Counterattack 1988

Chapter 425 I Must Take It!

Since the raw material factory of Aishiu Group was completed, Wang Lin boldly appointed Jiang Yao, who has a graduate degree, as the factory director.

In addition to supplying the internal use of the group, the raw material factory also needs to develop sales channels.

Because the production capacity designed by the raw material factory has seriously exceeded the internal demand of the group.

Since the start of work for more than a month, Wang Lin has been closely watching the sales changes of the raw material factory.

The use range of non-woven fabrics is extremely wide.

Medical and sanitary non-woven fabrics, including surgical gowns, protective clothing, wraps, masks, diapers, civilian rags, wet wipes, beauty products, sanitary napkins, sanitary pads, and disposable sanitary cloths, etc.

Agricultural non-woven fabrics, including crop protection fabrics, seedling raising fabrics, irrigation fabrics, thermal insulation curtains, etc.

Non-woven fabrics for home decoration, such as wall coverings, tablecloths, bed sheets, bedspreads, floor leather, etc.

Non-woven fabrics for clothing, linings, fusible interlinings, flakes, shaped cotton, various synthetic leather base fabrics, etc.

Industrial non-woven fabrics, base materials for roof waterproofing membranes and asphalt tiles, reinforcement materials, polishing materials, filter materials, insulation materials, cement packaging bags, geotextiles, covering cloths, etc.

Especially in those years when the epidemic was prevalent in later generations, although the production of non-woven fabrics in my country has leapt to a big level, the supply is still in short supply, and even a piece of fabric is hard to find.

All walks of life in our country are inseparable from non-woven fabrics.

But before the 90s, my country's non-woven fabrics relied heavily on imports.

Due to foreign exchange quota restrictions, many enterprises can only import a certain amount of non-woven fabrics each year, which greatly reduces production capacity.

my country's basic industry is backward, and the production capacity of non-woven fabrics cannot keep up. In addition, for a long time, it has been planned supply, production by state-owned enterprises, and historical reasons. The layout of various industries in China is seriously insufficient, especially for non-woven fabrics. In new industries, production capacity is even more stretched.

Because sanitary napkins, paper diapers, and non-woven hygiene products only emerged in modern times.

Before these products are widely used in China, the weakness of the basic industry is understandable.

It is for this reason that Wang Lin must establish his own raw material factory.

There is a large demand for non-woven fabrics in China, but there are no manufacturers of raw materials.

After the raw materials were completed and put into production, Jiang Yao extensively contacted various domestic non-woven fabric demand enterprises through the Telecom Yellow Pages, and quickly opened up sales.

Several domestic sanitary napkin factories have also begun to turn to Aishu Group to place orders for raw materials such as non-woven fabrics.

Orders from various fields such as clothing, medical care, agriculture, and industry also flew in like snowflakes.

In the past, there was no non-woven fabric, and many enterprises could only use other raw materials instead.

Now as long as you place an order, you can buy non-woven fabrics in China without planning distribution or foreign exchange quotas, which greatly stimulates the demand for domestic non-woven fabrics.

Many small and medium-sized business owners and private entrepreneurs usually suffer from not being able to buy non-woven fabrics because there is no foreign exchange quota. Now, after learning that there are large-scale non-woven fabric factories in China, they also start to visit and inspect, and then they start a small sanitary napkin factory. , rag factories and the like.

The prosperity of basic industries can drive the development of the entire industry!
The representatives of entrepreneurs who came to visit the raw material factory were full of praise and amazement after seeing the large factory with tens of thousands of square meters and more than a dozen production lines. Suspect.

On this day, Wang Lin brought his secretary to Chengxi Industrial Park.

The city has already approved the [-] square meters of new factory land that Wang Lin needs.

Wang Lin came to Chengxi Industrial Park this time not only to inspect the work of the raw material factory, but also to see the land for the new factory building.

The newly planned diaper factory is next to the raw material factory. There are two large factories with a total area of ​​4.5 square meters. After they are all completed, they will be connected together and become a large-scale production base of Aishu Group.

The security guards at Chengxi Industrial Park have known Mr. Wang's Mercedes-Benz for a long time.

Seeing the Mercedes-Benz approaching from a distance, the security guard stood still, saluted, and let it go.

The enterprises currently settled in Chengxi Industrial Park are mainly state-owned enterprises' emerging industries.

With the gradual deepening of the planning of the old city, many old enterprises scattered in the city will move to the industrial park in the west of the city.

Jiang Yao was in the office on the second floor. When she received a report that Mr. Wang had arrived at the factory, she hurried downstairs to greet her.

When she went downstairs, she saw Wang Lin walking towards the workshop with Guo Lingling.

