Counterattack 1988

Chapter 787 Fighting! 【Ask for a monthly ticket】

The Canton Fair opened, foreign businessmen entered the venue, and some people entered the exhibition hall of Aishiu Home Textiles one after another.

After Wang Lin's surprise training, the sales skills of the shopping guides have improved to a certain extent.

Wang Lin said that it is not a shame to allow them to look through the notebook, because if the introduction is not clear, it will mislead foreign businessmen.

This is not an exam, and the foreign businessmen who come into contact with them are various, including people from various countries and regions, and the styles of home textile products are ever-changing. The shopping guide must explain clearly to foreign businessmen before they dare to place orders.

Foreign businessmen are not familiar with Aixiu Home Textiles. If the communication between the two parties is not smooth, they will definitely not place orders casually.

After Wang Lin's training, when the shopping guides introduce their own products, they will be more targeted.

They will first ask where the foreign businessmen come from, and then introduce different products to them according to the region of the other party, and tell them that they can produce the size of home textiles in their place.

The effect came out immediately!

The foreign businessmen watched the bedding with great interest and asked many details.

Many people asked, but still no one placed an order.

Zhou Boqiang and Deng Dabao were as anxious as ants on a hot pot. They had thought of everything they should think of and done everything they could do. Why couldn't they make an order?
Wang Lin sat behind his desk, flipping through his brochures.

After watching for a while, Wang Lin called Deng Dabao over.

"Brother Dabao, this manual can be changed." Wang Lin said, "There are many details that we didn't design and print before."

Deng Dabao said: "Mr. Wang, we still have tens of thousands of copies that have not been distributed! If there is a revision, what should we do with these manuals now? Scrap it?"

Wang Lindao: "Well, there is no need to scrap it, each foreign businessman can send two manuals."

Deng Dabao nodded: "This is also a way."

Wang Lindao: "Now find someone to make a new brochure, mark out the content we talked about last night in detail, print two more pages, and print the size and style of home textiles in European and American countries separately. Foreign businessmen can see our products more intuitively. Even if the shopping guide has some incomplete introductions, foreign businessmen can still see all our product catalogs from the brochure.”

Deng Dabao said: "Then I will ask someone to make the printing."

Wang Lin patted his arm: "Speed ​​up, tell the printing factory to speed up the production and rush the goods overnight."

Deng Dabao responded and went to make arrangements.

It is useless to be anxious about placing an order. Everything depends on the intention of the foreign businessman. When they want to place an order, they will naturally place an order.

Wang Lin sat here for a while, mainly watching the performance of the shopping guides. Seeing that there was no major mistake, he got up and went to other exhibition halls.

After the inspection, Wang Lin wandered around the entire exhibition hall of the Canton Fair.

The current Canton Fair has been arranged according to the industry.

All domestic textile enterprises are together.

Li Wenjuan followed Wang Lin: "Brother-in-law, take me with you."

"I'll walk around and have a look."

"I'll follow you around too."

"Are you happy? The clothes are selling well?"

"Of course, brother-in-law, we placed another order today, which is for sportswear and shoes. We should have made these products earlier."

"Because this year is the year of the Asian Games, all the people are paying attention to sports, and our sports brand has grown. In the past two years, do you see many people wearing sportswear on the street? We used to mainly do domestic business, and foreign ones There is little business. Xiuzhilin's export trade has only started in the past two years."

"That's true. Brother-in-law, do foreigners like to wear sports clothes?"

"Not necessarily, people's preferences are diverse. The same is true for foreigners. Korean style, British style, European and American style, and mix and match style, as well as leather and graffiti elements, and even horse-drawn KS style, which is low-end pants. Wild animal prints, shiny elements, navy styles, etc. Clothing is the most personal thing, and there is no country where people only like a certain type of clothing, isn’t that the same thing?”

"Brother-in-law, look here is a sanitary napkin exhibition hall!" Li Wenjuan shouted as if she had discovered a new world, and at the same time took Wang Lin's hand and pointed it out to him.

Wang Lin saw that there was indeed a sanitary napkin showroom over there, with only one booth, and there were four or five people standing there, recommending products to foreign businessmen.

Li Wenjuan said: "Brother-in-law, they can come to participate in the exhibition, which means that they are also state-owned enterprises or enterprises with state-owned shares, right?"

