Counterattack 1988

Chapter 625 Competitors, fighting each other with both hands

Wang Lin walked through the alley.

A young lady with hair like a waterfall is washing her hair on the water bucket. She is wearing an old sweater that has shrunk, and she is washing her hair with Shifen. The wet hair is steaming under the sun; the shoe repairer Sitting in the alley, banging on the stiletto heel of a high-heeled shoe, patching a new piece of rubber, sitting on a small stool next to a well-dressed woman, with one bare foot waiting for the shoe to be repaired, they scolded today The quality of the shoes and the profiteers who sell defective shoes.

A few children in the alley were chasing and running back and forth, and some older children were playing a game of eagle and chicken.

Wang Lin came to the side of the car and saw Uncle Zhong sitting in the car, covering his face with a big newspaper and reading.

"Mr. Wang, I saw Tang Yumei just now. She looked around our car curiously. Fortunately, I was sitting in the car reading the newspaper, and she didn't recognize me."

Wang Lin smiled and sat in the back seat of the car.

"Mr. Wang, how is the matter going? Did she agree to your help?"

"It's a long-term plan. I can always help them."

"Mr. Wang, should we go home?"

Wang Lin pondered for a while, then raised his wrist to check the time, and ordered Uncle Zhong to drive to Wang's Bieye.

Uncle Zhong was not at all curious about Wang Lin having such a luxurious villa, let alone surprised.

Because Uncle Zhong knows that Wang Lin is rich, and also knows that Wang Lin owns more villas and properties in Xiangjiang.

Wang Lin went straight to the third floor of the Snow Pavilion.

Shen Xue, Zhao Bailing and the others were practicing dancing. When they saw Wang Lin coming, they smiled happily, "Wang Lin! Why are you here?"

Wang Lin smiled and said, "Come and see you."

Zhao Bailing said: "You are really affectionate enough. Hey, Wang Lin, when will you invite us to your house for dinner?"

Wang Lin was startled, but he never thought about this question.

Zhao Bailing said, "What's the matter? Look down on us?"

Wang Lin laughed and said, "This is my home!"

"I mean, your own home! This is Shen Xue's home!"

"Okay, there will be opportunities in the future." Wang Lin said lightly.

Shen Xue said: "Okay, stop gossiping and dance quickly! I'll go and accompany Wang Lin."

Zhao Bailing pushed her: "Go! I know you are like glue!"

Shen Xue smiled and walked to Wang Lin's side, and hugged Wang Lin without shame.

She was wearing a bikini-like dance uniform, and as a rule she couldn't wear anything underneath. When she hugged Wang Lin, her body was soft and elastic.

Wang Lin smiled and said, "Are you rehearsing the ancient dance music sung by sister Lin?"

"Well! How do you see us dancing?"

"good!"

"Okay? That's not good! I know you have very good taste. How about you guide us?"

Wang Lin said with a smile: "I'm really a layman for dance. I know how to appreciate it, but I don't know how to guide it. As for classical dance, you can read historical books and refer to ancient paintings to dig out retro-style dance moves."

"I'm about to go to the museum. Are you free to go with me? I heard that there are many ancient murals and paintings in the museum. I want to take some photos and come back."

"Okay. However, we don't want to join in the fun on weekends. We can wait until weekdays to go. There are fewer people in the museum."

"Well, I'm free anytime, just waiting for your arrangement. You came so early today?"

"I came out to do something, and I came to you by the way."

"Let's go downstairs. I'm trying to get your baby!"

Wang Lin looked at her and smiled.

The two came to the second floor.

Wang Lindao: "If you are really pregnant, you can't dance anymore. The dance you are rehearsing now will lose its meaning."

"Let's talk about getting pregnant!" Shen Xue said, "Now I wonder if I can't conceive a child! Because I heard that there are really people who are infertile."

Wang Lin said: "Stop thinking about it!"

Shen Xue said coquettishly: "If I really can't conceive a child, do you still want me?"