Jiang Yao trotted to catch up and shouted, "Hello, Mr. Wang! Hello, Secretary Guo."

Wang Lin waved his hand: "Go and do your own business, I'll take a look."

Jiang Yao smiled and said, "Mr. Wang came down to inspect the work, I should accompany him."

Wang Lin didn't stop, and asked as he walked, "How many orders for non-woven fabrics have we received now?"

Jiang Yao said: "We have received [-] tons of production orders this year."

Wang Lindao: "The raw material factory's designed non-woven production capacity is [-] tons per year! You still need to work hard!"

Jiang Yao smiled and said: "Yes, Mr. Wang, we have been working hard. Our own sanitary napkins are selling better and better. In addition to the diaper factory that will be launched soon, it is estimated that the internal consumption will be tens of thousands of tons. It's half a year! In addition to the Canton Fair in autumn, we will definitely receive orders! I think there will be no problem in meeting this year's sales target!"

Wang Lin nodded: "Very good!"

Jiang Yao smiled and said, "President Wang, please."

After entering the workshop, Wang Lin inspected the production work and gave a speech.

Wang Lin said that with the joint efforts of the directors of each workshop and the teams in each work area, the safety production in the workshop is relatively stable. With the urging of the functional personnel in this workshop and the efforts of all employees, the safety work has made continuous progress.I hope that everyone will continue to work hard to strengthen the awareness of safety production and advance the production process in an orderly manner.

Every time he goes to the workshop, Wang Lin repeatedly emphasizes that safety production is more important than anything else!
Wang Lin empathizes with the security responsibility of the enterprise!
Both his own parents died in safety accidents.

A safety accident will not only bring immeasurable losses to the enterprise, but also bring irreparable and painful damage to the family!
After Wang Lin finished speaking, he turned around and said to Jiang Yao, "You are the director of the factory, but you are young, and your grassroots work experience is not rich. I am here, and I want to emphasize that the responsibility for safety is more important than Mount Tai. Every worker in the factory must come to work happily and go home safely! I hope you will keep it in mind!"

"Okay, Mr. Wang, I'll remember." Jiang Yao said, "Since I took office, I have been unremitting in safety production work, and quality and safety go hand in hand."

After inspecting the workshop, Wang Lin drove to the land of the new factory building.

Jiang Yao accompanied them.

"Mr. Wang, the diaper factory is built here? It's next to our raw material factory. It's very convenient to manage." Jiang Yao said with a smile, "I thought I could be the director of two factories at the same time! I'm young, I can handle it. Shenfang Factory has tens of thousands of people, and a factory manager can manage it. The raw material factory and the diaper factory together only have a few thousand people, and I can definitely do it!"

With his hands behind his back, Wang Lin looked up at the vast land and asked, "Jiang Yao, tell me, what is the biggest responsibility of a factory director?"

Jiang Yao thought for a while and said, "The director of the factory is responsible to the general manager of the company, responsible for directing and coordinating the overall operation of the company. As the highest leader in the factory, he must set a good example for the company's employees and often participate in , Discuss the various management tasks of the enterprise, listen to the opinions of employees extensively, and establish and improve various rules and regulations. Specifically, it is to arrange production, be responsible for the safety production management in the factory, strictly control the quality, and expand the sales of products.”

Wang Lindao: "You are right, it shows that you really put your heart into being the director of this factory."

Jiang Yao smiled and said, "Of course, a soldier who doesn't want to be a general is not a good soldier!"

Wang Lin smiled calmly and said, "The factory director is the leader of the factory. He is responsible for the development direction of the factory, thinking about how to sell the products in the factory, and how to increase the efficiency of the factory and the interests of all employees. What you are thinking about If you want to be the director of the diaper factory, let me ask you, if you were the director, how would you open up the market for diapers?"

Jiang Yao said: "Mr. Wang, our group has its own business channels. The diapers we produce can be distributed through existing channels. Secondly, because diapers are a new product, we definitely need to advertise a lot. There are In addition to the promotion of advertisements, coupled with the distribution of goods at the business points, I think we will definitely be able to start this sales war!"

Wang Lin didn't speak.

Jiang Yao was startled, and asked, "Mr. Wang, am I wrong?"

Wang Lin waved his hand: "It's not a matter of course, but we don't know the suffering! Before the diaper sales war came, none of us could have predicted it. In the diaper battle, will we be able to develop and innovate? Or will we fall into the sand?"

Jiang Yao was slightly surprised: "Mr. Wang, are you not optimistic about the sales prospects of diapers?"

