Counterattack 1988

Chapter 1591 Another Spring Comes
In March of 1995, before and after the Waking of Insects, there was a drizzling drizzle in Shencheng.

Even Women's Day was rainy and foggy.

Until the middle of the month, on the opening day of Aixiu Fashion Week, the sky finally cleared up.

Wang Lin paid special attention to the weather conditions in the next half month.

Fortunately, the weather forecast from the TV station is not accurate, and today is a sunny day.

Wang Lin has already moved back home.

After the divorce turmoil last time, he and Li Wenxiu temporarily reconciled as before.

In the final analysis, Wang Lin was not the kind of man who would abandon his wife and children cruelly, and Li Wenxiu was not the kind of woman who could leave home and go away.

Even if there is not much love in this family, for the two of them, it is always warmer than stumbling, sweeter than noisy, both of them have something to remember, not to mention that Li Wenxiu is still pregnant with a child!It's not yet time to break up.

Li Wenxiu seems innocent and harmless, but she is actually shrewd and scheming. She knows how to control and master the men around her.

Of course Wang Lin is very powerful, he has established a huge business empire.

Li Wenxiu couldn't do this, and that wasn't good, but she was able to capture Wang Lin's heart.

When she knew that Wang Lin had a change of heart, she deliberately directed this divorce drama, which successfully distracted Wang Lin from his old classmate Ye Zhi, and forced him to return to his family temporarily.

These days, although Li Wenxiu was pregnant, it was very inconvenient, but she still used her unique skills to make Wang Lin live a happy and comfortable life.

On the morning of the first day of fashion week, secretary Guo Lingling came to Wang Lin's house.

Wang Lin will have a very important speech, Guo Lingling came to confirm the speech with Wang Lin again.

"Okay, just use this." Wang Lin glanced at ten lines and said, "It's getting late, let's go!"

Li Wenxiu came over: "Wait."

She helped her husband straighten his collar, patted the dust on his shoulder, and said with a sweet smile, "Handsome!"

Wang Lin seldom wears formal clothes, only on big days like today.

He looks really handsome in formal clothes.

Guo Lingling laughed beside her.

On the way to Aishu Square, Wang Lin received a call from Deng Dabao.

"Wang Dong, Zheng Maohua is here." Deng Dabao reported with a smile.

"Ah."

"His son is here, too."

"Okay. We'll be there in a minute."

It's only a ten-minute drive from home to the company.

Aixiu Square was crowded with people, festive balloons and banners filled the square.

In March, the clothes were messed up, some people wore cotton clothes, some people wore short skirts and stockings.

The fashion week scene was full of voices, and people from all walks of life had already arrived, just waiting for the opening.

The first dealer meeting of Aishiu Group was also held today.

Too many people came to the distributor conference, far exceeding Wang Lin's estimate. The largest multifunctional meeting room in Huamei Hotel can only accommodate 1000 people, which is already considered huge in a five-star hotel. Generally speaking, five-star hotels only have meeting rooms for 50, 100, 300, and 500 people.

After discussion by Wang Lin and others, participating dealers will hold meetings in batches based on regions.

Even so, the meeting room in the hotel is still small.

Wang Lin simply put the previous conferences in the Little Bailing Grand Theater.

How many dealers and agents should be recruited in each province has certain rules.

When talking about how to establish a dealer management system, we must first understand that among the vast dealer team, wholesalers, especially the last-level wholesalers, account for a relatively large proportion, and there are generally low-level education, poor marketing awareness, and loose management. This phenomenon is particularly prominent in the field of fast moving consumer goods, of which more than 90% are self-employed.

Distributors with a sound management system and a professional marketing team are actually rare, and "mom-and-pop stores" can be found everywhere, and the management level is also uneven; in operation, it is difficult for most dealers to make profits through management!
Under normal circumstances, there are very few internal business statistics and financial analysis reports, and most of them are managed randomly, and their responsibilities and rights are unclear; small workers sometimes listen to the boss, sometimes listen to the boss's wife, which can be described as pure family workshop management.

This is why Wang Lin abandoned this traditional distribution system at the beginning of his business.

Now in order to better promote the products of Anfang Factory and open up the domestic low-end sales market, Wang Lin has to deal with distributors.

Before holding this meeting, Wang Lin had an in-depth understanding of domestic distributors.

Scattered dealers are definitely not as reliable as their own sales channels. If they work with you today and sell your goods, they may quit tomorrow and go to other stores to buy goods.

From a certain point of view, it is difficult for manufacturers to control the changing of distributors, but it is also difficult for distributors to achieve sustainable and healthy development if they do not establish a manufacturer cooperation system with complementary advantages!

However, Wang Lin's Aixiu Group has natural advantages.

Old brands, especially those with certain popularity and reputation, have mature consumer groups in the market and a relatively sound distribution network, so the new products developed by them are naturally easier to promote!And for some little-known or new brand products that have never been seen before, dealers often dismiss them without enthusiasm, thinking that the risk factor is high.

