Rebirth started from educated youth in 1977

Chapter 1215 is to be comfortable

Girls’ Generation, which has not yet emerged; BEG, who has debuted for more than a year, but has not made much waves; Ahn Jae-wook, who has been famous in China for a long time and can be called the originator of the Hallyu, and is a bit confused now; Kim Min-jong, who once starred in "Mr. Cute" , this TV series was introduced into China and broadcasted on many local stations. Li Jiangtu played by him is liked by many people in the country;

Yoo Jin and Jun Ji Hyun who can be done with a simple greeting, and Kim Seo Hyung introduced by Kim Hye Soo.

After Chen Wenqin got rid of these people, he flew to Tokyo overnight.

On the last day in Seoul, Nanyi went to Jialifeng Cave and met the monkey whom he hadn't seen for a long time.

The place to meet is still Laopao Barbecue. The remittance business here is still going on, but the scale has shrunk a lot. Many stowaways who used to live in Jialifeng Cave have obtained official work permits, so they can go freely. Cross-border remittances by banks are still dark and there are many choices, either voluntary or forced.

The monkeys don't take the initiative to provoke people, and they have proved that they are not easy to provoke, so no one will provoke them. Lao Pao Barbecue is basically in a state of peace in Yanbian Street.

"It's been almost 20 years, do you want to go back?"

"It's been 20 years, and I'm used to staying here."

"Well, when was the last time you went back?"

"Before the Spring Festival, I came back after the Lantern Festival. After this year, I want Huishu to take the child back. The child will study at home, and then ask a master to learn some boxing skills. When he is old enough, let him go to the army."

"Don't go back to your hometown, live in a big city and have a wider horizon. You can choose between Shanghai and Beijing. You can go to the military academy during the college entrance examination, so that you can go further in the army. Times have changed. No diploma, no knowledge, nowhere. Very messy."

"Hao Zhe is too naughty, I'm afraid he will learn bad things in big cities."

"You can't imprison Hao Zhe in one environment for the rest of your life. If you are restless in your bones, you will explode sooner or later. It is better to explode early than to explode late. You are young, so you can correct it and turn around.

Before returning to China, you can take Hao Zhe to visit Kismayo in Somalia and Swat County in Pakistan. There are still sporadic battles in these two places, which are not too dangerous. Seeing the cruelty of war should be helpful for his growth. "

Nan Yi said, and handed a piece of paper to the monkey, "Jin Huixiu, just slept together two days ago. Her mother is very old, and she is quite ambitious. She keeps doing business and keeps losing money and debts. She probably doesn't do business. Unexpectedly, there may also be vampires around him, just rely on lying on the fool to suck blood.

The old guy's tossing around is probably because he knows that his daughter can make money, so he has a bottom line in his heart, and he finds a professional liar to come and make her lose hundreds of billions. If he scares her out of her nerves once, it will probably stop. "

The monkey thought for a while, and said, "If the play is to be performed well, Jin Huixiu must also participate and suffer a little bit."

Nan Yi chuckled, "She's a professional actor, so she can play bigger. Don't be too polite with the old guy, go hungry for a few meals, and use thorn sticks to whip the soles of her feet. It hurts but won't hurt too much. Let her suffer a little bit." Think about it and reflect on it.”

"Should we not let her sleep at night and show her a horror movie?"

"Your idea is too bad. The old guy is so old that he is easily scared to death."

"Ha ha."

Confession of a good thing, under the contempt of the pig, Nanyi declined the monkey's arrangement to eat fresh and fragrant meat, but only asked him to cook some roasted pork belly and roasted pig offal, and condemned his involvement in the dog meat trade.

Nanyi is an extreme dog lover at heart. Dogs are not only loyal, but also have good money-making skills. The bad breed breeding of the reclamation group has been involved in the hype of Tibetan mastiffs for a long time, and they also have a lot of "pure blood". During the peak period of the Five Mastiff Shen aircraft carrier, the profit of a Tibetan Mastiff ranged from hundreds of thousands to several million, making an outstanding profit contribution to the reclamation group.

He plans to wait for the Tibetan Mastiff to pass, and spend 999 yuan out of his own pocket to set up the International United Tibetan Mastiff Blood Drop Co., Ltd. to house and rescue the abandoned Tibetan Mastiffs due to the rapid depreciation of their value.

Although the money is small, it doesn’t matter. You can invite dog lovers to make donations, raise 100 million, put 95 in your pocket as management fees and profits, and use 4.9 to shoot advertisements and publicize charitable deeds. Take out 900 for employees to have dinner, and the rest The next 100 yuan, 95 yuan is used to take a taxi, and the last 5 yuan is used to buy dog ​​food. You must buy famous brand high-end dog food. Don’t just save money, let the dogs eat happily.

