Counterattack 1988

Chapter 1763 We are destined!

After thinking for a long time, Ms. Meng asked: "Wang Dong, what phenomena are you based on to draw such a conclusion? Do you really think this road can be taken?"

Wang Lin smiled and said, "Don't ask me how I came to this conclusion, you can use your own experience to think about it."

Ms. Meng said: "Wang Dong, I am sincerely seeking advice. I know that you are a legend in the business world. Your business acumen is beyond ours. So I want to hear your specific analysis."

In fact, Wang Lin was consciously guiding Ms. Meng to go on the road of making mobile phones.

He has successfully aroused Ms. Meng's interest in talking, so he analyzed my country's mobile phone market from many aspects.

Since the first mobile phone appeared in 1973, mobile communication technology has been developing rapidly, and our country has also played an important role in the process of this technological revolution.

With the passage of time, my country's mobile phone market has experienced many changes and twists and turns, experienced rise, prosperity, decline, and rise again.

Wang Lin chatted with Ms. Meng, exploring the history of my country's mobile phone market, discussing the ups and downs and changes of the mobile phone industry, and trying to predict possible future development trends.

In the mid-90s, my country's mobile phone manufacturing industry was still in its infancy. At that time, the national mobile phone production was only more than 400 million units. There was no way to talk about local mobile phone brands. Mobile phone production was basically based on OEM for overseas giants.

Since the late 90s, my country's mobile phone industry has gradually risen. Global manufacturers are optimistic about the potential and development prospects of our market, and have entered our market one after another.

The first mobile phone brands to enter the Chinese market are mainly foreign-funded enterprises such as Nokia, Motorola, and Samsung.

The market competition faced by these brands is quite fierce. In order to grab market share, they often use low-price strategies and sales promotions to attract consumers.

Beijin and Jinmen, which took over the mobile phone factories of Nokia and Motorola, became the main contributors to the production of mobile phones during this period.

In 1996, the output of mobile phones in Jinmen was far ahead of other provinces, with the output of mobile phones exceeding 200 million units.

This year, Motorola's mobile phone factory in Jinmen was still running at full capacity and working overtime.

Tianjin has become my country's first concentration of mobile phone manufacturing, and the Beijing-Tianjin area has also become the leading force in my country's mobile phone production.

At the same time, Nokia also ushered in the pinnacle of his life.

In 1995, Nokia's mobile phone business broke out across the board, and the order volume skyrocketed, setting a new high of $10 billion in profits that year. In 1996, Nokia achieved the number one shipment in the world and became the real global mobile phone overlord.

Wang Lin predicted that in the next few years, the production and demand of mobile phones will show explosive growth.

He said firmly: "From this year to the end of next year, in just one year, my country's mobile phone production will skyrocket from more than 400 million to 5000 million, and provinces represented by developed coastal areas will even increase their production by dozens of times. .”

Miss Meng said, "Is this possible?"

Wang Lindao: "It's absolutely possible! The reality is far more magical than we imagined! A mobile phone is a good thing. With it, the distance between people can be shortened, and the communication between hearts can be shortened. Who wouldn't want to have it?"

Ms. Meng said: "But mobile phones are very expensive."

Wang Lindao: "Mobile phones are expensive? Are cars expensive? Aren't there still a lot of people buying them? A product is not afraid of being expensive. As long as people need it, it can be sold. Just look at the international luxury goods market. Over the years, people's living standards have improved, and some people have become rich first. Even if only one percent of people can afford a mobile phone out of a base of more than one billion people, the market is tens of millions. Will only buy one mobile phone, some people will buy two for themselves, and will equip each family member with one. This is a big market with hundreds of millions of phones."

Ms. Meng said: "The [-]th rule?"

Wang Lindao: "Yes. Besides, the price of mobile phones has dropped significantly, and it will definitely drop in the future. When the price drops below [-], the number of people who can afford it will at least double."

Ms. Meng nodded and said yes, and said: "The domestic mobile phone factories are all OEMs for foreign brands. Those big brands have foundries in China. Even if we want to enter this industry, which brand should we look for?" Where's the contract?"

Wang Lindao: "Through OEMs for overseas brands, my country's mobile phone manufacturing industry has accumulated original technology and experience. I suggest that you establish my country's first mobile phone production line and establish your own mobile phone research and development base."

Ms. Meng said: "Does the policy support the establishment of a factory and research and production?"

Wang Lindao: "As expected of you, your question is on point."

The slow development of my country's mobile phone industry in the early stage has a lot to do with the strict control in the late 80s.

However, things will soon usher in a turning point!
Wang Lin said: "Don't worry, our country will soon issue "Several Opinions on Accelerating the Development of the Mobile Communication Industry" and begin to issue licenses for mobile phone production. I estimate that about 50 licenses will be issued by then. You just need to get one of them." One, then you have qualifications."

Miss Meng said, "How do you know?"

Wang Lin smiled without saying a word.

Ms. Meng is also a smart person, and immediately asked: "Is this true?"

Wang Lin nodded.

Ms. Meng said: "Then, will you build a mobile phone factory yourself?"

