Counterattack 1988

Chapter 1376 Trespassing! 【Seek monthly ticket subscription】

When Wang Lin came to the company, he happened to meet Deng Dabao.

"President Wang!" Deng Dabao took a few steps, stretched out his hand, and shook hands with Wang Lin.

"Did we meet yesterday?" Wang Lin asked.

Deng Dabao said: "I met the representatives sent by Wal-Mart, and I accompanied them to visit the factory yesterday afternoon. I knew Mr. Wang was busy, so I didn't dare to disturb you."

Wang Lin nodded and asked, "How did the talk go?"

Deng Dabao said: "The representative of Wal-Mart said that they are about to invest in the first shopping mall and Sam's Club in Shencheng. They also said that they just saw the love show plaza we developed in Shencheng and wanted to cooperate with us."

Wang Linjun raised his eyebrows slightly: "So that's the case, they came here, the sword pointed!"

Deng Dabao is a smart man, he knows the end from the beginning, and he immediately understood: "Mr. Wang, you mean, Wal-Mart talked about cooperation with us because they have taken a fancy to the site of Aixiu Plaza?"

Wang Lindao: "If you were the president of Wal-Mart Greater China and wanted to open up a brand new market in the shortest possible time, what would you do?"

Deng Dabao said: "Look for the most powerful and mature commercial building in the local area to cooperate with."

Wang Lindao: "That's right. Cooperating with Aishu Plaza is a shortcut to their success."

Deng Dabao said: "If Wal-Mart is really as great as they say and is the largest retailer in the United States, then this cooperation can be regarded as a win-win situation."

Wang Lindao: "The problem is, we already have a supermarket partner in our Aixiu Plaza! Lin Xiaoxiao's Wanjia Supermarket! We can't open two supermarkets in one square, right? One of them will always be due to poor business. And dispute."

Deng Dabao said: "That's true. What should we do now?"

Wang Lindao: "You didn't promise them, did you?"

Deng Dabao said: "No, I said that I am only in charge of negotiations, and I have to wait for Mr. Wang to make a final decision."

Wang Lin thought to himself, Deng Dabao still knew how to measure himself, he didn't rely on his favor to exercise power.

"Brother Dabao, since Wal-Mart has conducted an investigation, it can be seen that they clearly know that we cooperate with Wanjia Supermarket, but they still make such a request. This is deliberately embarrassing us!"

"President Wang, why don't you cooperate?"

"Our plaza does not cooperate with their supermarkets, but our products are willing to cooperate with them. This is the direction of our negotiations."

"Then I'll interview them again. Mr. Wang, aren't you very optimistic about this supermarket?"

"I am very optimistic about their future development, but we must be honest in doing business. We first promised Wanjia Supermarket to settle in. Now that they are doing well, we cannot drive them away."

"Mr. Wang, actually, in business and business, if you have a better partner, you can change it."

"This mountain looks at the height of that mountain, and there is no end. If people all do this, can they also keep changing partners in the choice of marriage? Just change when you meet a good one?"

"Of course not, isn't it going to be messed up?"

"It's the same reason. If we really drive away Wanjia and welcome into Wal-Mart, then what is the difference between us and men who are different and women who want to change?"

"President Wang is serious!"

The two chatted and came to the office.

Guo Lingling came in and reported, "Mr. Wang, Miss Lin Xiaoxiao from Wanjia Supermarket is asking to see you."

"Oh? Xiaoxiao is here? Please come in quickly." Wang Lin smiled.

Deng Dabao shook his head: "Come on, we haven't done anything yet! He's coming to Xingshi to inquire about his crimes? Mr. Wang, I'll go there first."

Wang Lin waved his hand.

Deng Dabao went out through the corridor door, and Lin Xiaoxiao walked in through the secretary's door.

"Mr. Wang, you are really busy right now. I'm here to ask you to see you, and you won't be free." Lin Xiaoxiao was a carefree person, and he laughed as soon as he entered the door.

Wang Lindao: "I went to the United States some time ago, and you happened to come to Shencheng, what a coincidence! What am I busy? I just had fun. Come, please sit down. Lingling, make a good cup of tea for Xiaoxiao."

Guo Lingling made tea and brought it in: "Boss Lin, please have some tea."

Lin Xiaoxiao took it over and sniffed it: "Not bad, it's really good tea. This is a black tea from Lingnan Yingde. It has very obvious golden tea hairs, and the tea color is black and bright."

Wang Lindao: "As expected of a connoisseur, I drink wine with my friends, and sing poems to my friends. This is good tea, I also drink it with my friends. You are looking for me, what's the matter?"

