Counterattack 1988

All the visitors to the Canton Fair are foreign businessmen.

Due to the lack of information circulation, foreign businessmen don't know much about domestic enterprises. They only started to understand the exhibitors and products after they came to the Canton Fair.

This is also the reason why it is difficult for new exhibitors to open an order. Foreign businessmen must have a process of understanding and trial.When a foreign businessman takes a fancy to a company's products, he does not dare to buy them rashly. He looks at it for one year and waits and sees for two years. After dealing with it for three years, he will almost become a regular customer in four or five years.

Our country has a vast territory. Even in the same industry, every province, city, and region has its own factories and enterprises. In fact, there are very few enterprises that can do business across the country.

Aixiu Group is so big and well-known in the south, and it was also the southern market that was the first to operate and occupy.

No matter how powerful the Anyao Group is, it only sells big in the north, and not many people in the south know about it.This company used to do military and state-owned orders, and they didn't care about advertising it. It was not until recently that they encountered market competition and orders dropped significantly that they thought of doing foreign trade.

Foreign businessmen don't know the strength and scale of Anyao Group, so how dare they place orders casually?

Not to mention two days, whether this Canton Fair can open an order depends on what Mo Zifeng and the others do.

Back then, Wang Lin racked his brains in order to bill the bill, using all kinds of tricks and tricks.

Accompanied by the brothers and sisters of the Mo family, Wang Lin came to the exhibition hall of his family.

Seeing their showroom, Wang Lin shook his head: "Anyao Group is such a big company, why do you only have such a small showroom? You sell construction machinery, why don't you have a few decent machines?"

Mo Zifeng said: "We are participating in the Canton Fair for the first time. We have no experience, and we don't know how big an exhibition hall is suitable. This is the booth assigned to us by the higher authorities."

Wang Lindao: "The booths can be bought with money, or you can negotiate with the exhibition group of your province to allocate more booths to you."

Mo Keke said: "We brought a lot of mechanical materials, but not too many machines."

Wang Lindao: "How is this possible? The foreign businessmen you have to deal with may not have the time to visit your factory. With the information you bring and your sharp tongue, how can they believe in your qualifications and strength? ?Mechanical products are different from ordinary commodities and require higher qualifications and technology. If you don’t show it, foreign businessmen will not place orders.”

Mo Zifeng said: "Is there still a chance to change now?"

Wang Lindao: "Your booth is too limited. It's too late to bring the machine here, and there's no place to put it here. Unless you can persuade foreign businessmen to visit your factory, or you can come up with a new idea."

Mo Keke said: "Mr. Wang, you are a genius in marketing. Your product marketing plan is amazing every time. Can you help us..."

"I can't help you!" Before the other party finished speaking, Wang Lin refused directly, "I'm not familiar with your products at all, so I can't formulate a suitable marketing plan. With so many talents in your company, you still can't do it." Do you have a marketing campaign?"

Mo Keke's pretty face flushed slightly.

Mo Zifeng's face was much thicker, he was not angry, but smiled and said: "Mr. Wang, doesn't your group also have a machinery factory? Why don't you bring machinery to the exhibition?"

Wang Lindao: "After we became a shareholder of Jiangnan Machinery Factory, we are still in the process of internal integration of the enterprise, and it is not convenient to participate in the exhibition for the time being. Moreover, we mainly produce some mechanical equipment that we need. Before there are enough patents, innovations, and technologies, even if we Bringing machines to participate in the exhibition will not be affirmed by foreign businessmen. my country's machinery manufacturing is already backward. If we want to get orders from foreign businessmen, we must make achievements, make them fancy, and make them willing to pay place an order."

These words are clearly speaking for himself, but in fact they are also for Mo's family.

Mo Zifeng raised his thick eyebrows slightly, and nodded slightly: "Mr. Wang, I understand. Thank you Mr. Wang for your advice."

Wang Lin waved his hand: "I still have something to do, excuse me!"

After speaking, he left Shi Shiran.

In fact, Wang Lin is also very concerned about the machinery business, but what he just said came from the bottom of his heart.

Before there is no mature patented technology or unique products, my country's machinery will only be cold at the Canton Fair.

The development of machinery in our country had a peak period in ancient times.

Traditional machinery, our country was once ahead of the world.

From the utilization of principles such as levers and wedges, it develops into the utilization of principles such as inertia, friction, elasticity and gravity.

In terms of manufacturing process, it has experienced the transformation from stone tool manufacturing process to copper and other mechanical processes.

This fully shows that during this period, my country's traditional mechanical technology has been formed and has developed to a certain extent.

