Top of the Great Era

Chapter 3232: Artistic Truth
"Kuaishou?" Tang Binchen had heard of it, of course, because it was a project invested by Ziweixing. "It's the project that Daliang is still investigating. How does Kuaishou solve the pain points of editing?"

Zhou Buqi smiled and said, "The performance of mobile phones today is at this level. This is a hard condition that no one can change. The way to solve the pain point of editing is actually to not edit."

Tang Binchen burst out laughing.

Zhou Buqi said: "Like Musical.ly, under the constraint of background music, people just lip-sync and move their bodies, so there is no need for editing. Kuaishou is the same, the main feature is no editing."

Tang Binchen frowned slightly. "It's okay to not edit some short videos. But if all short videos are not edited, it will feel cheap, as if... it's like going to a dirty and messy vegetable market."

Zhou Buqi smiled and said, "Some people like to go to high-end supermarkets to buy vegetables. They are clean and the vegetables are packed in boxes or fresh-keeping bags. But the prices are expensive. Some people only go to the vegetable market to buy vegetables. They even think that only the vegetable market has the atmosphere of fireworks and is closer to the life of the market."

"Um……"

Tang Binchen fell into deep thought.

Zhou Buqi said: "If you have a chance, you can also learn about Kuaishou's philosophy. From the perspective of long-term civilization development, people's requirements for fresh food will definitely become healthier and healthier, and fresh food supermarkets will become more and more recognized. But at the moment, for many low-income families, the main place to buy food is still the vegetable market."

Tang Binchen felt this product logic, "So the logic of Kuaishou is to make the video content down-to-earth. It adopts an 'original' product strategy. The short video content is not edited, so the content is indeed rough, but it can express more real life. It is not the kind of refined life that is repeatedly edited and refined."

"Just like women wearing makeup, as society develops, women wearing makeup when going out is no longer just a personal image, but a social etiquette. Just like in Korea and Japan, women going out without makeup will be considered a lack of education." Zhou Buqi made an analogy, "However, beauties with exquisite makeup and dressing up will have a sense of unreality and lack of fireworks. Many people prefer the sense of being relaxed at home, without makeup and real."

Tang Binchen pondered and said, "This is indeed an idea that can effectively avoid the pain point of insufficient hardware performance faced by the current short video industry."

Zhou Buqi smiled and said, "I sometimes check Kuaishou, which is quite interesting. This kind of unedited and overly real life is a bit... how should I put it, it's a bit vulgar. You have to be open-minded to do this. It's quite difficult to ask a workplace elite to record their real life without any cover-up. We Northeastern people are thick-skinned, love to show off, and have a fierce spirit. I think the current short video creators on Kuaishou are all from the Northeast."

Tang Binchen burst into laughter.

Only Boss Zhou is from Northeast China. If someone else said this, it would be suspected of regional discrimination.

Zhou Buqi said: "Kuaishou's success is mainly due to this excellent product positioning. When you have time, you can also study this product."

"It may be related to the entrepreneurial team. I believe that no entrepreneurial team in the United States would choose this direction. Even if they know that this direction can be successful, they will not do it. It is a kind of... elitist pride."

Tang Binchen felt that he had the same problem.

Just like selling vegetables.

It is not shameful to start a vegetable selling project, but those highly educated and high-income entrepreneurs, if they really want to start a vegetable selling project, must start a fresh food supermarket. Even if fresh food supermarkets are difficult to run and the competition is fierce, they still have to start a fresh food supermarket.

This is a kind of respectability. No one would go to the vegetable market to set up a stall to sell vegetables.

Even if the competition from street vendors is small, you can still build up your business as quickly as possible and make money.

Of course, there are also limitations on entrepreneurial ambitions behind this.

If you start a fresh food supermarket, if you succeed, you can standardize and scale it up, and create a chain of fresh food supermarkets, and even a national super chain store group. Setting up a stall in a vegetable market is not a good idea. Even if the cost is lower and the operation is simpler, and you can quickly make a profit, it lacks potential. You can't set up stalls in vegetable markets all over the country and then open a national chain of vegetable stalls, right? Selling vegetable stalls does not have branding.

This is the traditional entrepreneurial logic.

The Silicon Valley elites in the United States mainly share this idea.

Domestic Internet talents are different.

The thinking is more open, and there is no pride in the bones. It is nothing more than starting a business... If you can't run a fresh food supermarket, go to the vegetable market to open a stall and run the business first! Going to the vegetable market to sell vegetables, with the entrepreneurial team's many years of higher education and business knowledge, it is always better than those uncles and aunts in the vegetable market!

It’s like community group buying.

Domestic Internet giants are willing to lower their standards and do things that Silicon Valley companies can't even imagine.

In essence, Kuaishou has the same product logic.

6◇9◇Book◇Bar

The more low-end products are, the more competitive the domestic Internet industry will be in the world, and it can even be said to be unique and unparalleled. For example, platforms such as Pinduoduo and Xiyin, many foreign teams were stuck in their concepts.

Tang Binchen pondered, "Today's society is a society of disguise. Everyone wears a mask, and few people are willing to show their true self. In the long run, those unedited contents that record real life may not be as numerous and popular as some fake short video contents that are scripted and carefully edited."

Zhou Buqi said: "This is inevitable. Short videos are also videos, and the content output is no different from long videos. The professional content of scripts, directors, and actors will definitely be the mainstream of short video content in the future. Just like movies, the public likes the beautiful, bright, clean and tidy Hollywood-style shots, rather than the documentary long shots like Jia Zhangke that reflect the true emotions and complex relationships of the characters."

Tang Binchen nodded and said with a smile: "Then I feel relieved."

Zhou Buqi said: "Short videos and long videos are different in product form, but there is no difference in content. It is nothing more than compressing long content into short content of dozens of seconds. Artistic content must be better than real content. Everyone is the same. In the real society, everyone has experienced too much. Users think of ideal content that they have not seen. Even if they want to see real content, it is artistic real content."

Tang Binchen followed his thinking, "So in the long run, the Kuaishou model is not as good as the Musical.ly model. Although the latter is also unedited, the lip syncing of the song MV is artistic content."

Zhou Buqi smiled and said, "So, Musical.ly should be acquired. As for Kuaishou, it is enough to just participate in the investment."

Tang Binchen said: "I think it is better not to acquire Musical.ly for the time being, but to participate in the investment and then sign a priority agreement. It is better to let Musical.ly grow freely and not bring the culture of big companies over. Don't take away the equity of the entrepreneurial team. The uncertainty of equity value is the biggest motivation for struggle. Next year, we will further analyze and judge the industry environment to see whether it is necessary to acquire Musical.ly in full and then launch it with comprehensive transformation."