Counterattack 1988

Chapter 364 The Creativity of Exhibition 【Subscription】

After arranging the accommodation for the leaders of the trading group, Wang Lin got his booth number from the leaders, and then hurriedly gathered people to set up his two booths!

To enter and exit the venue of the Canton Fair, you need to wear an access certificate, and the entrance and exit management is also very strict.

The exhibition halls of this era are not too particular about the decoration and display of the booths. Displaying their own products is half the battle. As for whether they are beautiful or attractive, many companies don't care about these at all.

After looking at the two booths of his own company, Wang Lin touched his chin and pondered, how can he win by surprise?

The pavilion of each provincial and municipal trading group is certain, and there is no choice for this location.

Because the Canton Fair allocates exhibition halls according to trading groups, and each trading group exhibits many and mixed companies, it seems that the entire exhibition hall is also very messy.

In the exhibition hall of the same trading group, there are clothes sellers here, agricultural products next to it, machinery and equipment next to it, textile booths next to it, and leather shoes next to it.

Such an exhibition hall gives people a very chaotic feeling.

Foreign businessmen who come to participate in the Canton Fair generally have a clear goal. Which industry he is mainly engaged in, he naturally only wants to see products related to this industry, but if he wants to see all the booths of the relevant industry, he must browse the entire exhibition. Otherwise it will be difficult to find the right product.

With such doubts in mind, Wang Lin went to the office of the organizing committee and proposed his idea to a leader.

He suggested that the organizing committee can divide venues by industry in the future instead of dividing trading groups by region.

The organizing committee received him with a leader surnamed Huang. Hearing what he said, he couldn't help but smile contemptuously: "Comrade, you are too nosy! You should go and publish your exhibition! It's your turn to come to the Canton Fair." Pointing fingers?"

In the factory, Wang Lin was the deputy director and president Wang, but when he came here, in the eyes of the leader surnamed Huang, he was just one of the many exhibiting business owners, and he was completely ignored.

Because supply and demand are different!

Here, it is the enterprise begging the organizing committee to do things, and they have the capital of this arrogance.

Wang Lin has never been self-centered. Others don't know him and don't want to see him, that's for sure.

If it were a stranger who came to his company to point fingers, he would dismiss him and even drive people away.

At this moment, a tall, middle-aged man walked in and glanced at Wang Lin: "Comrade, what are you doing?"

The leader surnamed Huang talked on the phone in Cantonese, laughing while talking, completely taking Wang Lin's suggestion as a joke.

After listening to the tall man, his eyebrows flashed, and he pondered: "Dividing venues by industry? I think it's better! This suggestion is very good!"

Leader Huang said: "Brother Ye, do you really think this is feasible?"

Leader Ye said: "I think it's okay!"

He asked Wang Lin, "Comrade, what's your name?"

"My name is Wang Lin, and I am the representative of Shenfang Factory."

"Oh, I will record the suggestion you just made and report it to the superior. But I have a doubt, that is, if the exhibition halls are divided according to the industry, how will they be allocated and managed? Isn't it a mess? No A unified management department!"

Wang Lindao: "All walks of life can set up their own industry associations. For example, the textile industry can set up the National Textile Business Association, and all textile-related companies can sign up to become members. If you come to the Canton Fair in the future, you can go through the business association Sign up in the name of each industry association. Each industry association arranges a venue, and the booths inside the venue can be allocated by themselves or by bidding. The advantage of this is that foreign businessmen who come to find similar products only need to visit venues of the same category, which can save a lot of money time and energy.”

"It makes sense!" Leader Ye picked up a pen, wrote it down, and said, "It's really too messy now! We are also aware of this problem, but we haven't thought of a solution yet. Comrade Wang Lin, you have a heart! It's amazing Ah, a single idea solves such a big problem."

Wang Lindao: "In the past, there were few companies participating in the exhibition, and the entire venue was not big. Foreign businessmen came in and walked around from the beginning to the end, and there was nothing to do. But now there are more and more exhibitors. If there is no industry classification, foreign businessmen want to see similar products. I can only browse the whole field, and it is not convenient to compare. I think, if I am a purchaser, I hope to see that all the companies in the same industry are arranged together for exhibition, and I can see what I want to buy at a glance. No need to look around."

Leader Ye quickly took notes to write down Wang Lin's words, and then shook hands with Wang Lin: "Comrade Wang Lin, please leave a contact information for me. If the leader has feedback on your suggestion, I will let you know."

"Okay." Wang Lin left his pager number, then took his leave and left.

Leader Huang said, "Brother Ye, are you really planning to report to your superiors?"

