Top of the Great Era

Chapter 3143: Transformation of Technology Marketing

After two days of fermentation, the war finally spread to Apple.

The issue of iPhone being unsafe and photo leaks causing harm to hundreds of Hollywood female stars has become the hottest public topic.

Hollywood has also organized a high-level rights protection committee.

The chairman of the committee is Jason Kilar, CEO of Ziweixing Universal, and in addition, 20th Century Fox, Sony Pictures and Lionsgate are also involved, as well as the Directors Guild and the Actors Guild, as well as many well-known social figures who have joined in their personal capacity.

The Rights Protection Committee has two targets of attack.

There are two defendants, one is a hacker and the other is Apple.

Public opinion was in an uproar for a while.

The society was in uproar.

The New York Times called it the "Civilization War," meaning that Hollywood and Silicon Valley represent the two most avant-garde civilizations in the United States, and they are competing for the right to speak on American civilization. Because Hollywood is in Los Angeles and Silicon Valley is in the San Francisco Bay Area, both in the West, some media called it the "Western Chaos."

At the same time, news of Robert Iger's resignation from Apple's board of directors also spread to the outside world.

It is considered to be a choice of sides by Disney.

Disney stood firmly on the side of Hollywood, and even the CEO gave up his interests in Apple.

Zhou Buqi took advantage of the situation and increased the amount of news in this direction.

Disney did not join the rights protection committee, but it was necessary to push Robert Iger forward at this time, making him the focus of the incident and diverting public attention from Boss Zhou.

Robert Iger has a hard time expressing his grievances.

But he no longer cares.

His mind was full of Disney's development path in streaming media, and he was considering whether to accept the relevant advice from Boss Zhou.

At this time, Zhou Buqi had left Hollywood and was invited by Kurian to go to a large lake in eastern Virginia, where a new Ziwei Cloud Data Center would be officially launched.

Kurian was excited about this.

Because this cloud data center uses a brand-new cooling structure.

"This is the world's first large-scale cloud data center that uses liquid cooling throughout the facility," Kurian said proudly. "By using lake water as a cooling strategy, we can greatly reduce energy waste and cut the operating costs of the data center by 40%."

The liquid cooling architecture is more sophisticated and advanced than traditional air conditioning or air cooling. Zhou Buqi had to enter wearing a green disposable hood like everyone else, which looked out of place.

Zhou Buqi first told them not to use green headgear in the future, as this color was unlucky, and then asked: "Can liquid cooling reduce operating costs by 40%?"

Kurian smiled and said: "This is in line with our basic expectations. The cost of a data center is mainly electricity. In the composition of electricity costs, servers and IT equipment only account for about 50%, and the cooling system accounts for 40%. The use of liquid cooling physical cooling technology can effectively save this part of energy. Especially since this cloud data center has a larger number of AI processors, the significance of cooling will be greater."

“What’s different about AI processors?”

"The GPU consumes much more power than the CPU. High power consumption means more heat is generated, which requires better and more uniform cooling equipment."

"Yes." Zhou Buqi nodded, "We need to spread the word." "Huh?"

Kurian was slightly startled.

Zhou Buqi said: "To run a business, you must have a marketing mindset, and the importance of technology marketing will become increasingly stronger. Look at Elon Musk, he has only made some small achievements, but he has become a world-class entrepreneur, and he is as famous as me. This is mainly because the things he has done have higher technological standards... at least in the eyes of the public."

“Technology marketing is indeed a very important new concept.”

Kurian is good at products, engineering, technology, mergers and acquisitions, human resources management, and financial control, but marketing is his weakness.

Zhou Buqi said: "Since it is the world's first cloud database that truly fully applies liquid cooling architecture, we should make use of it and not waste such a good reputation. Invite some reporters to take some photos... or make a short video and spread it on social media, so that the whole world can recognize the powerful technical advantages of Ziwei Cloud."

Kurian cleared his throat and said, "This is not really advanced technology. Liquid cooling has been around for many years. We are just the first to apply it on a large scale."

"The facts are not important." Zhou Buqi was not impressed. "The performance of the market depends on cognition. Isn't the concept of environmental protection popular now? The low-carbon economy is advocated. You can contact some environmental protection organizations and use them to promote this new low-carbon economy."

Kurian smiled and said, “I know.”

Zhou Buqi continued, "You can be more generous and say that Ziwei Cloud has realized the drawbacks of high energy consumption and high pollution in data centers, so it has launched a new green cooling technology for the sake of all mankind. For this reason, Ziwei Cloud is willing to share our liquid cooling technology with peers around the world... Look at how Elon Musk does technology marketing. First, he has to set a big goal that surpasses the public and show a big pattern that surpasses the public in order to gain the public's admiration."

"Then we need to set up a technology marketing team in the marketing department to evaluate Ziweixing's various scientific and technological achievements."

Kurian quickly caught up with Boss Zhou's thinking.

Zhou Buqi was very satisfied. "Yes, that's what I mean. We can't learn from Google. Google has produced so many experimental technology products, but many of them were quietly abandoned in the laboratory. This is not acceptable. It completely lacks the concept of technology marketing."

Kurian suddenly had an epiphany and said, “We must learn to share!”

Zhou Buqi smiled and said, "Yes, it is sharing. We are a social media company, and a core element of social media is sharing. Through sharing, we can complete the transformation from R&D costs to marketing costs."

Any large technology company has a wide range of research and development projects.

Even many domestic technology companies that are criticized for not engaging in research and development have many new projects under development.

However, the risk of research and development is too great.

The vast majority of new research and development projects end in failure and are left unfinished without the outside world knowing about them. Even some projects are successful, but because they are too high-level in the laboratory and difficult to apply in the market, they are shelved and left to gather dust in the warehouse.

What a waste.

It can be said that the vast majority of scientific research funds in the science and technology industry are actually wasted on such failed projects.

  If this part of "waste" can be utilized effectively, the capital utilization rate of a company can be greatly improved!

How to use?

That is technology marketing, turning this wasted money into marketing funds.

Even if you fail, fail big!

Just like Musk's rocket launch, a successful launch is naturally the best. Even if the launch fails, it must be broadcast live around the world and shared with everyone, turning the cost of a failed rocket launch into the company's marketing cost.

In this way, you can save money and improve the company's image.