It will run for three to five years, go to NASDAQ for listing, and within six or seven years, you can call Bill Gates "Little Guy", and you can pat him on the shoulder to encourage him, "Little Guy, you can't do it!" , You have to work harder, come to my house to eat a few pancakes and green onions, eat hard, eat a few more, and one day, you will also think of such a good deal like mine."

……

Back in the capital, Nan Yi rushed to prepare and attend classes.

After class, I called the other two shareholders, and held a shareholder meeting while eating boxed lunches in the office of Daguoniu. I mainly talked about two things: the first thing is to find someone to build a B2C website, and to find someone on a freelance website. On the premise of ensuring quality Next, the less money you spend, the better. In the first phase, you will build 2000 websites, with a maximum budget of [-] yuan.

The second piece of clothing he brought back from Seoul is to keep one of each style as a sample, and take the rest to the clothing store outside for sales. First, set up a small offline wholesale channel, and then build a differentiated one later. online channels.

After the meeting, Nan Yi swished, and he appeared in Hangzhou.

Looking for a place that can print business cards, I hurriedly printed a box of business cards of the business manager of the Daguo Niu Trading Company, put on a pair of plain glasses, and went to the Qiaosi area where small clothing factories are concentrated.

Although the reputation of the trading company was a bit stinky in the past two years, and the factory owners are no longer enthusiastic about the "manager" of the trading company, they will still warmly receive door-to-door inquiries. There will be a lot of tea and cigarettes. Rice depends on personal ability.

Nanyi is quite capable, and he will be left alone wherever he goes, but he is still willing to eat himself. It took him a day and a half to visit all the garment factories in Qiaosi area, and each factory is good at what kind of The standards for clothing and processing fees are basically clear.

It's just that the processing fee discussed by the red mouth and white teeth is too much to count. The real cost can only be obtained when the order is placed and the deposit is negotiated. More accurate data.

After running Qiaosi, Nanyi went to Binjiang and Xishi counties, then flew to Yangcheng, and selectively visited Kangle, Lujiang, Jingtai, Xiamao and other places where small garment factories are concentrated.

In two weeks, I brought back a large stack of business cards, took a lot of sample photos, and brought back a lot of fabric samples. After a lot of tossing and tiring, Nanyi handed over the work of running the clothing wholesale market to Du Wenhua.Early in the morning of the third Saturday, Du Wenhua took over the baton from Nanyi and flew to Hangzhou to investigate the Sijiqing market.

After Nan Yi finished class, he called Luo Tong out for a meal, and gave him two tricks by the way:
First, establish contact with several major e-commerce platforms, set up a micro-photography base, and develop product photo shooting business.

Second, contact the modeling agency in Eastern Europe, establish a cooperative relationship, and take as many domestic modeling agencies as possible into your own hands.Models in Eastern Europe are not that expensive. Even if there is a water pump in the middle, it is only two or three times that of domestic unknown models. Using white models to show that the products are internationalized, many merchants will think it is worth spending more money, let alone There are "windfalls".

Nanyi has solemnly warned Luo Tong that he only does serious modeling agency business, and don't participate in other messy things.In addition, Luo Tong was asked to move faster, so that he would not be able to catch up with the hot ones.

Well, this is a bit selfish. Daguo Niu needs to take product pictures immediately. I can’t find a service provider that is more professional and charges more reasonably. If I can find it, it is either professional but expensive. The art of photography, or dare to come out to make a living if you only have the level of simple fiddling with SLRs.

Luo Tong took all of Nanyi's tricks, and after dinner, he went back to his company to research the plan.

The next day, Nanyi entertained Guo Shuichao who drove over from Futian in the old house.

Guo Shuichao is the son of Guo Fuxi. Back then, Luban Wood invested Guo Fuxi to establish a logging company in Russia. Guo Fuxi developed very well. In a few years, he united with his younger brother and several fellow villagers to monopolize the import business of Russian timber. , Then, the business expanded to Southeast Asia.

Seventy-eight out of ten of Luban Wood's domestic low-end timber business is carried out through Guo Fuxi, who can be regarded as half of the Nan family and Luban Wood's agent in China.

As the second generation of the Guo family, Guo Shuichao did not participate in the family's timber business, but started his own shoe factory. He had been doing OEM for international sports brands before, and now he has the idea of ​​establishing his own brand.

It is said that Nanyi's business is only very small, so there is no need for the big boss to come to visit in person. Even if he sends a business person to talk, it can be regarded as flattery. However, Nanyi's status is special, so Guo Shuichao can only come by himself, and, Nanyi also said that the business discussed this time will not be too small.

Nanyi made a bowl of Mazu noodles to welcome Guo Shuichao, and then took him to the office of Da Guo Niu, called Xue Xiaomin together, and gave Guo Shuichao a detailed introduction to the business of transnational e-commerce.

