Counterattack 1988

Chapter 824 Take the dream as the horse, live up to the youth

In Wang Lin's design, the future Aishen Group will still mainly use two yarns and two cloths.

The previous export trade of Shenfang Group was also mainly engaged in such products.

The so-called two yarns refer to cotton yarn and cotton-polyester blended yarn, also called cotton-polyester yarn.

The two cloths refer to cotton gray cloth, polyester-cotton blended gray cloth, also called cotton-polyester gray cloth.

"Two yarns and two cloths" is the abbreviation of the above two kinds of yarns and two kinds of cloth as the country's first-class export commodities.

The land of Shencheng does not produce cotton, but the textile industry is the number one in the country, and cotton can only be purchased from other provinces and cities.

After conducting extensive research on the textile industry at home and abroad, Wang Lin clarified his development ideas.

He immediately talked eloquently: "The textile industry of our Aishen Group will take clothing as the central line. The following is called traditional textile, and the above is high-tech new textile."

"The highest end is life textiles, followed by aerospace textiles for aerospace; military textiles, such as body armor; medical textiles, surgical sutures, gauze, isolation clothing; industrial and professional textiles, such as dustproof , the automobile industry. After the professional division, there are more than a dozen levels above clothing, and we can only do three or four now, and there is still a lot of room for development.”

These remarks are not playing the piano against the cow.

All the people present here are the factory directors and supervisors of Shenfang Group.

They must have their own thinking about the industry they are engaged in.

Wang Lin saw further and thought more.

It is his mission to make a textile industry that is no longer glorious to make a comeback through internationalization.

Wang Lin said: "Our focus is that large enterprises should take the lead in producing high-end, high-tech new textiles. Traditional textiles and clothing mainly focus on creative design, style, and color. Ordinary processing or labor-intensive production must be found. Small and medium-sized enterprises, mainland enterprises, and even enterprises in other countries in Asia and Africa, or we will develop fully automatic clothing production lines."

These words were related to the future development direction of Aishen Group. The participants listened very carefully. Someone took out a pen from his jacket pocket and recorded the spirit of Wang Lin's speech in his notebook.

Wang Lin believes that the transformation and upgrading of textiles should focus on technology at one end and fashion at the other end.

He decided to start from the second half of 1991 to organize a summit of fashion industry leaders of the world's top four fashion weeks. This summit is tentatively named: Fashion Week·Aixiu International Forum, with the theme of "Dialogue between City and Fashion".

"The textile industry in developed countries in Europe and the United States has experienced the process of textile industry, textile trade, and textile fashion industry. These three stages are positively related to the total scale of economic development, economic activity, and national awareness of a country or region. The per capita GDP reaches 4000 The US dollar is the critical point for the fashion industry to start. Shanghai has not yet met this requirement, but I believe that within ten years, Shanghai will definitely reach a per capita GDP of 4000 US dollars! At that time, the fashion industry will begin to flourish. We now need What we do is to lead the fashion trend!"

"The ancient fashion is in the east, the modern fashion is in the west, and the future fashion is in the most active place in the world economy, that is our city! I have confidence in the country and in this city! We will hold the Shanghai Love Show from this year Fashion week, learn from Milan, Paris, London, New York fashion week, first show, then order, upgrade from a simple fashion show to an Asian order season, and build it into the fifth largest fashion week in the world! Global buyers will end the four seasons in spring and autumn After the fashion week, you can fly to Shanghai to purchase, and the textile and fashion industry in Shanghai will truly move towards internationalization from now on."

Shanghai Aixiu Fashion Week!
This is Wang Lin's ambition!
He wants to build an oriental textile capital!
The center of gravity of the world's textile industry has always been in our country.

But because of the modernization process, we lagged behind the western developed countries, which allowed them to take the lead in the textile industry.

Now, Wang Lin wants to regain this advantage!

"Shencheng has the world's best textile workers and the most advanced textile technology in the world. Why can't we stand at the forefront of the fashion circle? What is our difference? It is the design concept! It is a global design! The same Cloth, with the same workmanship, can be sold for tens of thousands of dollars through the hands of famous designers in Paris, while our products can only be sold for a few dollars! This is the gap."

"Since 1861, the first power machine silk reeling factory was built in Shencheng, and the Qing Dynasty established Shencheng's machine weaving layout in 1878. Shencheng's textile industry has a history of more than 150 years, and was once affectionately known as the mother of Shencheng. Industry. For a long period of time, the city’s textile industry has maintained an absolute leading position in the country. It is known as the cash cow of Shanghai’s economy and has created a series of historical brilliance. Shencheng people are proud to work in Shencheng Textile Factory! The whole country The people are proud to buy the clothes produced in Shanghai!"