"Stupid you! You are not my child-bearing machine! You are still so young, in fact, you can wait ten years to regenerate. You will only be thirty years old by then, and we can just have a millennium baby. Significance? And these ten years are also the golden ten years for dancers. In this way, your career will not fall behind. When you dance until you are about [-] years old, you will not leave any regrets in your dance career. .”

After Wang Lin saw what happened to Tang Yumei's mother and daughter today, he was inexplicably afraid of his lover's pregnancy.

There is no child, there is no pressure for the two to be together, and there will not be too many conflicts.

If she had a child, would Shen Xue be willing to just be a lover?

If she wants to take the position, what if she wants to have a showdown with Li Wenxiu and let Wang Lin choose one of the two?
There are too many examples of this kind of mutual tearing!
Either the mistress beat the original partner, or the original partner suppressed the mistress!
If one of the women is crazy enough to lose her mind, she will even stage a full-scale martial arts on the street, tearing up the mistress with her hands, and smashing the BMW with bricks.

With the personalities of Li Wenxiu and Shen Xue, it is unlikely that such a street fight would result.

The most likely consequence is that Shen Xue leaves or Li Wenxiu leaves.

And this result was something Wang Lin didn't want to see.

He really loved Shen Xue, and he really didn't want to leave Li Wenxiu.

Therefore, he wanted to delay Shen Xue's pregnancy date as much as possible.

Shen Xue still had the same attitude: "Let it be."

At noon, Wang Lin ate in the villa, and in the afternoon he watched beautiful women dance on the third floor, enjoying the treatment that emperors never come to court early on.

The next day was Monday. After Wang Lin went to work, he first listened to the work reports of the bosses.

The land on Nanjing East Road and Pudong is still in the process of approval, and all procedures have been handled smoothly.

The construction of the new building of the former Hongguang Food Factory is also under intense construction.

The excavation area of ​​the basement of the building is nearly 2 square meters, the circumference of the foundation pit is 570 meters, the excavation depth is 19 meters, and the earthwork volume has reached 65 cubic meters. It is the largest excavation area in the soft soil foundation construction in Shencheng area. Dig the deepest foundation.In terms of foundation pit enclosure, China State Construction Engineering Corporation designed the space truss type fully cast-in-place reinforced concrete internal support technology, which not only ensures the quality and safety of the project, but also shortens the construction period and improves economic benefits.

The new building project has a large amount of information and a wide range. In response to this situation, new construction technologies have been widely used in the construction management process.Financial management, contract budget, personnel file management, construction plan management, design and preparation of construction schemes, drawing of construction prototypes, and design of detailed drawings all use advanced computer management software.

Wang Lin has very high requirements for the waterproofing of buildings.

The design requires the construction of a waterproof layer under the foundation floor of the building.The waterproof material adopts the fiber-packed single-clip anti-salt water CR bentonite waterproof membrane, bentonite caulking agent and multi-purpose bentonite powder granules of Miguo Colloid Company.Waterproof membranes are used for laying large areas, and caulks and multi-purpose powders are used for caulking and filling voids.

In addition, the podium roof of this new building and the partial roof of the main building also adopt the roof insulation layer.Among them, the podium floor area is about 7500 square meters.

Bulk cement is used for commercial concrete used in buildings.Mechanical feeding, automatic weighing, computer control technology, admixture and admixture "double mixing" technology, mixer truck transportation and pumping pouring technology have not only improved the mechanization and specialization of civil construction production, but also enhanced the construction efficiency. The degree of civilized standardization on site.

Wang Lin paid close attention to and followed up the construction process of the building, and often led people to inspect the construction site.

This big summer is the first real commercial building built by Aishiu Group, and Wang Lin is very concerned about it.

In Wang Lin's original plan, he wanted to turn this building into the headquarters building of Shanghai.

But later he got a better piece of land, that is, the piece of land on Nanjing East Road.

The land on Nanjing East Road is of course much more upscale than the land of the original Hongguang Food Factory.

