Counterattack 1988

Chapter 192 Crazy Buying! 【Subscribe】

Xiuzhilin Garment Factory is officially put into production!

This is a large-scale garment production factory, involving women's clothing, men's clothing, children's clothing and other fields, and is a comprehensive clothing factory.

From cotton-padded jackets to woolen coats, from winter skirts to suits, from cheongsams to Chinese tunic suits, Xiuzhilin can produce all kinds of clothing and styles.

For autumn clothes and long johns, Wang Lin cooperates with Knitting Factory No. [-] to produce them in the shape of the "Three Guns" brand.

The products produced by the factory are directly shipped to more than a dozen large stores in the city.

The fourth batch of workers diverted from Shenfang Factory were arranged by Wang Lin to various stores.

At first, Wang Lin was worried that these female workers were unwilling to come out to work.

Unexpectedly, when they heard that they were coming out to help the factory sell clothes, they were very enthusiastic. Many workers who were not on the diversion list also signed up one after another.

Because everyone knows that life is more exciting when you are freer outside!

Especially after seeing the luxuriously decorated store, everyone is more willing.

Wang Lin's stores are all located in bustling areas, full of people and bright neon lights. Compared with the factory area, it is naturally much more lively.

Seeing that the workers were willing to work in the store, Wang Lin finally felt relieved.

He is what worries him the most!

Because if the workers were unwilling, he would have to recruit others, and he would be in a hurry.

Wang Lin assigned the staff to shifts, selected a few people to be managers, and then elected a store manager and a deputy store manager for each store.

When arranging shifts, Wang Lin considered whether to arrange two shifts in consideration of the relatively long working hours of the store.

He came up with two plans and discussed them with the employees.

However, after he discussed with the employees, everyone said that one shift is enough. Anyway, from nine in the morning to nine in the evening, there are only twelve hours, and the extra four hours are regarded as overtime for the employees. time, it will be settled at 1.5 times overtime pay.

This is also Wang Lin's second plan.

Since everyone chooses this plan, it will be implemented with this plan.

Wang Lin gathered all the store managers together to conduct unified training in the flagship store, mainly in management, display, sales, speaking skills, and service.

After three days of training, each store manager returned to the store and led the staff to display the clothing of each store.

Wang Lin has a whole set of display plans.

Every floor, every counter, what clothes to display and how to display them have certain rules.

Because this is a chain hypermarket, it doesn’t need to be as individual as the stalls on Huating Road. What is needed here is neatness and cleanliness. At a glance, you can know where the men’s clothing area is, where the women’s clothing area is, where is the children’s area, and where are the tops. where are the pants
The way of display is also intuitive and convenient.

The window is a stage for displaying new clothes, and there are regulations on how often to change them.

All the stores have a unified style and a unified display method, so that people can tell at a glance that this is a chain store.

Wang Lin discussed with Li Wenxiu and wanted to invite Li Wenjuan to be the manager of Xiuzhilin Store.

Li Wenxiu said, Wenjuan is too young and lacks social experience, so let her hone it for a while first?Moreover, the business of the stalls on Huating Road is so good, it would be a pity to throw them away.Anyway, there is no shortage of manpower on your side, so why must you carry her into battle?

Wang Lin smiled and said, don't I want to support Wenjuan?

Li Wenxiu said, if you make money, she will naturally live a good life with you, so why must she do things for you?Using your own people as management, sometimes it is not easy to manage.I know you care about me, afraid that I will think too much.In fact, you don't have to be like this at all, I understand.

Wang Lin had no choice but to give up, sighing for his wife's understanding and righteousness.

December [-]th, October [-]th of the lunar calendar, is a Sunday, and it is also an auspicious day in the old Chinese calendar.

Grand Opening of Xiuzhilin Store!
Eight o'clock in the morning is an auspicious time.

In front of the Xiuzhilin flagship store on Nanjing Road, Wang Lin lifted the red cloth covering the signboard, announcing that the Xiuzhilin store is officially open!

When the firecrackers go off, the money is rolling in!

There are two rows of flower baskets at the door, a red carpet, cooking oil over a blazing fire, flowers blooming in brocade, and it is booming.

Both Zhou Jun and Wang Lin came to join in.

The two stood in front of the store, looking up at the door.

"It's so beautiful! The decoration is as beautiful as a luxury store on the streets of New York!" Wang Lin laughed.

"You have never been to New York, how do you know?" Zhou Jun chuckled.

"Haven't you ever eaten pork, haven't you seen a pig running? I've seen it in movies and TV shows!"

