Counterattack 1988

Chapter 479 Business Thinking
After Jin Laosan led his people to leave, the businessmen who had dinner with them bowed their heads and discussed for a while, then got up and left.

Tian Xiaoqing kindly reminded them, and then shouted: "Hey, comrade, that youngest Jin is a big liar, be careful, don't fall for his tricks!"

Those few people glanced at Tian Xiaoqing, and said with a smile: "We have eyes, we can see and distinguish by ourselves, so don't bother you. If you want to intercept our goods, then you have a wrong idea! Let's go!"

Tian Xiaoqing was stunned for a while!
Wang Lin smiled wryly and said, "Sister Tian, ​​do you know now? Bad things can be done with good intentions! For no reason, who would believe the words of us strangers?"

Tian Xiaoqing said angrily: "These people deserve to be cheated, they can't even hear the good words! Dogs bite Lu Dongbin, they don't know the real and the fake!"

Wang Lin said: "Don't be angry. Good and evil will be rewarded in the end."

In the afternoon, Tian Xiaoqing went out with Wu Dazhuang and Luo Wei to buy treasury bonds.

Wang Lin and Shen Xue came to the soon-to-open Little Braun Theater and Art School.

The Little Bailing Theater has hired a local man to manage it. This person is in his forties. His name is Luo Yuanzhong. The theater published a job advertisement in the newspaper, so they came to apply for the job. After the interview with Shen Xue, sister Lin and Shen Xue felt that this person was available, so they asked him to be the director of the theater.

Sister Lin is Xiao Bailing's manager, managing theater and art school at the same time.

The director of the art school invited an old artist named Jiang Huifang who had just retired from a song and dance troupe. She had contacts and apprentices in Beijin. can help.

After Wang Lin and Shen Xue arrived, they first met with Luo Yuanzhong and Jiang Huifang.

A true native of Beijin, with a special temperament.

Xipi Jingyun Erguotou, the front gate building outside Tongrentang, a big bowl of tea sprayed in a courtyard house, and the most talked about North Jinniuer.

These old things are not as good as Beijin's "Master".

The man from Beijin, that's not called casually, let's just call him "Ye" in the past.Although I don't like this now, I suddenly shouted, and I was also a man, and I patted my shoulder, that is a buddy.

Beijin men live a chic life.As soon as the two brothers met: Yo, you are doing well, kid, what are you playing with recently?

No matter what kind of hard work, what kind of ups and downs and thorns, in the words of Beijin people, it is called: You save it, let me put it here, Nuwa mending the sky is no different from pasting the roof at home.

This kind of mentality is not far from the realm of Zhuangzi and his old man.

But if you play, you must play with color, and if you mix, you must become famous.

Although Luo Yuanzhong is a middle-aged man, he lives like a young man. People who play art probably have a younger mentality.

I saw him wearing a denim white shirt and soldier trousers, which are fat at the top and tight at the bottom, and the trousers should be rolled out about an inch, with white socks tucked out of the trousers, and a pair of large shoes, which are called loafers. , the collar of the shirt was open, revealing a button position, and a gold necklace appeared around the neck, but the gold necklace was not pure gold, but a few golden balls tied with red strings.

When Wang Lin and the others came, they saw Luo Yuanzhong sitting in the office, holding a large bowl in his right hand, probably about a foot round, full of noodles with fried sauce, and holding half a cucumber in his left hand. Have fun!
Luo Yuanzhong looked at the person and asked, "Who are you?"

But he saw Shen Xue right away, laughed and said, "Principal Shen, hello! Hello!"

Shen Xue smiled and said, "Director Luo, this is Comrade Wang Lin, he is the boss of Little Braun Company."

"Ah, Boss Wang! President Wang!" Luo Yuanzhong put down his bowl and cucumbers, and greeted him with a smile, "Hello, President Wang, please sit down, President Wang."

Wang Lin smiled and said, "Director Luo, why are you eating?"

Luo Yuanzhong said: "The theater will open soon, and I am leading people to arrange it! There is also a rehearsal for the show, personnel arrangement, service, a lot of things, just finished! Wang is always here for the first time Inspect our Beijin Little Bailing?"

Wang Lin smiled and said, "You eat first, and we'll talk after dinner."

Luo Yuanzhong responded, and still sat down to eat noodles.

Wang Lin asked: "It's noon, don't you have a meal? Just eat noodles?"

Luo Yuanzhong smiled and said, "I'm used to eating. I can eat noodles!"

Wang Lin snorted, thinking that this is Beijin, and the eating habits are different.

He asked Shen Xue, "Is Teacher Jiang Huifang far away from here? Why don't you invite her over and let's meet?"

Luo Yuanzhong said: "President Wang, please wait a moment, we will go to see Teacher Jiang together later. She is a teacher, we should go to see her, how dare we let her come here?"

Wang Lin thought, this Luo Yuanzhong is quite polite.

Luo Yuanzhong ate the noodles very quickly, with one mouthful of cucumber, the noodles were crispy and delicious.

He quickly finished eating, picked up a thin enamel cup, gulped down a big mouthful of tea, wiped his mouth, and said with a smile: "Mr. Wang has been waiting for a long time, let's go to Teacher Jiang?"

