Counterattack 1988

Chapter 683 Sniper Battle 【Subscription】

What Wang Lin said was resounding.

Deng Dabao said that he wanted to seek a theory from the newspaper, which is also a normal operation.

But in Wang Lin's view, the culprit of everything is the brand of Yueyueshuang, or the owner and operator of the brand.

As long as this makes the brand completely disappear, this chaos can be ended.

The people behind the schemes and tricks were all defeated, so these so-called speeches, without the support of money, naturally disappeared.

Wang Lin directly grasped the essence through the phenomenon, that is, the most important contradiction.

However, letting a brand disappear is easy to say, how can it be done?
Wang Lin quickly decided to use sniper warfare.

Considering the nature of the battlefield, sniper tactics are particularly suitable for market leaders.

Business warfare takes place in the minds of potential customers.

It takes attackers time to impress people.

Wang Lin's Ai Qingrou is in the leading position, he has more time to block the opponent.

Most companies have only one chance to win, but the market leader has two.

If a market leader misses the opportunity to attack, it can usually be remedied by copying a competitor's business industry, but this must be done quickly before the attacker can establish a position.

Leading companies in many industries are often bloated and dismissive of these small competitors.Worse, they didn't even think about suppressing their competitors until the situation was beyond repair, but it was too late.

Wang Lin would not give his opponent a chance to eliminate him.

He immediately discussed countermeasures with Deng Dabao.

Deng Dabao works in marketing. He only knows how to promote his own company's products, but he doesn't know how to fight business wars with other competitors.

Wang Lin used some nouns in war to commercial war, which brought Deng Dabao a novel feeling.

Deng Dabao heard Wang Lin say the word sniper warfare, and asked, "Mr. Wang, sniper warfare in business? How to fight it?"

Wang Lin smiled slightly: "War does not believe in the idea of ​​peaceful coexistence. But the purpose of war is for peace! The same is true for business wars. Since Yue Yueshuang wants to ignite the flames of war, then we naturally have to deal with it."

Deng Dabao said: "Yue Yue Shuang does not buy raw materials in our factory. Their raw materials are purchased abroad with foreign exchange, just like when we first built the factory. Therefore, we cannot block them when it comes to raw materials."

Wang Lindao: "Prosecution! Prosecution is not only a legal method, but also an economic method. The bustling world is for profit; the world is full of hustle and bustle, all for profit. By suing Yueyueshuang Company, we conduct market operations and crack down on Competitors, at the same time, also serve as a warning to newspapers that publish inappropriate remarks."

Deng Dabao said: "Yes, we can't just focus on these newspapers, but should directly sue Yueyueshuang Company, they are unfair competition!"

Wang Lindao: "On the one hand, we want to sue Yueyueshuang Company, and on the other hand, we want to give him a fatal blow."

Deng Dabao rubbed his hands together, and said with a chuckle, "Mr. Wang, how can I give him a fatal blow?"

Wang Lin smiled lightly and said, "The Mountain Man has his own tricks!"

The sanitary napkin factory of Yueyueshuang, like Aiqingrou, is located in the beautiful coastal city of Shencheng.

It is precisely because of the rise of Aiqingrou that other capitals have seen the profit in the field of sanitary napkins, and have entered this industry one after another in recent years.

According to Wang Lin's incomplete statistics, after Aiqingrou became popular, more than a dozen brands of sanitary napkins, large and small, emerged in China.

Among them, several brands such as Yueyueshuang and Anshuiya have done relatively well, and one can tell that there are capital bosses operating behind the scenes.

But Wang Lin has never met the owners of these brands.

Colleagues are enemies, it is impossible for him to take the initiative to visit these colleagues, and these colleagues will not come to touch his bad luck.

Yueyueshuang and Ai Qingrou are both developing in Shanghai, and they naturally want to dominate the Shanghai market.

But the sanitary napkin market in Shanghai has long been divided by Aiqing and Hengan.

Aiqingrou sanitary napkins accounted for about 80% of the market share, and Hengan Company accounted for about 20%.

