Top of the Great Era

Chapter 3187: Swapping a Shotgun for a Cannon

Chapter 3187: Swapping a Shotgun for a Cannon
Zhou Shaoning worked at Bell Labs in the United States in his early years. He is a hardcore technical engineer with extensive experience in communications and semiconductors. He smiled and said, "Three years ago, only Qualcomm had the world's best mobile phone chips, which were made with a 28-nanometer process. The development is so fast that now all 28-nanometer chips have to be commissioned to SMIC."

Zhou Buqi asked: "A 28-nanometer chip is a low-end chip?"

Zhou Shaoning said: "Mid- to low-end, after all, our self-developed one is 32 nanometers, which is even worse."

Zhou Buqi smiled and said, "Doesn't this mean that the top mobile phone chips in the industry three or four years ago are now considered low-end chips?"

"Of course, we upgrade a generation every year and a half, which means we have already upgraded to two or three generations!" Zhou Shaoning boasted, "If our chips were made three years ago, they would not be much worse than Qualcomm's!"

Zhou Buqi nodded, "Then the gap is not that big, just two or three generations."

Zhou Shaoning said: "Yes, almost."

Zhou Buqi followed this line of thought and understood that the performance of mobile phones is determined by the chip. "Doesn't that mean that the lowest-end smartphones we produce now are actually similar in performance to the world's top smartphones three years ago?"

"Uh……"

Zhou Shaoning scratched his head.

Yan Guangming has been working in the mobile phone industry for many years. Although he has little education, he has gradually understood something after being immersed in it for a long time. He said: "That should still be impossible. Top-level mobile phones use top-level components, not just processors, but also flash memory, batteries, sensors, camera modules, etc. A smartphone is a system, and the chip is just the brain."

Zhou Buqi couldn't help laughing.

Zhou Shaoning said: "Yes, the performance of processor chips in today's low-end phones is similar to that of high-end phones three years ago, which is equivalent to the brain. But the human body is also composed of bones, internal organs and torso. The quality of these parts can also determine whose body is healthier."

Yan Guangming said: "Just like the shell of a mobile phone, three years ago, the shells of high-end mobile phones were basically made of metal. It felt heavy and had a good texture when held in the hand. However, in order to control costs, low-end mobile phones all use plastic shells. This is very light and feels too cheap when held in the hand."

Zhou Buqi immediately became serious, "Yes, that's right! Users don't really know much about the configuration. This kind of appearance experience is often more convincing in evaluation."

Yan Guangming looked at Zhou Shaoning with a smile, "How is it?"

Zhou Shaoning's face turned dark.

At this time, the food has been served.

It is a Northeastern Chinese restaurant.

There were only three of them eating, and since they had to meet Lee Zairong later, they just had a simple meal of three dishes, one soup, and a few plates of pickles.

Zhou Buqi noticed something and asked curiously, "What happened?"

Yan Guangming said calmly, "Two or three months ago, I told him that low-end phones can't be sold that way. Motorola's low-end phones are for domestic users, which is different from the phones I sell to Africa. When selling to Africans, it doesn't matter what you do with them. No one cares if they are made of plastic, as long as the price is low enough. But it's not possible in China. Last year, China launched a total of 22 low-end smartphones priced below 1000 yuan. How fierce is the competition?"

Zhou Buqi agreed, "That's the truth."

Yan Guangming said: "So I say, Motorola must change, and cannot ignore user experience for the sake of cost control. The cost difference between a metal shell and a plastic shell is less than 5 yuan, but it greatly improves the user experience. The domestic low-end mobile phone market is so fiercely competitive, it's white-hot. This year, all parties will definitely rush in even more crazily. As a world-class brand, Motorola must demonstrate its product pursuit."

Zhou Buqi looked at Zhou Shaoning, "I think there's nothing wrong with what he said. Don't you agree?"

Zhou Shaoning cleared his throat and said seriously, "No, I have actually accepted it. This year, we plan to release 7 models, and none of them will have a plastic shell."

