Counterattack 1988

Chapter 685 Entering the Home Textile Industry
In the evening, Wang Lin returned home.

His son, Wang Wen, was sitting on the sofa, biting a teething stick.

Li Wenxiu was sitting on a low stool by the coffee table, writing something with a pen.

Seeing Wang Lin coming back, Li Wenxiu waved to him: "Wang Lin, come here."

"Huh?" Wang Lin sat down on the sofa, picked up his son, and gently rubbed his little face.

Wang Wen let out a big giggle, and his saliva flowed down.

Li Wenxiu moved the stool to his side, picked up her notebook and showed it to him: "Wang Lin, these are some reform ideas of mine, can you see if they work?"

While teasing his son, Wang Lin glanced at her notes and said with a smile, "Are you going to make home textiles?"

Li Wenxiu said: "I think home textile is a promising industry."

Wang Lindao: "The main product of Shenfang No. [-] Factory is to produce fabrics. Do you want to open a home textile factory? That will require additional investment. Or do you only plan to produce home textile-related fabrics?"

Li Wenxiu said: "Let me ask your opinion first, do you think this industry can be done?"

Of course Wang Lin knows that the home textile industry has great potential!

No one understands the future size of the textile industry better than him.

Household textiles are also called decorative textiles, together with clothing textiles and industrial textiles, they constitute a third of the textile industry.

As an important category of textiles, home textile products are called soft decoration in the matching of room decoration, and it plays a decisive role in the construction and transformation of the environment.

my country's home textile products have come all the way from the traditional daily needs of covering up, covering up, covering up, and washing, and gradually developed a multi-functional consumption style such as fashion, personality, and health care.

With the improvement of wages and living standards of urban residents, people's requirements for clothing and home textiles are getting higher and higher, and home decoration and space decoration are gradually becoming the new favorites in the market.

Our country has a large population base, and nearly ten million couples get married every year.Quilts, bed sheets and other textiles are must-buy wedding gifts for newcomers.Calculated on the basis that each couple spends 200 yuan on home textiles, the market alone has a market capacity of 20 billion yuan per year.

And this market capacity will expand to more than ten times in the future!
In addition, in recent years, the rapid development of the domestic real estate market and the improvement of residents' housing conditions have promoted the further development of the home textile industry.With the development of tourism, foreign-related units have a new demand for the use of matching bedding and decorative items.

According to the practice of developed countries, entering the mature stage, the share of home textiles in the textile and clothing market can reach one-third of the world, and the proportion of Toyo is as high as 40%!
米国人的家纺购买率是世界上最高的国家之一。米国消费者平均每年购买大约10亿条毛巾和大约5.5亿条床单和枕头套，这意味着米国1.1亿个家庭中，每个家庭购买了至少9条毛巾和5条床单及枕套。

According to statistics, the per capita consumption of household textiles in my country accounts for less than 1% of consumer expenditure.

This also means that the home textile industry has great potential in our country!

my country has the world's largest consumer group, and the current consumption concept of Chinese people on home textile products is gradually changing. This is a trillion-level consumer industry every year!

The reason why Wang Lin has not yet entered this industry is because he has just started for a short time now, and he needs to take steps step by step, and secondly, it is not the best time to enter this industry.

It was not until after the Southern Speech in 92 that domestic real estate really recovered and rose, and the people's demand for home textiles would naturally increase, and that was the best time to enter the market.

Of course, it is possible to do it now, and it can also develop abroad through the bridge of the Canton Fair.

There are many home textile enterprises in our country, but there is not a single well-known international brand.

In our country, most of the factories do production, design, and sales, but they can’t do well because they don’t have professionals, but they can’t do anything about it, because they can’t find better professionals in the market Or a professional company helps them design, and everything can only be done by themselves.

In the textile industry, design is equal to the soul of the product.

Without a good design, the product has no soul, and it can only be used to reflect the practical value of the product. If the added value of the product cannot be sold, it will not be possible to create an international brand.

The design ideas of domestic textile factories are generally very rigid.

Because no one provides effective information on the market, the factory just does it based on feeling.There is basically no problem with the product quality of domestic products, but many companies are not sure about the most critical color.

Many dyeing factories have problems with dyeing colors and processes.The dyed color is not correct, the reason is very simple, because most of the pigments used in factories are reddish.As for Dongyang's textile products, the pigments are all bluish, and the resulting colors are relatively pure and bright. All colors are very refreshing, and the reddish colors look like old ones.

