Top of the Great Era

Chapter 3193 Game Track

"What do you mean?"

Lao Zhang felt that this guy was completely slandering him.

Zhou Buqi said awkwardly, "Didn't I say before that we should just do an experiment? It's still uncertain whether the game can be adapted into an animation. Since it is to be adapted into an animation, it is a work in itself, with market attributes, and it must make money. It is not just a publicity attribute. Only profitable movies and TV series can achieve the best marketing effect."

"But the situation is quite complicated now..." Zhang Chaoyang cleared his throat, knowing that it would not be easy to take this guy down. "By the way, last year in Hollywood, I heard you talk about your vision for the future of the streaming media industry."

"What do you mean?"

"You said that video streaming will gradually replace TV stations. There are hundreds of TV stations, but the number of streaming platforms is too small. You now control Netflix and Peacock, and you need to distribute content reasonably. You need to match the subscription price of the streaming platform with the content library."

"Ah."

Zhou Buqi nodded.

For a streaming platform to be competitive, the price cannot be too high. In order to maintain user stickiness, even if the price increases, it must be increased slowly. But the problem now is that he has been planning streaming for too long and has collected an astonishing number of film and television copyrights.

It’s a bit of a waste to only supply Netflix and Peacock with such a large library of film and television copyrights.

There is a lot of film and television content and the subscription price is low, which is not cost-effective.

Therefore, Zhou Buqi's plan is to temporarily divide the huge content library into three parts.

The first part is mainly supplied by Universal Pictures, which supplies Peacock; the second part is mainly supplied by MGM, which supplies Netflix; the third part is mainly purchased film and television copyrights, which are now also supplied to Peacock. After Peacock develops, it can be separated and supplied to a streaming media platform to maximize profits.

Even in the future, when Netflix has enough self-produced dramas and its own film library is large enough, MGM will no longer need to supply Netflix.

At that time, MGM's film library can be separated from Netflix and a fourth streaming platform can be created.

In short, that’s one point.

The subscription price of the platform is limited, so we should have more platforms. American families spend up to $125 per month on TV subscriptions and subscribe to more than a dozen cable TV stations. If they all switch to streaming, they can subscribe to at least 10 streaming platforms at the same time!

Zhou Buqi said: "These are all plans. It depends on the development of the streaming industry in the future. If the market allows a substantial increase in subscription prices, from $10 to $20 or $30, and users can accept it, then there is no need to create a new streaming platform. We can maximize profits by raising prices."

Zhang Chaoyang smiled slightly, as if he had grasped him, "If you want to be the third streaming platform besides Netflix and Peacock, you have to rely on Ziweixing International, right?"

Zhou Buqi said frankly: "Apple and Amazon are doing it, and Google and Facebook are also interested in promoting it. If the conditions are right, Ziweixing International should also have its own long video streaming platform. Internet companies are most suitable for streaming media and have stronger operational capabilities than Hollywood companies."

"Isn't it right?"

"Ok?"

“Ziweixing International has a streaming platform!”

"Have?"

“Twitch, a video streaming platform that focuses on gaming!”

"Uh……"

Zhou Buqi narrowed his eyes slightly and instantly understood what Lao Zhang meant.

sure!
It’s an idea!

It's just that Boss Zhou usually automatically blocks Twitch because he feels a little ashamed. This is a video website that mainly deals with gaming business. It can live broadcast games and has many videos of game masters playing games. It can be said to be the world's number one in the gaming field. This business was acquired and the effect is very good. It has a good linkage effect with Steam, a gaming platform under Ziweixing International. Users can play games on Steam and then record the wonderful scenes and share them on Twitch.

It was very successful.

The reason why Boss Zhou finds it difficult to talk about it and always wants to "forget" this business is mainly because the name Twitch is really not very elegant and is not suitable to be mentioned in serious occasions.

Twitch is not a word created by entrepreneurs, but a native word in English. In many adult movies, this word is used to describe the actresses, meaning "spasm", "trembling", "twitching" and so on. There is even a ranking list of the top Twitch female Bodhisattvas for fans to appreciate.

Fortunately, game enthusiasts are often also fans of female Bodhisattvas, and they don’t have any resistance to this word.

On the contrary, it may have a gimmicky appeal.

Zhang Chaoyang laughed and said, "I've followed Twitch. Well, it's doing pretty well, with rich content. It's much more mature than these domestic game platforms."

Zhou Buqi nodded. "Domestic Douyu, Huya and other platforms are just imitating Twitch, but their functions are not complete yet."

Zhang Chaoyang said: "Yes, Twitch also has a membership function!"

"Ah."

Zhou Buqi now further confirmed his meaning.

Zhang Chaoyang said: "The current membership fee of Twitch is $4.99 per month, which is not a low price at all. The services provided are very limited. The biggest attraction is nothing more than the exclusive logo of members. Other things such as identity cards and member gifts can only be said to be better than nothing."

Zhou Buqi said: "As for games, most of the time they are played for the sake of comparison. This applies to both those who play games and those who watch games. It is a way of exploring human psychology."

“It’s better to provide some substantive services.”

"Ah."

"So I said, we must make both League of Legends and DOTA2 into TV series, just like you said, even if we make them into animations?" Zhang Chaoyang found a good angle to convince him, "I checked, the game with the highest page views on Twitch is DOTA2, even surpassing the three traditional categories of 'cars, guns and balls'. As for League of Legends... League of Legends is not even in the top ten."

Zhou Buqi analyzed: "The main market for League of Legends is East Asia, where there are game video websites of their own, while Twitch is mainly aimed at the European and American markets."

Zhang Chaoyang smiled and said, "Yes, Twitch players prefer DOTA2, which is more talked about in Europe and the United States, rather than League of Legends. If we want to provide better services to Twitch members, it would be best to launch a game adaptation that players love from time to time. In this way, we can improve the services of Twitch members and attract more players to become members. It can also help Ziweixing International take another step forward in the video streaming track."

Zhou Buqi laughed and said, "Old Zhang, are you leading me into a ditch step by step?"

"There is no ditch at all. If you want to go to the ditch, I'll call two beauties over now." Zhang Chaoyang was in a good mood when he saw that he had dealt with him.

"What's the matter with beauty or not." Zhou Buqi waved his hand.

Zhang Chaoyang said: "Don't you think this plan is worthwhile?"

"If you say it's worth it, then it's worth it."

"Twitch is full of gamers, who are more interested in movies, TV series, cartoons, etc. adapted from games," Zhang Chaoyang said confidently. "So Twitch should open a new service for its members, sign as many game-adapted dramas as possible, and then provide them to member users. If this is successful, Changyou will have hundreds of games, including dozens of classic games, which can all be turned into a very valuable content database."

Zhou Buqi smiled and said, "But Twitch doesn't have any business in China, so this part of the business will naturally be taken over by Sohu Video in China, right?"

Zhang Chaoyang opened his eyes wide, "If I don't do it, who will? These are all Changyou's games, how can we give them to outsiders?"

Zhou Buqi nodded and said, "This is a good track for Sohu Video. If you make movies and TV series, you can't compete with Youku and iQiyi. By leveraging the linkage with Changyou and focusing on the film and television content in the game track, you may be able to break into a new world."