Wang Lin's words echoed in the theater through the high-fidelity speakers, sending them into the ears of every participant.

Meeting here is much more comfortable than the previous auditorium!
The speaker does not need to roar, and the people below can hear clearly.

Wang Lin's words have a sensational ability, which cheers up the audience!
"Now, in order to adapt to the transformation of urban functions, the textile enterprises in our city have entered into large-scale adjustment and strategic transformation. We, Aishen Group, came into being! This is the product of the new era and the inevitable result of technological development. Just like the past Weaving machines have eliminated the hand-woven textile industry! Today's high-tech machinery and equipment must also eliminate all old things!"

"In the face of great changes in the industry, we don't need to be afraid! We just need to face it bravely. We used to have nothing, and we were once extremely brilliant! We will definitely make a comeback, and the reorganization of the industry is up to you!"

The audience burst into applause: "Good!"

Everyone applauded and applauded vigorously, making their throats hurt and their palms turning red, but they felt that the force was not enough.

Wang Lin said it very well!
No wonder people can make the enterprise so big.

Looking at his way of thinking, his level of speech, and his understanding of the international textile industry, he is no ordinary person!

Wang Lin said in a deep voice: "Next, we will transform the entire industry from a labor-intensive textile industry to a service-intensive textile trade and fashion industry through large-scale adjustments in industrial structure, corporate structure, capital structure, and labor force structure." , has embarked on a road of high-end textile development that integrates advanced manufacturing and modern service industries, and reflects technology and fashion."

"Aishen Group will continue to deepen reforms, inherit the patriotic spirit, Jingwei spirit and fashion spirit of centuries-old textiles, integrate advantages, strive to innovate, develop national layout, and develop overseas, and grow into a company guided by technology and supported by brand marketing and import and export trade. , with the advanced textile manufacturing industry and fashion industry as the core, a comprehensive enterprise group that has a relatively complete textile and garment industry chain and integrates trade, science and industry! We will achieve this goal in three to five years!"

"Therefore, we, Aishen Group, will completely withdraw from the low-efficiency and high-energy-consuming primary processing and manufacturing industries, and strive to enter the high-end manufacturing industry, focusing on the development of industrial textiles."

"Traditional textiles in a narrow sense are spinning and weaving to keep warm. It is globally recognized that modern textiles can be divided into more than 10 application levels. In addition to the primary function of clothing to keep warm, they can also be used in industries, such as vehicles, For engineering, construction, etc.; it can also be intelligent and functional, such as carrying wearable technology and achieving special purposes through functional fibers and fabrics; it can also be used in aviation, navigation, and aerospace fields; it can be used in biomedicine, Even life engineering."

"In view of this, we, Aishen Group, must speed up the research and development of new fibers and new fabrics. You must already know that our Aishiu Group has developed new types of bamboo fiber products. In the future, we will also develop more high-tech textiles Supplies. For example, ultra-high temperature-resistant polysulfonamide aircraft door curtain fabrics, trial production and trial production of aircraft landing arresting ropes; spacecraft return module guide umbrellas and main parachute fabrics, umbrella belts and rocket insulation materials and other high-tech products."

"We, Aishen Group, will use technology and capital ties to continuously increase the market concentration of automotive textiles. The primary and secondary supporting products of automotive carpets, automotive knitted interior headlining fabrics and automotive seat belts, these automotive textiles, the future The market is limitless!"

"Once upon a time, there was such a view that the textile industry was a sunset industry and a backward industry, which was far inferior to the supporting role of automotive electronics and other industries in the national economy. However, in European and American countries, the textile and garment industry with the brand of fashion is precisely the one with the highest added value. One of the largest industries, even surpassing the automobile and electronics industries! The basic industry will never go out of date!"

The audience applauded again.

Not only do others view the textile industry in this way, but even many factory directors here feel that the textile industry has declined.

It turns out that the industry has not declined, but needs to be transformed and upgraded to embark on a new path!

Wang Lin's speech greatly shocked everyone, and also brought them confidence!
"Shencheng cannot be built into an oriental fashion capital without our Aixiu Group, nor can it be integrated with our Aishen Group. A fashion capital without famous clothing brands is incomplete!"

"In the future, we will release two fashion weeks each year, one in spring and one in autumn. The internationalization of our fashion week needs to be continuously improved to attract the attention of international buyers, fashion brokers, internationally renowned designers, and international fashion media. International influence, forming new development resources."