Yue Yueshuang wanted to open up the Shencheng market, but instead of choosing formal means of competition, she used malicious competition to attack Ai Qingrou.

In some people's eyes, they thought that if they beat the boss to death, they would be able to become the boss.

He didn't even think about it, besides the boss, are you the strongest person?Don't you think about it, is the mantis catching the cicada and the oriole behind?
In the field of domestic sanitary napkins, Aiqingrou is the well-deserved leader.Yue Yueshuang chose to gnaw on this hardest bone. They have such courage, and they must have their confidence.

At this moment, in Yueyueshuang's headquarters office, several men and women were sitting on the sofa, filled with smoke, the fragrance of tea, and laughter.

A beautiful secretary reported to a bald middle-aged man: "Mr. Liu, the articles we published have been published in many newspapers across the country. As long as these newspapers have money to accept them, they will publish articles. I only now understand that some so-called Writer, the article you wrote is obviously nonsense, why can it be published, it turned out to be spent money!"

"Hahaha!" The bald man is Yueyueshuang's boss, Liu Xiancheng. With a cigar in his hand, his legs crossed, he exhaled comfortably, his eyes swept across the secretary's chest, and landed on her in shorts. on the white legs of the skirt.

Another young man in a white shirt said: "Mr. Liu, Ai Qingrou must be dead this time! Consumers will never buy their products again. Our Yueyueshuang can occupy the Shanghai market!"

Liu Xiancheng took a deep puff of smoke: "Yes! That's for sure! Our products are inherently superior to Ai Qingrou's! We use imported raw materials, how can Ai Qingrou be comparable? Humph! Both Ai Qingrou disrupted the market price! After defeating Ai Qingrou, the price of our products can be raised even further."

At this time, a fat man knocked on the door and came in, reporting excitedly: "Mr. Liu, congratulations!"

Liu Xiancheng asked: "Mr. Zhang, where does the joy come from? You are our vice president of sales. The happy event you mentioned must be because we received a big order?"

Mr. Zhang said with a smile: "Mr. Liu, I just received a big order! A big order of one billion pieces!"

"One billion pieces? So many?" Liu Xiancheng was shocked, and couldn't help but put down his legs.

Mr. Zhang smiled and said: "Yes, it is one billion pieces! And all of them are new-style wing pads!"

The sales volume of Yueyue Shuang in a year is less than one billion pieces!
Now with one order, one billion pieces are coming!

What an honor is this?

Several people in the office danced with joy in an instant.

Liu Xiancheng asked: "Which company is ordering so many goods?"

Mr. Zhang replied: "It's a trading company in Xiangjiang. They mainly sell products for export."

The secretary said: "Mr. Liu, then our production line must be expanded quickly? We also need to import more raw materials."

Liu Xiancheng frowned, and said: "One billion pieces is not a small amount. We want to expand the production line and purchase a large amount of raw materials. The investment will cost tens of millions! This is a huge sum. It’s even bigger than the investment we made when we built the factory!”

The secretary said: "Mr. Liu, what do you mean, we won't take this order? Isn't it because we defeated Ai Qingrou to occupy a larger market? We don't expand now, but we will expand in the future."

Mr. Zhang and others also agreed: "Mr. Liu, this is a good opportunity! I heard that Ai Qingrou also got a big foreign order at the Canton Fair, so it started. What we are going now is Love Qingrou's old way. This is a way to get rich."

Liu Xiancheng smiled wryly: "The problem is that I only have more than 300 million yuan in my hand. The production line of sanitary napkins with wings is very expensive, and it costs [-] million yuan to import one piece! We need to buy two production lines to be enough. This alone , we will invest [-] million RMB!"

Mr. Zhang said: "I think back then, when Wang Wanwan entered the sanitary napkin industry, his assets were only a few million. Now he is still a billionaire? Mr. Liu, let's work hard?"

Liu Xiancheng thought for a while and said, "Okay! Let's use the factory as a mortgage to expand the production line!"

In his original idea, the expansion of the factory should be done step by step, and the expansion will be carried out after earning money.

