Top of the Great Era

Chapter 3229 Creating a New Culture
Zhou Buqi's idea of ​​"OEM" for American cartoons is actually not new at all.

Over the past decade, the domestic animation industry has been doing this.

On the one hand, there are really no good animation projects in China. At most, they make some very low-level cartoons for TV stations, and they are all the same old 2D animations. On the other hand, domestic animation does not have much experience in the field of 3D computer animation.

Many people want to make animations, so they can only take orders from the United States.

The reason why "The Return of the Great Sage" did so well is that the main creative team had been outsourcing to American cartoons for many years and felt that they had accumulated enough experience and did not want to do any more marginal work, so they decisively raised money on their own and took huge risks to go it alone.

But the success of a movie is still a long way from the progress of the entire industry.

The only benefit is that it makes people realize the potential and market of domestic animation, and lets the industry see that making animated films can be so profitable!
However, there is still a huge gap in the number of people who can truly independently produce such large-scale 3D animated films.

The significance of "The Return of the Great Sage" is that it has made many Chinese working in animation studios in the United States see opportunities in China, and then return to China with their dreams in mind. This is a more important event. Talent is the core element of absolute industrial development. The return of these people and the departure of those animation people who have been working as OEMs for the United States in China from outsourcing have created a new era for the rise of domestic animation.

Xu Baihui chuckled and said, "In the past, domestic animation teams took orders from overseas and did some very low-end and marginal work. Those foreigners didn't trust us. It will be different in the future. The filming of "The Return of the Great Sage" is so good that domestic teams can actually take on some core tasks."

Zhou Buqi said: "Netflix and Peacock may make a batch of animations adapted from games. You can also find some similar projects in China and cooperate with Sohu Video. Make two or three of them seriously first, and you will be able to understand the tricks involved."

Xu Baihui nodded. "Yes, from what you said, it seems that the domestic animation industry is just getting started."

Zhou Buqi said: "In the past, the TV stations bought out the cartoons, but now it is market-oriented. They are two different models. In the past, the TV stations bought out the cartoons, which was a monopoly on the broadcasting channels. The audience had to watch it whether they wanted to or not. Now that we cooperate with streaming media platforms, we must rely on content to retain the audience."

Xu Baihui said: "To put it bluntly, users still determine the market. Young people today are well-informed under the influence of the Internet and know what is good and what is bad. It is becoming increasingly difficult to fool them with garbage."

Zhou Buqi smiled and said, "The more picky you are, the better. Bad money can't drive out good money. In the current domestic film market, there are still some bad movies with high box office. This market is not mature enough. Let's wait and see in two years. By then, Douban ratings will have a greater and greater impact on the box office."

"That's not necessarily true. Those romantic movies are getting worse and worse, but some people still go to see them..." Xu Baihui couldn't help laughing, "There's a female colleague in the office of the company. When I heard her chatting, she told me about her story. It was very interesting."

"what's up?"

"She was on a date with a boy, and after dinner, the boy wanted to take her to the movies, a bad love movie. She really didn't want to waste time on such a bad movie, so she said don't beat around the bush and get straight to the point. By saving the money for the movie ticket, maybe she could even choose a better hotel."

"It's actually a good thing. This is the film culture we have been missing, and it still needs young people to reconstruct it. This is actually no different from when we go to the movies now. We don't go to the movies just to watch the movies."

Zhou Buqi felt the same way.

Friends from the “Ten Schools Entrepreneurship Alliance” had a dinner together.

After dinner, where to go?
A few years ago, they might have gone to KTV or bars together. But now it is different. Movie culture has gradually taken shape, and movie theaters have gradually become a more respectable place for leisure than "vulgar" nightclubs.

A cinema is more than just a place where films are shown.

It is a culture and a way of life.

People go to the cinema not to watch movies, but as a lifestyle.

The reason for this gathering was that they had successfully cashed out over 200 billion Hong Kong dollars, and everyone enjoyed a capital feast. After making a fortune, we couldn't just go to a nightclub together... that would be too much of a nouveau riche.

Going to the cinema for team building shows that you are cultured, ambitious and classy.

The cinema becomes a more upscale option than a nightclub.

The box office of a movie is the driving force behind the rise, not only from the movie itself, but also from the film atmosphere of the whole society, just like the American film market.

The total box office of the American film market can reach 100 billion US dollars a year, which is mainly guided by film culture. People don’t watch movies just for the sake of watching movies. Movies are a lifestyle, a social activity for friends and a family activity.

Just like most people go to KTV not to sing.

Xu Baihui couldn't help but feel proud, "Yes, we are creating a new culture."

……

I don’t know whether it’s because Mr. Zhou is famous, or AsterPods is really a good product that has led a new trend in the industry.

When the product was first launched, its high price attracted market doubts.

But as time went by, it gained more and more recognition.

It is no exaggeration to say that AsterPods has become a new trend in the field of electronic products.

Global sales have exceeded 400 million pieces!

6◇9◇Book◇Bar

This actually opened up a second business for Aisda.

Before this, in addition to selling mobile phones, Asda also had some mobile product-related businesses, such as tablet computers and smart watches, which were all made to follow Apple's lead, and the market response was very mediocre. It could only rely on its low-price advantage to compete with Apple, but it still couldn't compete.

It’s different now. Smart Bluetooth headsets have made audiophiles all over the world realize the general trend of smart products. Boss Zhou has created a new cultural phenomenon.

This is undoubtedly a huge positive for Astar’s listing!

Some financial media on Wall Street have also made bold predictions, believing that the listing of Asda is likely to give birth to a technology giant with a market value of more than US$1200 billion.

After all, even Xiaomi’s valuation has reached 500 billion US dollars.

Zhou Buqi and Aster's executives went to the United States again, to New York to negotiate with investment banks and Nasdaq, and the stock offering price seemed to be able to be further increased. After all, the market response to AsterPods was so good, and the capital enthusiasm could be even higher.

Zhou Shaoning was very proud and said with a smile: "Xiaomi may be able to win this time."

"Xiaomi?" Zhou Buqi was amused. He thought that Zhou Shaoning had been bullied by Mr. Lei so many times that he was almost traumatized. "What's wrong with Xiaomi?"

Zhou Shaoning said: "Xiaomi will insist on using Qualcomm's Snapdragon 810 chip. They have a long-term strategic cooperation with Qualcomm and can only use Snapdragon chips in their flagship phones. If Xiaomi's phone is unpopular this time, Astar will have more advantages when it comes to the next launch event in July."

Business competitiveness comes from two advantages.

One is to be strong yourself.

One is that others are weak.

Xiaomi uses the Snapdragon 810 chip, which means that Astar's biggest domestic rival lacks competitiveness. Astar's subsequent sales growth can ensure that the company has a stable growth in stock prices after listing.

Zhou Buqi said: "So, Qualcomm helped you a lot."