Counterattack 1988

Chapter 1846 Wang Lin's Foresight

The next morning, Wang Lin held a meeting. Zhou Boqiang, Deng Dabao, Zhou Porridge, Li Wenjuan, Miss Meng and others attended the meeting.

Apart from these people, even the people in the South China region don't know that Jade Bird Mobile is a brand under Wang Lin's name. Yesterday they thought the company was advertising for a brother company.

Aixiu Group is now huge in size and has more and more partners. It is not surprising that there will be another mobile phone company.

The meeting was held in the small conference room of Dongfang Hotel.

Wang Lin chaired the meeting.

Zhang Xiaowan recorded by the side.

Wang Lin smiled slightly: "Miss Meng, you came here overnight, thank you for your hard work."

Ms. Meng said: "It's not hard. Wang Dong, the new prototype of Jade Bird's mobile phone has come out. I brought a few over here. Bosses, please try the prototype."

She opened the bag, took out several mobile phones, first handed one to Wang Lin, and then gave one to each of Zhou Boqiang and the others.

Zhou Congee asked: "Can this phone make outgoing calls?"

Ms. Meng said: "Of course you can, but you haven't put the card in. You can try it with your own phone card."

Wang Lin handed over his mobile phone to Zhang Xiaowan together with the same phone.

Zhang Xiaowan took it, and quickly helped to change the phone card.

Wang Lin said to Zhou Congee, "Call me."

Zhou Congee called Wang Lin.

The Jade Bird mobile phone in Wang Lin's hand rang suddenly. The cheerful and pleasant ringtone was very loud, but not harsh, and very pleasant.

"It's loud enough!" Wang Lin laughed, "That's what I want."

Zhou Congee hung up the phone.

Wang Lin picked up his cell phone and called Li Wenxiu.

Li Wenxiu answered the phone and said with a smile, "Yo, are you free so early today?"

Wang Lin said: "Where are you?"

"I'm still at home, I'll go to the beauty salon later." Li Wenxiu said, "Wang Lin, I want to open a branch in Huacheng, do you think it's feasible?"

"Of course! You can open branches in other cities a long time ago. How is the phone quality?"

"You bought a new phone?"

"This is our own mobile phone. I am using a prototype now and am testing it."

"Let me just say, when did you call me so early? It turned out to be a test machine. The quality of the voice is not bad, and I can hear it clearly, just like you are talking in my ear."

"Okay, I'm in a meeting here, so hang up first."

"See you."

Wang Lin hung up the phone and said with a smile, "This phone is not bad."

Li Wenjuan turned on the Snake game that came with her phone and was playing.

This game does not have any technical content, and it is easy to implement in the program, but it is surprisingly fun. It can be said to be just right for killing time when you are bored. Delay things.

"Brother-in-law, this screen is too small, but this game is still good." Li Wenjuan laughed while playing.

"The price is so high, the screen can't be bigger." Wang Lindao, "This is our first-generation mobile phone. It looks like this. It's already very good. Everyone, let's try it! Make calls, send text messages, play games Games, try them all."

The meeting room was full of phone calls.

After everyone tried it, they all said it was very good, better than the foreign brands they are using now.

The style is good-looking, the functions are complete, the voice quality is clear, and the voice is loud.

Wang Lin got up suddenly, climbed to the conference table and stood still.

Everyone looked at him in surprise.

Zhou Congee said: "Wang Lin, be careful, what are you going to do? Are you giving an important speech?"

At this moment, Wang Lin raised the mobile phone in his hand, and then let go.

That brand new prototype, in free fall, fell.

While everyone was stunned, the phone slammed and fell to the ground.

Everyone got up and looked around.

The battery on the back of the phone fell apart.

Wang Lin got off the table.

Zhang Xiaowan picked up the fuselage and battery and reinstalled them.

Wang Lin took the phone and pressed the power button.

After the pleasant boot music, the screen display is normal.

Wang Lin made another phone call.

This time he called Shen Xue and chatted with Shen Xue.

Everything works fine on the phone!
Wang Lin hung up the phone, tried other functions of the phone, and then said with a smile: "Not bad! Anti-fall!"

Everyone heaved a sigh of relief, it turned out that Dong Wang was testing whether the mobile phone is hard or not!

Wang Lindao: "Everyone, please sit down, our meeting has officially begun."

Everyone goes to everyone.

Wang Lindao: "Today we will mainly discuss the sales channels of Jade Bird mobile phones."