Lin smiled and said, "Mr. Wang, you ask the question knowingly!"

Wang Lindao: "If you don't tell me, how would I know? I'm not the roundworm in your stomach."

Lin smiled and said: "I heard that you are negotiating with Wal-Mart from the United States to recruit them? We have agreed before that every time you open an Axiu Plaza, I will open an additional Wanjia Supermarket. It's a win-win and beneficial thing, you want to abandon me now, right? This is called abandonment at the end!"

Wang Lin laughed and said: "You are serious, I have never done this before."

Lin smiled and said, "No? I know the Chinese representative of Wal-Mart. He told me personally that he wants to drive us away from Wanjia Supermarket! If you don't agree, how can they have the confidence?"

Wang Lindao: "Soldiers never tire of deceit, they say that on purpose to trick you into leaving!"

Lin smiled and said, "Wang Lin, you don't really want to drive me away, do you?"

Wang Lin said sternly: "I will say three points, and you will no longer have such thoughts. First, Wanjia Supermarket is a Chinese enterprise. Strictly speaking, it should be a national enterprise. Wal-Mart is a foreign-funded enterprise. I, Wang Lin, What kind of person? You don't know, how can I suppress you and flatter it?"

Lin Xiaoxiao nodded: "It makes sense, Mr. Wang understands righteousness!"

Wang Lindao: "Secondly, I have been friends with you for many years, and Wal-Mart is an outsider, so I have no reason to drive you away."

Lin Xiaoxiao pursed her lips and said with a smile: "We are good friends! If you want, I can also be your lover!"

As she spoke, she made a provocative gesture.

Now that the weather has entered summer, it is time for women to wear skirts to show their most beautiful figures.

Lin Xiaoxiao is very thin, her legs are slender, and her calves are as thick as Wang Lin's arms. They are white and crystal clear, and the porcelain is as solid as jade. She is really charming and eye-catching when she plays with it like this.

Wang Lindao: "Don't tease me, I can't stand teasing, I really punished you on the spot, and you have no way to sue me!"

Lin Xiaoxiao giggled and said, "Come on, who is afraid of whom?"

Wang Lindao: "Okay, let's get down to business. The third point is that Wal-Mart is adopting a low-price dumping business strategy. Their operation method does not conform to the positioning of our Aixiu Plaza. Aixiu Plaza is a mid-to-high-end business circle. You see Look, Mai Le Shangchao is a high-end brand from Dongyang, and the clothes, bags, cosmetics, watches, etc. sold in it are all high-end brands from all over the world."

"However, our Wanjia supermarket is not high-end, is it? Our prices are similar to those of other supermarkets, and they are not expensive." Lin Xiaoxiao asked puzzled.

Wang Lindao: "It's just a supermarket. It's not low-end, it's high-end! This doesn't mean the price. The same piece of clothing looks high-end when someone wears it, but it looks like a street stall when someone wears it."

Lin smiled and said, "I like to hear that."

Wang Lindao: "Your marketing, display, and personnel management are a bit high-end. You see, after Wal-Mart came in, they only recruited middle-aged aunts, because aunts have low requirements, low wages, and easy management. They The company basically has no regular employees, and only those who wear vests are considered Wal-Mart's salespersons. The people hired are basically the old and the weak, and they are all contract workers. And you Wanjia Supermarket chooses freshly graduated high school students, The junior high school students are all employees, they are energetic and energetic, and they are comfortable and friendly when they look at them.”

Lin smiled and said: "Unexpectedly, this is also our advantage! In fact, I also thought about hiring some aunts to do things. The wages are really much lower and the benefits can be saved. But aunts really can't teach things. The aunts are all good people, so they know how to bully newcomers, and they are very lazy."

Wang Lindao: "Walmart is famous for controlling costs, and labor costs are the biggest item. Of course, they save as much as they can. Of course, Walmart also has advantages, especially their Sam's Club, where customers are very sticky. "

"I have learned about the shopping mode of member stores, which is to pay an annual fee first, become a member of the supermarket, and then consume in it. This is tantamount to artificially setting a threshold for consumers. Such an approach can really succeed in China. ?"

"Smile, have you eaten the buffet?"

"Eat it."

"The buffet is to pay first, and then eat. In order to eat enough, do you try to eat as much as possible?"

"of course!"

"Membership stores also operate in this way. Just like buffets, you will feel that the more you eat, the more you earn. Eating is not for eating, but for earning back the money you paid. So many people can't stop eating buffets at all. The same is true for the warehouse membership store, which sets the threshold for shopping. In order not to waste membership fees, customers will go to the warehouse membership store to spend as much as possible, so as to get back the cost. In the long run, stickiness will be formed.”

