Counterattack 1988

Chapter 1007 The killer's mace 【Seeking subscription monthly pass】

In order to fight well for the next two battles, Wang Lin made careful arrangements at the meeting.

The so-called two battles, one is a defensive battle, and the other is a pioneering battle.

These two battles, as the name suggests, are well understood, defending one's own position and opening up new markets.

The entry of foreign brands is an inevitable trend of the development of the times and is inevitable.

Some foreign brands are very strong, and they are the king of sanitary napkins abroad.

But in China, Wang Lin wants to make Ai Qingrou the undisputed "king of sanitary napkins"!
In the mainland market this year, Aiqingrou ranked first in market share.

Therefore, as long as Wang Lin maintains this position, he will be successful.

He cannot allow foreign brands to form a monopoly position, let alone allow foreign brands to easily dominate the Chinese market.

Wang Lin vigorously develops national enterprises, which not only establishes a brand image, but also wins market share for domestic brands.

In fact, what Wang Lin has to face is far more than foreign brands.

With the rise of domestic brands such as Aiqingrou, domestic investors have turned their attention to sanitary napkins.

The threshold for sanitary napkins is not high.

At the beginning of Wang Lin's business, he only invested hundreds of thousands of dollars to open a sanitary napkin factory.

In this turbulent era, the types of sanitary napkin products can be said to be mixed.

The wing pad sanitary napkin made by Wang Lin is a high-end product.

The main products that Aiqingrou now produces are also winged sanitary napkins.

The production line of sanitary napkins with wings is relatively expensive, but this kind of machinery and equipment can already be produced in China. The price of the related production line is [-] million yuan for imported ones, while only about [-] million yuan for domestic ones.

Investors with sufficient funds can purchase the production line of sanitary napkins with wings.

And those small investors can also spend hundreds of thousands of yuan to buy a production line of straight sanitary napkins.

This is also the reason why Xiangjiang's Dahua company's business in the mainland is becoming more and more popular.

In 1988, the salesmen of Dahua Company came to the mainland to promote their business, and Wang Lin also started to make a fortune by cooperating with them.

Wang Lin's success story has also inspired thousands of young people.

In the 90s, countless investors who wanted to make a fortune like Wang Lin dreamed of relying on the sanitary napkin factory and becoming Wang Lin's second.

Ever since, aspiring young people borrowed money and loans to invest and open factories.

Domestic sanitary napkin factories have sprung up like mushrooms after rain.

Wang Lin was powerless to deal with this fanatical phenomenon.

He can't tell everyone that you should stop investing in the sanitary napkin industry. You small investors will only have a dead end in the future!
Just like the fanatical stock market fever, the high fever in the sanitary napkin industry will not go away until a certain time.

The major reshuffle of the sanitary napkin industry cannot be created or guided by Wang Lin alone. It can only be achieved through the healthy development of the market and the survival of the fittest.

According to reliable statistics, throughout the 90s, the domestic sanitary napkin market can be said to be the alliance of thousands of enterprises!

A group of multinational giants such as Procter & Gamble, Kao, and Kimberly-Clark took advantage of the opportunity to break into the Chinese market, while there are four to five thousand domestic companies facing a tough battle.

For emerging markets like my country, P&G and other foreign investors have adopted a strategy of promoting products while advertising during prime time on satellite TV to increase their influence and boost sales.

More importantly, foreign giants tend to gather together. Procter & Gamble brought Hushubao, Johnson & Johnson launched Jiaoshuang, and Unicharm focused on Sophie, and "team battles" attacked first- and second-tier cities.

Under the attack of foreign capital, a number of domestic enterprises fell, and Hengan Group could only retreat and seek coverage of the sinking market. The former industry leadership was taken away by foreign capital.

Facing the influx of foreign capital, domestic sanitary napkin companies have been beaten to the point where they have no room to fight back.

Foreign capital is making use of capital and brand advantages, and domestic enterprises are forced to a corner, but they are increasingly understanding the characteristics of the domestic sanitary napkin market, such as its large volume and high demand, and instead start from subdivided fields.

In addition to subdivision, domestic enterprises also have a strategy that foreign capital cannot compare to, that is, to quickly enter the sinking market with super high cost performance, so that domestic sanitary napkin brands can be found in countless small cities and towns in China.

Relying on these methods, domestic brands can catch up with foreign capital, and the dominance of my country's sanitary napkin market of over 600 billion yuan is truly in the hands of the Chinese themselves.

Of course, with Wang Lin and Aixiu Group now, the competition in the domestic sanitary napkin market must be different!