"Hmm!" Wang Lin pondered, "Soft and elegant sanitary napkins? I've never heard of this company!"

Li Wenjuan held his hand and walked over there: "Brother-in-law, let's go and have a look."

As soon as they walked to the soft and elegant sanitary napkin booth, the shopping guide standing at the door stuffed the leaflet into their hands and said welcome in English at the same time.

Wang Lin took the leaflet and stopped to read it.

The shopping guide was a young girl. Seeing that Wang Lin was interested in her products, she introduced them in fluent English.

There are also many Southeast Asian businessmen who came to participate in the exhibition. People from Singapore, Malaysia, Thailand, Japan, South Korea and other countries are not very different from Chinese in appearance, and the shopping guides are not very clear. It is estimated that Wang Lin and the others are regarded as foreign businessmen from Southeast Asia.

Hearing that she spoke English fluently, Wang Lin asked in English, "Are you local university student translators?"

"I'm a worker in the factory."

Wang Lin asked, "Where are you from?"

"It's in Chang'an. Does the sir know about our Chang'an?"

"Yes, I have been there." Wang Lin continued to answer in English, "Your brand does not seem to be well-known. I have only heard of Aiqingrou sanitary napkins and Yanhong sanitary napkins."

"Yes, sir, our products have not been on the market for a long time. Our brand was only established in July this year, and now it is mainly sold in the central and northwest areas."

"Why not sell it to the coast?"

The shopping guide was honest, and said honestly: "It can't be sold, and the market here is completely occupied by Ai Qingrou from the Aixiu Group."

"Oh," seeing her helpless, Wang Lin couldn't help laughing, and asked, "How is your sales? Are you doing well?"

"Our products are very good. Sir, you can come in and have a look." The shopping guide warmly invited.

Wang Lin nodded and walked into their exhibition hall.

Li Wenjuan also followed in, with a suppressed smile on her face.

The shopping guide picked up their sanitary napkin products and showed them to Wang Lin.

Wang Lin took a piece of sanitary napkin, opened it, and said, "Why is it straight? Does it have no wings?"

The shopping guide saw that Wang Lin was an expert, and thought that he had met a real buyer, so he introduced it more seriously: "We also have wing-guard products."

She picked up another sanitary napkin with wings on display and handed it to Wang Lin.

Wang Lin picked it up, took a closer look, stretched out his hand to touch it, and asked, "Are the raw materials you use imported from Japan?"

The shopping guide said: "Mr. is really an expert, you can tell at a glance. Our raw materials are all imported from Dongyang."

Wang Lindao: "Doesn't Aixiu Group have raw materials to buy? Why do you want to look far away instead of near?"

The shopping guide smiled slightly: "This? This is the decision of our company's senior management, I don't know."

Wang Lin asked: "Are your high-level officials there?"

"Our manager is here." The shopping guide said to a middle-aged man sitting next to him, "here, that is our manager Liu."

Manager Liu was looking at a document. Hearing this, he raised his head, glanced at Wang Lin, thoughtfully, then got up and walked over, fixedly staring at Wang Lin, and asked, "Are you Mr. Wang?" ?”

When Wang Lin was recognized, he said in Mandarin, "I am Wang Lin."

"Hehe! Mr. Wang, hello!" Manager Liu extended his hand and shook Wang Lin.

The shopping guide said: "Hey, sir, you can speak Chinese? You can speak it so fluently!" The shopping guide smiled slightly, "You must be from Singapore, right? Or from Hong Kong and Taiwan?"

Wang Lin laughed and said, "I'm not a foreign businessman."

The shopping guide blushed slightly, quickly adjusted his mood, and said with a smile: "Sir, then you can also learn about our products. We also have business invitations in China."

Manager Liu said, "Zhang Qingfang, don't you know who he is?"

The shopping guide Zhang Qingfang shook her head: "I don't know him!"

Manager Liu said: "He is Mr. Wang Lin of Aishiu Group!"

"Ah?" Zhang Qingfang was completely dumbfounded, and asked Ai Ai periodically, "So you are Mr. Wang of Aishu Group? Mr. Wang, how did you speak English to me just now?"

