Top of the Great Era

Chapter 900 Free + Traffic
Entered December.

Zhou Buqi chartered another flight to Japan.

Accompanying them were He Yang, Cheng Binghao, Yu Yongfu, Shi Jinglin, Wang Haiyang, Nie Caijun, Wang Xing, Ning Yaxian, He Xiaopeng and other thirteen people.

However, before leaving, he received a financial report, which was quite a surprise.

Liang Rubo squeezed out Tang Binchen and became the executive vice president of the social business group.After becoming a talker, he promoted the revision of Friends.com and created three circles, "friend circle", "interest circle" and "secret circle".

In the past month, it has been tested by the market.

Although this is just a rough financial report, more details need to be sorted out slowly, but the general data is already available-the revenue is 4.3 million yuan!

Among them, advertising costs reached 3.4 million yuan.

You know, in Tang Binchen's last month on duty, Friends.com's monthly income was less than 2 million yuan, and its advertising revenue was 1.5 million yuan.

It can be seen from this that Liang Rubo is very competitive.

In the first full month after taking office, the new official produced a financial statement that was enough to amaze the group.Even if there is a strong push behind the "2500 billion subsidy" plan, which has caused the number of active users of Friends.com to increase by [-] million in the past month, the objective reasons are not important, and the process is not important. The decision-making committee only looks at the results.

The excellent results are enough to show that the decision to replace Tang Binchen with Liang Rubo was correct.

On the plane, everyone started a discussion around the mobile browser.

Yu Yongfu explained, "There are many brands of mobile browsers, and the well-known ones are probably Microsoft's IE, Firefox and Opera. In the domestic market, none of them are the opponents of UC."

"What about abroad?"

"It shouldn't be difficult abroad. IE and Firefox browsers are mainly for PC business, and they are not very keen on mobile phone business. Yes, but the investment is very small. For example, IE can only be used on Microsoft's system, Symbian system and It is impossible for IE browser to appear in any other embedded system."

"Where's Firefox?"

"Firefox is similar." Yu Yongfu saw that there were many non-technical people present, and many of them didn't know much about mobile browsers, so he explained patiently, "The operating system on the PC side is relatively unified, whether it's Dell, HP, Lenovo and Samsung both use the Windows system, so it’s good to only develop browsers for Windows. The mobile phone is different. In China, each model of UC must develop 8 versions, corresponding to the 8 platforms of the mobile phone. operating system."

Wang Haiyang was surprised and said: "The amount of work is huge!"

Yu Yongfu said: "Yes, not only that, but different mobile phone brands and models have different screen sizes and screen ratios. The computer screen is very large, and some stretching and deformation of the software interface will not affect much. Mobile phones will not work. Yes, such a small screen, once the stretching and shrinking is not in place, the interface will be deformed. Therefore, different mobile phones need to be optimized accordingly.”

He Xiaopeng, another executive of UC, said: "So Microsoft and Firefox don't pay much attention to mobile browsers, because this job is a bit thankless. Opera has also made many versions, but Opera is a paid software. Users have to pay to buy it. use. This is how the Opera mobile browser can be profitable."

Wang Haidao: "So... UC is not profitable yet?"

Yu Yongfu nodded, "It is indeed in continuous loss. However, UC browser can become an entrance and a source of traffic. At present, UC mainly has three profit sectors, one is value-added services, the other is advertising revenue, and the other is advertising revenue. It’s the authorization fee. Well, the default search engine of UC Browser is Weidian, which will have a monthly income of 200 million.”

Zhou Buqi waved his hand, and said from a high-level view: "Traffic is the most important thing! Think about the domestic anti-virus software market a few years ago!"

Wang Xing said with a smile: "Anti-virus software is also a thankless industry. In the past, we could only make money by selling software. Ziweixing changed this model and turned into a traffic business. With traffic, there is still no money to make. ?”

He Yangdao: "Not only to make money, traffic has an important strategic position. Not to mention that Weidian Security Guard and Weidian Antivirus can still make money now, even if they are losing money year after year, their strategic significance is enough to wipe out that little expense. Don't say goodbye Yes, in this competition between Helo and QQ, Weidian antivirus is the mainstay and the hero behind the scenes."

The success of micro-point antivirus is Ziweixing's unique advanced experience, leading the world.

The general pattern is-

In the paid software market, look for a just-needed product, and then develop and produce it, with better performance and better experience.And then... directly for free!
If you want to break the old pattern, you have to turn the table.

Let all paid software die!
The spirit of the Internet is free.

After free promotion, you can quickly grow bigger and stronger in a short period of time, form a brand reputation, and have huge traffic.With traffic, you have everything.

Paid software makes money by selling products, and free software makes money by attracting traffic and then operating through traffic.

Micro-point antivirus is a just-needed market.

But it can't be done in Japan.

The risk is too great.