"Hey, I've eaten pork, but I've never seen a pig run!"

"Do you have to argue with me?"

"Hehe, don't dare, don't dare. Wife, please don't be angry, you are pregnant with a child!"

Wang Lin walked over and said with a smile: "Brother Jun, sister, you go shopping in the store? Each choose two sets of clothes, I will give them to you!"

Zhou Jundao: "Usually you want to give it away, but today you have a good opening, we have to buy two sets anyway, to cheer you up, right?"

Wang Lin smiled and said, "That makes sense. Brother, didn't Wenxiu and Wenjuan come?"

"There are too many stores, and the two of them are taking care of them in other branches! It has just opened, and I don't know if there will be any emergencies. Asking the two of them to look at a few big stores, is it more reassuring?"

Wang Lin said, "Do you need our help?"

Wang Lindao: "I don't need it for the time being. You can go shopping as you please!"

Zhou Jun smiled and said, "Wang Lin, your glass window facing the street is beautifully made, and the poses of these models are also well placed, which really plays the role of a publicity window."

Wang Lindao: "This is not my first creation. Many specialty stores have this kind of window, but mine is so big that it covers the entire wall!"

Zhou Jun said: "You have a real way of doing business! I admire you! If I do it, it will definitely not work."

Wang Lin smiled and said, "By the way, we're on the other side of the square. There is also a fashion show. It starts at [-]:[-] and lasts for an hour and a half. You can go and see it then."

"A catwalk? That's fine, let's take a stroll in the store before going to see it."

Wang Lin invited actors from the song and dance troupe to be models, rented a venue in Nanjing Road Square, and assembled a runway for publicity.

This year, the domestic clothing market developed rapidly, and various catwalk shows emerged one after another. Usually, they rented stadiums or international halls and invited professional models to show.

But Wang Lin is unique, inviting actors from the song and dance troupe to the show.

Not to mention, his move had a miraculous effect.

Although the professional model team is better at catwalking, their overall appearance is definitely not as high as the actors of the song and dance troupe.

Any of the actors and actresses in the song and dance troupe can be called the existence of the ceiling of beauty.

The height of women is more than [-] meters, and the height of men is more than [-] meters. The height is enough.

In addition, they are usually well-trained, have outstanding typhoons, walk without stage fright, and have elegant and beautiful steps.

The catwalk show on the stage brings a lot of traffic to the store.

Many people saw that the actors were well dressed, so they all ran to the store to find the same clothes.

Wang Lin built a large row of fitting rooms in the store, and specially arranged for two people to clean up the clothes that customers tried but didn't buy.

His tenet is: "Watch any customers, try any customers, you don't need to take the initiative to strike up a conversation, and you don't need to take the initiative to sell! When they have seen enough and need your services, they will strike up a conversation with you themselves! Just try them , you don’t have to worry about it, they are satisfied with the trial, so they will naturally go to the front desk to pay the bill!”

When the employees heard about his training, they all laughed, thinking that the speech of Deputy Director Wang was so interesting!

In order to mobilize the enthusiasm of the employees, Wang Lin doesn't want them to be too proactive for the sake of performance, because many customers just want to choose clothes quietly, and don't need someone to follow them, and want to guard against them like thieves.

Xiuzhilin's clothing is positioned as mid-to-low-end, in line with the current consumption level of the working class, and the price is clearly marked, and no bargaining is accepted.

According to different styles, fabrics, and workmanship, clothing ranges from five yuan to 100 yuan.

Even the Chinese tunic suit sold for 120 yuan on Huating Road is only 100 yuan here, and the fabric and workmanship are even better.

Because Wang Lin has a cost advantage!

His fabrics are directly obtained from Shenfang Factory, and the prices are still internal!
This kind of low-cost fabric, others will definitely not be able to get it!
And his factory is also a large-scale assembly line factory, with a large output of the same shape and style, and relatively speaking, the cost can be kept down.

Like the elastic pants sold in the past, Huating Road still sells them for 25 to 30 yuan a pair, and Wang Lin directly priced them at 20 yuan a pair!
Really good shirts are sold on Huating Road ranging from 6 to 10 yuan, and they are all five yuan a piece here!
Better service, better experience, lower price, brand quality!
This is Wang Lin's ultimate move and sharp weapon to make Xiuzhilin's signature!

On the opening day, the store was packed with people!

Wang Lin did not advertise at all!
Because his shops are all in the bustling streets, these shops themselves are advertisements!

