Top of the Great Era

Chapter 3179 Heroes Want Alliance

The Ericsson lawsuit is more complicated than expected.

This not only involves Ericsson’s own rights and interests, but also the shadow of chip giant Qualcomm.

Qualcomm hopes that mobile phone manufacturers around the world can use Qualcomm's processor solutions. It not only wants to hit MediaTek, but also wants Samsung, Apple, Asda, Huawei, ZTE, HTC, LG and other mobile phone manufacturers that develop their own chips to adjust their strategies and abandon their own research and development routes.

Originally, Asda and Ericsson got along very well.

No patent disputes.

Just because in the past year, two mobile phone models equipped with MediaTek chips and one equipped with self-developed chip were launched, which aroused Qualcomm's vigilance and also caused conflicts with Ericsson.

There's no rush for this.

Let’s take a look at the situation first.

It remains to be seen whether India will really do as expected. With Qualcomm's entry into the "help", the Indian court will issue a temporary entry permit to Estar, approving all mobile phones under the Estar Group equipped with Qualcomm chips to enter the Indian market.

Zhou Buqi will have to attend many annual summary meetings in the future.

There is not only Estar.

There are also Ziweixing, Yuanwei Group, Jieyu Media, Fantuan.com, Didi Taxi, Changyou, and the "resurrected" Shengshi Bicycle. Even JD.com has invited Mr. Zhou to participate. If you have any opinions, you can raise them. If you don't have any opinions, at least you can listen in and understand the development of JD.com in the past year.

There is a queue of people coming.

On the morning of January 1, I attended the annual meeting of Astar; in the afternoon, I attended the annual meeting of Ziweixing.

On the second day, Zhou Buqi attended four events in a row, namely Didi Taxi, Fantuan.com, Shengshi Bicycle and Yuanwei Group.

The morning of the third day was mainly spent on swimming.

Lao Zhang had already been contacted in advance.

So Zhou Buqi did not go directly to Changyou's headquarters, but went around to the North Fifth Ring Road, picked up Lao Zhang at his home, and then went to Changyou for the meeting together.

Winters in the capital are unusually cold.

In the biting cold wind, Lao Zhang was wearing a black, thin-looking cashmere windbreaker.

Zhou Buqi smiled and said, "You have a very good physique, and you are really resistant to cold."

"I got in the car as soon as I left the house, and went back home as soon as I got off the car," Zhang Chaoyang said without taking it seriously. "By the way, have you read the report I sent you last night?"

Zhou Buqi nodded and said, "I took a quick look."

This is Changyou's unaudited estimated financial report for last year, with total revenue exceeding US$140 billion and net profit expected to be between US$35 billion and US$38 billion.

This is a very impressive statistic.

After the official financial report is released in a few months, Changyou's market value will surely exceed 1000 billion US dollars.

Zhang Chaoyang smiled and said, "That's amazing. I specifically asked about the situation at the penguin side."

"Really? How is it?"

"Penguin's revenue from gaming business is estimated to be less than US$70 billion, less than half of Changyou's."

"Not surprising." Zhou Buqi was very happy. "Changyou is engaged in global business, and Penguin is engaged in the domestic market. However, relying only on the domestic market, Penguin has become the world's second largest gaming giant, which is still a remarkable achievement."

Zhang Chaoyang was a little smug, "It's far worse than Changyou!"

Zhou Buqi snorted, "It's not that Penguin is bad, but that Changyou is too strong, or that I am a good leader. If it weren't for me, Changyou wouldn't even be ranked in the top ten in China, let alone the world's number one. The throne of the world's number one gaming giant belongs to Penguin, and Sony, Microsoft, EA, Blizzard, Google, and Nintendo all have to lag behind."

Zhang Chaoyang nodded, "That's true. The two games CrossFire and DNF have a revenue of nearly 20 billion US dollars a year, mainly thanks to Penguin. They are ranked second and third in the annual game revenue list. Fortunately, you have a unique vision and bought League of Legends, leaving the first place to Changyou."