Wang Lin decided to put the headquarters building in the building planned to be built on Nanjing East Road, and develop the building of Hongguang Food Factory into the first commercial plaza.

The area where the Hongguang Food Factory is located also belongs to the downtown area, only ten minutes away from the Municipal Song and Dance Troupe, and it is also at the forefront of the transformation of the old city.The reason why Hongguang Food Factory was relocated was to make way for the urban renovation project.

After entering the 90s, the renovation project that had been shelved was put on the agenda again.

The investment and construction of Wang Lin's new building is equivalent to firing the first shot of the urban reconstruction and expansion project in advance!
In many cases, it is really that the plan cannot keep up with the changes!

Fortunately, the design change this time was timely and did not cause much loss.

Wang Lin's investment philosophy has also received strong support from the city.

The transformation of the city requires investment in surrounding supporting facilities. The appearance of a large urban comprehensive square will undoubtedly drive the flow of people in the entire business district.

As for several factories, the production capacity has always been stable, and there have been no accidents in production safety and management.

The "pre-repair" strategy of the production line strictly implemented by Wang Lin has been strongly implemented, and the stable production of several factories has also been strictly guaranteed.

The 5S and other new management models learned by Aishu Group from foreign countries and the Xiangjiang area have played a strong role in escorting the production of the factory.

The four factory directors, Tao Guangyao, Ma Sijun, Bao Laishun, and Jiang Yao, have become more and more comfortable in their jobs, and their management experience has become more and more abundant, allowing Wang Lin to save worry and effort.

The sales of sanitary napkins abroad rely entirely on the Canton Fair to attract orders, so the usual production and sales are stable.

It is gratifying that the domestic sanitary napkin market has ushered in a big growth!

The advertising fee in this era is not expensive for Wang Lin now.

An advertisement for a popular TV series costs only tens of thousands of dollars.

With the indiscriminate bombardment of Wang Lin's sanitary napkin advertisements, various implantable soft advertisements are deeply rooted in the hearts of the people. Hygiene experts tirelessly recommend Aixiu sanitary napkins in TV programs to guide consumers to correctly understand and use sanitary napkin products.

"Soft, clean, warm and cozy!"

The experience of using sanitary napkins spread among women.

More and more educated women are abandoning the menstrual belt that is "wearing more and more often" and starting to switch to sanitary napkins that can be bought everywhere.

This is also due to the pervasive marketing channels of Aishiu Group.

Aishu Group has set up business points in every district of large and medium-sized cities across the country.

After more than a year of development, the business of the business point has become more and more comprehensive. In each business area, as long as there is a newly opened retail store and it is still being renovated, the local salesmen of Aixiu Group will definitely come to the door as soon as possible Talk about cooperation.

Sanitary napkins not only appear on the shelves of supermarkets and canteens everywhere, but even in vegetable markets, the largest and most abundant vegetable markets in the first-tier cities of Beijing, Shanghai and Guangzhou.

Women who have been suppressed for too long, under the impact of advertisements, buy not only hygiene products, but a courage to "anti-imprisonment".Sanitary napkins, which are regarded as rebellious in the eyes of "guardians", are actually weapons used by many young people to fight against feudalism.

Holding the sanitary napkins bought from a vegetable market or a new type of supermarket for the first time, many women thought to themselves: "Aixiu Group is really capable, and they came up with such a simple, hygienic, healthy, and comfortable thing." For 90s For Chinese women, a pack of sanitary napkins is not only a sanitary product, but also a new concept and culture: caring and civilization for women.Sanitary napkins have inspired their imagination and yearning for a more civilized life.

What Wang Lin is promoting is a hygienic concept, and he is also marketing a hygienic brand!
His all-pervasive advertising has made domestic consumers agree: Sanitary napkins are Aiqingrou, and diapers are Axiu diapers!
This is the same as the first thing people think of when they buy Coca-Cola is Coca-Cola. This is a marketing concept of consumption.

