Top of the Great Era

Chapter 3135 Value Output

The effect of this charity gala was immediate.

The next morning, his subordinates came to report happily, saying that Lionsgate had proposed a cooperation proposal and indicated that they could act quickly to release nine new films released by Lionsgate this year, including "Nurse 3D", "I, Frankenstein", "Mr. Brown", "Cesar Chavez" and "The Quiet Ones", to the Peacock platform.

If the price is right, it can even be an exclusive license.

As for the old films in Lionsgate's film library, the streaming rights have been authorized to some extent, some to Hulu, some to Netflix, and some to Amazon. If possible, Lionsgate can also reach a strategic cooperation with Ziweixing Global.

From now on, all Lionsgate films can be exclusively licensed to Peacock!

This opportunity must be seized.

Copyrighted content is core competitiveness.

Although in the past five or six years, Ziweixing Global, at the instruction of Zhou Buqi, has set up a copyright purchasing department and has invested more than US$90 billion in large-scale purchases of film and television copyrights around the world.

But when it comes to copyright, the more the better.

There is an even more important point.

Although Ziweixing Global has built a huge film and television library, the films in the library are all old films. The role of old films is to attract users and provide rich enough content to keep users from leaving; if a streaming platform wants to attract new users to become paying members, new films are more important.

If a new film can be released on streaming media during its release period, then the streaming media platform is equivalent to enjoying all the promotional resources of the new film during its release period for free, and can rely on the public opinion heat of the new film's promotion to attract new users for the streaming media platform.

“Lionsgate came to you for cooperation?”

Zhang Chaoyang usually travels around and has a great interest in the entertainment industry. Naturally, he couldn't leave easily after coming to Hollywood, and he became inseparable from Boss Zhou.

Zhou Buqi smiled and said, "Well, the effect is coming out."

The two were in the car at this time, going to Disney to start the next round of cooperation negotiations. Lao Zhang was interested in these things, and he was close friends with Boss Zhou, so he wanted to join in the fun.

First, to take a look at the operating model in Hollywood, and second, to follow this guy and learn his streaming media operation philosophy.

Zhang Chaoyang said: "I'm not sure about the situation in the United States, but based on Sohu Video's experience in China, every time a new movie is released, it is the best time to increase new users."

Zhou Buqi nodded, "It's all the same. Netflix's copyright expenditure this year reached 70 billion US dollars, of which nearly 50 billion US dollars were spent on new films. Some of them are self-produced dramas, and some are renewals of new American dramas, as well as competition for some new Hollywood movies."

Zhang Chaoyang asked: "Won't Netflix and Peacock compete with each other in the future?"

"The competition will be very limited." Zhou Buqi had already made plans for this. "Netflix's core competitiveness in the future will be its own dramas. Netflix is ​​not a Hollywood company. It lacks advantages in competing with Hollywood streaming media for Hollywood film and television content. Just like Lionsgate, if we want to cooperate, we will definitely give priority to powerful Hollywood streaming platforms."

Zhang Chaoyang pondered and said, "It seems that Netflix's future direction is to produce its own dramas, and then strive for some TV series and movies outside of Hollywood. Peacock mainly focuses on new projects in Hollywood."

“In the short term, yes.”

"short term?"

"In the long run, streaming media is the future." Zhou Buqi is trying to seize the first-mover advantage of streaming media and establish his position in the industry. "Now Hollywood is quite resistant to streaming media, but it will be different in the future. By then, there may be as many streaming media platforms as there are now TV stations. Lionsgate will not authorize me, and they will develop their own streaming media platform."

Zhang Chaoyang agreed, "Yes, it's very likely!"

Zhou Buqi said: "So, Peacock can still win the support of its Hollywood peers in the short term. Yesterday's charity gala was very effective, and people have already come out to support their team. But in the long run, it still has to be self-sufficient like Netflix."

"Produced drama?" Zhang Chaoyang raised his eyebrows, a little surprised, "Peacock is also going to make a self-produced drama?"

Zhou Buqi said, "Yes, we have already started filming several of them. The popular American TV series "The Lord of the Rings" on Netflix is ​​a self-made series I prepared for Peacock. There is also the Marvel series. The movies are selling well all over the world, and we need to start some TV series in between to stitch together the plots. There are also series of blockbusters like "Jurassic Park" and "Star Wars". There is a lot of information space between the series, which can be developed into American TV series to fill the gap."

Zhang Chaoyang was surprised and said, "This is a big plan!"

