaoTalk. Especially since KakaoTalk is funded by us, it is even more impossible to surpass it."
Zhou Buqi smiled and said, "Yes, we are family. Half of the shares of the entire Kakao Group are in the hands of companies related to us."
Kurian nodded. "Then there is no need to intensify the conflict. We took a step back and gave the Korean mass market to KakaoTalk. We admitted defeat. Now, all we have to do is to stabilize the elite class and those young people who are looking forward to progress, working hard, and looking forward to the future. We target this group and make Helo more in line with their positioning. Payment is actually a display of identity."
Tang Binchen narrowed his eyes and said slowly: "In South Korea, Helo had more than 500 million users at its peak. However, now there are only 240 million users, and the number is decreasing. South Korea's culture is very special, and their nationalism makes it difficult for foreign products to compete with local products."
Kurian hummed, "According to my estimation, if Helo users have to pay to use it, then the number of Helo users in Korea will drop sharply, and may drop to 100 million to 120 million in an instant. However, the remaining users who are willing to pay can become our loyal users."
"possible."
Tang Binchen was a little unsure. After all, they started their business with Boss Zhou and relied on the free model. It was actually easier to do a free business than a paid business. You just had to rush forward. Paid products were different. There were all kinds of explanations and it was more complicated.
Kurian’s weakness is free, and he is better at paid products.
If he had not joined Ziweixing and received a whole set of Internet education, he might have scoffed at the "free + paid" Internet model. He is best at pure paid products.
Kurian said: "Paying is just a means to improve product positioning. In fact, the fee does not need to be too high. 0.99 US dollars per month and 9.9 US dollars per year are enough. Paying is just an attitude, proving that Helo is a high-end product that attracts high-end people in South Korea."
Zhou Buqi said: "This way, Helo's user base in South Korea will have a clearer and more accurate portrait."
Kurian smiled and said, "Yes, this is the advantage of making niche products. With a clear portrait and accurate positioning, we can better target this high-net-worth product. Even after it becomes a paid product and the number of users decreases significantly, Helo's advertising fees may increase! Helo can be the best advertising platform for many expensive products."
Zhou Buqi laughed and said, "Does paid software still need ads?"
"You just need to select good ads. Good ads will not only have no negative effects, but also make users feel that they are valuable." Kurian switched to the Internet. He does not agree with the Internet's "burning money" concept. "Doing business, in the final analysis, is to make money. Since it is difficult for us to achieve outstanding results in the Korean market, it is better to stabilize our own territory and plunder as much as possible in this territory."
Zhou Buqi also understood what Kurian meant.
The Internet is about casting a wide net and catching few fish.
Casting a wide net is too expensive.
The fish caught were few.
This yield will be lower.
Although the Internet's revenue ratio is high, it is still not as high as that of traditional paid software. In the traditional paid software model, a gross profit margin of 80% is common, and a gross profit margin of 40% in the Internet industry is considered excellent.
Because the traditional model is to cast fewer nets and catch more fish.
Try to maximize the value of the cast net and catch the most fish.
The cost is low and the income is high, so the return on investment is very high.
This is to target the particularities of the Korean market and transform Helo from an Internet software into a traditional software!
Kurian said, "You just said that Korea has local cultural protection. I only agree with half of this. That should be free services. Paid services are not like this. Oracle, Microsoft, and Adobe's software have never lost market share in Korea. The stickiness of payment and the sense of superiority brought by payment can break the cultural isolation of special markets like Korea."
“It’s a very novel idea.”
Lu Qi is also an Internet person who has been making free products for his whole life. He is actually not sure about the logic of paid products.
He could only look at Zhou Buqi. On matters like this, only he could make the final decision.
Zhou Buqi was also very nervous.
What Kurian said was totally different from the product concept he had insisted on in the past. And the most critical point was, changing Helo from an Internet software to a traditional software, wasn’t this a step backward?
Kurian was very confident and said with a smile: "Why not do an experiment and see how it goes first. Anyway, according to the current momentum, Helo's performance in the Korean market will only get worse and worse, and it is likely that it will not be able to make ends meet, and Helo's business will completely move out of the Korean market, just like Yahoo, MSN, and eBay. While there is still a breath, why not do an experiment? What if it succeeds? Thailand is also following the trend of Korea, and Russia also has a very competitive local Telegram. For Helo, these are all future troubles. It is better to use Korea as a test field to find a way out for Helo in the face of extreme competition and disadvantages."
(End of this chapter)
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