Counterattack 1988

Chapter 194 Price War?no fight!

Wang Lin smiled softly: "I hope you are happy, happy and healthy."

Chen Xue smiled sweetly: "I understand."

Wang Lin also didn't know what she understood.

Zhou Jun and Wang Lin also gave Wang Lin a red envelope, and also gave him a plaque saying business is booming.

Wang Lin asked someone to hang the plaque behind the cash register.

Around noon, Zhou Porridge also came over, took out a red envelope to Wang Lin, and said a few words of blessing.

Wang Lin said with a smile: "Your brother has followed the ceremony, and you are coming again? Repeatedly, can you avoid it?"

Zhou Congee said: "He belongs to him, and I belong to me. Do you still think the money is too much?"

Wang Lin smiled and said, "I'm a money fanatic, how could I think there's too much money? Then I'll accept it."

Fortunately, he didn't tell the people in the factory that he was the deputy factory director. If everyone came, the banquet at noon would wrap up the International Hotel.

At the end of the day, the cashier at Xiuzhilin store has never stopped, and the girls in charge of the cashier are all as tired as dogs.

Wang Lin made an impromptu arrangement, transferring the rest workers from the factory to work overtime, and assigning a packer and a deputy to each cashier, which relieved the pressure.

After closing at nine o'clock in the evening, there were still many customers in the store, and it was already ten o'clock after the work was over.

There is a safe locked in the cabinet under the cash register in each store. The money received on the same day will be put in the safe, and Wang Lin will send someone to collect the money the next day.

The safe has a double-lock design, and Wang Lin can open it, otherwise the store manager and deputy store manager must be present at the same time to open it.

That night, Wang Lin went to pick up sisters Li Wenxiu and Li Wenjuan, and went home together.

"Brother-in-law, how much did you sell in the store?" Li Wenjuan asked happily. The little girl was full of energy and didn't feel tired at all.

Wang Lin smiled and said, "A little over 25."

Li Wenjuan said: "Isn't it too little? The store I'm guarding has only one floor, and it sold for 10 yuan! Your store is as big as three floors, how come it only sells for 25 yuan?"

Wang Lindao: "We underestimated, the cash register slowed down."

Li Wenxiu said: "The same is true for the store on Huaihai Road. It only sold 15 yuan, because the cash register is already at its limit, otherwise it can sell more. Many customers who lined up left because they couldn't wait."

Wang Lindao: "Now is indeed the best time to open a factory and do business!"

In fact, this is also the case, because after the reform and opening up, citizens who have just come out of the planned economy will have a consumption impulse to buy things that do not need tickets.

Coupled with the shortage of various materials in the society, most of the goods are in short supply, so most of the products produced by private factories are easy to sell as long as they know a little bit about management.

This year is also a crucial year for the development and growth of private enterprises.

Wang Lindao: "The sales of other stores are estimated to be about the same, about 10 yuan. Adding all the stores together, the total sales volume is about 200 million yuan!"

Li Wenxiu said: "This is just one day's sales! If you sell like this every day, you won't be making a fortune?"

Wang Lin said with a smile: "How can there be such a good business every day? Today is the first day of opening, everyone is looking fresh, and within three days, the number of customers entering the store will drop sharply, and half of them will be great tomorrow!" "

Back home, the three of them took a shower and went to bed.

Lying on the bed, Wang Lin said, "Wenxiu, you have worked hard today."

"It's not hard." Li Wenxiu said with a smile, "Seeing that the business is so good, I'm very happy, and I don't feel hard at all."

"Brother Jun, Master, Sister Tian, ​​and Luo Wei all came with red envelopes today. I'll treat them to a meal at the International Hotel."

"Ah! I forgot about it. My mother's family didn't even know about the opening of your store. It's my fault. I didn't inform them."

"Forget it, it's okay, we are a family, there is no need."

"Don't mind, my natal family really doesn't know, otherwise Wen Bing must have come."

"It's all right." Wang Lin smiled, "Go to sleep, I've been tired all day. By the way, I want to ask Wenjuan to help me manage the flagship store."

"Isn't there a store manager over there?"

"Above the store manager, we should set up a general manager. When she is more proficient, I will hand over the business of the store to her to help me manage it. I am short of people around me now. Wenjuan is someone I can trust, and so is she." High school graduates are considered intellectuals, and managing stores should be enough.”

"She can help you manage the store? Then it's enough for me to help you manage the factory?"

"Yes, I have always said that I want you to come out and become the director of a garment factory, but you refuse."