Wang Lindao: "I don't produce mobile phones, but I will provide you with the processing of mobile phone chips and integrated circuits!"

This is exactly Wang Lin's purpose.

The business under the sun cannot be done by one person.

Wang Lin only did one of them.

But he wants to cultivate his own allies!

There is no doubt that promising companies are one of the best allies.

If promising companies can enter the mobile phone industry in the mid-to-late 90s, coupled with Wang Lin's guidance and support, the future development will be limitless!
Ms. Meng said: "Oh? In this way, we will do the terminal equipment, and you will supply the upstream components. The two of us can cooperate sincerely and win the world together!"

Wang Lin smiled and said, "It's so easy to talk to smart people."

Miss Meng said: "Is there something wrong?"

Wang Lindao: "Remove the question mark, you have a head! Lingnan is the frontier of development, but in the battle of mobile phones, it has been seriously behind Beijing and Tianjin. But I am very optimistic about Lingnan, and I will definitely be able to catch up. Because The industrial base here is very developed, and the supporting industries of the electronics industry are also very complete. As long as someone works hard, the rise of the mobile phone industry in Lingnan is just around the corner!"

Miss Meng was moved by Wang Lin's words!

But, she can't be the master!

"Wang Dong, I'm just a small operator in the company. I don't speak lightly. I don't know if my dad will listen to what I say!"

"Then you can persuade them, just like I persuaded you just now. I believe that your father is a man of great talent."

"Okay, I'll give it a try. Wang Dong, do you know what kind of qualifications we need if we want to get a mobile phone manufacturing license?"

Wang Lin pondered slightly, and said: "Three conditions: a registered capital of more than 2 million yuan, continuous operation for more than two years, research and development capabilities, and environmental protection certification. I believe that you all have these three conditions."

Ms. Meng said: "Our company has been established for nine years. Research and development capabilities and environmental protection certification are not a problem. The [-] million registered capital should also be available. It depends on whether my father is willing to make a mobile phone."

Wang Lindao: "Old people are generally stubborn, you have to persuade him in many ways."

Ms. Meng smiled slightly: "Okay! Thank you, Mr. Wang. Listening to Jun's words is better than studying for ten years! We shouldn't come to drink tea, we should go to drink. I want to toast you!"

Wang Lin laughed loudly: "There is a chance."

After the two talked, they went back to the company.

In the evening, Wang Lin received a call from Ms. Meng.

"Wang Dong, you are right. My dad is very stubborn. He said he would not make mobile phones."

This was also expected by Wang Lin.

"Miss Meng, if it's so easy to convince a person, then the affairs of the world are too easy!"

"Wang Dong, you don't know that our company has encountered an unprecedented predicament."

"Oh? What's the matter?"

"The employees of the marketing department resigned collectively!"

"Why? This is a big event! The damage to the company is great."

"Yeah! The company is in a mess right now."

"What's the reason? There must be a reason for so many people resigning, right? Your company's sales are good!"

"It's because the sales are so good that it doesn't work."

"Huh? Is there such a reason? This is the first time I've heard of it. Sales are good, the promotion is high, and the salaries and benefits of the marketing department are also high. Shouldn't they work hard for the company? Is there someone poaching?"

"It's because they are under too much pressure. We sell 200 billion yuan a year, but the payment for goods that can be recovered is only 50 billion yuan. Those debts that cannot be recovered have seriously dragged down the company. It's better to sell only 80 billion, 70 billion can be recovered!"

indeed!

200 billion in sales looks very gratifying, but the capital and manpower required to invest is also huge. If the payment cannot be returned in time, and it takes a year and a half, then it is not making money, but losing money!
Because all the funds are crushed to death on the payment for goods!
If there are a fraction of bad debts and bad debts, the little money earned is not enough to fill these holes.

Ms. Meng said: "Our company's capital turnover is almost at a loss! My dad is frowning all day long!"

Wang Lin didn't expect that Youwei Company would encounter such a big difficulty.

Ms. Meng said: "My dad said that our company will slow down in the next few years. Because the company's management and business capabilities can't keep up with the rapid development in these years, it dragged down the company."

Wang Lindao: "I don't think so! On the contrary, you should seize the opportunity, realize the reform and transformation of the company as soon as possible, adapt to the trend of the era of rapid development, and take it to a higher level! This is like a carp jumping over the dragon's gate. You are the dragon!"

Miss Meng said: "Then what if you can't jump over?"

Wang Lin said: "The fish is still a fish! But you have tried it after all!"

Miss Meng was shocked!
As expected of Wang Lin!
His thoughts and ideas are always superior to others!
Wang Lindao: "At this critical moment, if you switch to mobile phone manufacturing, maybe it is a good way out? If you have financial difficulties now, I can provide 2 million yuan in registered capital!"

Ms. Meng said, "Dong Wang, why are you helping us like this?"

Wang Lin smiled slightly: "We are destined! Is this reason enough?"

"Fate?" Miss Meng repeated the word gently.

Wang Lindao: "You and I hit it off right away, and I am also very optimistic about the future development of your company. You also know that I am an angel investor, and I am willing to invest in your company!"

(End of this chapter)