Top of the Great Era

Chapter 3157 Control
Zhang Chaoyang asked: "Why are you targeting South Korea?"

Zhou Buqi went with him to the lounge next door. He did not interact with the people coming and going in this so-called Internet conference. He himself had no interest in it. "It has been planned a long time ago. The South Korean president has met with him several times. South Korea is now a country founded on the entertainment industry. It is obsessed with cultural exports."

"What's in it for you?"

"There are so many benefits. First of all, Netflix wants to develop internationally and launch a batch of overseas TV series in multiple languages. Korean dramas have high production standards, low costs, and small scale, so they are of course the first choice."

"The plate is small?" Zhang Chaoyang became curious. "What does this have to do with the size of the plate?"

Zhou Buqi said: "Hollywood is just too big. If Hollywood's market was the same as South Korea's film and television market, I would have used the 'Internet +' strategy to change Hollywood and unify Hollywood. Why would I have to go through so much trouble now? The smaller the market, the easier it is to control."

Zhang Chaoyang was very surprised, "You want to control the Korean film and television market?"

Zhou Buqi said: "At least we need to exert enough influence. Netflix will enter first, and when Peacock develops in a year or two, it will definitely be the first choice when entering the overseas market. South Korea is also a developed country with strong consumption power. However, the low cost of South Korea's film and television industry is far from commensurate with South Korea's overall economic level."

Zhang Chaoyang didn't understand. "What's the point of going to Korea to make such a big fuss?"

"Meaning?" Zhou Buqi snorted, "That's a lot of meaning!"

Let's talk about beauties. In the past half month, he was on vacation in Australia, visiting several cities in Australia and New Zealand, and he brought a group of idol girls from South Korea to play with him. In the four or five days before and after, he collected four or five bloody white handkerchiefs.

Beautiful women are a scarce resource anywhere.

If you don't have enough control over the industry, you'll easily be targeted by others. If it's the big guys behind the scenes who control the development of the industry, then it's not jealousy, but worship.

Xu Baihui's layout in South Korea is still a bit small.

Only has influence in the idol market of girl groups.

Once Boss Zhou makes a move, it will definitely affect the entire Korean entertainment industry. Now Korea's national policy is still the cultural industry. Now that the country's doors are open, there is no need to be polite.

Zhou Buqi explained: "Korea is such a small country, and the film and television industry has very few resources. The industry is so small, and there are so few excellent practitioners. If they still make films as they please, it would be a waste. I have to let them make films according to my requirements."

"Your request?"

Zhang Chaoyang frowned.

Zhou Buqi smiled and said, "It's the feedback of data, the Internet. Netflix has very clear data statistics. There is a type of film that can well break down the differences between different countries, cultures, regions, languages ​​and religions, and is popular around the world."

Zhang Chaoyang asked: "Which category?"

Zhou Buqi said: "Crime and suspense."

“Like Breaking Bad.”

"Yes, including movies and TV series, this is the most watched show on Netflix. The top ten are basically all TV series of this type. And it is the most cross-regional and cross-language. Dramas, romances, comedies, etc. are not suitable for global dissemination and can only be operated locally."

“Different countries have different cultures and different understandings.”

"Yes, only crime, suspense, or detective dramas like Sherlock Holmes... essentially crime, suspense, and dramas that reveal mysteries layer by layer can easily spread around the world without the traditional language and cultural barriers."

Zhou Buqi is a film and television fan, and he actually has the same feeling.

When watching movies in minority languages, he prefers watching crime and suspense movies, which are more attractive and have a strong plot that can break the language barrier. Netflix's ratings also reflect this point, and movie fans around the world have similarities.

Once such a judgment is made, Netflix will have good choices for its overseas self-produced dramas, such as Colombia, Argentina, Spain, Germany, Japan and South Korea.

These are all great countries that produce crime and suspense dramas.

In contrast, South Korea has a good economy, high national security, and low labor costs, making it the most suitable for the front line. South Korea has only a few excellent film and television practitioners. If they are allowed to shoot whatever they want, whether it is romance, science fiction, drama, comedy, history, or war films, there will be too little useful material for Netflix.

