Top of the Great Era

Chapter 3222 Too cruel

The listing of Astar has entered the sprint stage.

The first thing is the new press conference.

To launch a brand new product that can lead the industry and have the opportunity to create huge growth space for Aisda, that is, the smart Bluetooth headset designed by Zhou Buqi himself as the product manager.

This is nothing to worry about.

Bluetooth headsets are a relatively mature technology that has been around for many years. The new design that Zhou Buqi participated in is nothing more than a more beautiful and fashionable shape and color, and an additional simple chip that can be connected to a smartphone.

Even though it is a first-generation product and there are some minor issues with the auditory details, most users won't be able to hear anything.

The real trouble lies in the core mobile phone business.

"It's trouble, something big has happened!"

Zhou Shaoning was worried, and ran over hurriedly when Zhou Buqi was still preparing for the speech for the upcoming new product launch of Estar.

"Big news?" Zhou Buqi was very surprised. "What big news? Is Estar's server also attacked?"

This can be said to be the black event in May.

Many well-known domestic IT companies have been "disconnected" for various reasons, causing product crashes and unresponsiveness, including industry giants such as Ctrip and Alipay.

Ctrip encountered some problems in the integration of its businesses due to its consecutive acquisitions of Qunar and eLong.

Alipay was down for several hours because the optical fiber was cut during infrastructure construction.

Zhou Shaoning said: "It's not the server, it's the phone's problem."

"What's wrong with the phone?" Zhou Buqi frowned, "Didn't you say there was no problem before?"

"Everything is fine on our side, the problem is..."

Zhou Shaoning's expression became complicated, and he looked at him with a very complicated, embarrassed and resentful look.

Zhou Buqi was shocked. "What do you mean? The problem is with me?"

Zhou Shaoning said: "It's you."

"Don't give me that!" Zhou Buqi didn't want to take the blame, "Let's have equal rights and responsibilities. I won't even be involved in the mobile phone business."

Zhou Shaoning said bitterly: "Because you are too powerful, you attacked Qualcomm too harshly!"

"Ah?" Zhou Buqi was slightly startled. "Qualcomm?"

Zhou Shaoning said weakly, "Last year, when you wanted to take action against Qualcomm, I tried to dissuade you because I was worried about something going wrong. First, I didn't want to offend Qualcomm, and second... second, I was afraid that you would overdo it and cause an excessive blow to Qualcomm. What you fear will come true. Now, Qualcomm has been defeated by you."

Zhou Buqi said with a smile: "Is it that serious? Can a technology giant like Qualcomm be defeated so easily?"

Zhou Shaoning said: "They didn't give up and are still holding on. But they have been severely affected, so much so that the negative impact has spread to the entire mobile phone industry and even affected Astar."

Zhou Buqi didn't quite understand. "What's so serious? Isn't Qualcomm's momentum strong right now? Cooperating with Ericsson is really a big deal!"

Zhou Shaoning nodded. "Well, I didn't understand before why Qualcomm and Ericsson suddenly became so high-profile and aggressive, attacking industry giants such as Apple, Samsung, and Asda at the same time, and initiating patent lawsuits against self-developed chips. Now I understand that they are trying to divert attention and focus on business."

"Business tilt?"

"Qualcomm has two core businesses, one is chips and the other is intellectual property. Qualcomm wants to make a fuss about intellectual property because it has encountered great troubles in the chip field. Their latest Snapdragon 810 flagship chip has huge technical problems and security risks!"

"what?"

Zhou Buqi's expression became serious.

This matter is really serious.

The most advanced mobile phones must be equipped with the most advanced chips. In the world today, there are only three companies that can design and produce high-end mobile phone chips: Apple, Qualcomm and Samsung. Most mobile phone manufacturers use Qualcomm's solutions, including Asda.

The Aster series of high-end phones that Astar has been operating for many years is now about to release its 7th generation.

This must be paired with Qualcomm's latest flagship chip.