The invisible concept monopoly is the most brilliant marketing method!

Such a good product is still in the blank period of the industry, and it can be branded for the domestic market, unlike other companies that can only earn processing fees.

Aiqingrou sanitary napkins quickly entered the big cities with an invincible momentum. First, it occupied 80% of the market share in Shanghai, squeezed four state-owned factories to the corner, and pushed several private enterprise brands to the edge.

Immediately afterwards, Aishiu Group began to develop the grassroots market in small and medium-sized cities.By 1990, the national market share of Aiqingrou sanitary napkins exceeded 60%, ranking first in its category, and "Aiqingrou" even became synonymous with sanitary napkins.

Aiqingrou sanitary napkins are unstoppable in the domestic market!

Moreover, Aiqingrou sanitary napkins were the most advanced wing-protecting sanitary napkins at that time, and Aishu Group produced all the raw and auxiliary materials required for production, such as non-woven fabrics, perforated films, hot-melt adhesives, plastics, and color printing.

Different from straight sanitary napkins, sanitary napkins with wings are positioned in the mid-to-high-end market, with the concept of modernity, fashion, and health. As a result, they sold well as soon as they were launched, and led the sanitary napkin market into the era of wings.

The sales of diapers are also booming because of the hot sales of sanitary napkins!
If female friends can accept sanitary napkins, they can also accept diapers for their babies. This is a concept of common development.

For Wang Lin, the profit of diapers is far higher than that of sanitary napkins!
Most importantly, Aixiu diapers are the first and only brand of diapers in China!

Because the market prospect is uncertain and the investment is huge, domestic investors have not reacted yet!Those who want to follow suit have no funds, while those who have funds hold a wait-and-see attitude.

Wang Lin took the opportunity to expand aggressively, and soon occupied the diaper shelves of all shopping malls across the country!
With Aiqingrou sanitary napkins as a gem, Aixiu diapers have been widely praised and accepted by consumers since they were launched.

After the bamboo fiber products were launched on the market, they were quickly put on the shelves of retail stores in major cities through the promotion of Aishiu Group's unique channels. Because they sell daily necessities and consumables, coupled with unique product features, they also attracted many people. Young people who dare to try early adopters pay attention and purchase.

Every bamboo fiber product will have a big green "bamboo" label, and use advertisements to remind consumers that this is an environmentally friendly and natural bamboo product!

Many people have a cool and natural feeling when they see this bamboo character at first glance, and it has successfully attracted consumers' attention.

The directors and vice presidents of each factory reported to Wang Lin in turn.

The last person who came to talk to Wang Lin was Marketing Director Deng Dabao.

Deng Dabao introduced the specific sales volume of each brand product to Wang Lin in detail.

When it comes to the sales of sanitary napkins and diapers, Deng Dabao is even more elated, even dancing!
"Mr. Wang, our company's Aiqingrou sanitary napkins and Aixiu diapers are now on the counters of all major shopping malls. There is no competitor! Hahaha! Our products are simply invincible!"

After hearing these words, Wang Lin smiled lightly, and a BGM suddenly sounded in his mind: "How lonely it is to be invincible!"

Suddenly, Wang Lin thought of a serious problem.

"Mr. Deng, it's not a good thing to have no competitors." Wang Yao said in a deep voice, "What do you think?"

Deng Dabao was a little puzzled: "Isn't it a good thing to have no competitors? Isn't that good? No one will compete with us for the market!"

Wang Lin said seriously: "Mr. Deng, think about it. As a consumer, when we go out to buy things, do we habitually shop around and feel that this is the only way to avoid losses?"

Deng Dabao said: "Of course! I can't buy it just by asking the price, can I? Oh—Mr. Wang, I understand. You mean that consumers have too little choice?"

Wang Lin patted the table and said, "That's the reason! Consumers walk into shopping malls and stores, even if they are willing to buy sanitary napkins or diapers, but when they look at them, they only see products from the two brands of Aiqing and Aixiu. You have to choose! There is no comparison!"