In terms of sales, the factory lacks capital, market integration capabilities, and various talents, so no factory can affect the market yet.

For export companies, the products are either provided by customers or sampled at trade fairs. The samples made do not know which customers to provide.

Because domestic factories are relatively closed and have limited information, they don't know what kind of products to produce.

In fact, as long as you go to foreign department stores and hypermarkets, you will know that the samples displayed in department stores, generally speaking, if a product is in a good location, but the area is small, and there is an instruction manual, then this is the product being promoted.If a product has a good location and a large sampling site, it must be a product with a large sales volume.

The truly powerful manufacturers only need to see the hot-selling products in department stores and come back to counterfeit production. At least they can understand the psychology of foreign users.

Wang Lin himself knows how to design, and he has also experienced the world in the next few decades, so his product design can meet the aesthetics of foreigners, so that he can achieve great success again and again at the Canton Fair.

In order to further develop the domestic home textile industry, there must be a large company with the ability to integrate the market!
Or, there are corresponding industry associations to give effective guidance.

At present, it is more feasible to guide factories to produce marketable products and increase sales, as long as effective market information is provided to factories.

The factory only focuses on production, and distributes the collection of market information, design, and sales to other people.

For enterprises, it is not impossible to design by themselves.There should be no problem with information collection, the key is analysis and a grasp of domestic and foreign markets.

In the relatively mature sales markets abroad, developed countries such as Japan, Europe and the United States have a relatively detailed division of labor, design is design, production is production, and sales is sales.

One advantage of designing brilliant products is that they can capture the buying psychology of customers.

A well-designed product, as long as a general customer buys your curtains, he will basically not go to other stores to buy bedding, carpets, and tablecloths in his home, because the colors in other stores do not match well.

Orientals are very sensitive to colors and can tell even a little difference. Sellers can effectively attract consumers to buy according to seasons and patterns.In the homes of Japanese people, there are generally two products of different colors and patterns, which are replaced in different seasons.

The level of consumption in the Chinese market and the Middle East market is low, not because they can't afford it but because they don't know how to consume it.Consumers have no concept of colors and patterns. Even if they have concepts, the products on the market are limited and they cannot choose from them.

If the domestic home textile market, like Toyo, has two or three replacement sets in series, the total domestic market will double, because the products are sold in series, and the sales volume is very huge.

There are many domestic home textile enterprises, but the elimination rate is very high, and there are no big brands that are in line with international standards.

The limited spread and high cost of the traditional marketing model is an important factor leading to the low spread rate of home textile brands.

If Wang Lin wants to enter this industry, he must design it himself.

Because Wang Lin has confidence in this aspect, he also knows how to design.

On the contrary, even if he is willing to pay, there is no high-end design company in China.

Textile design is a very complex event.

It takes a lot of time to understand and be familiar with the fabric of a product, and also requires a lot of knowledge reserves.

The weave of textiles, including plain weave, twill weave, jacquard, satin weave, non-woven fabric, etc., as well as the type of fabric, fabric density, fabric shrinkage, and fabric identification, must be proficient.

Wang Lin has decades of work experience in his previous life. After his rebirth, he also works in the textile industry, and his business is also textiles.

When he heard Li Wenxiu mentioned that he wanted to enter the home textile industry, he couldn't help but smile slightly: "Wenxiu, the home textile industry has a bright future and a huge market. We can do it together."

"You and I partnered to do this?" Li Wenxiu chuckled, and pinched him lightly, "Are you stunned? I'm your wife, and I belong to you. Why should I cooperate with you?"

Wang Lin laughed and said, "I mean, Shenfang Factory cooperates with Aishiu Group."

Li Wenxiu said: "Why didn't you make it clear! I was shocked! You are now the major shareholder of Shenfang Factory, so it's not up to you to decide what to do with the factory?"

Wang Lin pondered for a while, and said, "We either don't do this matter, or if we do, we make it big! We want to make it a big international brand!"

Li Wenxiu said: "How to do it?"

Wang Lin thought for a while and said: "I want to set up a company in Xiangjiang with Xiangjiang as the center, and then advance to capture the world market and retreat to occupy the domestic market. Because of the difference in ideology, there has always been friction between Eastern and Western countries. But Xiangjiang is a free port, and the international community is very tolerant of her, and the people in China can also accept Xiangjiang's products."