Leader Ye said: "I think this person's idea is very good, and it is more in line with the current situation. Whether it can be passed and applied, I will leave it to the leaders to consider! We are only responsible for conveying the suggestions put forward by Comrade Wang Lin. "

Wang Lin returned to the booth.

Regardless of whether his suggestion can be adopted or not, it is impossible to change this year's Canton Fair. He must complete the layout of the exhibition hall as soon as possible.

The arrangement of the clothing booth is very easy. Wang Lin has his own aesthetic concept for the display of clothing. As long as it is displayed according to the display of the Xiuzhilin store, it will be attractive enough.Compared with other clothing booths, it can be several grades higher.

Just now Wang Lin wandered around casually, and saw some clothing factory booths, which were in a mess, just like a street stall.

On the contrary, the booth of sanitary napkins, how should it be displayed to bring people a sense of novelty?

Li Wenjuan led people to organize the exhibition of clothing.

Deng Dabao personally led people to set up sanitary napkins.

"Mr. Deng," Wang Lin waved to Deng Dabao, and said, "It's not good to put it on like this, we have to come up with some creativity."

Deng Dabao chuckled: "Mr. Wang, this is something for women, why not put a flower?"

Wang Lin patted him on the shoulder vigorously: "What a creative idea! Then put out a flower!"

Deng Dabao said: "Mr. Wang, this is a bit embarrassing for me. How do you arrange the flowers?"

Wang Lin looked at the exhibition hall and said: "So, let's use double-sided tape on the front wall to stick sanitary napkins on the wall to form a flower shape. We have several sanitary napkin products, each The outer packaging of this product has different colors, some are white, some are pink, some are red, some are green. We use these colors to display three flowers.”

Deng Dabao's artistic skills were worrying, he really didn't know what to do, and he scratched his hands in embarrassment.

Wang Lin found a pen and paper, and drew a pattern on it. It was a picture of three flowers interspersed together.

The white flowers are in the front, the red flowers are in the back, and the pink flowers are in the side. The three flowers all adopt the simplest shape, that is, the uniform five-petal shape, which is the easiest to display.

The flower poles below can also be placed in a green sanitary napkin box.

At the bottom of the wall, some green sanitary napkin boxes are used to make a lawn look.

Deng Dabao looked at Wang Lin's design and couldn't help sighing: "Mr. Wang, you are amazing! Your design looks really good! Let's do it like this!"

Wang Lin pondered for a moment, pointed to the wall on the left, and said, "For each of our products, we unpack a few boxes, and stick the sanitary napkins piece by piece on the wall here."

"Take apart the sanitary napkin? Stick it on the wall?" Deng Dabao and others were shocked by Wang Lin's bold idea.

Mao Jinshan, manager of South China Region, said with a smile: "Mr. Wang, this idea is fine, but is it too much? After all, this is a woman's privacy product. Are we sticking it on the wall with such a big fanfare?"

Wang Lindao: "What's so embarrassing about this? It's a sanitary product! If we don't show it, how will foreign businessmen know what our sanitary napkins look like? It gives foreign businessmen a refreshing feeling, and allows others to see all the products at a glance! There are many foreign businessmen who come from dozens of countries. Even if they bring translators, it will be very difficult for the two parties to communicate. Also It is better to let the product speak for itself, which is worth a thousand words!"

Deng Dabao said: "Okay! Then let's do what Mr. Wang said!"

Wang Lindao: "We also need to get creative with this. Make some cartoon characters."

Deng Dabao was shocked again: "How is this?"

Wang Lin smiled and said, "I'll draw one, and you can just follow it."

He drew a Hello Kitty!

This Hello Kitty image is an image of an anime in Toyo, which was born in the 70s, but this image has not yet become popular in China.

Wang Lin thinks this Hello Kitty is very cute, and it can't be more suitable as a display image of women's sanitary napkins.

Deng Dabao and others, what else can we say?

Wang Lin pointed to the wall on the right again, and said, "This wall should be arranged according to the display in the shopping mall, and several panda heads can be placed on it."

"Mr. Wang, how do you move the panda's head?" Deng Dabao wanted to cry, but hated how little he knew!

For the booths of other factories, they just put the goods on the cabinets, so they don’t have to worry about it!
Wang Lindao: "Bring a box of sanitary napkins, and I'll show them to you."

Mao Jinshan and others immediately came over with a box of sanitary napkins.

Wang Lin took the sanitary napkins and stacked them on the display stand, and quickly put them in the shape of a panda head, but the black was replaced by red.