Wang Lindao: "If you speak English to me, I will speak English to you too!"

Zhang Qingfang showed a look of dumbfounding.

Li Wenjuan burst out laughing beside her.

Wang Lin chatted with Manager Liu.

This soft and elegant company was reformed from a textile factory in Chang'an City.

In the past two years, due to the sudden emergence of Aishiu Group, the consumption boom of domestic sanitary napkins has been driven, and the entire sanitary napkin market has been enlarged.

In 1988, when Wang Lin first started making sanitary napkins, his annual sales target was only 10 billion pieces. Now, the domestic sales volume in one quarter can reach 15 billion pieces, and the annual sales volume should exceed 60 billion pieces!

This is a market with huge potential. After restructuring, the original cotton spinning factory in Chang'an entered the sanitary napkin market. In July this year, it officially launched the soft and elegant brand sanitary napkin.They use the national investment model for distribution.

But dealers in coastal areas are not willing to sell their products at all, because consumers here only recognize Aiqing and Ruanhong.

The products of Rouerya sanitary napkins do not have much advantage. Their raw materials are imported from Japan with precious foreign exchange, and the price is not cheaper than Aiqingrou.

Distributors in the coastal areas have bought a batch of products to sell, and the price is the same as Ai Qingrou, but they can't sell them at all!

Aiqingrou has occupied the market for more than two years. The first group of consumers who used sanitary napkins have become accustomed to buying Aiqingrou.

Yanhong exists as a high-end brand. She has the golden packaging of the Xiangjiang brand and has the ability to attract fans. She has become the brand of choice for some high-end consumers.

Rouerya is a domestic brand, which cannot compare with Yanhong in high-end price, and has no advantage compared with Aiqingrou in the same price range.

This product is also somewhat well-known in the Chang'an area.

Their factory is struggling to operate. They came to the Canton Fair this time because they wanted to explore overseas markets and engage in export trade.

However, export trade is not so easy to do. It has been three days since the Canton Fair, and this brand has not yet received an order.

Foreign businessmen will also compare similar products.

Aiqingrou sanitary napkins are blessed with bamboo fiber, a high-tech textile material. With the slogan of environmental protection, natural and harmless, it has won the favor of foreign businessmen.

As for other raw materials, Aiqingrou's self-produced non-woven fabrics are not inferior to those imported from Toyo.

The same machine, the same process, under the same strict quality control, the quality of Aiqingrou sanitary napkins is only better than the soft and elegant ones made of imported materials.

Soft and elegant can only survive in the cracks.

Manager Liu asked Wang Lin to sit down, and the two talked for a long time.

"Mr. Wang, I've always wanted to visit you, but I was afraid that my peers would treat you poorly, so I didn't dare to visit you at will." Manager Liu said, "Mr. Wang is the big brother in our industry, and he is a role model for us to learn from gentleness and elegance."

Wang Lin thought to himself, you opened a sanitary napkin factory, and you didn't ask me to buy raw materials. It seems too dishonest for you to say this.

Manager Liu seemed to have seen through Wang Lin's thoughts, and said a little cautiously: "Mr. Wang, we have no choice but to import raw materials from Dongyang, because the senior management of our factory wants to open up the market for our products, and thinks that using imported materials can obtain more better quality."

Li Wenjuan listened to it, and snorted coldly: "Typical admiration of foreigners! All the things from the East are good? We, Ai Qingrou, use all the raw materials produced by ourselves, so they still sell better than you?"

Manager Liu made a big fuss.

Wang Lin said indifferently: "Manager Liu, my sister is outspoken, please don't mind."

Manager Liu rubbed his hands in embarrassment: "Mr. Wang, I am not in charge of this matter. Please forgive me, Mr. Wang."

Wang Lin smiled slightly: "This is the freedom of your business operation, and no one has the right to interfere. Your senior management has their own considerations. However, I still want to make a wave of advertisements for my own raw materials. Our non-woven fabrics are made of The world's most advanced production line uses the best quality materials. In fact, when it comes to raw materials, many of Toyo's materials are imported from my country. Their excellence lies in industrial manufacturing and production management. But I believe that we The quality control and management of Aishu Group are no worse than those of Dongyang. If Manager Liu is free, you can come to our company for inspection."

