Counterattack 1988

Wang Lin is well-known in the domestic business circles.

But in South Korea, relatively few people know about Wang Lin and Aixiu Group.

Even the front desk and secretary in LG company didn't know who Wang Lin was or what kind of company Aishu Group was.

But as the chairman of LG, of course he has heard of Wang Lin, and he knows the status of Aishiu Group in our country.

At the beginning, President Ju didn't react because he didn't expect Wang Lin to visit him.

The secretary froze for a moment when he heard President Gu's words, obviously a little surprised by the president's reaction.

"President, you have an important meeting to attend later." The secretary reminded.

President Gu looked at his watch and said, "Give me half an hour. The meeting will be postponed."

The secretary was shocked!
The upcoming meeting is related to the company's major strategic decisions!
Since the company was established for decades, no matter which chairman it is, there has never been a precedent for postponing the meeting.

For a large company, time and management are the most important.

Such high-level high-level meetings are usually prepared two or three days in advance, and high-level executives have to return to the headquarters to attend the meeting in advance, so it will not be delayed easily.

Now, the chairman actually made the decision to postpone the meeting for the sake of an entrepreneur from China.

Incredible!
However, President Gu had an unquestionable expression on his face.

The secretary said: "Okay, President."

President Gu said: "Go down and pick Mr. Wang Lin up—no, I'll go down to meet him."

The secretary was shocked again!
Who are you?
How could it be worth the president's attention and courtesy?
Just a Chinese without an appointment!

Is it necessary?

President Gu sorted out the documents on the desktop, straightened his collar, and went downstairs to meet Wang Lin.

Wang Lin was waiting in the lobby.

When the receptionist saw the president coming down, he stood up straight and shouted respectfully, "Hello, president."

President Gu asked, "Where is Mr. Wang Lin?"

The front desk stared blankly before realizing who President Ju was asking. He stretched out his palm and pointed at Wang Lin and the others: "It's over there."

When President Gu looked at Wang Lin, his face became soothing and warm: "Haha! Mr. Wang Lin, it's a pleasure to meet you!"

Wang Lin saw President Ju and recognized him, so he put down his legs and stood up.

President Ju stepped forward, shook hands with Wang Lin, and said with a smile, "When I was in your country, I heard of Mr. Wang Lin's name, but I never had the chance to meet him."

Wang Lin smiled slightly: "President Gu, hello. We came in a hurry, and even more presumptuously, did we disturb your work?"

President Gu smiled and said, "No, no, there is nothing more important and gratifying than receiving Mr. Wang Lin! Mr. Wang Lin, this way please."

Wang Lin nodded, and walked side by side with President Gu to the elevator.

Shen Xue and Zhou Porridge looked at each other, but said nothing.

They knew that Wang Lin was a character, but they didn't expect to have such a great reputation in South Korea.

After arriving at the office, President Ju asked Wang Lin and others to sit down on the reception sofa.

After the secretary served the coffee, President Gu asked, "When did Mr. Wang Lin come to Seoul?"

Wang Lindao: "As soon as I got off the plane, I rushed to pay a visit to President Gu."

President Gu said: "Oh? Mr. Wang Lin, did you come to see me specially? Why didn't you contact me beforehand? I'll meet you at the airport."

Wang Lindao: "I don't dare to have a chairman of labor tools. I have heard the name of LG for a long time, so I came here today to see it. I want to seek cooperation."

President Gu said: "As far as I know, Mr. Wang Lin is developing in the textile industry, which is different from our company's business, right? Is there any project that we can cooperate with?"

Wang Lindao: "Your company used to be in the chemical industry, but later developed into the electronics industry."

President Gu laughed and said, "Yes."

Wang Lindao: "If it wasn't for Samsung to come from behind, your company could still be the king and hegemony in the electronics industry."

The smile on President Gu's face gradually disappeared.

In South Korea, the competitive relationship between LG and Samsung is just like Aixiu Group and Maohua Group, even more intense!
Samsung and LG have been at loggerheads, and the whole world knows it.

The two companies, which compete fiercely around the world, have a strong sense of confrontation, and have almost never conducted transactions in the electromechanical business.

The two companies see each other as competitors.

Even after the financial crisis, the South Korean side urged it to cooperate, but the two sides failed to reach an agreement in the end.

The two companies have strong competitiveness, like two powerful tigers, they are incompatible with each other.

In many areas of competition, the two companies are fighting to the death.

Although the latter was established later than LG, it has developed rapidly, seized the best development opportunities, and surpassed the former in the electronics industry.

What Wang Lin said was the truth, but it didn't sound good.

President Gu patted his thigh and said, "Yes! They are indeed very powerful! So, Mr. Wang Lin came here to seek cooperation in the electronics industry? Then why didn't you go to Samsung?"