As someone who has experienced it, Wang Lin can re-examine this battle of sanitary napkins between China and foreign countries, so as to make a favorable judgment for himself.

Looking back, when foreign companies make a strong attack, if domestic companies lie flat, then the overlord of my country's sanitary napkin market will still be foreign capital, and once it gets stuck, there will be a risk of cutting off supply.

This principle is also applicable to many other fields. Only when domestic enterprises take the lead in more industries can our country not be afraid of foreign capital, move steadily forward, and move forward indomitable!

Now Wang Lin has seized the opportunity to suppress foreign brands from the very beginning.

Aiqingrou sanitary napkins show strength!

Continuously researching and developing new products and bringing out technology ahead of foreign companies is the only magic weapon to occupy the sanitary napkin market.

Only by continuously releasing new technologies and registering new patents can an enterprise remain invincible in international competition.

In a modern enterprise, whoever holds the most patents has the most right to speak.

In all commercial wars, in the end, the competition is all about patent rights.

From the very beginning, Wang Lin applied for international PCT patents for each of his patents through Yonghua Company in Xiangjiang.

Today's Aishu Group also has thousands of independent patented technologies.

The classification of patent technology is very detailed, mainly divided into three categories.

One is an invention patent, which refers to a new technical solution proposed for a product, method or its improvement.

The second is a utility model patent, which refers to a new technical solution suitable for practical use proposed for the shape, structure or combination of the product.

The third is an appearance design patent, which refers to a new design that is aesthetically pleasing and suitable for industrial applications made of the shape, pattern or combination of the product, as well as the combination of color, shape, and pattern.

Therefore, every patented technology of Aishu Group, including appearance design, has been registered with related patents.

Doing so can effectively prevent others from infringing and counterfeiting. Once found, they can resort to legal channels and make the infringing party lose their fortune.

Taking the technology of sanitary napkins as an example, there are mainly three levels of technology.

The first level is basic technology, which is mainly reflected in the technology of improving absorbability.The second level is related technology, which is mainly reflected in the technology of comfort and fit.The third level is additional technology, which is mainly reflected in packaging, appearance, added ingredients, professional segmentation, and cross-category technology.

From the perspective of the basic technology at the first level, as the basic function of the category, major brands continue to introduce new technologies and conceptual packaging to occupy functional space in terms of absorbability, which are relatively representative functional technologies.

The most important replacement product in sanitary napkins is the absorbent chip.

A thin sanitary napkin is usually composed of three parts: the surface layer, the absorbent layer and the bottom layer. Among them, the absorbent layer is the most important, and SAP is a common material for the absorbent layer.

The production of this material was once monopolized by foreign companies such as Toyo Sumitomo, Sanya, and BASF, but the appearance of Wang Lin broke this monopoly!

Aishu Group has continuously accumulated and improved its technology, and has become a leading domestic SAP manufacturer.

While the SAP industry is developing rapidly, sanitary napkin products have also undergone three changes.

The absorbent core of the first generation products is mainly composed of fluff pulp.Fluff pulp is a fluffy pulp that is not good for sensitive skin types.The second-generation product uses dust-free paper, fluff pulp and SAP as raw materials, and adopts ordinary thermal compounding technology to make an absorbent core wrapped in dust-free paper with fluff pulp and SAP.At present, most sanitary napkin brands on the market mainly sell this kind of "second-generation goods".

Wang Lin has improved this chip before, which effectively reduces the occurrence of faults and lumps.

Wang Lin also registered his own patent for this method.

If other companies want to use it, yes, they can use money to buy authorization.

Really big companies can get enough by licensing alone.

In addition, Wang Lin also took out his trump card!

That is, Aixiu Group will develop new third-generation chip products!
This new technology is the magic weapon for Aishiu Group!
Even at such a high-level meeting, Wang Lin didn't tell the whole story, but only gave a general idea.

To put it simply, the third-generation product developed by Aishiu Group adopts the "wet papermaking" process, embeds SAP in wood pulp, and produces a super-absorbent core that is integrally formed and has zero fluff pulp. It is temporarily named as SAPP.

The thickness of a single layer of SAPP is one-third that of other ordinary sanitary napkins!But the absorption rate can reach 20 times!
At present, no matter at home or abroad, there is no patent for this new technology.

Once SAPP is successfully developed, the products of Aishiu Group will lead others by an entire era!
If others want to produce sanitary napkins of this new type, they must either find Wang Lin to buy a license, or spend money to develop new products independently.

There are relatively few new technologies for sanitary napkins, such as the replacement of chips, which is not so easy.

Wang Lin also has some memories of later generations, so he can flourish in this industry.