But now a sudden large order made him so happy that he couldn't see the potential danger of blind expansion.

Liu Xiancheng patted his head and made a decision.

He immediately contacted the bank, took out all his assets as collateral, and asked the bank for a loan.

The bank sent a commissioner over that day to make an assessment of his assets, and they could only lend him 500 million yuan.

The most popular sanitary napkins in China are straight ones.

Because straight models are cheaper.

Straight sanitary napkins are better than menstrual belts and much cheaper than winged ones.

The products of Aiqingrou also sell more straight sanitary napkins in China.Wing pads are more for export.

Liu Xiancheng's Yueyueshuang sanitary napkin factory has just started, so he now makes straight sanitary napkins, which is exactly the same as when Wang Lin started.

For such a factory, the investment is not large, and a few hundred thousand or one million can be used to open a decent sanitary napkin factory.

Liu Xiancheng bet his entire net worth, including the house he just bought, and he could only get 500 million yuan in loans.

And he wants to buy two production lines of sanitary napkins with wings, but it is still far away!
Including the 300 cash in his hand, he only has 800 million, which is far from enough.

Someone suggested to Liu Xiancheng, anyway, we have an order in hand, and we can make money immediately after completing the order, why not ask a private lending company to borrow money?
Private lending companies are generally usury, and the interest rate will be much higher than that of banks.

But Liu Xiancheng has an order of 10 billion sanitary napkins with wings, and after selling them, he can get back more than [-] million yuan of funds, and can earn more than [-] million yuan!
There is a huge profit in it, enough for him to take risks with his head up.

As long as this transaction is completed and Liu Xiancheng repays the loan, he can earn a net profit of two production lines!

No matter what, this deal is worth doing.

If he doesn't accept the order, the buyer will go to someone else, even Ai Qingrou, and this is what Liu Xiancheng doesn't want to see.

Therefore, Liu Xiancheng took the risk and found a private lending company for high-interest loans.

Private loans also depend on qualifications before lending to you.

Liu Xiancheng concealed the fact that he got a loan from the bank, and took out his own assets to apply for a loan.

After moving around, Liu Xiancheng first raised enough money to buy a production line, and then quickly ordered a production line. After the production line arrived at the factory, Liu Xiancheng used the production line to mortgage loans from banks and private lending companies without stopping. When a sum of money is received, a second production line is purchased.

Just when the two production lines arrived at Liu Xiancheng's company, a court summons was sent to Liu Xiancheng's office.

This is the subpoena issued by the legal department of Aishiu Group to sue Liu Xiancheng Yueyueshuang Company!
The reason for the lawsuit is very simple, because Liu Xiancheng bought reporters and spread improper remarks in the media, which seriously damaged the rights and interests of Aixiu Group. Aixiu Group demanded that Liu Xiancheng make a public apology and compensate for the loss of [-] million!
After reading the letter, Liu Xiancheng couldn't help sneering: "You want to sue me? You want to blackmail me for [-] million? Are you crazy about money? What evidence do you have to prove that I bribed the reporter? This is all from the reporter." behavior, they are speaking outrightly!"

All he had to do, he thought, was to ignore the subpoena.

A court subpoena is a legal document prepared by the plaintiff and issued by the court to notify the respondent of the information that he is being sued.

Usually, the court summons requires the respondent to submit documents to the court to respond within a specified period, or in some civil cases, the respondent can only attend the court hearing on a specific date specified in the court summons.

Of course, the respondent can also choose not to respond to the court summons, which means giving up the right to respond, allowing the court to issue a default judgment, and taking the risk of losing the lawsuit.

At the beginning of the reform, although many small entrepreneurs made money, many of them were legally illiterate. They only knew how to make money, and even many methods of making money were playing around the edges of the law. They did not understand the law and were not afraid of the law.

In addition, the rule of law in this era is not very sound, and there are many loopholes, so that many people without much education can develop barbarously, and soon become rich.

Liu Xiancheng even tore up the summons to pieces angrily!
In his opinion, Aixiu Group is trying to scare him.