Although it was only the first time we met, Wang Lin felt that this person's personality and character were not bad, and he should not be worse.

"President Wang, please. Principal Shen, please."

The three walked out of the theater office.

The theater has two floors. The first floor is the performance hall, as well as the ticket office and the backstage.

The second floor is the office, the miscellaneous room, and several relatively large dressing rooms, which are useful for large-scale performances.

The art school is in a building next to it. It used to be the office building of a state-owned company. After it moved out, it was rented out by Sister Lin. Now it has been transformed into an art school.

Huge signboards are hung on the outer walls of the theater and the art school, with big characters such as Little Braun Theater and Little Braun Art Training School on the signboards.

The three of Wang Lin came to the art school. The office here is on the first floor, and the classrooms are above the second floor.

There is a nameplate on the door of each office.

Wang Lin and the others walked into the director's office, and saw a female comrade sitting inside. She didn't look old, with short hair, curly perm, and a thin face and figure.

Lesbians in this era can retire at the age of 50. Artists are energetic, in good shape, and well maintained. They look naturally young.

This person is Jiang Huifang.

Luo Yuanzhong smiled and said, "Mr. Jiang, hello. The big boss of our Little Bailing Company, Mr. Wang Lin Wang, has come from Shanghai!"

Jiang Huifang stood up. She was tall and wore a pair of small high-heeled leather shoes. Her figure was slimmer and her temperament was elegant and calm.

"Mr. Wang, hello! Hello Principal Shen!" Jiang Huifang shook hands with Wang Lin and Shen Xue one by one.

"Mr. Jiang, hello." Wang Lin smiled, "I didn't expect Mr. Jiang to be so young."

Jiang Huifang said with a smile, "I'm fifty and have already retired."

Wang Lindao: "It's so old to learn dance. Teacher Jiang looks like a thirty-year-old comrade."

Of course women like to hear compliments, Jiang Huifang smiled slightly: "Mr. Wang is too good at complimenting people."

Wang Lin sat down and talked with them about the upcoming opening.

Luo Yuanzhong said: "Mr. Wang, everything is ready for our theater. We have to do a final rehearsal tomorrow, and it can be officially staged the day after tomorrow."

Jiang Huifang said: "It's easier here. The teacher who teaches the class has already been hired. We just wait for the opening the day after tomorrow and the students to come to sign up."

Wang Lin murmured, "Do you think the existing advertisements are strong enough? Do you need to expand the advertisements?"

Jiang Huifang said: "Our school has 180 classes, and each class counts as 3600 students. In addition to the weekly off-peak teaching, we can arrange a total of nine classes per week for each classroom. That is to say , we can enroll 3600 classes in total, so if we are fully recruited, we can enroll [-] students! This scale is relatively large. However, Beijin has a population of more than [-] million, and enrolling [-] students should not be a problem."

From Monday to Sunday, every evening, each classroom can arrange two class hours.

In addition to the morning and afternoon of the previous week, two class hours can be arranged each.

Added together, there are 18 class hours in total.

Each student has two class hours per week.

That is to say, one classroom can arrange nine classes in staggered peaks every week.

Twenty classrooms, that is, 180 classes.

This is the number of classes that can be scheduled at the same time each week.

Each class recruits about 20 students.

Calculated, the total number of students is about 3600!
Shen Xuedao: "The advertisements we place now are mainly in newspapers and radio stations. Because the advertisements in these media are relatively cheap."

When Wang Lin came to Beijin before, he cooperated with He Ronggui, an advertiser here, and placed a large number of advertisements for Aiqingrou sanitary napkins on CCTV and other media. Now these advertisements have been broadcast one after another, and have achieved the expected response. Love The sales of Qingrou sanitary napkins in the whole country soared.

Because of this pleasant cooperation, Wang Lin still sought cooperation with He Ronggui's advertising company when Little Bailing Company put out advertisements.

Jiang Huifang said: "Mr. Wang, let's check the registration status first. If the enrollment is seriously dissatisfied, it's not too late to advertise again."

Wang Lindao: "I'm afraid that when the school starts, the parents who are supposed to enroll their children in dance art have already finished the application. They missed the best time."

Shen Xuedao: "When we opened in Shencheng, we distributed leaflets to various schools! I think this method is the most reliable. People who signed up directly crowded our office!"

Wang Lindao: "We don't have contacts in the education department here in Beijin, so it's hard to use this trick."

Jiang Huifang said: "What do you mean to say, just distribute leaflets to primary and secondary schools?"

Wang Lin said with a smile: "Yes, that's what we do in Shanghai, but instead of distributing leaflets by ourselves, we cooperate with educational institutions and teachers from each school distribute them. In this way, parents and students will see it and return it to us. Thinking that it is an extracurricular training institution designated by the school, a sense of trust naturally arises."

Jiang Huifang said: "My younger brother belongs to the Education Committee, but he is in the district and cannot manage a city."

Wang Lindao: "If we can distribute leaflets in one district, that's enough! We only have 3600 classes, and we only need to recruit [-] students. Even if the number of students is not enough, it's enough. After the opening, we can still recruit some students." Students come in."

