Top of the Great Era

Chapter 3140 The Service Behind

Seeing that he had figured it out, Zhou Buqi revealed the answer, "The concept of streaming media appeared in the 1990s, but it never developed. Even though some video websites appeared, they were all small websites in local areas. In recent years, the streaming media industry has exploded. Bob, do you really think it is because of some adjustments in Hollywood's copyright operations? Or is it a change in audience habits?"

Robert Iger took a deep breath and said, “Because of cloud computing.”

"Yes, it's cloud computing." Zhou Buqi felt the need to popularize some knowledge in the field of science and technology. "Before cloud computing provided technical services for the streaming media industry, only large companies could operate large video websites relying on their own powerful data centers. In recent years, the cloud computing industry has developed rapidly, allowing many small companies, and even many media companies that have nothing to do with technology, to launch their own streaming media products."

"So that's it."

Only then did Robert Iger realize that if he wanted to do technology, he couldn't avoid the Silicon Valley giants.

Zhou Buqi said: "The BAM platform of Major League Baseball appeared in 02, but the real big development had to wait until 12. Why? With the small data center built by BAM, BAM can only provide live streaming of baseball games in the United States. BAM's technical support and server support for other companies are actually backed by a technology company, a cloud computing giant!"

Robert Iger said: "That is to say, network TV like HBO_Now, on the surface, is provided with technical support by BAMTech, but in fact, the underlying technology companies are still Silicon Valley big technology companies."

Zhou Buqi smiled and said, "It can be said that if you want to do streaming media, especially a large multinational video website, you must rely on cloud computing services. You think BAM is good, but in fact it is just a technical service intermediary. It purchases projects from Silicon Valley technology companies and then resells them to media companies like you to make a profit."

"That's it..."

Robert Egger felt numb.

This kind of thing has to be true.

Because this kind of common sense information can be easily verified whether it is true or false.

Even if Boss Zhou has a routine, he can't lie so blatantly. That would be too low-level.

After this conversation, the Disney CEO's enthusiasm for BAMTech, a subsidiary of Major League Baseball, was suddenly dampened.

Zhou Buqi smiled and said, "You should understand the meaning of intermediaries. Intermediaries mainly make money by the price difference. What kind of price difference? They take advantage of the fear, fear and misunderstanding of Silicon Valley technology companies by traditional media companies, as well as the information gap of industry isolation, to resell some Silicon Valley technology resources, buying low and selling high."

Robert Egger said: "BAMTech's service is very good, which is the consensus in the industry."

"The technologies in the cloud computing and streaming media industries are already very mature, so it's not surprising that they provide stable data streams." Zhou Buqi was very proud of this. "You can learn more about the relevant situation later. Ziwei Cloud is the world's largest partner in this field. Almost all video-related platforms you know of have used Ziwei Cloud's services to a greater or lesser extent, including Google's YouTube."

Robert Iger asked: "Is BAM also supported by Ziwei Cloud's technology?"

"Of course!" Zhou Buqi said straightforwardly, "I said, as long as it's streaming media, you can't avoid Ziwei Cloud! Netflix and Amazon are both doing movie and TV streaming, I believe you should know something about this. Netflix will be better than Amazon, and there will be less lag. Because behind Netflix is ​​Ziwei Cloud, and behind Amazon is Amazon Cloud."

Robert Iger is not really sure about this.

Amazon's streaming platform has too little content and receives relatively little attention. It is mainly provided as a small service in the Amazon membership system and cannot be considered a big business. However, Netflix's streaming is doing very well, which is obvious to all.

"Is Ziwei Cloud also behind Hulu?"

"Yes, but Hulu is not developing very well. Its user scale and activity are relatively low, so it needs less service support and is not highly dependent on Ziwei Cloud. If Hulu develops in the future, with more and more users and a larger scale, the demand for Ziwei Cloud will increase."

"Ah."

Robert Egger nodded.

This was actually one of his plans.

He wants to buy Hulu.

"Disney" is a brand, a brand that is mainly aimed at teenagers and children. Any product carrying the "Disney" brand must be youthful and cannot contain anything that is inappropriate for teenagers and children.

This has become Disney's value. Therefore, there are no large-scale movies or TV series under Disney.

After Disney acquired Lucasfilm and Marvel in the past, the films in these two series became more and more youth-oriented, with no in-depth exploration of the content and no large-scale shots at all.

This actually became a strategic shortcoming of Disney.

Disney needs to make amends to some extent.

Therefore, in the past, Disney spared no expense to acquire 20th Century Fox, hoping to use Fox's brand to produce some content that was not suitable for Disney. While supplementing its own strategy, it would also allow an entertainment giant like Disney to have a more powerful copyright library.

Acquiring Hulu was part of Robert Iger's plan.

Disney will launch a streaming platform Disney+. Since it uses the "Disney" brand, some film and television content with larger scales cannot appear on this platform. They will be restricted to PG13 and will be limited to 13 years old at most.

All film and television content that is for viewers aged 13 and above, or even 18+, are placed on Hulu.

Only with such a structure can Disney's streaming business be improved.

In comparison, it is much easier for Peacock, Netflix, Amazon, Apple and others under Ziweixing Global.

There are no restrictions on values, any content is acceptable.

If you are not afraid of adverse effects, it is fine to directly watch adult restricted films.

Robert Iger took a deep breath, "So behind BAM is also Ziweiyun?"

"BAM is indeed a client of Ziweiyun."

Zhou Buqi laughed.

That's only half the story.

This is another reason why he wants to target Disney's attempt to acquire BAMTech.

BAM has the support of many large Internet companies.

However, Ziweiyun is not the main partner!

The largest cloud computing partner behind BAM is Microsoft Cloud. The sports people in Major League Baseball seem to have a bit of rigid thinking, thinking that Microsoft Cloud will be more powerful because Microsoft has dominated the technology industry for decades.

In terms of BAM's cloud service cooperation ratio, Microsoft Cloud accounts for 65%, Ziwei Cloud only 15%, Amazon Cloud accounts for 12%, and there are several other small companies to provide service support and distribution services.

This is fucked up!

Cloud computing services are different from other Internet services.

A key attribute of cloud services is that they are highly bundled. Once a company cooperates with a cloud computing vendor, if it wants to switch to another cloud computing vendor, the migration cost will be very high and difficult.

If Disney's streaming business really chooses the direction of BAM, then Ziwei Cloud can only indirectly get 15% of the benefits from Disney's streaming business at most? The majority of it will be taken by Microsoft Cloud?

This is not possible!

The streaming media field is Ziwei Cloud’s core business and we must keep a firm grip on it.

The best way is to push Disney to bypass BAM and cooperate directly with Ziwei Cloud.