In Japan, the development of the Internet industry is not as good as that in China, but the software industry is much stronger than that in China.In fact, it is the market orientation under the market economy situation.

In Japan, there is no pirated software, and developing software and selling it for money is the simplest and most convenient profit model.The Internet is free, and you can only make money by attracting traffic and selling advertisements... That is really too complicated, and the failure rate of entrepreneurship is too high.

It is safer and more reliable to develop software.

Domestically, pirated software is rampant, and developing software to sell for money is a no-go. Almost all general-purpose software in China is free.

If you pay, either no one uses it, or you use a pirated version.

This has led to the slow development of the domestic software industry, and elite IT talents have gone to work on the Internet.Although it is very difficult to do the Internet, the model is complex and changeable, and the risk is extremely high, but it is also more reliable than software.

Where there is money to be made, talents will gather together.

Different national conditions and market situations have led to different patterns in the Chinese and Japanese IT circles.

Japan's IT elites are all in the software industry.

Antivirus software is of course a vital part!
Antivirus software is just needed!

According to Tang Binchen, there are more than 120 antivirus software companies in Japan.The annual cost of a set of anti-virus software will be between 300-1000 Huaxia coins.

Kingsoft Internet Security is sold very cheaply, less than 200 Huaxia coins, so it sells very well in Japan.But this price is already two or three times the domestic price.

It can be seen that in the Japanese IT market, the software industry contains huge profit space.

Ziweixing has just entered the market to develop in Japan. If it appeared, it would overturn the big market of anti-virus software, and launched a free version of Weidian anti-virus...

If you offend so many colleagues, it will be troublesome, and you may be driven away soon.

Micropoint antivirus can’t operate for free in Japan, which makes Ziweixing’s “free + traffic” model impossible to use, so it can only ask Softbank for help, and match up with Yahoo Japan to cooperate.

Use the traffic of Yahoo Japan to develop your own business.

But now it was different.

UC is here!

Mobile browser is also a just-needed product!In the early days before the development of the mobile Internet, the online behavior on the mobile phone was almost all completed through the browser, which was a must.

The scope of application of IE and Firefox is too small, and Opera is a paid version!

There is still no 3G signal in China, but Japan has promoted it many years ago. It is one of the countries with the best 3G penetration in the world, and the number of mobile Internet users is more than that of computer Internet users.

The free UC browser can pry open this market.

Then, through the UC mobile assistant, the relationship between the mobile phone and the computer is opened up...the traffic is conducted, and it can further provide support for the Internet business.

……

The competition between Helo and QQ is still fierce, but the smell of gunpowder is no longer so strong.

Ziweixing is happy to see the success.

It's best to win, and it doesn't matter if you can't win. Becoming the second market in the field of instant messaging and rivaling QQ is already a huge success.

But Penguin disagreed.

Monopolies make big money.

Still should find a way to beat Helo!

But now the road of vicious competition is a bit immobile, and Jinshan has withdrawn.Without the help of Kingsoft Antivirus, QQ Computer Manager is meaningless.

Once the competition goes too far and Ziweixing is angered, and the other party resorts to a killer move, using "Midian Security Guard + Weidian Antivirus" to viciously compete, it is really like shooting yourself in the foot.

In the general office, the voice of the main combat faction has weakened.

This is the same as nuclear deterrence.

You have me and I have it, everyone is fair and qualified to challenge.Whether you have me or not, you don't speak harshly.

However, it is not enough to just give up.

"Gold coin wallet system, is the technical difficulty really so high? Can't we do it?"

Brother Xiao Ma looked serious, staring at CTO Mr. Zhang.

Mr. Zhang is the founder and number two of Penguin. He led the team to develop QQ back then, but after so many years... the technology has long been unable to keep up.

Brother Xiao Ma has long wanted to eliminate all the veterans who started businesses with him.

"This...is really difficult. It involves all aspects. It is very difficult." Mr. Zhang paused and made an analogy, "Well, it is several times more difficult than doing a search."

As soon as the words came out, everyone understood.

Penguin's search business is called Soso, and it's a mess. It's technically impossible to handle, and it's still using Weidian's technical support.The technical difficulty of this gold coin wallet system is higher than that of search, so it is even more useless.

"Search..." Brother Xiao Ma was very angry, and he slapped the table, "I will cancel the cooperation with Weidian immediately! Soso would rather not do it, and don't need their technical support!"

It was very quiet in the conference room.

The atmosphere is a little frozen.

Brother Xiao Ma said in a deep voice: "The competition between QQ and Helo must not be relaxed! In addition to the wallet system, another major feature of Helo is the SMS service. Helo can send text messages to strangers, why can QQ only send text messages to friends? Dan, you can handle this matter, let China Mobile provide accommodation! QQ earns them 10 billion a year, and I don’t believe they don’t help with such a little help!”

(End of this chapter)