Top of the Great Era

Chapter 3097 Black money

Zhou Buqi wants to ban Wechat businesses, and it’s not just about the interests involved as Zhang Zetian said.

The existence of micro-business will seriously damage the ecology of the circle of friends.

Users browse Moments to see their friends’ updates, not to see ads. You can generate revenue by adding an ad among many friends’ updates, but you cannot disrupt the display by adding a few friends’ updates among a screen full of ads.

Micro-business is destructive.

If someone adds a few WeChat business friends, then the circle of friends is basically useless. When you open the circle of friends, the screen is full of various product information sent by them, which is full of advertisements. Moreover, in order to expand the customer base, WeChat business will continue to add people, which will also cause harassment to users.

In fact, there is a factor that is more serious than the interest relationship - user structure.

After returning to Beijing, Zhou Buqi immediately held a meeting with the WeChat team, and also called Zhang Yiming, He Yang, Meng Houkun and others to attend.

Zhou Buqi has different views on Wechat business, and there are actually differences within the company.

It is mainly divided into three factions.

One group was opposed. This group of people was very small, consisting of only three people: Zhou Buqi, Fu Hongliang and Luo Wenjing.

One group is happy to see it happen and adopts a strategy of neither taking the initiative, nor refusing, nor taking responsibility.

Wechat did not create micro-business, so it is not proactive; let the good seedlings thrive spontaneously in the WeChat ecosystem. Since micro-business has appeared, there is no need to reject it; micro-business is a spontaneous private transaction between buyers and sellers, which has nothing to do with WeChat, so we are not responsible.

As for the results of micro-business, it’s up to you!

Zhou Buqi was very disgusted with this faction.

How can we adopt such a negative attitude?

  Just like a scumbag!

What Zhou Buqi hates most is scumbag men. You can choose not to take the initiative, or not to refuse... but you have ruined the innocence of a young girl, so you should at least take responsibility. Just enjoying the rights and interests without taking responsibility is no different from a gangster.

In fact, there is a third faction.

It is the supporting party.

  This is the mainstream opinion. Senior executives including Zhang Yiming, He Yang, Guo Pengfei, Liang Ruobo, Zhang Xiaolong, and Nie Caijun have all expressed their support. They believe that WeChat should vigorously develop micro-businesses!

Ziweixing is a giant in the domestic Internet!

  It’s the big brother!

Even though Alibaba has become lawless after its listing, in terms of market value, Alibaba is still one degree lower than Ziweixing! One degree is like Baidu, with a market value of about 500 billion US dollars.

However, Ziweixing has a gap in its business, which is e-commerce.

Although Ziweixing has campus group purchases, preferred channels, and a close strategic partnership with JD.com, Ziweixing earns too little profit from the e-commerce industry, which is so huge and unimaginable.

Both Baidu and Penguin have launched full-scale attacks on e-commerce, but they all failed and were pushed back by Taobao.

There was a reason why Ziweixing did not engage in e-commerce before.

However, now WeChat merchants have grown spontaneously, and the growth rate is amazing. The model is completely different from Taobao, and there are also acquaintances of WeChat friends. Acquaintance e-commerce can have a higher transaction rate and active space.

  Now Ziweixing has finally found a way for micro-business that may be able to compete with Taobao, so of course we have to strongly support it!

Zhou Buqi was naturally one of the opponents, and he made his position clear at the beginning of the meeting.

This has caused many people to feel depressed and discouraged.

Zhou Buqi said: "When it's time to be decisive, you must be decisive! Moments is now the most popular social platform in China, and its activity level even exceeds that of Weibo. It is a very valuable platform resource. But don't forget, this is a social network among acquaintances, and the resource space is very limited! In a limited space, you must make the content good, and not let Moments become a promotional platform for WeChat stores!"