At this high-level meeting, Wang Lin presented the latest products developed by his company, which greatly enhanced the confidence of the high-level employees in the company.

After the meeting, the whole morning is over.

Wang Lin announced the adjournment of the meeting, left the venue first, and returned to the office.

Zhou Congee then followed in.

"Wang Lin, what's going on? Li Wenxiu really resigned?" Zhou Porridge asked in shock, "Did you force her to resign?"

"I didn't force her, she resigned herself."

"Then how do you arrange her?"

"Let her stay at home for a while! She also wants to return to the family."

When Zhou Porridge heard this, he couldn't help arousing the evil fire in his heart, and said with a sneer, "Really? In your eyes, do you think she is particularly virtuous?"

Wang Lin said speechlessly: "Aren't you jealous?"

Zhou Porridge didn't know why, but suddenly something sad came up. She wiped her eyes with her hand and said, "You keep saying that you don't love her, that she is pestering you. I don't think so! You treat her with affection. Very deep!"

Wang Lin was stunned and said, "Congee Congee, what's wrong with you?"

Zhou Porridge stood up abruptly, and said, "It's nothing! You and her can live a good life!"

Wang Lin was puzzled and asked, "What stimulated you?"

Zhou Porridge didn't answer, walked to the door, held the doorknob, looked back at him, then opened the door and went out.

Wang Lin was puzzled: "Where did I offend her again?"

Zhou Xia walked in and said with a smile: "Wang Lin, what you said is true? Are you kidding me? Li Wenxiu is really going to resign? Where is she going?"

"Don't ask so many questions, just follow my instructions and adjust the relevant positions."

"I'm sure there's nothing wrong with me. It's about issuing a transfer order." Zhou Xia smiled and said, "You and Wenxiu won't have conflicts, right? Are you going to remove her from her position?"

"Why do you all think so?" Wang Lindao, "I made it very clear at the meeting why she resigned. She felt that she lacked time to spend with her son, so she wanted to change jobs."

"Well, it's about the two of you anyway. It's better for you to break up, you and my sister, maybe you and my sister will be able to achieve a positive result."

Wang Lindao: "Sister Xia, Zhou Porridge's mood has been very unstable recently, did something happen to your family? Did your parents talk to her about anything?"

Zhou Xia smiled helplessly: "What else can I do? Someone is trying to find a partner for her! This time it's not my parents who are looking for a partner, but my family's seven aunts and eight aunts."

Wang Lin laughed and said, "I see! Zhou Porridge hates blind dates the most, but you guys insist on introducing someone to her. It's no wonder she isn't angry."

Zhou Xia said, "She also has a sense of crisis."

"What sense of crisis?"

"Wang Lin, do you really understand or are you pretending to understand? She is an unmarried mother with a child, and no one around her understands her. Anyone who sees her will instill negative energy, saying that you are a woman with a doll. If you can't get married, don't pick and choose, just find someone who is similar to you and marry. She has heard this kind of thing a lot, can she be happy?"

However, Wang Lin heard the implication, and asked with a frown, "Does your relatives know where Zhou Porridge lives?"

"My mother lives there, can my relatives not know about it? How long can I hide it?"

"Isn't auntie coming back to take care of her grandson? Why do you still live there?"

"Hey! Do you need to ask? It's comfortable to live there! Eat well, live well, and have a nanny to take care of her! What she has to do every day is to spend money! You and Zhou Congee give her money every month. She spends money, how can she be willing to leave? If it were me, I would live there and not leave. In fact, I already live there and will not leave. "

Wang Lin thought to himself, is this a good deed doing a bad deed?

Because Qian Yuying lived in the Cherry Blossom Courtyard and did not leave, Wang Lin and Zhou Porridge's tryst became cautious.

Although it is said that the rest room in the office is also very convenient for dating, but after all, it is not as safe as at home.

Zhou Porridge occasionally does it, and I think it is a different kind of experience.

But if she was asked to come here every date, she refused.

In this way, Wang Lin and Zhou Porridge's tryst will be even more difficult.

Zhou Conge was under pressure from all sides, coupled with the recent Li Wenxiu incident, made her feel extremely bad.

Wang Lin thought for a while and said, "Sister Xia, I have something to ask you."

"You want to date Porridge? Want me to distract my mother?"

"Hahaha, that's exactly what I mean. Sister Xia, you really know what I mean best."

"I hate you, I'm not a roundworm in your stomach, I don't know your mind! But, the only thing you can ask me for is this kind of thing!"

"..." Wang Lin smiled speechlessly, and then asked, "Can you agree to my request?"

(End of this chapter)