Top of the Great Era

Chapter 3113 Technology is a fact, marketing is a cognition

Zhou Shaoning said in a deep voice: "Indeed, as far as I know, Samsung has already taken action."

"Ok?"

Zhou Buqi just spoke to Li Zairong on the phone this morning.

Zhou Shaoning said: "As mentioned before, Samsung's Galaxy 5 has been a cold reception in the market and has almost lost sales in the second half of the year. So Samsung has also taken emergency action and will soon launch a new GALAXY series phone, which is said to be called Galaxy Alpha and is said to be a smart phone."

Zhou Buqi shook his head. "That's not a good idea. There are too many new styles. Not only will it not save money in terms of cost, but it will also cost too much to the brand."

Zhou Shaoning said: "At least it is a feasible competitive idea."

"It has to be changed!" Zhou Buqi wanted to keep "Aster", the high-end mobile phone brand he created, and would not allow the brand to be used to launch a large number of mobile phones. "Motorola still has some audiences in Europe and the United States. It is also an idea to control costs and launch a high-end Motorola mobile phone every year."

Zhou Shaoning smiled and said, "This is indeed our plan. We will mainly focus on mid- and low-end phones, but there will always be some people who want to try something new, just like BlackBerry."

"Oh? How about Blackberry?"

Zhou Buqi was quite concerned about this.

Because this matter is related to him.

Last year, BlackBerry fired its original CEO and replaced him with a Chinese CEO, and reorganized its strategic structure. The most important changes are two: first, BlackBerry gave up its mobile phone business and "rented" it out; second, BlackBerry fully transformed into a security company.

With Zhou Buqi's introduction, BlackBerry and Lenovo were successfully connected.

The current BlackBerry phone is actually made by Lenovo.

Lenovo is also very aggressive. After obtaining the operating rights of BlackBerry phones, the first thing they did was to abandon the BlackBerry operating system and join the Android camp. The first BlackBerry phone launched by Lenovo was launched last month.

Zhou Shaoning said: "Lenovo is operating BlackBerry, but it has just started. So far, it has only launched a high-end model priced at $559, which was launched last month. The market response... is quite average. I estimate that the sales volume will not exceed 100 million units. After the iPhone 6 was launched this month, there is even less chance."

Zhou Buqi said: "Now that the iPhone is facing a security crisis, BlackBerry focuses on security protection, so it should get some opportunities."

"Even so, it's difficult." Zhou Shaoning shook his head. "In the high-end market, the three major series of iPhone, Aster and Galaxy are enough to satisfy the market. Even in developed countries in Europe and America, the more promising areas are the mid- and low-end areas. If Lenovo wants to run BlackBerry well, I think it will have to downgrade the brand in the future, at least to the level of mid-range phones."

Zhou Buqi said: "My move against Apple this time can be considered as helping Lenovo."

It can be considered as peace of mind.

Lenovo in its previous life could barely be considered a mobile phone giant. It relied not on the "Lenovo" brand, but on the acquisition of Motorola, and mainly on the recognition of Motorola mobile phones in overseas markets, which allowed Lenovo to get a share of the mobile phone industry.

Not in this life.

Zhou Buqi acted early and took over Motorola.

In order to "return the favor", Lenovo sent BlackBerry to Lenovo. However, in terms of brand competitiveness, BlackBerry is obviously not as easy to use as Motorola.

Zhou Shaoning sighed, "But in the long run, we still lack effective means to restrict the iPhone. Previously, we relied on the fingerprint unlocking function to create great market competitiveness for our Aster4 and Aster5. The technical advantage is indeed effective. But now the iPhone also has fingerprint unlocking and a large screen, so our competitive advantage is gone. In terms of the combination of software and hardware, the product quality of the iPhone is indeed better."

"If we only compete with products, we will not be able to compete with the iPhone." Zhou Buqi agrees with this. "Especially in the long run, when smartphones are basically finalized and all kinds of innovations are exhausted, the market competitiveness of the iPhone will become stronger and stronger. We must have a more powerful means besides products."