But now, Qualcomm’s flagship chip actually has problems!
Zhou Shaoning sighed and said with a headache: "In fact, last year, after Qualcomm announced the relevant parameters of Snapdragon 810, there were some controversies in the industry, and I was also worried. It just so happened that you also had to take action against Qualcomm at this time. This is very troublesome. Sure enough, now the trouble has come. Last week, Qualcomm officially released the Snapdragon 810 chip to the market. It is terrible, worse than expected."

Zhou Buqi asked: "How is it?"

Zhou Shaoning said: "The heat is terrible. The design structure of the Snapdragon 810 chip has obvious problems. Even when used by our professional testers, there are still serious heat problems. It is not surprising that smartphones heat up. But this chip is like a furnace. It is very hot to use."

"Uh……"

Zhou Buqi thinks this person has a strong humanistic temperament. Is it that exaggerated?
Zhou Shaoning said in a deep voice: "We are very pressed for time now, because the Aster7 prototype has already come out, and we can place an order to the foundry for production next. We need to make a decision quickly, whether to follow the established plan or adjust the plan quickly."

Zhou Buqi frowned, "This flagship chip from Qualcomm can't be used?"

"It can be used, but the user experience will be terrible, so bad that it will affect our mobile phone brand." Zhou Shaoning actually has a solution. "Our team has many records. For the problem of chip overheating, we can try to change the heat dissipation method, such as using heat pipes to conduct heat, or reducing the frequency of mobile phone apps."

6◇9◇Book◇Bar

"Is this plan not feasible?"

Zhou Buqi realized the seriousness of the matter.

Unless absolutely necessary, we cannot give up the practice of Qualcomm's latest flagship chip.

If the problem can be solved, it is better to try to solve it instead of making random changes.

Zhou Shaoning said: "It's difficult. The heat generation of Snapdragon 810 is much more serious than we expected. Even if we adopt the alternative solution, the effect will not be very good. Moreover, the alternative solution will increase the cost and greatly reduce the user experience. After the frequency reduction, the effect of taking photos and videos will be greatly reduced. It's a waste of our good camera module."

"What should we do?" Zhou Buqi looked at the professional, "Do you want to give up Snapdragon 810?"

Zhou Shaoning nodded heavily, "That's what I think!"

Zhou Buqi took a deep breath and asked, "Is it that serious?"

Zhou Shaoning said: "Time is running out, we must make a decision quickly."

"Then change it!" Zhou Buqi said without hesitation, "It's better to change it. It will give Qualcomm a hard time. They teamed up with Ericsson to cause trouble, and we haven't fought back yet. This time it can be regarded as a lesson for them and make them remember it. But... if we have to change it, what should we change it to?"

Zhou Shaoning said: "There are two alternatives. The first is Samsung's self-developed Exynos chip. The second is to abandon the flagship chip Snapdragon 810 and choose the secondary chip Snapdragon 808. After our testing, Snapdragon 808 does not have a serious heating problem."

This is the decision that needs to be made by Boss Zhou.

If Qualcomm's secondary chip Snapdragon 808 is used, then Zhou Shaoning can just connect with Qualcomm directly, which is very simple.

If you want to use Samsung's latest self-developed high-end chips...

This requires the intervention of Boss Zhou.

Zhou Buqi also understood this and couldn't help but sigh, "So, we still have to develop our own chip business! Putting all our hopes on Qualcomm, the high cost is secondary, the most important thing is that it will put us in a strategic passive situation."

Zhou Shaoning looked serious, "This incident can serve as a wake-up call for the global mobile phone industry."

"Well, it's not necessarily a bad thing. At least from now on, Apple, Samsung, MediaTek, including domestic companies such as Asda and Huawei, should focus on developing their own mobile phone chips. For such a large company, it is indeed very risky to tie its lifeline to Qualcomm."

Zhou Buqi has a very good attitude.

Zhou Shaoning was so anxious that he almost cried.

Zhou Buqi was in a mood to look at the problem dialectically and was still expounding on the principle that fortune and misfortune are interdependent.

Zhou Shaoning was helpless. "Samsung's high-end chip or Qualcomm's secondary chip? How to choose? It's crucial!"