Deng Dabao said: "This is a mobile phone and a high-end electronic product. Our existing channels will definitely not be used. How about we cooperate with the operator? The operator's business hall and store are the best channels."

Zhou Boqiang said: "In addition to the operator's business hall, there seems to be a national agent, right?"

Zhou Congee said, "There is also a mobile phone wholesale market now!"

Li Wenjuan said: "There are also many specialty stores on the street!"

Ms. Meng said: "Wang Dong, do we want to integrate all channels?"

Wang Lin hesitated, but in his heart he was sorting out various channels of domestic mobile phones.

Similar to the development of telecommunications business, the initial sales channel of mobile phones in the Chinese market is also the business hall of operators.

During the seven years from 1987 to 1994, my country's mobile phone sales channels were absolutely dominated by operators. Almost all mobile phones were imported from abroad, and only a small part was assembled domestically. No. and exclusive sales, the sales channel is limited to the business hall of China Post and Telecommunications.

At this stage, analog mobile phones are expensive, with few varieties and a small market demand. In seven years, my country has developed a total of 7 million users.

It has to be said that in the early 90s, these 157 million mobile phone users were definitely the first to get rich.

In 1994, my country began to introduce digital mobile communication technology.

Since then, my country's GSM mobile communication market has entered a period of rapid growth.

The separation of mobile phones and numbers in digital mobile communications has created conditions for more types of mobile phone sales channels.The rapid growth of mobile phone production and the gradual enrichment of brands and models have promoted the prosperity of mobile phone sales channels.

In the mid-to-late 20s, my country's mobile phone sources were mainly divided into two parts.

Part of it is imported from abroad.For the dominant European mobile phone brands such as Nokia and Ericsson at that time, the importers resold the imported mobile phones to the post and telecommunications systems of various provinces and some small mobile phone retailers through the import trade between Hong Kong and the mainland.

In this way, besides the operator channel, the mobile phone importer and retailer channel began to appear.

The other part is produced by foreign mobile phone brand manufacturers in my country. In 1992, Motorola established a mobile phone production company in Jinmen; around 1995, Toyo's NEC, Finland's Nokia and other foreign brands established joint venture factories in my country to produce mobile phones of foreign brands.

Until the end of 1999, before 2000, there were more than 20 mobile phone brands on the Chinese market, nearly 100 types of models on sale, and more than 4 million mobile phone users.At this time, mobile phone sales were gradually market-oriented, and mobile phone sales channels outside telecom operators gradually formed a system.

In the upper reaches of the mobile phone sales channel, foreign mobile phone manufacturers have formed strategic alliances with wholesalers and importers. A group of importers, such as China Post Putai, Fengxing, Tianyin, Changyuan, etc., have rapidly grown into national agents, referred to as "" country agent".

In the middle reaches, national agents have gradually built a distribution system in provinces, prefectures and cities, whose main function is distribution.

The sub-model underwriting policy was a great success, which soon promoted the prosperity of another market - the mobile phone wholesale market.

At the end of the 20s, special mobile phone exchange markets, also called mobile phone wholesale markets or communication markets, appeared in all provincial capitals.Among them, big mobile communication markets such as Beijintianwaitian, Beijinxizhimen, Wenyuan in Huacheng, Huaqiangbei in Shenzhen, communication market in Hangzhou, Evernight in Shencheng, Taisheng South Road in Jincheng, etc. .Some have become transfer stations for the exchange of models underwritten by domestic agents across the country, and some have become large-scale mobile phone wholesale and retail distribution centers.

At the same time, professional mobile phone retail stores began to emerge in first- and second-tier cities in China, and the end of the channel grew rapidly.

From 1995 to 1999, the mobile phone sales channels gradually transitioned from post and telecommunications business halls to specialized retail stores.

In 1998, there were less than 2 business offices of China Telecom and China Unicom, but the number of mobile phone retail stores exceeded 10.

The mobile phone supply at the end of all channels is still under the control of national agents, and a relatively systematic and market-oriented mobile phone sales chain has been formed in the domestic market from national agents, provincial agents to wholesalers and retail stores.

If Wang Lin's mobile phone needs to go through channels, the first is the operator's business hall, the second is through the country's agent business channel, and the third is mobile phone retail stores in various places, and the retail stores get goods from the local wholesale market.

The meaning of Deng Dabao and others is very clear, that is to go through all channels, and all channels on the market must be covered by Jade Bird mobile phones.

Everyone put forward a lot of valuable opinions, but Wang Lin has never made a statement.