"This is a cartoon panda, so don't care about the color." Wang Lin smiled, "You can also put green pandas and pink pandas."

"Tsk tsk!" Deng Dabao, Mao Jinshan and others were all amazed, "Mr. Wang, I admire you more and more! With your design, our booth must be the most beautiful in the audience!"

Wang Lindao: "This is the feeling you want! When you go shopping, you rely on the first sight. We want customers to fall in love at first sight, and remember it at a glance!"

He stood at the entrance of the booth, stood with his hands behind his back, looked at the booth, imagined the effect of the whole arrangement, thought for a while, and said: "On the front, above the three flowers, put an English name of our group company! isure "

"Yes, this must be there." Deng Dabao said, "Our English logo is finally coming in handy."

Wang Lin smiled and said: "Okay, let's put it this way, you work fast, you must finish it today! Tomorrow is the opening ceremony!"

"Guaranteed to complete the task!" Deng Dabao and others replied in unison.

It's really exciting to work with such a boss!

Wang Lin can always bring people unlimited creativity and new trends of thought!

Deng Dabao clapped his palms and said, "Hurry up, everyone, you can leave work after finishing!"

Wang Lin came to the booth next door.

Li Wenjuan and Zhou Porridge are helping to arrange the clothing exhibition.

Seeing him coming, Zhou Porridge smiled and said, "I've been doing things for you! Are you going to give me an extra salary?"

"You are originally the liaison officer between the two factories. You should help me with things, shouldn't you?" Wang Lin chuckled.

"Little ghost!" Zhou Porridge glared at him.

Li Wenjuan said: "Sister Zhou Congee, after work, let my brother-in-law treat me. Let's go eat delicious food."

Zhou Congee said: "Yes, kill him once!"

Wang Lin stroked his chin: "You two are quite a match, a pair of foodies!"

Li Wenjuan bared her teeth: "You are lucky to be a foodie!"

Wang Lin laughed loudly: "Okay, after work, I will treat you to a delicious meal. I will go to the booth of Shenfang Factory to have a look. You should move a little faster, don't get off work until midnight, there will be nothing to eat .”

He said, with his hands behind his back, he came to the exhibition hall of Shenfang Factory.

The exhibition hall of Shenfang Factory is very large, but there are many products to be exhibited.

Wang Lin glanced at it, and couldn't help being amused, thinking that you are selling a lot of goods?This is just an exhibition, you only need to put out a sample for customers to watch and learn about the product, and if they like it, they will naturally place an order for you to ship it.

It's hard for him to say anything, one word is enough to offend people!

Zhou Boqiang was chatting with the leaders of other factories. When he saw Wang Lin, he waved to him.

Wang Lin walked over and said with a smile, "Hello, Director Zhou."

Factory Manager Zhou said with a smile: "Wang Lin, Aiqingrou sanitary napkin is the first sanitary napkin product exhibited at the Canton Fair!"

"Really?" Wang Lin was taken aback for a moment, then thought to himself, it might be true!

The domestic sanitary napkin industry has just started. Although there are several state-owned factories and several private enterprises, they may not have imagined that this kind of product can also participate in the Canton Fair.

The products of private companies have no chance to develop, and their foreign exchange is limited, and there is not enough domestic sales. How can there be products to sell abroad?

There is no need to develop state-owned products. Anyway, the emperor's daughter will not worry about marrying.

Wang Lin's Aiqingrou sanitary napkin is the first to eat crabs!
The result becomes unpredictable.

Because there is no precedent to learn from, I don’t know this industry at all, is there a market in the Canton Fair, and can it be favored by foreign businessmen?

Wang Lin asked: "Director Zhou, are there any companies that participated in the Canton Fair and didn't receive a single order?"

Zhou Boqiang smiled and said: "There must be! Some companies just come to accompany them! After ten or twenty days, they spent a lot of time, energy, and money, but they didn't open a single order! They lost thousands of dollars and went back. Both!"

Wang Lin thumped in his heart, and said with a wry smile, "Then our Aiqingrou sanitary napkin will also encounter Waterloo, right?"

Zhou Boqiang patted his arm and comforted him: "Don't worry, after tomorrow's opening ceremony, foreign businessmen enter the venue, and you will know the result! Anyway, we have to take this first step, right?"

Wang Lin nodded and took a deep breath: "Yes! There is always someone who will be the first to eat the crab! Maybe they can be upset? Maybe they can become a dark horse? Who can say for sure? We have made all the preparations, as for the result How, it is beyond our control. Zeng Guofan once said it well, don’t ask about the harvest, but ask about the hard work!”

(End of this chapter)