During the Han Dynasty in the Spring and Autumn Period and the Warring States Period, ironware began to be widely used during this period, which made a major breakthrough in the materials of ancient machinery.

In addition, the production of iron and steel technology, casting, forging and softening treatment and other mechanical and thermal processing technologies have greatly developed during this period.

During the Ming and Qing dynasties, high-tech machinery manufacturing appeared. For example, the treasure ship Zheng He took was the largest ocean-going ship in ancient times. The piston bellows, which were driven by pistons and automatically opened and closed by air pressure, became effective blowing equipment for metal casting. , as well as manual high-tech production such as Qianjun anchor and cold-drawn steel wire for needle making.

"Tiangong Kaiwu" is the testimony of the mechanical technology at that time, and it records a lot of information about mechanical manufacturing and product performance.

The development of modern machinery mainly started from the Westernization Movement, and our country began to set up machinery manufacturing schools and machinery manufacturing factories.

Modern machinery, after the founding of the People's Republic of China, especially after the reform and opening up, my country's mechanical science and technology have developed rapidly.

At the time of Wang Lin's rebirth, after more than [-] years of Kaikai's unremitting efforts, my country's machinery industry has gradually developed into a manufacturing industry with certain comprehensive strength, and initially established a pillar position in the national economy.The trend towards large-scale, precision, automation and complete sets of mechanical products has reached or exceeded the world's advanced level in some aspects.

Wang Lin probably knows the direction of my country's machinery development.

In later generations, with the development of mechatronics and cyber mechatronics, the machinery industry has been reborn, so that people are more willing to use "manufacturing" to replace "machinery industry".However, as the most important development foundation of the industry, the machinery industry is still the leader of the manufacturing industry.

When it comes to the development of machinery in our country, it can be expressed in a single chapter.

Around 1992, my country's machinery development encountered unprecedented bottlenecks and challenges.

Every robot should know one word: "Ministry of Machines".

The First Ministry of Machinery is the abbreviation of "my country's First Ministry of Machinery Industry", or "First Ministry of Machinery", which began in 1952.As far as the management organization of the large machinery industry is concerned, a total of eight departments called "Ministry of Machinery Industry" are involved.It has gone through the heyday, and it has also gone through the process of separation and reunion.

It should be around 1992 that the government agencies implemented the third institutional reform, and the Ministry of Machinery and Electronics was dismantled into the Ministry of Machinery Industry and the Ministry of Electronics Industry.In the same year, the Ministry of Machinery established my country Machinery Industry Group Co., Ltd.This huge asset will be separated from the traditional machinery industry system again after ten years.

The split is not a good sign for the Ministry of Machinery Industry. In fact, the country's strategy for the machinery industry has been further expanded from the "general industry" in the "Sixth Five-Year Plan" to the "Seventh Five-Year Plan" in 1985. It fell to the "sunset industry".In the Eighth Five-Year Plan that began in 1990, my country's investment in it accounted for only 0.65% of the country's total investment in fixed assets.

Under such a large-scale mirror, Anyao Group's performance has declined sharply, and it has the brand of the times.

The restructuring of the Jiangnan Machinery Factory was also carried out under this general environment.

Otherwise, how could Wang Lin have the opportunity to become a shareholder of such a large enterprise?

The past few years have been the lowest period of my country's machinery industry.

To get out of this trough, we can only rely on the joint efforts of all robots, and at the same time wait for the attention of the above policies.

For Wang Lin, isn't this an opportunity?
The entire industry is in a low period, and it is the best time for expansion acquisitions!
So Wang Lin chose to enter the machinery industry at this time.

Toffler said in "The Third Wave" in 1980 that industrial civilization is like the setting sun. In his longing for high-tech industries, he regards a series of traditional industries such as machinery, automobiles, and steel as "sunset industries."

Since the 20s, the emerging industrial sector in the United States with high technology as the core has shown a vigorous development trend, while the traditional industry has declined in the face of fierce competition from emerging industrial countries.

All kinds of status quo make Toffler's sunset industry theory have a great market.

This tone full of sunset theory and the concept of my country's withdrawal from competitive industries also affected my country's strategic judgment on the future of the machinery industry at that time.

However, Wang Lin clearly understood that when Toffler praised high-tech industries, he ignored that traditional industries can be upgraded to high-tech industries with the help of computers, semiconductors, software and other means.

In the next few years, the machinery industry will usher in a huge cold wave.The entire machinery industry has experienced industry-wide losses, and the entire industry has lost more than 40%.The construction machinery industry accounted for 50%, and the machine tool industry ranked second with a loss of 48.8%.Among the 5000 companies with a loss of more than 19 million, 10 are from the automotive industry, including three joint ventures of Huacheng Peugeot, Jinkou Toyota Engine and Zhengcheng Nissan.