Jiang Huifang said: "Is there still time to print the leaflets now?"

Wang Lindao: "It's too late. Find a few typing and copying agencies, and make tens of thousands of copies. We have copied a good number of flyers and distributed them in the primary and middle schools in the district. In addition to the effect of other advertising, 3600 students, I believe it will be Can be filled."

Jiang Huifang said: "It's not too late, let's do it quickly! In order to open the business smoothly, it's always good for us to do more work first. If such a big company is opened, if it can't recruit students, how can it make money?"

Wang Lin thought to himself, these two directors are good, they can think of the company.

Shen Xuedao: "I still remember the content of the leaflets when we promoted them in Shanghai. I just moved them here and modified the relevant address, registration fee, etc. to use them."

Wang Lindao: "Then do this, Shen Xue, you take a few people, go to a copying agency, find a few more copying agencies, and ask them to make [-] copies of each store. We will get the flyers tomorrow. In the afternoon, they will be dispatched to the reception offices of each school. Mr. Jiang, you have to work hard to talk to your younger brother and ask him to be more accommodating, so that the various primary and secondary schools in the district will give us the green light."

"That's easy to say. We are just distributing leaflets, and we are art education, which is a meaningful education that cultivates children's extracurricular interests. I believe he can understand and help us." Jiang Huifang smiled and immediately called.

The older sister begged for help, and the younger brother would of course help.

After Jiang Huifang made the phone call, she said with a smile: "My brother agreed, he will notify all primary and secondary schools in the area and help us distribute leaflets."

Wang Lin thought, this will be of great help!This action is worth tens of thousands of dollars in advertising fees!

To do business, you must have resources and contacts. Money alone may not be enough to get things done.

Wang Lin said to Luo Yuanzhong: "Director Luo, do you think the theater is well publicized? On the opening day, it must be full of people, right?"

Shen Xue said with a smile: "When we opened the Little Bailing Theater in Shencheng, we were afraid that the seats would not be full, so we gave away tickets everywhere!"

Luo Yuanzhong said: "People who can come to watch and appreciate performances like ours don't care about the ticket price of a few dollars. Otherwise, even if it is a free ticket, others may not necessarily spend time to watch it."

Wang Lin asked: "How much is the fare here?"

Luo Yuanzhong said: "Same as Shencheng, the price is 5 yuan."

Wang Lindao: "Actually, I'm planning to reform the fare in Shencheng!"

Luo Yuanzhong asked: "Are you going to raise the price?"

Wang Lin said: "Reduce the price!"

Everyone else was surprised: "The price is still reduced?"

Wang Lindao: "That's what I think. Our existing theater in Shanghai has too little space, the seats are arranged closely, and the profit model is too simple. We can only make money through pure ticket prices. Wait for Shanghai Lan After the movie theater is renovated, I will adopt a brand-new business model, and I will no longer rely solely on ticket sales to make money."

Luo Yuanzhong said: "Then how do we change it?"

Wang Lindao: "Reduce the ticket price and increase internal consumption items. You can sell melons and fruits, snacks, beer and drinks. These consumption items can increase the price. In this way, rich people can spend more in it, and those who have no money People can come in and enjoy the show with cheap tickets.”

"Reduce the ticket price and increase the in-field consumption?" Luo Yuanzhong smiled. "This is similar to the previous theater business model. Set up some tables, and everyone can enjoy while eating."

Wang Lindao: "Yes, that's the way to do it. Also, I plan to set up a tipping box."

"The reward box?" Luo Yuanzhong said, "It means that the audience can give a reward when they see someone or a program they like?"

Wang Lin said: "Not bad."

Luo Yuanzhong said: "Then how do you distribute the reward money? Is it for the actor himself? Or is the theater going to take a commission?"

Wang Lindao: "Fifty-fifty. The theater gets half. The actors get half."

Luo Yuanzhong said: "So, for every program, the reward box should be cleared?"

Wang Lindao: "You can prepare a few more boxes and put them on the stage in turn. If the boxes are replaced, the reward amount will be sorted out in time. Of course, if there is no reward, there is no need to replace it."

Luo Yuanzhong said: "This is possible. Many viewers will generously reward their favorite shows and artists."

Wang Lindao: "We have to understand a truth, [-]% of the profits are generated by [-]% of the consumers. As long as we capture this part of the audience who are rich and willing to spend money, we will It can make money. The other [-]% of the audience are here to cheer! They are here to watch the local tyrants consume!"

Jiang Huifang laughed and said, "Mr. Wang is really a businessman! Amazing!"

Wang Lindao: "We can also arrange some people who are responsible for the atmosphere, call the members of the atmosphere group, and let them sit scattered in the venue. As long as someone gives a reward, the people in the atmosphere group will applaud and applaud. This will further stimulate the consumption enthusiasm of local tyrants! "

Luo Yuanzhong said: "Oh, Mr. Wang, you are too good! Just do it like this!"

Jiang Huifang sighed: "No wonder Wang always makes money. Your business thinking is a Himalaya mountain higher than ours!"

(End of this chapter)