Counterattack 1988

Chapter 880 Great offense and defense!
Wang Lin shut his mouth rationally and stopped arguing with Li Wenxiu.

The quarrel between husband and wife is endless and endless.

Small quarrels are pleasant, big quarrels hurt the body.

He leaned against the bed, sleeping on his side.

Li Wenxiu didn't know if she had taken the wrong medicine, but tonight she was extremely sleepless and angry. She pushed Wang Lin's back: "I'm talking to you! Don't pretend to be asleep!"

Wang Lin shook his arm angrily, and roared, "What are you doing?"

Li Wenxiu was taken aback!
She was shocked by Wang Lin's sky-shattering roar.

The two just looked at each other, one was silent, the other glared.

Xu Ying's voice came from outside the door: "Wenxiu? Wang Lin? Are you all right?"

Wang Lin shouted: "Sister Xu, we are fine, the baby is not awake, right?"

Xu Ying is a careful person, she didn't just leave, but said with a smile: "The baby is not awake. I heard you talking? Wenxiu?"

Li Wenxiu bit her lip, and replied, "I'm fine, sister Xu, you can go to sleep!"

Hearing Li Wenxiu's voice, Xu Ying knew that the people inside were indeed not fighting or killing anyone, so she felt relieved and said with a smile: "The couple, after being separated for so long, still quarrel when they meet? Stop quarreling, how many people envy you?" what about you!"

After she finished speaking, she went back to the room.

Wang Lin turned over and fell asleep again.

But after the noise just now, he couldn't fall asleep anyway.The sleepy man who was clearly in front of him just ran to the country of Java.

Although he didn't fall asleep, he didn't want to move and pretended to be asleep.

After a while, a warm body pressed against her tightly.

The two of them slept next to each other, and the warmth turned into boiling hot.

"Still angry?" Li Wenxiu gently kissed his back.

Wang Lin didn't speak.

Li Wenxiu's hands became dishonest.

Uh--

"Are you still pretending? Can't you pretend?" Li Wenxiu laughed.

Wang Lin turned around helplessly, without saying a word, and pressed down...

There is only one day off for Labor Day in this era.

The next day was May [-]nd, and both Wang Lin and Li Wenxiu had to go to work.

To Wang Lin, Aixiu Plaza is just a market, and he is the manager of the market.

It can be said that in this project, he is making a steady profit.

Therefore, he does not need to know whether the partner has made a profit or a loss.

Whether it is Maile Supermarket, Wanjia Supermarket, Huamei Hotel, Food City, Sports City, investors are responsible for their own profits and losses.

Since they are optimistic about this project, they are willing to cooperate with Wang Lin and invest in it. Whether they lose or make money is all a matter of their vision.

But after Wang Lin went to work, he still inquired about the operating income of each partner.

It's only been a day since it opened, so the hotel can't see any profit. Wang Lin and the others didn't inspect the hotel yesterday.

Xingzi's Maile supermarket, Wang Lin took the shares.

This is the only way for foreign-funded enterprises to enter the mainland. In Shanghai in this era, all foreign capital is not allowed to enter the retailer industry.

Xingzi had no choice but to cooperate with Wang Lin, and that's how Maile Supermarket was successfully settled in Shanghai.

Yesterday was May Day, which was considered a rare holiday in the early 90s.

Therefore, the passenger flow of Aixiu Plaza is astonishingly large.

According to Sachiko's statistics, the sales reached 1200 million yesterday.

This is the daily operating income of the entire Mai Le business!

The normal profit margin is around 20%.

There was a discount yesterday, but the discounts in supermarkets are not big. The average profit margin is 15%, and there is also a profit of 180 million.

Compared with those feats of moving [-] million a day, the turnover of Maile Shangchao on the first day in Shanghai can only be regarded as quite satisfactory.

But this was 1991, and the turnover reached 1200 million on May Day, which was enough to stand out from the crowd.

Sachiko said with a smile on the phone, it would be great if every day was May Day, and today's turnover can reach one-tenth, so I will secretly laugh.

Wang Lin replied, don't worry, this is just the beginning, and you will make more money in the future.

Xingzi said, Wang Linjun, it was right for me to choose to cooperate with you. My father praised me and told me to continue to cooperate sincerely with you.

Wang Lin brought up some experiences and suggestions from his shopping mall last night.

Xingzi said that she also found a lot of problems, and she was going to have a meeting today to solve them, and asked if Wang Lin had time to come to attend?

Wang Lin said that there are many things to be resolved on his own side, so he can't go there.

