Top of the Great Era

Chapter 3226 Qualcomm is doing good things

Things are going smoothly.

Zhou Shaoning immediately led the team to South Korea. At the same time, the internal design and development departments also activated the emergency button and began a full-scale attack on Samsung's chips.

This is also a huge advantage for domestic technology companies.

Qualcomm's latest flagship chip Snapdragon 810 has encountered serious problems. This is an emergency. Many foreign mobile phone manufacturers have already formulated plans based on the relevant parameters and indicators announced by Qualcomm last year.

Just wait for the chips to arrive, and then assemble and process them, and the new models will be available.

Unexpectedly, the chip I received was faulty!

What should I do?
For many overseas mobile phone manufacturers, the only way left is to wait for death. If they want to make temporary modifications, it is already impossible. They can only bite the bullet and go ahead. The end is very miserable. These overseas smartphone manufacturers can be said to have been wiped out by Qualcomm.

Only domestic mobile phone manufacturers can survive.

Because the work efficiency of the domestic Internet and mobile phone related industries is amazing. Innovative technical inventions are the biggest weakness of the country; the strength of the country is that others raise problems and the country solves them!

Now, Qualcomm is raising questions.

It may take 8-10 months for foreign countries to solve the problem and change the plan, which means it is too late.

It's different in China.

One or two months is enough!

It is nothing more than forced overtime and crazy work, forcing the product team to work overtime to advance the work process and get things done in the shortest time possible, even at the cost of sudden death of employees!
So from a macro perspective, Qualcomm’s incident in 2015 was a good thing.

Before this, the smartphone industry was flourishing, with numerous domestic and foreign mobile phone manufacturers, including Panasonic, Sony, HTC, LG, Blackberry, Nokia and other companies, all of which had a certain degree of market competitiveness. After Qualcomm's incident, only domestic mobile phone manufacturers remained in the smartphone industry.

Zhou Buqi was very happy about this. "The product crisis caused by an internal power struggle at Qualcomm seems to be overturning the entire overseas mobile phone industry, eliminating those overseas mobile phone manufacturers with poor flexibility, inefficiency and low performance. In this way, the rise of domestic mobile phones and their full overseas expansion in the future will have a solid guarantee."

Ning Yaxian called a secretary and asked her to clean up the cups and fruit plates left by Zhou Shaoning. She looked back and asked, "Samsung is an exception."

"Well, Samsung is different from those companies." Zhou Buqi nodded, "Li Zairong is ambitious and has a more complete strategy. He is brave enough to give up small profits to pursue longer-term goals. I don't know if he learned this from me."

The second half of the sentence is bragging.

But among the secretaries in the office, this is the truth, without any exaggeration.

Ning Yaxian also admired him very much. "What small profit did Samsung give up? The profit from the mobile phone business?"

Zhou Buqi said, "Yes, the mobile phone business. He has been deliberately shifting the profits of the mobile phone business to the semiconductor field. Otherwise, he would not have agreed to supply Estar so easily this time. Without a certain pattern and long-term vision, it is impossible to make such a decision."

Ning Yaxian said lightly: "Then this time President Zhou goes over to negotiate, it should go smoothly, right?"

"Well, we can also see this from Samsung's previous choices." This is also the source of Zhou Buqi's confidence. "If not for this, Samsung might also be trapped by Qualcomm this time."

"What's wrong?"

"The core of a smartphone is the chip, and a smartphone is built around the chip. In order to control costs, other high-end smartphones generally have clear chip targets, including Asda, which is designed around Qualcomm's Snapdragon chip. Once the target is clear, costs can be effectively reduced and efficiency increased. But Samsung does not have this." "Samsung has two plans."

Ning Yaxian understood what he meant.

Zhou Buqi smiled and said, "Yes, Samsung gave up the small profit and adopted a dual-solution strategy for the development of its own chip business. One team focuses on Qualcomm chips, and the other team focuses on its own chips. In the past few Samsung high-end phones, most of them are equipped with Qualcomm Snapdragon chips, and a small number of them use their own chips. Especially in the Korean market, most of them use Samsung's self-developed chips."

Ning Yaxian nodded gently, "One more choice, one more way."

Zhou Buqi said, "Yes, the meaning of strategy is to have more options. This time we can clearly see that when overseas mobile phone manufacturers found that there was a problem with Qualcomm chips, they panicked and even Microsoft couldn't cope with it. However, Samsung has always adopted a high-cost dual-line strategy. When Qualcomm chips failed, it immediately closed this line and adopted the solution of self-developed chips, which enabled it to quickly and effectively overcome this crisis."

Ning Yaxian said: "Esda can also handle it."

"Astar was able to cope with the situation not because of strategic preparation, but because of the fierce competition in the domestic IT industry." Zhou Buqi couldn't help but sigh, "In the long run, the chip business is a hurdle that must be overcome. At least like Samsung, even if it is not as good as Qualcomm's plan, there must be an alternative plan."

Ning Yaxian pursed her lips, "Haven't you planned it out a long time ago? I heard that the market response to Estar's self-developed chips is quite good, and the running scores are quite high."

"Uh..." Zhou Buqi was a little embarrassed. "The market reaction can often be manipulated. By doing a good job of running score data and guiding social media, it is easy to establish a good public impression. For this kind of thing, the individual's experience is often more accurate than the public impression."

Ning Yaxian was very surprised, "Is it not possible to develop chips in-house?"

Zhou Buqi said: "That's good too. At least the low-end phones are enough to deal with the copycat phone business of Lao Yan. The success of self-developed chips can be said to have given Lao Yan an unprecedented huge advantage in the competition of ultra-low-end phones."

6◇9◇Book◇Bar

……

Next, Astar will hold two press conferences.

One was in May.

At this press conference, two new products will be released, a tablet computer and a Bluetooth headset, as well as the latest version of the mobile phone UI system, self-developed chips and a Motorola mid-range mobile phone, which will be priced at 2999 yuan in China.

The other one is in July.

In this press conference, the most anticipated new model Aster7 and smart watches will be released. The technical aspect will mainly include the introduction of the software level of Aster7, the improvement of the camera system, the upgrade of the AI ​​assistant, and the most anticipated co-branded mobile phone with Ferrari.

Between the two press conferences is the IPO of Astar, and the time has been basically determined, set for June 6th.

Therefore, the Qualcomm incident will not affect the listing of Astar.

Zhou Buqi rarely made public appearances or speeches.

In order to promote his Bluetooth headset this time, he had no choice but to go on stage as the product launcher to introduce this new product that may change the trend of the headset industry.

It can also be regarded as a platform for Aisda's listing.

Zhou Buqi made thorough preparations for this performance. He prepared twenty or thirty speeches and practiced repeatedly to simulate the feeling of speaking with great power on stage.

This is his dignity.

Even if we can't reach Steve Jobs' standards, at least we shouldn't be too embarrassed. If we can only say "RU, OK" or "far ahead" at the press conference, it would be a bit too shabby. At least we have to reach the level of Mr. Ma.