It can be said that Wang Lin is now starting to deploy the machinery industry, which can be said to be justified.

Enter an industry when it is at its lowest ebb, and then wantonly acquire high-quality companies, merge and acquire companies with leading technologies, and wait for the industry to revive. Wang Lin can soar into the sky!
Such a long-term vision can only be possessed by Wang Lin.

Even if he said it now, no one would believe it.

Everyone in the world is bad-mouthing the machinery industry, saying that it is a sunset industry, and no one will believe Wang Lin's arguments.

Wang Lin never thought of convincing anyone.

If he wants to invest, he will invest!

Everyone is drunk and I am sober, this is the key to Wang Lin's success in the future.

He has no obligation to wake others up, he just wants to make a fortune silently.

In Wang Lin's heart, he already had a full plan, but he never mentioned it to anyone.

Fortunately, everyone around him has long regarded him as a god.

As long as he confirms the investment, as long as it is a project he fancy, no one will object.

When Wang Lin bought Jiangnan Machinery Factory, everyone thought that he was really just producing machinery for his own group, but they didn't know that this was the most important move in Wang Lin's business plan.

Mo Zifeng and his sister watched Wang Lin leave, and they looked at each other.

"Brother, Wang Lin still has a lot of prejudice against us."

"Isn't it because of you? When I first met Wang Lin, you were as arrogant as a little princess! It's pretty good that people treat us like this now."

"Hey!" Mo Keke frowned slightly, "Brother, how do we start our business? If we can't get orders from foreign companies, we won't have any profit in the next six months."

Mo Zifeng was lost in thought.

Mo Keke said: "Could it be that our industry is really at the end of the road? Now many people are saying that the machinery industry is dying and it is a sunset industry. It seems that this is true!"

Mo Zifeng folded his hands, lowered his head, and let out a long sigh: "Maybe it's true! Nowadays, high-tech industries such as the Internet and computers are popular abroad. I went to the United States last time. No matter what I see Almost everyone is talking about personal computers. Companies like Microsoft, Apple, IBM, HP, and Toshiba are all engaged in the personal computer industry.”

Mo Keke said: "Brother, why don't we change our profession? Let's also be in the personal computer industry."

Mo Zifeng said: "What about the existing industries?"

Mo Keke said: "Sell it! Since there is no loss yet, there must be someone willing to take over."

Mo Zifeng pondered: "Who has such a great ability to buy our company?"

Mo Keke said: "It can't be eaten by one person, we can split it up and sell it."

Mo Zifeng said: "In this case, is it possible for Wang Lin to buy some of our business? He is a rich man, why don't we talk to him? But, are you willing to sell the company?"

Mo Keke turned around, looked at the exhibition hall, and said, "Wait until the end of this Canton Fair! If we can receive orders of more than [-] million US dollars within half a month, we will continue to operate in the machinery industry. If you place an order, brother, then don’t think too much about it, just sell it quickly!”

Mo Zifeng said: "In the past two days, I went to the exhibition halls of other machinery factories and found that everyone's business is not doing well. Maybe this industry has really declined."

Mo Keke said: "We are still young, we may be able to make a lot of money by entering a new sunrise industry!"

Mo Zifeng said: "The most important thing is that I heard reliable news that the higher authorities will soon carry out organizational reforms, the Department of First Machinery will be split up, and the investment quota for related industries will also be reduced."

Mo Keke said: "Even the higher-ups are not optimistic about the development prospects of this industry? Then what are we still sticking to? Sell it wholeheartedly!"

Mo Zifeng said: "Don't tell Wang Lin about this news, we will trick him into buying our property."

Mo Keke hummed: "I'm not a fool!"

The two brothers and sisters are plotting against Wang Lin here, but they don't know that all this has long been part of Wang Lin's plot.

They don't know who Wang Lin is!
Is there any important policy that Wang Lin doesn't know about?

Not to mention the gossip that has been flying all over the sky, even some policies that have not yet been introduced, Wang Lin knows before them!
Wang Lin really coveted Anyao Group's machinery business.

This is a well-established company. In the domestic industry, Anyao Group can rank among the top three.

In Wang Lin's view, the Mo family can last at least five years.

Unexpectedly, the Mo family will sell the property so soon, and their target person is Wang Lin!

Wang Lin plotted against the Mo family.

The Mo family's scheme fell right into Wang Lin's arms!