Xingzi said, Wang Linjun, you haven't been to my hot spring for a long time, when will you go to Dongyang?I'll take a hot spring with you.

Wang Lin thought of the scene of going to Dongyang and soaking in the hot springs of Xingzi's hot spring hotel, and he couldn't help thinking about it. He immediately replied that in fact, we also have excellent hot springs in China. If Miss Xingzi wants to soak in hot springs, we can go to domestic hot springs.

Xingzi smiled and said, OK, it is my honor for Wang Linjun to invite me to take a bath in the hot spring.She asked when to go?
Wang Lin said casually, but she took it seriously.Wang Lin had no choice but to say, let's talk about it after this busy period!

The income of Maile Supermarket is basically in line with Wang Lin's expectations for this store.

After all, Hongguang Road cannot compare to Nanjing Road, nor can it compare to Pudong, the future financial center.

Wang Lin is looking forward to the big sales after the opening of the Nanjing Road store and the Pudong store!
Lin Xiaoxiao's Wanjia Supermarket had a revenue of 45 yesterday.

This figure is not bad, because supermarkets are definitely not comparable to commercial supermarkets, and the area is incomparable.

The supermarket is from the first floor to the fourth floor, while the Wanjia supermarket is only a half of the first floor.

In terms of goods, supermarkets sell daily necessities, snacks and the like at low prices.

And Shangchao sells large-value commodities, even luxury goods.

But the profit of the supermarket is also very considerable. Lin Xiaoxiao is quite satisfied with the sales. Compared with the Wanjia Supermarket in Huacheng, the revenue of the Shencheng store on the same day is much higher.

Wang Lin also learned about the revenue of Shang Liwen's Food Town and Tang Huakai's Sports Town.

Wang Lin has seen the business in the Food City, and it is indeed exceptionally good!

The traffic brought by the Food City brought business to the Sports City.

The project that Wang Lin was least optimistic about before was the sports city.

Today's citizens, can spend money indoors for sports consumption?
But to his surprise, Tang Hua's Sports City's revenue was not low.

Tang Hua launched a membership system. Customers can apply for cards, annual cards, quarterly cards, and monthly cards. There is no limit to the number of uses within the period. The annual card is 600 yuan, the quarterly card is 200 yuan, and the monthly card is 100 yuan.

For those who like sports, the emergence of the sports city is undoubtedly the greatest blessing.

After comparing the unit price, they will choose to apply for a card, and the monthly card is definitely not as cost-effective as the annual card.

Many people choose to apply for an annual card.

Yesterday, the Sports City issued 500 annual cards!The income of this item has reached 30, and the income of many individual customers is 42, which is almost the same as that of Wanjia Supermarket!
And the sports city is on the fifth floor!
This benefit made Wang Lin amazed.

Before the opening, Tang Hua was also very apprehensive, fearing that this model would not work in China. After seeing the result, he was very excited and talked a lot with Wang Lin on the phone, hoping that the flagship store on Nanjing Road would open soon.

Seeing that the income of each partner is good, Wang Lin is relieved.

At about ten o'clock in the morning, Wang Lin held a high-level meeting of the Aishiu Group.

At the meeting, Wang Lin mainly talked about three things.

One is the summary of the Spring Canton Fair.

When it comes to the Canton Fair, the vice presidents are all beaming, happy for a big victory.

However, Wang Lin's tone became calm: "We have failed in this Canton Fair!"

The smiles of the vice presidents just showed, but immediately froze on their faces.

Deng Dabao wiped his face: "Mr. Wang, we have received 67 billion orders, how little is it?"

Wang Lindao: "Don't just see the figure of 67 billion. Let me ask you, how many orders did we get in the last Canton Fair?"

Of course Deng Dabao remembered clearly: "22 billion!"

Wang Lindao: "Based on normal growth, the original categories of our Aixiu Group can harvest at least 25 billion to 30 billion in this Canton Fair. Right?"

Everyone nodded.

Wang Lindao: "In other words, our Aishen Group only received 37 billion orders at this Canton Fair. Don't forget, everyone, Aishen Group has 80 factories! The volume is ten times that of Aishiu Group. times! The result? The total order amount is only a few hundred million more!"

Everyone was silent.

It turns out that the account can be calculated like this?

Wang Lin's fingers tapped heavily on the table: "So I say, this Canton Fair, we have actually failed!"

Deng Dabao said: "Mr. Wang, Aishen Group has just been established and immediately participated in the Canton Fair. I think it's okay to have such a result!"