And he, Liu Xiancheng, was not frightened.

Want to sue me with a piece of paper?

Liu Xiancheng scolded Wang Lin and Aixiu Group for a long time before he relieved his hatred.

However, the law is the law, and you cannot ignore it.

The news that Yueyueshuang sanitary napkins were brought to court spread like wildfire and was exposed by multiple media.

Liu Xiancheng didn't care about it. On the one hand, he still found someone to release news that slandered Ai Qingrou's sanitary napkins, and on the other hand, he purchased raw materials for production.

His company's foreign exchange quota is not enough to purchase more production materials from abroad. For this reason, he racked his brains, spent money to buy other companies, and used the foreign exchange quota of other companies to help him purchase foreign production materials.

Just when Liu Xiancheng was planning to do something special, a bolt from the blue suddenly fell from the sky.

The court ruled that Liu Xiancheng lost the lawsuit, Yueyueshuang Company violated the reputation right of Aixiu Group, and it was required to pay Aixiu Group a reputation loss fee of RMB [-] million according to law.

Aixiu Group demanded 5000 million in damages, but the court only awarded [-] million in compensation.

In fact, to Wang Lin, it doesn't matter if the court sentences more or less.

What he wanted was such a topic!
After Liu Xiancheng received the court's judgment, he was of course not convinced. Only then did he realize the serious nature of the matter and quickly filed a lawsuit with the court.

However, there is a deeper abyss waiting for him.

The Xiangjiang company that placed an order of one billion tablets canceled the order on the grounds that the other party had no credit after learning that Yueyueshuang was involved in a lawsuit!

After Liu Xiancheng received the news, he fell into an ice cave!
He lost the lawsuit with Aishiu Group, but it failed to bring him a devastating blow.

It's not that Liu Xiancheng can't afford the one million compensation.

But the buyer directly cancels the order, which is something he cannot bear.

In order to buy production lines and machines, and to buy imported raw materials, Liu Xiancheng has already been burdened with debts.

Liu Xiancheng now owes tens of millions of debts to banks and private lending companies!

He also thought that after completing this large order, he could alleviate the current situation of financial distress.

Now the buyer directly canceled the order, which put Liu Xiancheng into a financial crisis.

Xiangjiang Company canceled the order with fair and just reasons, because Liu Xiancheng's company was in a lawsuit and had credit problems. Even if he sued the court, Liu Xiancheng had no chance of winning.

For a while, Liu Xiancheng was besieged on all sides.

This is not over yet. After learning about Liu Xiancheng's current situation, the banks and private lending companies sent people to collect the money, demanding that Liu Xiancheng repay the loan as soon as possible.

Where does Liu Xiancheng have the money to repay the loan?
He has only one factory, a few production lines, and a lot of imported materials that are too late to produce.

If the product is not realized, it will not make money.

However, the sales volume of Yueyueshuang sanitary napkins in China is only so large, and the raw materials he has hoarded are enough for him to sell for more than a year.

But banks and lending companies can't give him so much time.

On the other hand, the company's hearts were scattered, and several vice presidents who started the business with him resigned and changed jobs one after another after seeing no hope for the company.

The company's production management suddenly fell into a paralyzed situation.

The factory couldn't start production, and the workers couldn't get their wages, so they started to riot and sued the company.

Labor disputes, financial disputes, lawsuits continued, and all kinds of negative news came one after another, which tortured Liu Xiancheng into a shapeless figure.

Liu Xiancheng finally realized that he had lost!
Completely defeated.

The most urgent task is to find a way to raise funds and pay off debts.

Because the private debt company released the rumor: If you don’t pay back the money, you will pay it with your hands and feet!
Liu Xiancheng believes that this group of people can do what they say, and he dare not take chances.

Where can I raise money?
Liu Xiancheng thought of selling the company.

Who else would dare to want such a company?

Liu Xiancheng contacted countless friends, but no one dared to take over.

People who are not in this industry do not know the depth of the water and the shallowness of the water, so no one dares to enter this industry easily.