Zhou Congee said: "In fact, these channels have their own advantages and disadvantages."

Wang Lin hummed: "Go ahead."

Zhou Congee said: "The operator has a good reputation. Bi Wan is a state-owned enterprise! Many citizens still trust the operator. Although their commission is relatively high, it is indeed a good channel."

Everyone said yes.

Zhou Congee said: "One thing bad about national agents is that they distribute layer by layer, and they do their own thing. The quality of wholesalers in different places is even more uneven. Of course, anyway, they put money first before goods, and they are not afraid of cheating."

Wang Lindao: "Then do you think we should take everything from all channels?"

Zhou Congee said: "This is the most common method, but in this way, our mobile phones will be lost to everyone and have no special features. Jade Bird mobile phones will accept all imported mobile phones and domestic mobile phones on the market. Severe test! Survival of the fittest."

Deng Dabao said: "Isn't this common sense in shopping malls? All products must be tested by the market in the end. Who can play tricks?"

Wang Lindao: "Here, I want to reiterate that the future of mobile phones is definitely dominated by channels! Whoever has the largest, most, and widest channels will get the most shares."

Channel is king!

Is this more than the future of mobile products?
This is also the future of all commodities!

Wasn't Wang Lin building his own sales channel in the first place to master the trump card strategy of channels?
Deng Dabao said: "Wang Dong, what do you mean?"

Wang Lindao: "We must discuss the cooperation between operators. Moreover, we can negotiate bundled sales agreements with operators. We can provide mobile phones with different protocols for China Telecom and China Unicom, and bundle their phone cards for sale. It can be higher. The main purpose is to occupy the market.”

This year, mobile has not been separated from telecommunications.

Deng Dabao said: "Wang Dongyingming! That's for sure! We must take down the operator's channel."

Wang Lindao: "National agent, we can choose the two most powerful companies to cooperate with. If there are too many, it will be indiscriminate and the profits will be divided."

Everyone nodded in agreement.

Wang Lindao: "In addition, we can also choose large-scale retailers in China. For example, major electrical appliance stores, major supermarkets, large mobile phone supermarket chains and other powerful merchants in the country. There is no limit to the number, as long as their Once the strength has been achieved, we can cooperate. However, I believe that there will not be more than 50 domestic companies with this strength.”

Deng Dabao said: "Supermarkets? Wanjia supermarkets? Can they sell mobile phones?"

Wang Lindao: "Supermarkets can also set up mobile phone counters. Don't underestimate the distribution strength of this part. Their customer flow is very stable and large! Some people only go to supermarkets, and when they see mobile phone counters in supermarkets, they will naturally Buy."

Deng Dabao said: "What about ordinary retailers? Do they supply?"

Wang Lindao: "Of course the supply is available. As long as it is a strong retailer, we can cooperate. There is no limit to the quantity. The premise is that the money is paid first, and the goods are not owed on credit!"

He paused for a moment, and then said: "Besides, we also need to set up our own directly-operated store! It can also be called an official store."

Deng Dabao said: "Official stores? Like Aixiu Home Textiles?"

Wang Lindao: "That's almost what it means. The product quality and after-sales service of the official store are guaranteed. And the decoration style of the store will also be made world-class! Let's take the return and exchange as an example. For the products purchased in the store, we support 14 days of no reason to return and exchange. As long as the product has not suffered major damage, regardless of whether it has been used, it can be returned or exchanged!"

When everyone heard this, they couldn't help but be moved!

This year, there is no three-guarantee service for mobile phone products!

The Three Guarantees for mobile phones will not be officially implemented until 2001, when the "Regulations on Responsibility for Repair, Replacement and Return of Mobile Phone Commodities" was promulgated, that is, the Three Guarantees regulations.The regulations point out that if the mobile phone main unit has quality problems within one year from the date of purchase, the manufacturer must repair it for free; within 7 days after the sale, if the main unit fails, consumers can choose to return, exchange or repair it; , the host fails, consumers can choose to exchange or repair.When the consumer requests to return the product, the seller shall return it at the invoice price at one time, and when exchanging the product, shall replace the main phone of the same model and specification for the consumer free of charge.During the three-guarantee period, if it still cannot be used normally after two repairs, the seller will also replace the main phone of the same model and specification for free for consumers.

Wang Lin actually proposed a three-guarantee service several years in advance!
Moreover, there is no reason to return or exchange within 15 days!

How could such a regulation not cause an uproar among the people?
(End of this chapter)