"Shuai Chao, that's it. I hope that our cooperation is not just about supply and demand. It's not simply that you supply Daguo cattle and sell Daguo cattle to earn the difference. It's that we are back to back, and you are in charge of the style. For R&D and production, Daguoniu is responsible for external sales, and the two parties share costs and risks, as well as profits.

In addition to the overseas sales I mentioned just now, Da Guo Niu will also build a platform to carry out a dropshipping business for small online store owners. Hundred.

When a customer places an order in his online store, he can go to our platform to place an order, leave the customer's delivery address, and we will send the shoes directly to the customer.

This model is very friendly to small online shop owners and can reduce their initial cost pressure, but when our platform business develops to a certain stage, it will not be too friendly to them. There are too many people selling the same product, and most of them will become cannon fodder.

At this stage, we have to give up most of the online shop owners with mediocre sales, support the online shop owners with large sales, and let them enter the differentiated and homogeneous competition. "

"OEM?" Guo Shuichao said.

"Yes, OEM, upgrade your OEM model, from a supplier to a partner, what you can earn is not only the OEM fee, but also a part of the brand premium.

You can build your own brand on the basis of absorbing the advantages of many OEMs, but I suggest you not follow the traditional store model. Rising housing prices are the general trend, and the operating costs of stores will increase year by year. One day will be too high for you to bear.

You have been in contact with several international big brands, you should understand that their brand premium is beyond your reach. The relatively young Nike is 35 years old. To catch up with the influence accumulated by time, you need to pay a little more. double the price?How high is the success rate?Can you afford the price? "

Guo Shuichao was silent for a while, and said, "Uncle Nan, you mean to let me use the Internet channel?"

“Let’s put it this way, whether it’s ancient or modern, whether it’s online or physical, all ways of buying and selling, and even the way the country operates, are not divorced from the idea of ​​rent collection by landlords.

If you do business in my country, you have to pay me taxes, if you do business in my store, you have to pay me rent, and if you do business on my platform, you have to let me take a commission.

Regardless of whether it was called agricultural economy, industrial economy, or service economy in the past, or it has become the newer experience economy, quality economy, or social economy, there have been many changes in form, but the core idea has never changed. It will always be that the landlord collects rent from tenants. set.

Internet marketing and online sales are relatively new concepts in China, and the tax policy has not yet caught up. Selling through online channels can save you a lot of tax costs. This is one of them.

Second, the online shopping platform is still in the wild era, everyone can see its potential, and want to bite off a piece of cake, it is best to drive everyone else away and enjoy it alone.

It is still in the period of burning money for online shopping platforms, and it is far from the reshuffle period. If you participate in this time and find one of the platforms for in-depth cooperation, you can pay the minimum price and get the best resources. "

Nan Yi spread his hands, "How to discuss the details of the cooperation, I don't think I need to say more, you have been in business for so many years, if you don't know the negotiation skills, the business will not be able to reach this day."

Guo Shuichao nodded and said, "But... Uncle Nan, I can see that e-commerce has great potential for development, and it will even impact physical stores in the future, but I also firmly believe that the role of physical stores is irreplaceable.

Through the senses of vision, smell, touch, hearing and taste, physical stores provide consumers with physical experience, instant delivery of goods, on-site shopping guide consultation, after-sales returns and other services, while satisfying consumers' emotional demands.

On the contrary, e-commerce platforms can only display pictures, and consumers can't see or touch the real thing. I guess the factor that stimulates their desire to buy is scarcity, and some products cannot be found in physical stores; A consumer may not have a certain product nearby, and he needs to travel far to buy it.

If a certain product is available on the e-commerce platform and nearby physical stores, the only factor that stimulates consumers' desire to buy is the price, and the online price is much cheaper than the physical store.

Consumers pay attention to cost-effectiveness. In order to increase sales, online merchants can only gradually reduce the premium space of products. In the long run, profits from sales through online channels cannot be guaranteed. "

Guo Shuichao's cognition of e-commerce surprised Nanyi a bit. He organized his words and said, "Your idea is correct. A new model can only have the most impressive profit margin in the medium term. When it matures, most The profits will be sucked away by the landlords.

But how far do you mean 'long term'?Five years or ten years?Or 15 years?

Let's assume that it is ten years. After ten years, how much will the rent of the store rise?What stage will the e-commerce platform grow to?By that time, will people's consumption patterns have undergone earth-shaking changes, and everyone has become accustomed to online shopping?

It takes 21 days for the brain to build a new neural channel, which means it only takes 21 days to form a new habit. How would you position your shoe brand?

If it is low-end, there is no point in building a brand, you just need to rely on price to win.If it's a luxury..."