Deng Dabao pondered: "Is this bad news?"

Wang Lindao: "Products must be diversified so that consumers can compare and choose! Their desire to buy will be stronger! Another point is the sense of experience of the product! Everyone's experience is different. Although Said that our products are already trying their best to be perfect, but there are always people who feel that the experience is not good enough. Because a product must not satisfy everyone.”

Deng Dabao also realized the problem and restrained his smile.

Wang Lindao: "People who are not satisfied with the experience will only make two choices, one is to buy products of other brands, and the other is to give up such products. If there are competing products, these people will buy other brands next time try out."

Deng Dabao said: "If there are no competing products, some consumers may give up such products directly!"

Wang Lindao: "That's the reason! Because our products are not irreplaceable. Menstrual belts can replace sanitary napkins, and diapers can replace disposable diapers. Some people who have tried new ones but are not satisfied with the experience may also Go back to the era of using old ancestors!"

Deng Dabao rubbed his face and said with a smile: "Mr. Wang, but, we have no rivals in the domestic market! Could it be that we have to find a group of rivals ourselves? Isn't that creating a problem for ourselves?"

Wang Lin smiled slightly: "If there is no competing brand, then we will create one ourselves!"

Deng Dabao was stunned: "Can we create a competitive brand ourselves?"

Wang Lindao: "Have you read The Legend of the Condor Heroes?"

"I read it. Guo Jing and Huang Rong! That set of books is very good!"

"There is a Zhou Botong inside, this person can fight with left and right hands."

"Yes, I remember this section! He also created a set of Kongming Fist! It can be used to restrain the Eighteen Dragon Subduing Palms!"

When two men talk about martial arts novels, it's like a cup of wine with a bosom friend, and the words are speculative!
Deng Dabao's comprehension ability can be regarded as top-notch.

As soon as he heard the fight between the left and right hands, he smiled and said, "Mr. Wang, I understand your intention. Your idea is, let's launch another brand? Play a game of fighting with both hands?"

Wang Lin laughed loudly, and his voice shook the room: "As expected of Mr. Deng, you are so right, that's what I think! There is no competitor in the market now, so let's create one ourselves!"

Deng Dabao laughed and said, "Great! Mr. Wang, you are really too smart!"

Wang Lindao: "We have an on-site brand of sanitary napkins in our hands."

"Red?"

"It's Yanhong! As long as we launch the Yanhong sanitary napkin brand and make some changes in the design, it can bring people a different experience! In this way, consumers will have one more sanitary napkin to choose from."

"Mr. Wang, what you said is great! Without further ado, let's launch the Yanhong brand as soon as possible!"

"There are also diapers. We also have to launch one or two sub-brands to make consumers feel that this is a product with a rich product category and a variety of brands to choose from. Selling more brands will also give people Create a feeling that this product is selling well.”

"Mr. Wang, then you have to give our new brand a name."

Wang Lindao: "How about calling me Kiss Baby?"

"Kiss baby? What a good name!" Deng Dabao's flattering skills are top-notch!
Wang Lin said with a smile: "In this way, Yanhong sanitary napkins and baby diapers should be produced by another company, and Heung Kong Yonghua Group will invest in production! Some people think that mainland brands are not good enough, and they like to buy products from Hong Kong, Taiwan or foreign countries. Come, our new brand can cater to the consumption psychology of these people.”

"Great! Mr. Wang, this is simply a stroke of genius. It is like a compass, pointing out the direction of our company's future development! It is like a tower light, illuminating our development path!"

"..."

The two were chatting happily when there was a knock on the door.

Wang Lin said in a deep voice, "Come in!"

Guo Lingling pushed open the door and said with a smile, "Mr. Wang, a lesbian named Zhang Xiaowan wanted to see you and said she had made an appointment with you."

Wang Lin smiled slightly: "Xiao Wan? You're here so soon? Please come in!"

(End of this chapter)