If we use some tricks, we can "control" the Korean film and television industry.

If we let all the outstanding directors, screenwriters and actors make crime suspense dramas, we can provide Netflix with more and better quality film and television dramas.

In fact, Boss Zhou doesn’t even need to step in for this.

Netflix alone is enough.

In the past, after Netflix invaded South Korea, it offered high prices for TV series and the opportunity to win international awards. It can be said that it snatched away the best Korean film and television practitioners, who all went to make Netflix series. This led to "inflation" in the local Korean film and television industry, and a huge increase in production costs... The Korean market is too small, and once production costs skyrocketed, those local TV series that lacked international elements were doomed to lose money, resulting in fewer and fewer investors.

There are fewer and fewer investors, and there are fewer and fewer other types of film and television dramas, so practitioners will rely more and more on Netflix.

A positive cycle is formed.

This control is reflected.

Zhou Buqi said: "Now is the era of social media. The number of social media fans is often a key data to measure an actor's market appeal and influence. If a Korean actor shoots a Netflix drama, he can gain fans all over the world. It is not difficult to have tens of millions of fans. If he only shoots local dramas, it is good to have hundreds of thousands of fans."

Zhang Chaoyang thought this was a bit too much, and said with a little concern: "Is it appropriate for you to do this? Aren't you going to overturn the Korean film and television industry by relying on streaming media? Are you going to lead their development? Will they agree? Once Netflix starts to shoot dramas at high prices and inflation occurs, many practitioners will lose their jobs."

Zhou Buqi is not worried at all. "South Korea wants cultural exports. Who cares about the lives of those people?"

"Uh……"

Zhang Chaoyang curled the corners of his mouth.

Zhou Buqi said, "If Netflix's drama is well made and globalization is promoted, it will be a huge boost to South Korea's cultural tourism industry and can also effectively stimulate South Korea's foreign trade. How big is the film and television industry? South Korean chaebols don't care about the little money in the film and television industry. Only when Netflix's drama is well made can it be better internationalized and pave the way for them to make big money in the global market. I am helping. You don't know that every time I go to South Korea, the people in the Film and Television Association have to worship me like an ancestor. The president has come out several times, hoping that I will support the development of South Korea's film and television industry, and he has given me hundreds of millions of dollars in support funds."

"It's OK as long as you know the answer." Zhang Chaoyang nodded. "Then I don't care. I... I actually want to tell you something else."

"what's up?"

"Netflix spends so much money on making dramas in Korea, why doesn't it come to China to make them?"

"Domestic?" Zhou Buqi was amused by him. "Domestic allows filming? Are you pretending to be a foreign guest in front of me?"

Zhang Chaoyang said: "Report to the relevant departments, set up a studio in China, and follow the same procedures as domestic companies."

Zhou Buqi said: "Netflix will never develop in China. What's the point of filming dramas in China? The most important reason for filming dramas in Korea is that Netflix wants to capture the 5000 million people in Korea. If there are 2000 million Netflix members in Korea, it can contribute more than a billion US dollars in revenue to Netflix every year. Without the revenue generated by the local market, what can we use to film dramas?"

Zhang Chaoyang smiled and said: "There are also many overseas Chinese."

"That's not enough." Zhou Buqi looked at him strangely, "What? Are you still concerned about Netflix?"

Zhang Chaoyang said: "Don't you know? People in the industry say that this year is the first year for domestic online self-made dramas."

"Ha!" Zhou Buqi laughed, "I heard that a lot of relevant policies and regulations have been introduced."

Zhang Chaoyang smiled and said, "Sohu Video is also making its own dramas. How about finding some good projects for Sohu and Netflix to cooperate on? The domestic market belongs to Sohu, and the overseas market belongs to Netflix. Just as you said, we can shoot some crime and suspense dramas with an international perspective."

Zhou Buqi suddenly realized, "Waiting for me here!"

Zhang Chaoyang is looking forward to it. "How is it? Isn't the strength of the domestic film and television industry much greater than that of South Korea? The directors are better, there are more excellent actors, and there are more projects to choose from."