"Uh..." Zhou Buqi didn't know what to say.

He snatched League of Legends from Penguin. If it weren't for him, the top three games in terms of annual revenue would have been occupied by Penguin. This is indeed related to the strong operational capabilities of Penguin.

For example, "DOTA2" and "League of Legends" are actually games developed in imitation of Dota.

Originally, he was unknown.

It became very popular under the operation of Penguin.

In contrast, because the control of "DOTA2" is in the hands of an American game company, it has not been put into operation. Both its revenue and number of players are far less than that of "League of Legends", and the gap is getting bigger and bigger.

But things have changed in this life.

Under the promotion of Boss Zhou, "League of Legends" and "DOTA2" are both Changyou's games.

This is exactly what Lao Zhang is concerned about.

Zhang Chaoyang said: "Have you noticed that the revenue of League of Legends is several times higher than that of DOTA2? I asked them and they analyzed the reasons for this. One of the most important reasons is the difference in regional consumption. The audience of League of Legends is mainly in East Asia, and it is not popular enough in Europe and the United States."

"Hmm?" Zhou Buqi turned to look at him, "Where's DOTA2?"

Zhang Chaoyang said: "The popularity of DOTA2 is more balanced, but the domestic team has a focus when doing market operations, and is more focused on promoting League of Legends. Because League of Legends is more original and has a higher profit ratio."

Zhou Buqi nodded, "Yes, DOTA2 was modified from DOTA1, and there is also the interests of the designer IceFrog. After Changyou makes money from operating DOTA2, it must give at least 25% to Blizzard and IceFrog. This is the contract I signed at the beginning."

"Yes, League of Legends doesn't need it. League of Legends is an original story, and it was created by the founding team. There is no copyright dispute, and 100% of the profits belong to the company." Zhang Chaoyang agrees with the operation strategy of the domestic team. "From this perspective, Changyou should stick to this strategy and put more promotion resources into League of Legends instead of making money for DOTA2 and then paying IceFrog such a high dividend."

"agree."

Zhou Buqi agreed with this idea.

Zhang Chaoyang said: "The audiences of DOTA2 and League of Legends are highly similar. If we can convert more DOTA players into League of Legends players, it will be more in line with Changyou's interests."

"Ah."

"But the current situation is that the promotion of League of Legends overseas is not going well. In the East Asian market, mainly in China and South Korea, League of Legends is the most popular, higher than DOTA2. But in the European and American markets, players are more accepting of DOTA2. This can be seen from the distribution of champions in e-sports competitions."

"What do you mean?"

Zhou Buqi felt a little strange and thought that Lao Zhang was hinting at something.

Why is he interested in Changyou's business today for the first time? He also made a very clear analysis and made various analogies. Didn't he say that he is now focusing his main energy on Sohu Video?

Zhang Chaoyang said with a smile: "What I mean is that Changyou should invest more resources to promote League of Legends, and promote it globally. In the European and American markets, we need to increase players' recognition of this game; in the Asian market, we need to further increase the popularity of League of Legends and strive for more market share."

Zhou Buqi said with some embarrassment: "This is a bit troublesome. In terms of the organizational structure, Xiao Ren is mainly responsible for the domestic market, and giving him the Korean and Japanese markets is enough. If he is given more resources and allowed to lead the global operation and promotion of League of Legends, whether he can do it or not is a question of whether he can do it. This will definitely affect Changyou's existing joint CEO system and the balance of power."

“No need to adjust the organizational structure!”

"Then what do you mean?"

“Let’s film!”

"what?"

Zhou Buqi was stunned at first, then he suddenly realized and burst into laughter.

I’ll just say it!

It turns out he was waiting here!
Zhang Chaoyang smiled and said, "What you said before makes sense. Netflix has no market in China, so it is really far-fetched to cooperate with Netflix to make a drama. League of Legends is a good solution. It can not only solve Netflix's concerns and reduce Netflix's investment, but also benefit Changyou, Netflix, Sohu, Jieyu Media and other parties! Heroes should be united."

(End of this chapter)