Wang Lindao: "I heard that President Ju likes Chinese culture very much? I don't know if you've heard the story of the alliance between vertical and horizontal?"

President Gu said: "Oh? Of course I've heard of it."

Wang Lindao: "To fight against a powerful opponent, you must find allies who are similar to you."

President Gu said: "Mr. Wang Lin, are you this ally?"

Wang Lindao: "Perhaps President Ju doesn't know about it yet? I have opened a new company called Aixiu Technology. Its main business is also the semiconductor electronics industry."

President Gu said: "Mr. Wang Lin is a leader in the business world. If you are in the electronics industry, you will definitely be able to become bigger and stronger."

Wang Lindao: "I do have such an idea. I want to make Aishu Technology into my country's LG."

President Gu said: "I think you can become a three-star."

Wang Lin laughed and said, "That depends on whether Chairman Gu supports my work."

President Gu said: "I don't know how Mr. Wang Lin wants to cooperate with me?"

Wang Lindao: "I want to acquire your company's semiconductor business."

As soon as this remark came out, the office was suddenly quiet.

President Gu was shocked!

Shen Xue and Zhou Congee were also surprised!
Chairman Gu pondered: "I don't doubt that you have this ability, but I will not sell the company's semiconductor business."

Of course Wang Lin understood that the other party would not sell the semiconductor business now.

But in another year or two, it's hard to say.

Although the current LG cannot beat Samsung, it is also doing well in the field of electronics industry and has many patented technologies.

President Gu still wants to make a big impact in this industry!
How is it possible to package and sell the entire semiconductor business?

However, what none of them knew was that in the year after next, that is, in 1997, there was going to be a big financial storm.

Wang Lin knew about this, but he would not disclose it in advance.

He just wanted to take advantage of this rare opportunity to speed up the development of Aishiu Technology.

Even if Wang Lin wanted to buy a company like Samsung, there was nothing he could do.

But he can think about LG's semiconductor business.

Not surprisingly, LG's semiconductor business was acquired by another company.

That being the case, in this parallel world, LG will also sell its semiconductor business.

Wang Lin communicated with President Gu in advance and offered favorable conditions. When the time is ripe, he may succeed in the acquisition.

I have to say that LG is a very legendary company.

As one of the largest groups in South Korea, its decades of development history are full of legends.

From a small cloth shop back then, it later became one of the five largest chaebols in South Korea.

It completed the counterattack step by step!

When Wang Lin was in business, he had studied the development of major companies in the world, and LG was among them.

From the development history of LG Group, it may be able to inspire the current development of Aixiu Group.

As a well-known family business in South Korea, the company's predecessor can be traced back to 1947, when it was just a small Lexi Chemical Industry Company, and this company was also the predecessor of LG Group.

The first president of Gu, worked in many industries before the age of 40, such as: foreign trade, linen shop, transportation industry.In the process of getting involved in multiple industries, he also accumulated some business management experience and capital.

In 1995, the old chairman retired, and now the chairman Gu has begun to take over this huge group.

His management style is different from that of his father and grandfather. He is more open in business management.In order to build the group into a truly multinational enterprise, Chairman Gu asked the company's executives to study in foreign companies after he took office, and gave a complete executable strategy for the current problems in the group's development.

In addition, in order to attract more outstanding foreign talents to join the group, non-South Korean employees are provided with a clear promotion plan, and capable executives are recruited globally.Through the above internal adjustments of the company, this also laid the foundation for the subsequent group to become a multinational enterprise.

Before 1997, LG Group was a typical family-owned enterprise, and its multiple subsidiaries could be said to be all prosperous and all lost.Subsidiaries help each other and jointly promote the development of the entire group.

However, after the outbreak of the financial crisis in 1997, the disadvantages of this model were fully exposed.

For example, the response of huge consortiums is not sensitive enough, and they are implicated in each other.

Therefore, Chairman Gu decided to reform this model.Each subsidiary is responsible for its own profits and losses. If a subsidiary encounters a serious loss in the course of operation, other subsidiaries and the group will not provide help, and the subsidiary will solve it by itself.

After this reform, many subsidiaries of LG Group also ushered in a new development.

When the financial crisis in 1997 caused other family businesses to collapse one after another, LG Group not only did not fall, but later truly grew into a multinational company and became the top five chaebol groups in South Korea.

It was against this backdrop that Chairman Koo sold the group's semiconductor business.

Now that Wang Lin came to talk to him about the acquisition, Chairman Gu would never agree.

Wang Lin also never thought about convincing the other party today.

He is playing the long game.

"President Gu, I have a request. If one day, your company wants to sell the semiconductor business, please give us priority. The price is not an issue. No matter how much other people bid, I will increase the price by 20%!"

……