Someone suggested a brilliant move to Liu Xiancheng: "Why don't you go and find Wang Lin? Let Aixiu Group buy your factory?"

Hearing these words, Liu Xiancheng was like a thunderbolt, and his whole body was paralyzed!

Sell ​​your company to Wang Lin?

He once dreamed that he would defeat Aiqingrou sanitary napkins and trample them under his feet!
Fortunately, he is actually going to beg Wang Lin to let him buy his company?

However, he didn't have a better choice.

In today's world, besides Wang Lin, who else has the ability to buy his company?

Liu Xiancheng brought his secretary to Aixiu Building and asked to see Wang Lin.

However, even though he came three times in a row, he still couldn't meet Wang Lin.

Every time he came here, the luxurious headquarters building of Aishiu Group gave Liu Xiancheng an extremely oppressive feeling.

He once dreamed of using his firefly light to shake the king in this building!
Unexpectedly, he wanted to see the king, but it was so difficult to reach the sky!
Wang Lin has been very busy recently.

Family affairs, business affairs, state affairs, worry about everything.

Reading, reviewing, chatting, working hard every day.

Sister Lin is going to release her second album, so he also needs to join in the planning and production.

Shen Xue and the others cared a lot about Wang Lin's opinion.

Although he is not a music major, his ideas and talents in music show some shining points from time to time, which can illuminate the direction of their creation.

Wang Lin can always come up with some golden ideas, let Shen Xue and the others follow this route to play, and there will be unexpected gains.

The development of the company has also reached a critical juncture.

With the approaching of the Asian Games, Wang Lin has an urgent premonition that international brands will soon enter the country.

In order to compete with international brands, Wang Lin needs to accumulate strength and capital.

In business wars, no matter what the means are, in the end the fight is still about wealth.

Whoever has the most money will have the last laugh.

What flank wars, sniper wars, attack wars, defensive wars, price wars, dealer battles, in the end, the competition is still financial.

A company without money, together with a price war, will stop eating in a short time.

Just like Yueyueshuang Company, to deal with such a small company, Wang Lin hardly needs to exert any effort, and he can make it fall into a situation where there is no redemption.

Seeing this, you must have understood that the person who plotted against Yueyueshuang Company is none other than Wang Lin.

The person who sued Yueyueshuang was Wang Lin.

Wang Lin was the one who ordered one billion wing pads for Yueyueshuang Company.

Within the rules of the law, Wang Lin defeated Yueyueshuang Company with only one move.

For him, this sniper battle had no sense of accomplishment.

It's like an adult slapped his foot and crushed an ant to death.

Liu Xiancheng's visit to Wang Lin was reported to him by the secretary.

Wang Lin didn't avoid him on purpose, but he really didn't have time to see him, he was really busy.

Shen Xue's menstruation has not come, this day, Wang Lin took her to the hospital for a checkup.

Wang Lin and Shen Xue came to a large public hospital.

This time, of course he had to change to another hospital, and he couldn't take Shen Xue to the No. [-] Hospital again.

On the way to the hospital, Shen Xue was very anxious and kept asking, "Wang Lin, am I pregnant?"

Wang Lin said with a smile: "Take it easy and don't be nervous. No matter whether you are pregnant or not, we will face it with a normal heart."

"You put it lightly, I must get pregnant! So many women are pregnant, why can't I get pregnant?"

"Okay! You must be pregnant." Wang Lin comforted with a smile.

All the inspection procedures are so familiar!
Wang Lin has already accompanied several women here.

But every time he comes, he feels differently.

While waiting for the result, Shen Xue held Wang Lin's hand tightly, and said in a low voice, "I asked the doctor about the reasons for the lack of menstruation. The doctor said that there are many reasons for the lack of menstruation. It's something else, like a uterus getting sick."

Wang Lin asked in a daze, "What do you mean?"

Shen Xue bit her cherry lips: "Endometriosis, endometrium inflammation, and possibly a tumor! That's uterine cancer!"

Wang Lin was dumbfounded!

(End of this chapter)