The boom in business was completely beyond Wang Lin's surprise!
The citizens of Shencheng, who are used to rushing to buy quality, suddenly saw such a luxurious store selling such cheap clothes, and thought it was just a bonus for the opening, and the price would be raised after today, so they called their friends and friends , come to buy clothes!

Yes, it's a snap!
The word panic buying has been deeply imprinted into the souls and lives of the citizens of Shencheng!
From 1984 to 1988, when we were not rushing to buy all kinds of materials?
This year's prices have already gone up ridiculously. From the beginning of the year, everyone snapped up eggs, and in the middle of the year, they snapped up liquor, TV sets, and radios...

That being the case, clothing is also up for grabs!

The actions of the citizens made Wang Lin dumbfounded!

He can't do anything!

Can't he take a loudspeaker and tell everyone that there is no need to rush to buy, and that the clothes are enough?
Some people buy all the clothes for the family all year round!

There are many shopping baskets prepared in the store, and some customers don't have enough baskets!
In front of the cashier, there was a long queue of people paying the bill!

The fear of being dominated by queues has intensified the enthusiasm of the citizens for panic buying!

Everyone is thinking: Since so many people are snapping up, I have to snap up too, or I will lose money!
Passers-by outside saw that the store was full of people, so they couldn't help but want to come in to see what was going on, but they couldn't get out once they entered. Why don't you hurry up and buy such cheap clothes?
Wang Lin installed a telephone in every store.

The phone rang.

When he answered the phone, it was Li Wenxiu who called: "Wang Lin, at the store on Huaihai Road, the citizens are rushing to buy clothes! I'm so scared! They won't grab and run away, will they?"

Wang Lin laughed and said, "Then don't worry! We Shencheng citizens are all law-abiding and disciplined people. They only know how to buy things, and they will never rob!"

Li Wenxiu said: "Oh, my mother! It's the first time I've seen someone scrambling to buy clothes at this age! Really, my stomach hurts from laughing!"

"Oh, are you okay? Go home and rest! Don't move your tire!"

"It's okay, I was just laughed at by these citizens who snatched clothes. I told them that for today's opening, we have prepared enough clothes, and every size is enough, but they didn't listen, just want Scrambling. Sometimes there are three or four people scrambling to buy a size of clothes. The tally staff in our store couldn’t even unpack them. Great isn't it?"

Wang Lindao: "Is the business good or not? If the business is not good, we will cry! I invested several million in it! I'm still waiting to get my money back!"

"Yeah! The business is so good, I think there is no need to set up the small stall on Huating Road. Ask Wenjuan to come over and help you?"

"Let's talk about this when we go home!"

"Okay, I'm hanging up. I'm too busy here!"

"Ok!"

Just as Li Wenxiu hung up the phone, the phone rang again.

Wang Lin picked up the microphone, and just after feeding him, he heard Li Wenjuan's crazy laugh from inside: "Brother-in-law! Do you think my clothes are selling well?"

"Has it started to grab?"

"Brother-in-law, how do you know? Have you come to my side?"

"I didn't go to your side, because my side has also started to rob! Your sister's side is also snapping up!"

"Oh my god, it's really cool to sell clothes like this! How long will it take to sell my small stall to match the sales volume here in a day? Brother-in-law, I don't want to set up a small stall, I want to manage it Shop. Watching customers rush to buy clothes every day, how fulfilling is it?"

"Okay, come if you want. I'll let you be the manager, okay?"

"I don't want to be a manager, I want to manage a store! When I learn to manage a store well, you can mention me as a manager."

"Wenjuan, you are sensible now! You don't have to ask too much."

"Hee hee, I know myself! Brother-in-law, which store do you want me to manage?"

"Then you manage the flagship store!"

"Okay! Brother-in-law! Can Xiaodie come with me too?"

"it is good!"

"There is no need to cancel the clothing workshop and booth, just invite two people to watch it. What do you think? There are two good sisters in Xiaodie's hometown. Can you invite them to come out and do things?"

"Okay! Wenjuan, you have learned to think."

"Thank you brother-in-law! Brother-in-law, can I wear the clothes here?"

"You can wear whatever you want! Brother-in-law will give it to you! However, for the convenience of billing, you have to pay the bill first, and then come to me for reimbursement."

"Okay! That's it, brother-in-law, I love you! I love you to death!"

"..."

At this time, there was a sudden commotion in the store, and some people fought!
Wang Lin hurriedly said: "Wenjuan, goodbye, I have something to do here!"

He put down the microphone and walked over quickly!

(End of this chapter)