"It's not that I don't want to help you. You see, I'm pregnant, I'm going to give birth next year, and I'm going to take care of the baby. In the next few years, I don't have much time and energy to help you manage the factory."

"Well, I know, you can give me a big fat boy with peace of mind!"

"Wang Lin—"

"Ok?"

"I'm a little worried."

"worry about what?"

"I don't know either. We used to have no money, so poor that we didn't even have breakfast money. I just wanted to make money quickly, so I didn't have to worry about three meals a day. In the end, you really learned to make money, and you made a lot of money! But I This heart is not at ease again, I am always worried that you will not like me anymore. "

"..."

"Do you think I'm not good enough for you?"

"I remember I told you about this issue a long time ago. When two people are together, there is no absolute match. There is always one party who is weak. I found that you are actually very utilitarian. Before, you thought I was not good enough. I love you, and now you are worried that you are not worthy of me? Instead of worrying about these things, you might as well live your life well."

"You must not dislike me!" Li Wenxiu hugged him.

"If you don't dislike me, I'll burn the incense! You are so beautiful, and you are a technical secondary school student!"

"Oh, you still say!"

"Ha ha!"

As expected by Wang Lin, the bustling scene on the opening day dropped by more than half the next day.Most citizens have to go to work, and the number of people who are free to go shopping during the day is greatly reduced.

Wang Lin went to each store to count yesterday's sales, and asked about the situation by the way.

Sure enough, it was almost the same as Wang Lin guessed. The total sales volume yesterday was around 200 million, which can really be regarded as a good start!

And the sales of each store today are also plummeting.

You can't see the level in one day or two, and you have to do it for three to five months before you can know whether the business in this line of business is good or not.

After receiving the money, Wang Lin told the store managers a few words, and then returned to Baichang.

He now has two factories to manage, and sometimes he has to work in the Shenfang Factory to deal with logistics affairs, and he is as busy as a spinning top.

Sometimes when he was in Baichang, people from Blue Factory would call him non-stop.

When he arrived at Blue Factory, people from White Factory started calling him again.

Fortunately, neither the garment factory nor the sanitary napkin factory has much to do. They just need to manage the purchase, sales and inventory and make a production plan.

The garments produced by the garment factory are sold in its own store, so there is no worry about whether they will be sold or not, and there is no need for him to attract investment, hold dealer conferences, and the like.

The explosive sales on the first day of the store's opening almost sold out the size of many garments. These orders are enough for the garment factory to work overtime for a period of time.

Wang Lin's focus is still on the sanitary napkin factory.

After Dahua received the order, it shipped four new production lines for installation.

The original site of Hongguang Food Factory is large enough. This simple type of sanitary napkin production line does not take up much space. Installing ten production lines is just a trivial matter.

The role of business points began to emerge slowly.

After Wang Lin's encouragement, the business director and the salesmen were full of energy, and all business points worked hard, hoping to get the top three and get the bonus.

The weekly sales summary of the business director is also written more and more well.

This made Wang Lin very pleased.

At present, the production capacity of the sanitary napkin factory is first provided to its own business point. In addition to meeting the business development needs of the business point, the supply and marketing head office is considered, and then the goods are supplied to other wholesalers and distributors.

That day, when Wang Lin came to Baichang, he happened to meet Shen Xue coming downstairs.

"Why do you get up so early?" Wang Lin asked.

"I'm going to rehearse at the TV station today." Shen Xue said, "It will probably take a day."

"I'll take you there." Wang Lin opened the door that had just been closed, "Get in the car."

Shen Xue smiled and said, "Okay, thank you for your hard work."

Wang Lin sent her to the TV station and said, "After your rehearsal is over, borrow the phone from their station and call my pager. I'll pick you up."

"Well, good." Shen Xue smiled sweetly, "It may be later."

"No matter how late it is, I will come to pick you up. The location of the TV station is relatively remote, and it is even more difficult to get a taxi at night."

After hearing this, Shen Xue felt warm in her heart. She stretched out her hand, held Wang Lin's hand, and kissed him lightly on the cheek. Then she smiled and got out of the car.

Wang Lin watched her pretty figure disappear into the office building, and then prepared to reverse the car.

At this time, he saw Gu Qingyu get out of his brother's car.

Seeing Wang Lin's car, Gu Qingyu greeted him with a smile: "Mr. Wang, why are you here?"

Wang Lindao: "Send a friend over."

"Would you like to sit on the stage for a while?"