"What is it?"

"It depends on marketing, so we must promote the co-branding of luxury cars."

"Ah."

Zhou Shaoning nodded.

Zhou Buqi said: "Although they are both technology companies, Apple is more of a hardware company, while Astar is committed to the direction of Internet software. You have also worked in the Internet industry, which is our advantage. The strength of hardware companies is their stronger products; the strength of Internet companies is their unparalleled marketing. Especially the domestic Internet, which has many dazzling marketing methods, this is our biggest advantage!"

Internet companies can be very elusive in marketing, but Apple's Steve Jobs is no longer with us. In the long run, if any mobile phone manufacturer, including Asda, wants to compete with the iPhone, they can only use one means, that is marketing. Only marketing can lead users to give up the iPhone and choose their own products.

Many of them are even fabricated and slanderous.

Zhou Buqi naturally disdains to engage in such unfair competition. This time, he has real evidence against the iPhone 6, including private photos of hundreds of female celebrities that can set off a sensation around the world.

"In the long run, the configuration of high-end phones will become more and more excessive. When considering the configuration requirements of current mobile apps and mobile games, they all consider low-end and mid-end phones. Most users use high-end phones more for show, and they don't even use half of the phone's performance."

Zhou Buqi pointed out a major inherent contradiction between software and hardware in the mobile Internet.

When developing software products, all users should be considered and the "shortest plank of the barrel" should be the basis. High-end hardware wants to provide the most extreme product services, but there is no matching software that can stimulate its full performance.

This situation will become more and more obvious as time goes by.

High-end opportunities are increasingly having excess performance.

This results in the user experience of many mid-range and high-end models being similar. As long as you don't do some productivity work or large-scale mobile games, you can hardly feel the difference between them.

In this case, how can we demonstrate the dignity of high-end phones?

In addition to a more beautiful and luxurious exterior design, the most important factor is marketing.

Through marketing, consumers are led to believe that high-end phones can provide a better user experience. Even if consumers actually use high-end phones and mid-range phones and feel that they are similar, there will be a voice in their heads telling them that the high-end phone provides a better user experience.

Facts are not important, perception is important.

The highest level of marketing is to bypass reality and establish a new set of consumer perceptions.

Domestic Internet companies have made great use of this.

Marketing is a concept created and promoted by Europe and the United States.

However, the domestic Internet industry is the epitome of the industry. As a result, many European, American, Korean and Japanese companies that are overwhelmed by the dazzling marketing tactics of domestic Internet people can only say sourly: "Chinese products have no technology, only marketing."

This is simply sour grapes.

Technology is a fact.

Marketing is awareness.

What the market cares about is perception!

Facts cannot control consumers’ minds; cognition is the secret weapon to control public thinking.

Zhou Buqi said: "The iPhone 6 incident has given us a wake-up call, or even a heavy blow. I used to be very confident in our secret AI assistant, facial recognition and other projects, but now it seems that our expectations were too high. Apple was founded on plagiarism, and now the shameless Cook is in power, iPhone can plagiarize all our product designs without scruples. As long as they copy and catch up, it will be difficult for the Aster series to compete with the iPhone series, and it can only eat soup in the cracks."

Zhou Shaoning said in a deep voice: "Now it seems that this is indeed the case."

“Product innovation is not the core competitiveness of domestic technology products at all!”

At this moment, Zhou Buqi also felt as if the clouds had cleared and the sky was clearing.

This is proof from the market.

This is completely contrary to the mainstream domestic propaganda that technology is the core competitiveness. Doing technology and research and development is the core competitiveness of an enterprise... I don’t know how many domestic technology companies have been ruined by such a wrong idea.

If it weren't for the global hit trend of iPhone 6 and the sluggish performance of Aster 6, Zhou Buqi would have almost fallen into this mainstream thinking and couldn't extricate himself.

Astar has a concept transformation!