That's why Aishiu Group held a dealer meeting to attract a large number of businessmen to attend.

There were too many applicants, from all provinces and places in the country. Wang Lin didn't have the time and energy to identify their strengths and abilities one by one. He could only do a preliminary and rough screening.

Wang Lin organized all participating dealers to hold meetings in batches according to the seven geographical regions of Central China, Southwest China, Northwest China, East and West China, East China, North China, and South China.

With such a division, there are about [-] people in each district, and the Little Braun Grand Theater can just sit there.

Little Braun Theater has ready-made audio and lighting equipment, and the seat distribution is more reasonable than that of hotels. Dealers can hear and see the speeches of the hosts on the stage more conveniently.

The first seven conferences are mainly to determine the candidates for agents and distributors in each region and province.

The distribution system is generally divided into three to six levels.

Normally, that's level three or four.

First-tier distributors are distributors who directly place orders from the manufacturer and sell after picking up the goods. First-tier distributors have a price advantage in getting goods, so the cost is lower than that of second-tier distributors.

There is generally only one such dealer in a region.

First-tier distributors get goods directly from manufacturers, and then sell the goods they get directly to sellers; in the hands of the seller.

This is equivalent to the difference between regional agents, provincial agents, and city agents.

The city agent is a third-tier dealer, and the next step is a fourth-tier dealer, that is, a marketer.

The dealer system established by Wang Lin is also divided into four levels.

Whoever wants to win the general agent, provincial agent, city agent, and marketing of a large region must reach the corresponding amount of goods.

That is to say, no matter how much financial strength you have and how courageous you are, you can attack which level of dealers you have.

First-level distributors have the right to develop second-level distributors in the region. The first-time purchase amount must reach more than 20 yuan, including a deposit of 1 yuan. They must also complete half-year purchases of 100 million yuan and annual purchases of 200 million yuan. task indicators.

This indicator should not be difficult to complete.

Second-tier dealers, the corresponding amount is halved, and have the right to develop third-tier dealers in their own area.

If there are more candidates from the same region and at the same level, the company will then screen and select from among them.

The goals Wang Lin set for the dealers were not too high. He didn't want to put too much pressure on them. If the pressure is too high, people will rebound.

As long as the products are easy to sell, there is no need to put pressure on them, and the dealers will go all out.

Businessman, who doesn't want to make more money?

Regardless of the large number of participants, there are still limited businessmen who are truly capable of being general, provincial, and municipal representatives.

More businessmen can only be ordinary marketers, or simply come to join in the fun.

After these seven regional meetings, only a few thousand people can stay in the end.

Then make a more detailed explanation to determine the candidates for each area.

Deng Dabao is in full charge of the dealer meeting.

Wang Lin will not participate in the first seven district meetings.

After several thousand people were selected, Wang Lin went to give a speech.

The morning is the opening ceremony of Fashion Week, so the first dealer conference will be held in the afternoon.

The participating dealers are all wandering in the love show square, watching the fashion week.

Therefore, the huge Aishiu Square was crowded to the brim.

With great difficulty, Wang Lin and the others came to the infield of Fashion Week through the passage opened by the security guards.

Those who can enter the infield to take a seat are all famous figures, and they can only enter after the invitation of the organizer.

Zheng Maohua, Zheng Shaoqiang and his son of Maohua Group are also among them.

The face of the businessman has changed so fast.

Zheng Maohua, who had a bad relationship with Wang Lin before and tried every means to become a shareholder of Aixiu Group, but turned against him if he couldn't, when he saw Wang Lin again today, he showed the face of an old friend, laughed and shook hands with Wang Lin happily.

"Congratulations to Wang Dong! Such a grand fashion week is held! Oh, as a fellow in the textile industry, I see it as a boost! Wang Dong is worthy of being the leader of our textile industry and a model for us to learn from! I brought my dog ​​here For those who observe and learn, please ask Wang Dong for more advice."

This old fox didn't say a word about the previous festival.

Wang Lin is also a very wealthy man, and smiled slightly: "Director Zheng, you are too modest. Maohua Group is one of the largest enterprises in the textile industry in China. I specially invite you to come and guide us in our work! I also hope that Director Zheng will not hesitate to enlighten you. .”

Zheng Maohua laughed and said, "It's easy to say, easy to say."

Zheng Shaoqiang didn't have any scheming. Hearing Wang Lin's compliment, he raised his chin proudly, with a complacent look on his face.

Wang Lin looked at Zheng Shaoqiang: "Young Master Zheng, we met again, the hospitality was not good, please forgive me."

Zheng Shaoqiang laughed and said, "I'm mainly here to see beautiful models. Director Wang, Bai Lan from your company will perform today, right?"

Wang Lindao: "Yes, she is the captain of the model team, and she will lead the show in a while."

Zheng Shaoqiang touched his face, and said with a smile: "Great! I came here for her! I heard that she is beautiful and beautiful! Hahaha!"

Wang Lin smiled faintly, not caring about the haste and teasing that this person deliberately showed, and turned to leave.

(End of this chapter)