Fu Hongliang is one of the few executives who is opposed to this. He said: "Not to mention social networking among acquaintances, even social networking among strangers is incompatible with e-commerce. In terms of the current product form, social products are incompatible with e-commerce advertising! There are a large number of product advertisements on Taobao, and users don't care at all, because users go to Taobao to shop, just to browse different stores and products. But social products are not the same. Users browse Moments not to see advertisements or micro-businesses!"

After Zhang Xiaolong joined Ziweixing, he has begun to take over WeChat in an all-round way. It can be said that WeChat business has grown up under his indulgence. He frowned and said: "WeChat business may play a vital strategic role and make up for the disadvantages of Ziweixing's e-commerce sector in the future."

"That's impossible!" Zhou Buqi waved his hand. "The nature of WeChat business means that this path is impossible. The current WeChat business teams are all from Taobao after it went public to crack down on counterfeit and shoddy products."

Zhang Xiaolong said: "This is the market's decision."

"It is indeed a market decision, but we should also have some basic moral requirements." Zhou Buqi lowered his head and shook the material in his hand. "Among the user structure of WeChat merchants, 95% are female users."

Guo Pengfei said: "It is indeed dominated by women, because this is the attribute of the circle of friends. Women are more innately used to sharing, which is a kind of 'gossip' in their genes. They are more curious about the dynamics of people around them and are also the main audience of the circle of friends. Among the female group, micro-businesses are mainly composed of female college students and mothers."

"That's right, it's female college students and mothers!" Zhou Buqi slammed the table, "I looked at the user structure and product structure of WeChat merchants, and it was shocking! The main products of WeChat merchants are facial masks, maternal and child products, and various health products!"

As soon as these words were spoken, many people changed color.

This is an unavoidable link.

At this point, many people even showed the ostrich mentality and deliberately ignored it, pretending not to see it, but it was brought up by Boss Zhou.

Zhou Buqi said: "Facial masks, maternal and child products and health products are all related to physical health. Many people think that there are too many fakes on Taobao and dare not buy such products on Taobao. However, WeChat business is based on the WeChat acquaintance network, and the WeChat platform gives users an inherent trust advantage. Female college students, female white-collar workers and mothers are more willing to choose such products on WeChat business because of trust! Because they think they will buy fakes on Taobao!"

Fu Hongliang also argued, "This is also the point I object to the most! This is really ridiculous. Users trust us, so they promote WeChat business to become popular overnight. But what is the real situation? WeChat business is full of counterfeit and shoddy products! WeChat business is some junk eliminated by Taobao!"

Another lady named Luo Wenjing is the vice president of WeChat. She is the third person to oppose WeChat business. As a woman, she has more say. "In fact, there is an even more terrifying trend, which is infant formula."

As soon as these words were spoken, everyone fell silent.

this is too scary.

Luo Wenjing said calmly, "I am also a mother. When I first had my baby, I was most worried about the child's health. I want to buy the safest milk powder for my baby, and I also want to use the best maternal and infant products. Of course, I have the convenience of the company and my income is not bad, so I will not have any problems in this regard. But what about ordinary people? What about those mothers with very little income? How can they buy safe and reliable maternal and infant products and infant milk powder?"

At this point, Luo Wenjing became a little excited. "This is ridiculous, really, too ridiculous and terrible! If it is adults, fake masks, fake cosmetics, and health products are aimed at adults. However, maternal and child products and the upcoming milk powder trend are the most disturbing part! This is aimed at children, newborn babies!"

Baoshan just gave birth to a baby not long ago.

It’s not even a full moon yet.

When Zhou Buqi heard this, he felt more and more like him.

With his conditions and Luo Wenjing's conditions, they can certainly buy safe and healthy infant products. But what about ordinary people? Where do they buy? They don't trust Taobao, but they choose this platform based on their trust in WeChat merchants.

  But the result?

Wechat business is even more fake than Taobao!

Many unscrupulous businesses rely on the trust that the platform has established for users, but they are betraying this trust and making money with a guilty conscience! This is simply murder for money!

(End of this chapter)