Yan Guangming was very happy. "That's right! That's what a big company should be like! In order to grab market share, those domestic manufacturers are cutting costs and controlling costs to the extreme. This will only make the competition in the industry more and more fierce. If there is no decisive advantage in price, then stand out in quality."

Zhou Buqi had already seen it.

Old Yan had suggested to Zhou Shaoning that he change his plan and use metal shells for low-end phones instead of plastic shells. Zhou Shaoning didn't seem to agree, but he said it in front of him this time, which was like forcing him to change his mind.

Zhou Shaoning had no choice but to change his mind temporarily.

Zhou Buqi smiled and said, "Not bad, Old Yan, you've made progress!"

Yan Guangming said with a smile: "What progress have I made? This is all your theory. If the products are similar, then we have an advantage in price; if the prices are similar, then we must be competitive in products. The current smartphone industry is a big mess. Except for Apple, other mobile phones have no 'brand'. We must focus on price and products." "I think you, the chairman of Feige Group, think you understand it!"

"Where! Where!"

"OK!"

Zhou Buqi was praising Lao Yan and reminding Zhou Shaoning not to be too concerned about cost control. The competition in the domestic mobile phone industry is so crazy now. If you slack off and think that you can be mediocre just because you have a low-end phone, you will definitely fall behind.

Replacing a plastic shell with a metal shell only costs a few dollars, but it can greatly improve the quality of the phone presented to users.

You must not be stingy at this time.

If you don't show sincerity to users, even if you are a big brand like Motorola, TCL, ZTE, or Coolpad, you will be abandoned by users. The mobile phone industry will be reshuffled, and emerging forces will take advantage of their "stinginess" to successfully gain the upper hand.

Zhou Shaoning was a little angry, but he had no choice but to agree.

In fact, the mold opening of plastic shells is very simple and the manufacturing process is also very low, resulting in extremely low costs, less than 5 cents per piece. Metal shells are much more complicated, with stamping and polishing processes, and the cost is 5 yuan. It seems that the cost difference is less than 5 yuan, but in fact, changing the plastic shell to a metal shell increases the cost by 10 times.

However, Lao Yan’s suggestion is not wrong.

A major weakness of self-developed chips is severe heat generation.

Compared with the non-thermal conductivity of plastic, the heat dissipation performance of metal casing is better, which can more effectively protect the CPU and other mobile phone parts. In the future, if we want to expand the application scale of self-developed chips, we must change to metal casing.

……

After dinner, Lao Yan went to the airport to pick up Li Zairong.

Before leaving, he grabbed Zhou Buqi and said, "I want to ask you something!"

Zhou Buqi was confused, "What's wrong?"

Yan Guangming lowered his voice, "My daughter, what's going on?"

Zhou Buqi felt a headache after hearing this, "Gege's job is pretty good."

Yan Guangming said angrily: "She went there for work? You almost pissed her off to death."

"how come?"

Zhou Buqi felt a little guilty because he was indeed intentionally avoiding his eldest niece. She was too enthusiastic and had no girlish reserve at all. She seemed to have the upper hand over him.

Yan Guangming said with a bitter face: "You have to act quickly, she is making trouble for me every day!"

Zhou Buqi said in embarrassment: "Why don't you give her a new job and let her work for you?"

"Forget it, she can sever the father-daughter relationship with me!" Yan Guangming didn't buy it. "It's all agreed upon, just follow the plan."

Zhou Buqi was both angry and amused, "What plan? I haven't agreed to anything!"

"Hmm? What's wrong with my daughter?"

“It’s not a matter of whether it’s better or not.”

"Okay, you're a grown man, why are you so hesitant?" Yan Guangming thought he was good in everything except that he was restrained when facing women, lacking a bit of courage. "Hurry up and do it when you have to. Why are you being so polite?"

Zhou Buqi laughed angrily, "Is this what you would say as a father?"

Yan Guangming snorted, "Because I'm her father, I can make the decision. This matter is settled. I raised her before, and you will raise her from now on. Don't try to shirk your responsibility!"


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