Nanyi waved his hand, "Let's not talk about it. You simply can't give the brand the added value of luxury goods. No one will pay for your brand premium. The only ones that best meet your needs are mid-range positioning, such as Li Ning, Anta, and Xtep. , Hongxing Erke, etc., you can only compete with them, what are you going to use to compete with them?
What advantage do you have?
You are younger than their bosses and can kill them?Or will you jump on the pommel horse, win 15 yuan gold medals in a row, and win the title of gymnastics king? "

Xue Xiaomin snorted when he heard this.

Nan Yi gave her a hard look and warned her to shut up.

"The birth of a famous brand needs years of precipitation. It goes too fast and lacks a kind of solidity, lack of companionship and feelings that integrate into the lives of consumers. Our people can do without everything, but we can't live without comfort. Whether rich or poor, As long as you are comfortable, everything is acceptable.

Our country is changing every day, with each passing day, and what is there today is gone tomorrow.The way of life is changing, and the way of making a living is also changing.

Over the past decade or so, people have been extremely disgusted with the old way of life that can be seen at a glance. They want to get out of the circle that confines them and change their way of life. Indeed, many people's way of life is moving in a better direction, such as you Dad, your uncle.

But there are more people living in a more embarrassing life. Let alone seeing old age, they don't even dare to think about what will happen when they are old.

The advancement of science and technology and the liberalization of the economy have made the living conditions better and better. At the same time, some people run faster and live better than the average, while some people run slower and their living standards are below the average. As they grow bigger, they cannot find where their comfort lies.

You might as well think about it, among the customer groups that your brand has to face, how many people have the word comfort?Life is not easy, how can you expect them to have any loyalty to a brand?

They only choose products and brands based on pragmatism, and often buy products of the same brand. They can only say that this brand meets their needs for practicality, is high in quality and low in price, and has face and so on.

When a new brand also meets the practical needs they need, or the price is cheaper, or the advantages of other aspects are slightly exceeded, an old brand should also collapse.

Are you going to build a new brand like this and develop according to the traditional physical store expansion model, pay a high price to squeeze an old brand, and then wait for yourself to become an old brand and be squeezed to death by a new brand, or try to take a new path ?
Of course, before you build a brand, you must be aware of a problem. It is very difficult to build a long-standing and influential brand in China. Think carefully about what your purpose of building a brand is. Money, big money, can completely focus on capital operation. "

Nanyi's words had a big impact on Guo Shuichao, he had to think about it.

"Uncle Nan, I brought a lot of samples in the car, I'm going to move them here first, and then I want to find a place to be quiet for a while, can we talk tomorrow?"

"Of course, I will move with you."

……

Guo Shuichao was not convinced by Nanyi's words, and we met again the next day, but only discussed the cooperation between the two parties. He is interested in cooperation with Nanyi's cross-border e-commerce and dropshipping.

After communication, the two parties reached a cooperation intention and formulated cooperation rules. Guo Shuichao is responsible for production and delivery, and Daguo Niu is responsible for sales. Guo Shuichao’s product pricing has a meager profit. , the two parties balance the accounts at the end of each month.

Don't sign the contract first, and try it out for three months. If the increase in sales meets the psychological expectations of both parties, they will meet again for negotiation and sign a formal cooperation agreement.

In the next two days, the programmers found through the Witkey platform delivered the B2C website. As Nanyi expected, the main body is the open source code downloaded from the Internet. The details... the grandson of Nima, just deleted the copyright note in the code And some texts, several encrypted key files were not rewritten, so money is really easy to earn.

The money was too little, but it was only 600 yuan. Nanyi didn't bother to spend energy to find the back account. He searched through several source code sites and found a fee-based source code that met his needs. He bought it for 100 yuan and then went to the computer department. The professor borrowed a research monk to do secondary development.

Before going to work, Nan Yi took the research monk to rub a meal of Jiwei shrimp, and bought a whole box of instant noodles and Xiongqi. He didn't say anything, he had to work hard for him, and he was still waiting for the website to go online as soon as possible and start earning money as soon as possible.

In addition to paying attention to website development, Nanyi also recruited a little girl named Xiao Zhou as an assistant. She is mainly responsible for editing pictures and uploading products, and by the way, she also has to work at the front desk.

The things she was responsible for were not small, but Nanyi didn't treat her badly. She didn't follow the trend and gave her a three-month trial period, but only gave her one month. The salary during the trial period was not discounted, which was one thousand less than the official average salary in Beijing, two One thousand eight months, with this salary, the little girl is very happy.

Indeed, he should be happy. According to the market situation in Beijing this year, regardless of whether he graduated from 985 or 211, the monthly level is [-] or [-]. Nanyi, a first-class professor of both teaching and learning, only gets a few dollars a month.

(End of this chapter)