As he spoke, he took out a business card, held it in both hands, and handed it over: "Manager Liu, you can also suggest to your senior management that we will purchase raw materials from Aishiu Group in the future, and we will definitely provide the most cost-effective materials for you." You guys. As for the inferiority of peers you are worried about, it does not exist here in Wang Lin. The domestic sanitary napkin market is in the ascendant and needs a large number of peers to jointly develop. I am in the east and you are in the west. Our two home courts are different. We can jointly create a new era of sanitary napkins!"

These words, spoken neither humble nor overbearing, showed Wang Lin's mind and demeanor as a leader in the industry!
Manager Liu got up, bent down, took Wang Lin's business card with both hands, and said respectfully: "President Wang is right, and I will definitely pass on the kind words of President Wang to the superior."

Wang Lin nodded and said, "I won't disturb your business. I was passing by and saw your booth by accident, so I came in to have a look. Before that, I had never heard of your booth. brand!"

Manager Liu said in shame: "Our brand is not well-known, and we can't get into Mr. Wang's eyes."

Wang Lin got up and left.

Zhang Qingfang stared at Wang Lin's back, and said to Manager Liu after a long time, "Manager, I didn't expect Wang Lin to be so young! I think he is only a year or two older than me!"

Manager Liu sighed and said: "Mr. Wang is indeed young and promising! Young people are formidable! Our Rouerya company, no matter in terms of layout, products, sales, and mind, can't compare with him! It’s not unreasonable to develop so fast!”

Let's say that Wang Lin returned to his exhibition area, called Deng Dabao over, and asked, "Is there a new brand of sanitary napkins in Chang'an?"

Deng Dabao smiled and said, "I know, it's called soft and elegant."

Wang Lindao: "You know? You know why you didn't report to me?"

Deng Dabao said in a daze: "I thought you already knew Mr. Wang! I think there is nothing in this world that you don't know."

"..."

This flattery left Wang Lin speechless.

Deng Dabao said with a smile: "Mr. Wang, Rouerya is just a small company, and it is a state-owned enterprise. It has some common problems of state-owned enterprises. They want to catch up with us, and it is basically useless. It is a problem for this company to survive for a few years!"

Wang Lin asked: "Have you ever asked them to sell raw materials?"

Deng Dabao said: "Mr. Wang, Comrade Jiang Yao is responsible for the sales of raw materials."

Wang Lindao: "You are the marketing director of the group, and you are also involved in the sales of the raw material factory. You can't shift the responsibility to Comrade Jiang Yao."

Deng Dabao bent over: "Yes, Mr. Wang, I was indeed negligent about this matter."

Wang Lin called Jiang Yao over and asked about it.

Jiang Yao heard Wang Lin talk about softness and elegance, and replied: "Mr. Wang, I have sent salesmen to sell, and they said they want to buy imported materials."

Wang Lin nodded, and said: "It seems that many people in China still have some blind trust in foreign products, always thinking that the moon in foreign countries is rounder."

Jiang Yao pursed her lips and said with a smile: "No company can dominate the world. If it can really do this, wouldn't it be a monopoly?"

Wang Lin laughed and said, "It makes sense, so we don't need to force it. How is your situation?"

Jiang Yao reports to Wang Lin.

The export of raw materials, especially medical non-woven fabrics and bamboo fiber non-woven fabrics, has increased significantly this year, and today we have received orders of more than one million US dollars.

Wang Lin admired Jiang Yao's ability very much.

The raw material factory's annual production capacity of [-] tons has long been insufficient, and an additional [-] tons of production capacity has been added, which has not only opened up the domestic market, but also done well in export trade.

What's rare is that Jiang Yao's education is still so high!

Aixiu Group is preparing to set up its own R&D center, and Wang Lin intends to promote Jiang Yao as the vice president of R&D.

He thought so in his heart, but he hadn't revealed it to Jiang Yao yet.

While chatting, Chen Xiaoxi ran over out of breath.

"President Wang!" Chen Xiaoxi swallowed, and hurriedly said, "There's a fight over there!"

Wang Lin asked in a deep voice, "What?"

Chen Xiaoxi pointed in the direction of the exhibition hall of No. [-] Factory: "Mr. Wang, there is a fight in our exhibition area!"

(End of this chapter)