Counterattack 1988

Chapter 509 We have no opponents!

The machines on the production line roared, and the workers in the workshop were busy.

Wang Lin led a number of people and walked slowly in the workshop, sometimes with his hands behind his back, chatting cordially with the workers, and sometimes with the executives to encourage the production.

Zhang Han, Deng Dabao, Jiang Yao and others followed Mr. Wang and accompanied him to inspect the factory.

Bag after bag of diapers comes off the assembly line.

In the late 80s and early 90s, diapers began to enter our country. At that time, diapers were definitely a very expensive thing. At the beginning, rich people bought them from Xiangjiang or abroad.

By the early 90s, the average income in our country might have been three or four hundred yuan. At this time, a piece of diapers had to be sold for two or three yuan.

Diapers are expensive because of the expensive materials used.

Taking SAP as the most important material, if it is used as the absorbent core layer of products such as sanitary napkins and nursing pads, the content of SAP is 20% to 25%. The dosage is 30% to 35%.

In my country, the research and production of SAP polymer materials started relatively late, basically relying on imports, and even wood pulp is mostly dependent on imports. These two raw materials are not consumed by ordinary people.

SAP, short for polymer water-absorbent resin, is a typical functional polymer material.It can absorb water hundreds of times or even thousands of times its own weight, and has a strong water retention capacity, so it is also called a super water-absorbing agent or a high water-retaining agent.In the hygienic field, it is mainly used as raw materials for sanitary napkins and paper diapers.

Because of its strong water absorption capacity, SAP is also known as water absorption factor and water locking factor.

This product is non-toxic, harmless, and pollution-free; it has extremely strong water absorption capacity and high water retention capacity.

The water-absorbing factor will expand after absorbing water, which is because it absorbs hundreds of times to a thousand times its own weight in water and then expands.

The characteristics and application of polymer water-absorbent resin determine the quality of diapers.

Moreover, polymer resin has ammonia absorption, that is, deodorizing effect.

The last time Wang Lin went to Xiangjiang and Dongyang to inspect the diaper market, he had done countless water absorption tests.

In order to solve common phenomena such as lumps and faults, Wang Lin proposed for the first time to adopt a partition design on the diapers to reduce the lumping phenomenon of polymer materials.

Now this new product has been produced!

Wang Lin and his executives and engineers came to the factory's laboratory to test the water absorption performance of their products.

Zhang Han, technical director of Aishiu Group, made a demonstration in person.

After the diaper absorbs a lot of water, it gradually expands.

There will still be lumps, which are determined by the characteristics of the raw materials, and it is difficult to completely eradicate them.

What Wang Lin and the others can do is to minimize lumps and faults.

"Mr. Zhang, do you still have the diapers we bought abroad last time?" Wang Lin asked.

"Also. We kept some in the laboratory." Zhang Han replied.

"Take it out and make a comparison together." Wang Lin ordered.

Zhang Han immediately asked someone to bring over the diapers he had brought back from abroad, and did the same water absorption test.

"Mr. Wang, please see that foreign brands of diapers are obviously larger than our products in lumps and breaks! Our products are indeed better!" Zhang Han pushed his glasses and said happily.

Wang Lin nodded slowly, looked at Jiang Yao, and asked, "Mr. Jiang, polymer water-absorbent resin is one of the most important raw materials. It is as important as non-woven fabrics. Your raw material factory must guarantee the supply!"

Polymer water-absorbing resin is a new type of functional polymer material, which is jointly developed by Miguo and Toyo. Its most notable feature is its outstanding water-absorbing performance. Unlike ordinary sponges or absorbent paper, its water-absorbing mechanism is relatively Outstanding, far higher than the water absorption of general water-absorbent materials.

Although my country's polymer water-absorbent resin research started relatively late, my country is a veritable agricultural country with a wide range of sources of raw materials such as starch and cellulose, which provide a strong guarantee for the synthesis of water-absorbent resin.

As long as there is synthesis technology, it is not a problem to realize mass production in our country.

The development time of superabsorbent resin in countries all over the world is not long, but all aspects are developing very fast. In 1983, the world's total output was 6000 tons. By 1987, the output of Toyo alone reached 36000 tons.

Products have developed from starch-grafted acrylonitrile to starch-grafted acrylic acid, cross-linked cellulose, polyacrylate, copolymer hydrolysis, polyether, polyurethane, etc.; the water absorption rate of superabsorbent resin has increased from a hundred times in the 80s to later generations Four or five thousand times.