"It's a big plan, otherwise why would I mobilize so many people to do this?" Zhou Buqi is currently involved in big things, and he won't show up for small things. "The IPization, serialization, and childishness of Hollywood blockbusters will squeeze a large number of creative talents into the American TV series market. Universal Pictures originally had a very strong TV production department, which was very good at producing science fiction TV series. Later, the TV stations were divested, and the scale of the TV production department also decreased. Now that streaming media platforms are here, the TV production department can be rebuilt. After the TV series are shot, they will be broadcast on their own streaming media platforms."

Zhang Chaoyang sighed and said: "It would be great if domestic streaming platforms could also lift restrictions on filming dramas."

Zhou Buqi snorted, "If it could be done in China, I would have started the streaming media business there long ago!"

Zhang Chaoyang looked out the window at the streets of Hollywood and couldn't help saying, "If you can accomplish this, the market value of Ziweixing Global... will probably double, right?"

"Almost." Zhou Buqi smiled.

Zhang Chaoyang twitched his lips. "After doubling, the company's market value is not 3500 billion US dollars? An entertainment company with a market value of 3500 billion US dollars?"

Zhou Buqi said nonchalantly: "I really haven't thought about these things. It's nothing more than doing something in my own way."

Old Zhang was almost mad at what he said.

Zhou Buqi said: "The restrictions on TV stations in various countries are too strict. Even in the United States, you have to apply for a license before you can operate a TV station. Streaming media is different. This is an Internet company and does not need any license. The significance of streaming media is the Internet's attribute of removing information barriers."

"Ah."

Zhang Chaoyang thought it made sense.

Zhou Buqi said: "In the past, if some excellent domestic films and TV series wanted to be distributed in the United States, they had to beg for permission. Even top domestic directors like Lao Mouzi and Xiao Gang had to beg Hollywood. This is a distribution system determined by power."

Zhang Chaoyang said: "This is because distribution resources are scarce. The resources of traditional channels are limited. Whether it is the cinema, TV station or DVD market, the initial investment is too large, and precious resources can only be reserved for those film and television content with sufficient market guarantee. The Internet is different. In theory, the resources are unlimited."

"Yes, that's the logic."

Since Zhou Buqi wants to do streaming media, he must have a "high-end" reason to gain recognition from the world's elites and the domestic public.

Television stations broadcast in sequence.

If one movie is shown during a time period, no other movies can be shown.

The same is true in movie theaters, where there are limited big screens, which means only a few movies are eligible to enter theaters.

Internet streaming is different.

This is an unlimited resource.

All film and television content can be added to the streaming library, whether it is a good movie or a bad movie, whether it is an Asian movie, a European movie or an American movie, all are put together. The audience can watch all of them with just one search.

  This means that streaming media is the truly fair and just distribution channel!

This is a major feature of the Internet.

In cinemas, TV stations and DVD channels, they all need to go through layers of review and subjective judgment. There will definitely be differences in this part of the judgment. When an American film and a Chinese film compete for a spot on a big screen, the American film is likely to win. As a result, domestic films don’t even have the opportunity to be shown to the audience and are killed internally.

This is true for domestic films, as well as Korean films, Indian films, European films, and Arab films.

The reason why Hollywood movies can sweep the world is partly because of the high quality of their movies.

But the more important factor is the control of distribution channels.

Hollywood movies always get priority in distribution and can grab scarce distribution resources. With more resources, more directors, actors and funds will naturally tend to Hollywood movies, which will make the quality of Hollywood movies better and more popular.

Zhou Buqi said: "A hundred years ago, the level of movies around the world was about the same; fifty years ago, European movies were on par with Hollywood movies. The reason why it changed later was that under globalization, Hollywood giants controlled the distribution channels, which led to unfair resource allocation. Streaming media can change this unfair resource situation. Whether it is a domestic film, a Korean film, a Thai film, or a European film, they can all be put on one platform and selected by the market, treating every work equally."

Zhang Chaoyang stood in awe, "This is of great significance!"

Zhou Buqi smiled and said, "The film and television industry exists all over the world. Why should Hollywood be the only one that can export values? The world is diverse. We can present all kinds of film and television works from all countries to the audience fairly, so that users can choose, instead of letting the power behind it be the judge."

Zhang Chaoyang said: "If this is the case, perhaps many foreign films can rely on streaming platforms and become popular around the world like Hollywood movies."

"definitely."

Zhou Buqi was all too familiar with this.

For example, if there is no fair global resource distribution of streaming media, the Korean film "Squid Game" would not have the chance to become a global hit. Another example is some Spanish suspense movies and TV series, which also let the world know that Spain also has such a brilliant film and television industry through streaming media platforms.

Domestic film and television works also face a lot of unfair treatment in their global promotion.

Build the platform.

Whether you can succeed or not depends entirely on your ability!

As long as one has the ability and good content, anyone can output value like Hollywood.