"No, my factory is quite busy."

"Okay then, bye."

Gu Qinghua in Xiali's car smiled at Wang Lin and said, "Hi, Mr. Wang!"

"Mr. Gu, hello." Wang Lin nodded, backed out of the car, and when he passed the bus stop, he saw Fu Meifang get off a bus and hurried towards the TV station.

Wang Lin glanced at her, but she didn't notice Wang Lin and went straight into the TV station.

Back in Baichang, Wang Lin came to the workshop, met with Dahua technicians who installed the production line, and then watched them install the production line.

Wang Lin was born as a mechanic. He has a natural affinity for this kind of mechanical equipment, and he also likes to study and ponder the installation, working principle, and operating procedures of these machines.

Because it is an old-fashioned machine, the degree of automation is not high.

If it is a fully automated production line, 16 large-scale production lines only need more than 400 workers, and each production line requires only 25 workers on average.

The Nissan equipment represented by Dahua Company is stable. Although workers use it a lot, the production capacity is not low.

The shortcomings of this production line are also obvious. The sanitary napkins produced are straight strips, not with wings, and not fully enclosed. After the finished products are transported from the conveyor belt, they need to be packaged manually.

In this way, the product may cause bacterial infection during the package inspection process.

However, Wang Lin's company will sterilize the products before they leave the factory. This is why Aiqingrou sanitary napkins are more advanced and hygienic than other brands.

Under the current level of machinery, the domestic production level of sanitary napkins is generally not high.

Those high-end production lines cost 2000 million sets, or even cost as much as [-] million yuan. No domestic factory can afford them. Even if they buy them back, with the current domestic consumption capacity, they will only lose money!

Fortunately, foreign brands have not yet entered the Chinese market. If domestic women of the right age want to use sanitary napkins, they can only buy domestic products.

Even if there is no competition from foreign brands, domestic brands are still fighting to the death, and the sky is dark. Dozens of sanitary napkin brands, large and small, compete for a limited market share.

After the sudden emergence of Aiqingrou sanitary napkins, it took away part of the market in Shencheng.

Because Aiqingrou is a local brand in Shencheng, it advertises loudly in the local area. The three characters of Aiqingrou have been accepted by many educated women. Old state-owned enterprises like Supply and Marketing Co., Ltd. also support local products and give Aiqingrou As a result, Ai Qingrou quickly seized the market in Shencheng.

The entire domestic market share is concentrated in the first-tier cities, and Shanghai is one of the cities with the largest share.

After Ai Qingrou got started, the sales of other manufacturers in Shanghai plummeted.

Other brands can't sit still and start a round of landing battle in Shanghai!

The first to start this campaign were other domestic miscellaneous brand products. In order to reduce the pressure on inventory, they resorted to the trump card of price reduction and promotion one after another!

When Wang Lin was watching workers installing the production line in the workshop, Jin Yue trotted up to him.

"What's wrong?" Wang Lin looked at her in surprise.

Jin Yue's chest rose and fell, her face was flushed, and she said, "Mr. Wang, I just received the news from the following report that many domestic sanitary napkin manufacturers have launched a price war!"

"Price war?" Wang Lin laughed, "Don't worry about it!"

Jin Yue took it as a big deal and came to report to Wang Lin, but Wang Lin didn't take it seriously at all. This made her very depressed. She thought Wang Lin didn't understand, so she reminded again and again: "Mr. Wang, the price war Ah! Other brands are selling at reduced prices!"

"It's okay!" Wang Lin looked down at the production line and waved his hands, "He's going to let him go!"

"What about our sanitary napkins? Why don't we lower the price a little?"

"No surrender!" Wang Lin replied firmly.

Jin Yue said: "Mr. Wang, the people in the business below are asking us, if we don't lower the price, will we not be able to sell it?"

Seeing that she was so worried, Wang Lin could only say a few more words, straightened his waist, and said with a smile: "It's okay, tell them to keep their hearts in their stomachs. We sell sanitary products, not garbage bags! Do you think the more Cheaper, more people will buy it?"

Seeing that Wang Lin was so determined, Jin Yue didn't dare to ask any more questions, even though he felt anxious, and said, "Mr. Wang, then I'll inform the business below that we won't lower the price."

"Well, let's go! Ai Qingrou, don't lower the price! Even if all products are sold at a reduced price, we won't lower the price!" Wang Lin said, "Are you kidding me, lowering the price? I still want to raise the price!"

(End of this chapter)