Wang Lin said in a deep voice: "It's not that I'm not optimistic, but I'm not blindly optimistic. It takes a process for a new thing to appear suddenly and be accepted and used by the general public! We are pioneering the way! Is it a flat road? Or is it a swamp? Or is it an abyss? We don’t know! We must take the sales challenge of diapers seriously with an attitude of walking on eggshells!”

Jiang Yao said: "Mr. Wang, I have confidence. Because diapers, like sanitary napkins, are a more convenient and hygienic product, and they must replace the original product!"

Wang Lindao: "But this process will be very difficult! Comrade Jiang Yao, we must be prepared to fight a tough battle, and even be prepared to lose a battle!"

In launching the diaper project, Wang Lin was not greedy for merit.

He is making arrangements in advance!

For consumers, there will be a preconceived idea.

When a certain product appears first and quickly opens up the market, it will be accepted by consumers.

The most important point is that enterprises in the early stage can play the concept card.

Once a new product is recognized, consumers will feel that diapers are the brand!This brand is synonymous with diapers!
Just tell us that when we buy Coke, the first thing that comes to mind is Coca-Cola.

Because Coca-Cola has launched the concept of "Coke".

When we talk about buying herbal tea, we know we should buy Wanglaoji, because Wanglaoji has launched the concept of herbal tea.

For quite a long period of time, domestic female comrades bought sanitary napkins from Hengan Company, because Hengan Company launched the concept of sanitary napkins.

Now, what Wang Lin wants to hype is the concept of paper diapers!
He wants to let the people of the whole country know that the diapers of Aishiu Company are synonymous with diapers!When everyone talks about buying diapers, the first thing that comes to mind is the diapers of Aixiu Company!

If this can be achieved, then Wang Lin is successful, and the diapers of Aixiu Company are also successful!
In the area of ​​sanitary napkins, Wang Lin now has to compete with Hengan Company for territory and compete with other manufacturers for the market, because he came late!

Fortunately, Wang Lin has a unique advantage, that is, he has sufficient funds, backed by the big tree of Shenfang Factory, and has the label of a state-owned enterprise!
At the beginning of the development of the sanitary napkin factory, other companies could not get foreign exchange quotas and could only limit production capacity, but Wang Lin was able to get a large amount of foreign exchange from Shenfang Factory, which allowed him to import raw materials and continuously produce products. Seize the market and open up sales.

Now Aiqingrou sanitary napkins have established business outlets in major cities across the country, and the sales of sanitary napkins will definitely occupy more than half of the national market this year!

In terms of diapers, Wang Lin couldn't lose any more!

He must seize the opportunity!

He wants to take the lead in launching the concept of "diapers".

Although Jiang Yao is powerful, she still can't see such high-end.

She can only manage factories and sell products, but she doesn't know that a real powerful businessman sells not only products, but also concepts!

A successfully operating concept can surpass the operation of the brand and become a cash cow for the enterprise.

Jiang Yao couldn't see so far, Wang Lin didn't blame her.

She is still young!
"Mr. Wang, it's noon, so why don't you stay here for dinner? I'll order the cafeteria to cook some good dishes." Jiang Yao asked.

Wang Lindao: "I still have something to do. Guo Lingling, you stay here and go back after eating here! I'm leaving first."

Guo Lingling smiled and said, "President Wang, I will go with you too."

In the afternoon, Wang Lin is going to discuss the purchase of the Shanghai Lan Theater.

He thought that with Zhou Hanmin acting as his assistant, the Hulan Theater would definitely be in his hands.

However, what he didn't expect was that there were other powerful people who also took a fancy to this place!
In the afternoon, Wang Lin contacted Zhou Hanmin to inquire about the Hulan Theater.

When Zhou Hanmin received his call, he knew that he wanted to ask about this matter, he pondered for a while, and said, "Wang Lin, don't worry about this matter."

Wang Lin was startled, thinking, isn't it just an idle movie theater?Since the city doesn't sell it to Japanese merchants, what's wrong with selling it to me?

He bought it in the name of Aixiu Group, and spent real money.

Aixiu Group also owns shares in state-owned enterprises. The assets flowing into Aixiu Group means that they have changed hands, or are still in the hands of insiders, but they are used and operated by another person!

Zhou Hanmin said: "There is a company from Beijin who is also willing to buy the Hulan Theater. I wonder why so many people come out all of a sudden and want to buy this useless theater?"

Of course Wang Lin understood why!
What he thinks, so do others!

People with advanced vision don't need to travel through time, and don't need to be reborn. What they do is far more magical than those who are reborn!

Because even if they are reborn, they are just following the old path of these wise men!

Wang Lin said without hesitation: "Leader, I'll come over and have an interview with you right away. I must win this theater."

(End of this chapter)