Li Wenxiu said: "It's not just acceptance? Xiangjiang's goods have become synonymous with high-end products when they arrive in China."

Wang Lindao: "So, let's go to Xiangjiang to register a company called Aixiu Home Textiles. What do you think?"

"Why do they have to be called Aixiu?" Li Wenxiu raised her head slightly, and looked at Wang Lin with a sweet smile, "Do you love me that much?"

Wang Lin pinched her nose: "Because you are cute!"

Li Wenxiu rubbed his face against his hand, and said softly: "Go to Xiangjiang to register a brand, so do we have to register in China as well?"

Wang Lindao: "Of course! However, I have registered it long ago. When I established the Aixiu Group, I registered dozens of trademarks such as Aixiu Home Textile, Aixiu Textile, and Aixiu Clothing. It is for Prevent others from fraudulently using our brand."

Li Wenxiu said: "Wang Lin, I now suspect that you are not a human being! Otherwise, why are you so powerful? You are not an alien, are you?"

Wang Lin laughed out loud.

His son didn't know what was funny, and when he heard his father laugh, he laughed too.

The father and son look so much alike, they look exactly the same with their mouths open and laughing together.

Li Wenxiu said: "The establishment of a home textile factory requires a lot of investment. There is not much money in Shenfang Factory's books."

Wang Lindao: "Then we invest and build a factory ourselves, and Shenfang Factory supplies related fabrics, so we can grow and develop. You will be the first factory director of Aixiu Home Textiles!"

"I'm the factory director? What about the factory director of Shenfang Factory? Who will take over? Zhou Porridge hasn't given birth so soon."

"You don't have to resign, you can take part-time job."

"Oh. Do you really think I'm up to it?"

"You can learn if you don't know. You are a studious person, and I believe you can."

"That's right, I'm a quick learner."

Li Wenjuan came out of her room to drink tea, and when she saw Wang Lin, she smiled and said, "Brother-in-law, the results of the self-examination have come out, and I have passed three! I am so happy!"

Wang Lindao: "Wenjuan is amazing!"

Li Wenxiu said: "I have passed all four gates, am I good too?"

Li Wenjuan poured a cup of tea, walked over with the cup, touched Wang Lin's shoulder, and asked, "Brother-in-law, you said you would take me to Gusu, when will you go?"

Wang Lindao: "I was talking to your sister about setting up a home textile factory. Otherwise, our home textile factory should be put in Gusu!"

Li Wenxiu said: "Why did you put it in Gusu?"

Wang Lindao: "The labor cost in Gusu is lower than that in Shanghai."

Li Wenxiu said: "How much lower can it be? Isn't the transportation cost high?"

Wang Lindao: "Gusu is adjacent to Shencheng in the southeast, and the economically developed regions of Suzhou, Wuxi, and Changzhou in the southwest. It is located at the throat of the Yangtze River estuary and close to international routes. It is a good natural port for the Yangtze River estuary. It has obvious location advantages and development. Excellent environment for shipping. We put the factory in Gusu, the company in Xiangjiang, Shencheng set up the mainland headquarters, and recruited designers from Xiangjiang. What we want to do is global business, and we have to take a long-term view.”

Li Wenxiu said: "I really don't understand these things. Then I'll just listen to you."

Wang Lindao: "Tomorrow, I will arrange for someone to register the brand of Aixiu Home Textiles in Xiangjiang, and then Wenjuan and I will go to Gusu to confirm the opening of a factory there. It won't take long for our products to be launched."

Li Wenxiu said: "Then the autumn Canton Fair, can our home textile products be exhibited and sold?"

Wang Lindao: "Before the Canton Fair, Xiangjiang also has an expo for the world's home textile industry, and we have to rush to attend one!"

Li Wenxiu said: "Will all home textile brands from all over the world come to participate?"

Wang Lindao: "That's what I said, but it's impossible for all of them to come, but some influential big brands will come."

Li Wenxiu's heart was moved: "Can I go and have a look?"

But she immediately shook her head again: "After three or five days, I can't let go of my son. I still won't go."

Just as Wang Lin was about to speak, his elder brother rang loudly.

Li Wenjuan was quick, and immediately picked up his big brother phone, pressed the answer button, and handed it to Wang Lin: "Brother-in-law, call."

(End of this chapter)