The development of superabsorbent resins in my country was relatively short, but it developed rapidly. By the end of the 90s, the cumulative output had reached nearly [-] tons. At present, polyacrylate superabsorbent resins are dominant in the world.

The technology of such products was extremely advanced at the time.

But Wang Lin has the advantage of rebirth.

He knows the production process of this product!

This is also the reason why Wang Lin chose to cultivate deeply in the textile industry after his rebirth.

Only those advanced technologies and concepts can play a role in the field that you are familiar with.

If he were to change to an unfamiliar field, Wang Lin's previous life experience would be of no use to him.

Under the guidance of Wang Lin, and with the joint efforts of domestic top material engineers, the raw material factory successfully researched and manufactured domestic polymer water-absorbent resin by using the existing domestic raw materials.

This is why Jiang Yao admires Wang Lin so much.

In Jiang Yao's eyes, Wang Lin is like a god.

Of course she didn't know that Wang Lin was a reborn.

She thought that Wang Lin often traveled abroad and bought technology from abroad.

Hearing Mr. Wang's order, Jiang Yao replied with a smile: "Mr. Wang, don't worry, we will guarantee the sufficient supply of raw materials."

Wang Lindao: "How much does it cost us to produce a piece of such a diaper? Have you calculated it?"

Jiang Yao said: "Mr. Wang, the cost price of our diapers is about [-] cents, which is equivalent to the cost of five wing-shaped sanitary napkins."

Wang Lindao: "Including transportation and profit, we will sell this pair of diapers for at least one to five to two yuan!"

Zhang Handao: "The diapers of Dongyang and Xiangjiang cost more than three yuan for ordinary ones, and four or five yuan for expensive ones. It turns out that the cost is really expensive."

Wang Lindao: "Yes! Cost! We must control the cost!"

Deng Dabao said: "Mr. Wang, even if we only sell one piece for one yuan and fifty cents, the average family can't afford it!"

Wang Lindao: "Mr. Deng's concern is also my problem! The cost is here, and we have to make money! Therefore, we are selling this product now, not for ordinary households! Just like sanitary napkins, Now we only need to distribute goods in first- and second-tier cities and earn 20% of the money of the rich in China!"

Deng Dabao said: "I have seen relevant statistics. The number of newborns born in my country every year is about 2500 million. Generally, infants who need to use diapers are before the age of four. That is to say, our target population is generally The number is around [-] million!"

Wang Lindao: "Well, Mr. Deng, your data is almost correct."

Deng Dabao said: "Based on 20%, our consumer group has 2000 million! This is a very huge figure! Calculated by the daily consumption of five tablets per infant, the daily consumption is 365 million tablets, one The year is a big market of 700 billion pieces! Calculated at the price of two yuan, the annual output value can reach more than 5 billion! For each piece, even if we only earn 180 cents in profit, there will be a net profit of more than [-] billion a year!"

After listening to Deng Dabao's analysis, everyone was refreshed.

Wang Lin laughed and said: "Mr. Deng's analysis is very thorough, and this data is also very ideal. But, everyone, don't forget, this is an ideal data. There are [-] million infants and young children in China, but can we get over one-fifth of it?" One’s market share? It’s hard to say. Mr. Deng, you proposed this goal, so please try your best to achieve it as soon as possible!”

Deng Dabao's face was full of excitement: "Mr. Wang, I think it is possible! Even if it is further reduced, we only get 20% of the 20%, and our annual profit can reach 40 billion! Moreover, we are now in China, There is no competition at all!"

Wang Lin waved his hand and said in a low voice, "Yes! This is our chance! We have no opponent!"

The crowd cheered, and there was hope in their eyes.

Wang Lindao: "We don't have any rivals for the time being, but it doesn't mean we have no enemies! Enemies are all potential! Some people in China will definitely follow suit when they see that our diapers are selling well. Big foreign brands will also find ways to enter our country. Seize the market."

Deng Dabao said: "So, we should seize the opportunity!"

Wang Lindao: "We are not only selling Axiu diapers, we also want to market the concept of diapers!"

Everyone was the first to hear about the concept of marketing, so they couldn't help but listen to Wang Lin's explanation curiously.