"At the same time, we will also establish a clothing and apparel exhibition that matches the fashion week show, connect with domestic and foreign buyers and institutions, and create the largest order season in Asia. We will push forward the commercialization of Aixiu Fashion Week, To become the benchmark of my country's fashion week and the most dynamic fashion week in the world."

"I just said a word tirelessly: design! Everyone here, how many people understand design? It doesn't matter if it's art design or clothing stocks! Anyone who understands, please raise your hand. Let me see how many people are there. People understand design."

When Wang Lin said this, he had a small interaction with the audience.

However, only a few dozen scattered people raised their hands.

Everyone looked around, looked at each other, and then gave a knowing smile.

Seeing this scene, Zhou Boqiang couldn't help but shook his head with a wry smile.

The textile industry is led by such a group of people!
It's no wonder it can compare to the textile industry in Western countries!

At this time, Zhou Boqiang admired Wang Lin more than ever before.

Wang Lin's far-sightedness is really not something ordinary people possess.

Even Zhou Boqiang couldn't see such a far-reaching view, and couldn't think of so many coups for economic development.

Wang Lin was also shocked.

There are thousands of people at the scene!
There are only dozens of people who understand design!
Comrades, you are in the fashion industry!

How can you not understand design?

Can't blame them though.

In the past, as long as the clothes can be worn, who cares whether they look good or not?

Clothes are designed to be loose and cover-up. Who studies clothing design?

Wang Lin smiled slightly: "Comrades, please put your hands down. It's not bad, it's more than I expected! I thought there was no one there!"

"Hahaha!" Everyone couldn't help but burst out laughing.

Everyone could hear the teasing taste in Wang Lin's words.

But what can they do?
The older generation who have come from that era have tried their best to make the textile industry reach this level.

Wang Lindao: "Design is the soul of fashion! It is also the soul of products! Textile design includes fashion design, craft design and other disciplines. If we want to build our own brand, we must learn to design! Why do foreigners sell so much clothing? Is it expensive and someone buys it? One is because of the exquisite design, and the other is because they have created a brand."

Everyone stopped laughing.

Wang Lindao: "Next, let's talk about the brand. We will spare no effort in brand building. We want to create a number of well-known national brands such as home textiles, shirts, towels, blankets, and underwear. These products, it turns out The Shenfang Group has some old brands, right? For example, conch shirts, which I have worn before. There are also queen towels. I still have two such old towels at home, but now they are used as rags. These old towels Brand, we need to redesign, inject soul, let the old tree sprout new branches, and glow with new vitality."

"The important strategic direction of the group's transformation, I made a summary and put forward a 48-character transformation task. The transformation direction is 12 words: concentrated advantages, national layout, overseas development; the transformation pattern is 20 words: African raw materials, European and American design, Asian processing, Huaxia Integration, Global Sales; 16 characters of transformation goals: Global Resources, Huaxia Integration, Shanghai Headquarters, Global Sales.”

"I mentioned African raw materials, and everyone felt very strange. There are so many raw materials in our country, why should we go to Africa to purchase raw materials? Our country's cotton is now imported every year, and the cotton in many parts of Africa is of good quality and price. It is cheap and is the only choice for us to purchase."

"When I say European and American design, I don't mean to put design in European and American countries, but to learn the design concepts of European and American regions!"

"The above are some of my personal views on the strategic transformation of Aishen Group. In the future, we will follow this path! The reform of the entire Aishen Group will be carried out around this goal."

"The comrades present here are all the backbone of Aishen Group, and there are many places to ask everyone in the future. We will work together to reshape the greater glory of Aishen Group! Comrades, the future is promising, life is worthwhile, and dreams are horses. Negative Shaohua!"

The applause sounded like a tide.

The audience spontaneously stood up and applauded Wang Lin!

They thought that the decline of Shenfang Group was the darkest moment of their lives.However, after listening to Wang Lin's words, they rekindled their enthusiasm for starting a business!
At this time, Uncle Zhong took Wang Lin's big brother and rushed onto the stage in three steps at a time.

There are many secrets in Wang Lin's big brother, and Uncle Zhong knows all of his secrets, so his big brother is usually only handed over to Uncle Zhong for safekeeping.

Seeing Uncle Zhong running over in such a hurry, Wang Lin knew that something big must have happened.

Uncle Zhong ran to Wang Lin and handed over the elder brother: "Mr. Wang, answer the phone quickly! Miss Shen is calling."

Wang Lin's heart was shocked!
Needless to say, Shen Xue must have given birth when she called at this time!
(End of this chapter)