"I see! This is something I never thought of before. Hey, Wang Lin, tell me, should we also try the membership model?"

"The membership model is not easy to succeed. You have to provide better service and the lowest priced products. As far as I know, Wal-Mart's products only have a profit of about 20%, while another Costco member store has a profit of only [-]%." Half of Walmart."

"Gosh, 10% profit, how does that make money?"

"Relying on small profits but quick turnover, there is another long-term membership accumulation. Although membership fees only account for 2% of total income, they can account for 70% of all profits!"

"Ah!" Lin Xiaoxiao was shocked, "Wang Lin, where did you get these data? Is it reliable?"

Wang Lindao: "When I was in the United States, I chatted with the bosses and presidents of those supermarkets. What they said should be reliable."

Lin smiled and said, "When you put it that way, I want to set up a membership store even more."

Wang Lindao: "It can be done, and now is the best time. Those foreign brand member stores have not entered yet. You can take the lead in signing exclusive supply agreements with suppliers. The more exclusive products, the more competitive you will be." powerful."

Lin smiled and said, "Hey, are you trying to guide me?"

Wang Lin showed a knowing smile: "You just realized it? I am persuasive, and I just want you to be able to compete with Wal-Mart!"

Lin smiled and said: "Wang Lin, thank you! I know what to do. You need to support me in this matter."

Wang Lindao: "Of course I support you unconditionally. I suggest you open the first Wanjia member store in Shencheng Aixiu Plaza. Remember, the services, products, and prices inside must be significantly different from supermarkets! To give members a refreshing feeling is like eating a seafood buffet, once you get in, you can’t get out.”

Lin smiled and said: "How to do it? You have to teach me."

Wang Lindao: "Teaching it a hundred times is worse than going to see it yourself. You go to the United States or Germany. Warehouse-style membership stores are popular in those countries. You can understand after you go and see."

"Okay, thank you for your reminder. If I make a fortune from this, I will never forget your great kindness. By the way, Wang Lin, do you want to invest?"

"No entry."

"Why? You don't like it?"

"Haha! There is a specialization in surgery, so I don't need to stretch the battle line so long."

"Ok."

After Lin Xiaoxiao left, Wang Lin pondered slightly.

He is cultivating Wanjia Supermarket to fight against the international giant Wal-Mart!
Can Wanjia Supermarket succeed?
Wang Lin didn't care.

Some things must be done by someone to make national enterprises grow up.

Wang Lin is willing to support the development of Lin Xiaoxiao's supermarket!

While he was contemplating, the door in the corridor was suddenly pushed open a crack, and a big head poked in.

"Who are you looking for?" Wang Lin asked in a deep voice.

"Hehe, hello, may I ask that you are Mr. Wang Lin?"

"I'm Wang Lin, who are you?"

"Mr. Wang, hello, I am the boss of Wansheng Company. My surname is Wan, and my name is Wansheng. Nice to meet you."

Being able to come to this floor, and knowing how to avoid the secretary's room and come directly to Wang Lin, this guy is a bit clever!
Wang Lindao: "Boss Wan, if you need anything, you should contact my secretary first, they will arrange a time for us to meet."

"Mr. Wang, I've already looked for them, and your secretaries won't let me in." Wan Sheng came in sideways and stood at the door with dodgy eyes.

Wang Lin instantly became alert!

He called Guo Lingling in.

As soon as Guo Lingling entered the door and saw Wan Sheng inside, she couldn't help being startled: "Hey, how did you come in? Didn't I say that our President Wang has no time to meet you! If you want to see President Wang, you must Waiting in line, you won’t have time until next week! Please leave immediately, or I’ll call security!”

Wan Sheng shook his hands in a hurry: "Don't, don't do this, I'm not a bad person, and I don't have any malicious intentions. I came to see Mr. Wang for something really important! I came here from another place, and I can't wait to see Mr. Wang again next week face."

Guo Lingling blushed with anger!

This person ran into Wang Lin's office for no reason, which was tantamount to slapping her in the face, and it was because she didn't do her work carefully!
If Wang Lin pursued it, she would not be able to keep up with her big secret.

"I'll give you another chance, leave immediately! I'm calling security!" Guo Lingling walked to Wang Lin's side.

There is a relatively hidden button on Wang Lin's desk. Most people don't know its existence or its purpose.

But Guo Lingling knew that as long as this button was pressed, the security guards on the floor could come in in the shortest time!

She put her hand on the button.

At this time, an unexpected scene happened!

(End of this chapter)