Top of the Great Era

Chapter 3195 Show

Because of Lao Zhang’s suggestion, Zhou Buqi thought that adding some streaming film and television content to Twitch’s membership services would be a good choice.

This is a video platform after all.

In addition, the Twitch team intends to expand its business recently.

Just add some live broadcasts of show types.

Nowadays, Twitch anchors are mainly engaged in game broadcasting, and there are also many female anchors who are very popular. These beautiful female game anchors, in addition to playing games, occasionally show off their talents or bodies, which will be very popular with players.

This made the Twitch team feel that they had discovered a new direction, and they wanted to add show live broadcasts in addition to game live broadcasts.

This really means that Twitch is moving closer to a full range of live streaming platforms.

Zhou Buqi was very pessimistic about this direction.

What is the value of live show broadcasting?

Live streaming requires huge amounts of bandwidth, which means high operating costs. If you want to make money from live streaming, you need a more rational profit model.

Actually there are two types.

First, paid live streaming.

Just like many adult live streaming platforms, there are paid content. If viewers want to watch more exciting and rich content, they have to buy memberships or temporary viewing tickets. This greatly reduces the number of viewers and broadband expenses, while providing long-term and stable income for the platform.

The second is the category of bringing goods.

Although it is free live broadcast, the content of the live broadcast is related to "sales", which is actually to guide users to buy related products, thereby generating income for the platform. Game live broadcast is a kind of sales promotion. The anchor plays games, which is a kind of promotion for the game, and the platform can get money from the game manufacturers.

There is really no revenue-generating point in the live broadcasts of those beauty shows.

Relying solely on the tips given to the female anchor by the big brothers, this amount of money is really not enough.

Another point is that the "big brother" abroad is not as crazy as in China. Even if they give tips, the amount is far less than those greasy middle-aged men in China who go crazy when they see beautiful women. The environment abroad is more open. If a rich "big brother" wants to find beautiful women to have fun, there are too many places to go. There is no need to risk beauty-changing faces on live broadcast platforms to pick up female anchors.

So what Zhou Buqi meant is that if Twitch wants to expand its business, it’s better to focus on membership services.

Find a way to develop membership services.

To locate the game.

Don’t do those show-type live broadcasts. There’s really no point in doing those little things that are borderline... There are so many adult live broadcast platforms abroad, and so many female Bodhisattvas, you can watch whatever you want.

The temptation of dancing on the catwalk is not worth mentioning. As for singing on the catwalk, it is more related to the copyright of the songs, which will bring great trouble to the platform.

If Twitch could get 5000 million members with an annual fee of $50, the annual membership fee would be $25 billion... This is the right way.

Gaming is a big topic.

Even though the total market value of games last year was less than $900 billion, many people don’t play games much as they age. But their love for games will not diminish. More and more people will not have time to play games themselves, but will only take out some spare time to watch others play games.

Let’s start with gaming and video streaming first and see how it goes.

If the elite competitions of gaming events could be turned into paid-for-view events like professional sports events, or could only be watched by members, then Twitch would really take off.

Just give up the show live broadcast project!
This naturally caused dissatisfaction among Twitch's president and chief operating officer.

Chief Operating Officer Rick Wang is Chinese, so he directly communicated with Mr. Zhou, “Show live streaming is a trend and an outlet. Twitch now has traffic, popularity, and popularity. If we don’t seize the opportunity to occupy the track of show live streaming, it will be snatched away by other competitors.”

Zhou Buqi didn't care at all, "It's robbed, it's robbed, this track doesn't have much growth potential." Rick Wang was very worried, "As long as it develops, there may be a chance for transformation!"

"You think too much."

Zhou Buqi is an experienced person and would not have such illusions.

Rick Wangdao: "Facebook is already involved and they are developing the live broadcast business. Relying on Facebook's huge user base and richer social platform attributes, they can use their friend relationships to quickly develop the live broadcast business."

Zhou Buqi laughed and said: "If Facebook does this, it will really be on a wrong path."

"is it?"

Rick Wang was a little dazed.

I didn't expect the boss to be so sure.

Zhou Buqi said: "We can have live streaming business, but it must not be the main project. Show live streaming is indeed very popular, but it lacks a long-term and stable monetization model. For Twitch, it is certainly possible for game anchors to do some talent shows in their spare time. But we cannot promote show live streaming as an important section, we cannot guide all excellent anchors in this direction, and we must not invest too much money in this direction."

Rick Wang, whose real name is Wang Rui, hesitated and said, "If that's the case, we'll have to give up this track completely. The live streaming platforms in China, Japan and South Korea actually have this trend, and are actively combining show live streaming with game live streaming."

Zhou Buqi laughed and said, "Don't worry about them. Not to mention those small companies, even Facebook can't afford it."

"what?"

Rick Wang is a little hard to understand.

Zhou Buqi had a plan in place. "Even if live streaming shows really become popular in the future, we will be able to catch up and grab this market. Now, don't do these things. Stabilize the track of game videos. Steam was the most profitable single business of our company last year. The strategic significance of Twitch is to cooperate well with Steam. Live streaming shows have nothing to do with Steam."

"Um……"

Rick Wang was somewhat disappointed.

Boss Zhou has downgraded the Twitch strategy and wants to make Twitch an auxiliary to the Steam gaming platform.

Zhou Buqi said with a hint of criticism: "Next, we need to fully connect Twitch members and Steam members, provide good member services, and provide members with more diverse content. Your team should focus on this instead of doing new businesses that are out of touch with the core strategy, such as show live broadcasts and outdoor live broadcasts."

"Okay, I'll convey your message clearly."

"Have you used YY before?"

"Used."

"I'll give you the contact information later, you can contact YY." Zhou Buqi showed his strong resource advantage, "YY has been doing live streaming for many years, but now it has reached a bottleneck. This is a company in the Ziwei star system, so you don't have to be polite. Contact them directly, you can get some operating data and analyze the live streaming thing clearly. Don't follow the trend blindly, the live streaming craze in the market now is all an illusion. Whether it is Facebook or YouTube, it is impossible to promote live streaming as a core business."

To take a step back, even if due to some butterfly effect reasons, the live broadcast business has seen a spring.

That's okay too.

Zhou Buqi has a backup plan.

The era of short videos has not yet arrived. As long as TikTok is launched, any live streaming platform or live streaming track, as long as they want to do it, can be killed.

That night, Zhou Buqi kept communicating with the American side and did not rest until after two in the morning.

Early the next morning, he was woken up from his sleep by Wang Yanan. After he put on his clothes, he was called to a meeting.

Fantuan.com has been in trouble recently.