Wang Lindao: "We want consumers to accept the fact that diapers are Aixiu, and Aixiu diapers are synonymous with diapers! If we can do this, then our marketing will be successful!"

Deng Dabao said: "Then we should carry out all-round and three-dimensional advertising laying!"

Wang Lindao: "That's for sure. When the production of diapers stabilizes and the products are rolled out to business sites across the country, we will start advertising! Comrades, Mr. Deng is right. There are 700 million infants in my country, that is to say Our target consumer group is [-] million! Each person consumes one piece of our diapers every day, and our sales can reach [-] million every day, which is more than [-] billion a year! Each person uses our five diapers every day, and one year is How much? Please answer me loudly!"

"3500 billion!" Everyone answered in unison!

Then, everyone was deeply shocked by this data!

Wang Lin said in a deep voice: "I don't want you to sell 3500 billion, and I don't want you to sell 350 billion! I set a goal for you, first sell 35 billion! That is the sales target of [-] billion diapers!"

"Okay!" Deng Dabao said with a confident smile, "I take orders!"

Everyone laughed.

Wang Lindao: "The business of diapers is definitely better than sanitary napkins. Why? Do you know?"

Jiang Yao said: "Because parents love their children! Mother herself may not be willing to spend money on high-end sanitary napkins, but she is definitely willing to pay for her children. In order to protect her children, mothers can risk their lives!"

Wang Lindao: "Yes! This is one of the reasons! What else?"

Deng Dabao said: "It's a good thing for a woman to come, it's only a few days a month, but infants need it every day!"

"Hahaha!" Everyone laughed.

Deng Dabao said: "Babies all over the country, if you make more poop every day, we will sell 5000 million more diapers! Earn [-] million more!"

"Hahaha!" Everyone laughed louder this time.

Wang Lindao: "Mr. Deng's words are on point. Infants and young children use it every day! This is a huge market!"

Only then did everyone understand why Mr. Wang had to build a diaper factory!
Even if there is no such product in China, Wang Lin has to spend a lot of money to purchase advanced production lines from abroad to establish a diaper factory.

Almost all the money Wang Lin earned this year was invested in the expansion of new industries.

When he was in Xiangjiang, he also mortgaged his existing assets and got a loan of more than 6000 million yuan!
Otherwise, his current money would not be enough.

The diaper factory, Wang Lin, spent more than 7000 million yuan!
Wang Lin also spent more than [-] million yuan on the purchase and decoration of the Shanghai Lan Theater and the purchase and decoration of the Little Bailing Theater in Beijin.

For these big projects, Wang Lin spent more than [-] million yuan inside and out!
In addition, he is building a new factory building. He wants to move the garment factory and sanitary napkin factory to the Chengxi Industrial Park, and he will invest more than [-] million yuan!
Of course, Wang Lin has high hopes for the diaper project!
The investment of more than 7000 million yuan cannot be wasted!

Wang Lin said in a deep voice: "The middle of October is the autumn Canton Fair. Our diapers must be ready to participate in the exhibition. Comrade Jiang Yao, please make the design and layout of the exhibition hall as soon as possible. We must launch the export of diapers this year." One battle!"

"Don't worry, Mr. Wang, I've already been preparing it!" Jiang Yao said, "I even asked someone to design the relevant advertising nameplates and brochures. Mr. Wang, please seriously consider the suggestions I made earlier. It’s about asking your little baby to be a model for our product advertisements. It can also save a lot of model fees, right? After shooting the commercials, we can replace them with new packaging, or print the advertising pictures on our product leaflets .”

Wang Lin laughed and said, "Okay, I will remember."

When he walked out of the diaper factory, a kind of heroic spirit emerged spontaneously from the bottom of Wang Lin's heart!

In Wang Lin's memory, the sanitary napkins and diapers in my country are all monopolized by foreign brands.
The first three brands of diapers to enter my country are Pampers of Procter & Gamble, Mommy Baby of Toyo Unicharm, and Hush Le diapers of Baodao Province. These three brands have also monopolized my country's diaper market for more than ten years!

Now, because of the appearance of Wang Lin, he will change his fate against the sky, and change the situation of sanitary napkins and diapers in our country!

Even if the road ahead is full of thorns and the ice is dangerous, Wang Lin is still going forward!

I also have good intentions, even though I died nine times, I still have no regrets.

(End of this chapter)