Wang Lindao: "I'm not trying to discourage you, I'm urging you on! Work hard! Comrades!"

When the company fell into a trough, Wang Lin needed to boost morale, so he would say a lot of words of encouragement and praise.

But when the vice presidents were arrogant and thought that Lao Tzu was the best in the world, Wang Lin just sang the opposite tune and knocked them down from the clouds with a few words.

Be a person and do things, you must be down-to-earth.

Wang Lin did not allow these people to be too proud.

Proud soldiers are bound to be defeated, this is a lesson summed up by countless historical experiences.

After Wang Lin's preaching, the vice presidents really became much calmer.

The atmosphere in the conference room also changed.

Wang Lin scanned the audience, nodded with satisfaction, and said, "From this moment on, we will make every effort to prepare for the production and marketing of the second half of the year. We will release the second Love Show Fashion Week in September, and we will participate in the fashion week in October. Autumn Canton Fair. Comrades, we don’t have much time left! Seize the day!”

Everyone stood up straight.

The order received this time must be arranged for production and delivery as soon as possible.

Wang Lin handed over the orders of each category to the directors of each factory, and they were in charge.

Next, Wang Lin talked about the second matter, which is the preparations for the autumn fashion week.

Finally, Wang Lin talked about the entry of foreign brands into my country.

This is also an important matter for Wang Lin to consider today.

"Before we went to Xiangjiang and Dongyang to inspect, I asked you to buy sanitary napkins of various brands. I think you still have an impression of one of the sanitary napkins, that is Procter & Gamble's Hushubao."

Everyone nodded and said they still remembered.

Wang Lin said in a deep voice: "I have received reliable news that Hushubao is going to enter our country!"

"Hushubao is going to enter our country?" Everyone couldn't help repeating, some were surprised, some sighed, and some were indifferent.

Wang Lindao: "This is a big brand. It was established five years earlier than our Aiqingrou sanitary napkin! It is sold all over the world! Most importantly, behind this brand is Procter & Gamble, one of the world's top 50 companies! Please pay attention, Not the world's top 500, but the world's top 50 companies!"

Everyone's expressions were stunned, and only then did they realize the importance of this matter.

Deng Dabao said: "Mr. Wang, how should we deal with the entry of foreign brands into our country? Such a big company, such a big brand, if it wants to enter our country, we will definitely not be able to stop it."

Wang Lindao: "Isn't this nonsense? Speak something constructive! Everyone speaks freely, and there is nothing wrong with it! The speaker is innocent!"

Bao Laishun is the director of the sanitary napkin factory, so of course he wanted to speak out, coughed lightly, and said slowly: "President Wang, I don't think there is anything to be afraid of! Isn't it just a foreign brand sanitary napkin? The sanitary napkins we produce are no worse than theirs! In the domestic market, Aiqingrou's market share has reached about 80%! Could it be that once Hushubao comes in, it can take away half of our country?"

Zhang Han said: "Director Bao, it's Procter & Gamble! You probably don't know anything about this company, right?"

Bao Laishun said: "Mr. Zhang, the moon in foreign countries may not be rounder than ours. I have never worshiped foreign countries, nor favored foreign countries!"

Zhang Han couldn't help but hesitate!
With this big hat off, who can bear it?

Ma Hongcai said with a smile: "Director Bao, Mr. Zhang means that Procter & Gamble is not an ordinary company. It is a capital enterprise with a history of 150 years. Their company's annual sales have reached 300 billion U.S. dollars! Almost 1700 billion U.S. dollars. Hundreds of millions of RMB! This is just one year’s sales!"

Wang Lin was surprised, he didn't expect Ma Hong to know so much about Procter & Gamble.

Ma Hongcai said: "I have nothing to do in my spare time, and I know a little about some large international companies. Especially those companies whose business overlaps with our company, they are very likely to become our opponents one day in the future, so we must Understand clearly!"

Wang Lin nodded approvingly: "Mr. Ma's words are good! People don't have long-term considerations, but they must have near-term worries! Everything can be done if it is forewarned, and if it is not forewarned, it will fail. It is very good that Mr. Ma can think of this in advance!"

After Ma Hong was praised, she became more motivated and said: "But we don't have to be afraid. It takes a certain amount of time for a foreign brand to gain a foothold in my country. After the introduction of Procter & Gamble's shampoo, it also experienced a period of acclimatization. "

Wang Lindao: "Everyone, what we need to be alert to is that Hushubao is only the first foreign brand to enter our country. In the future, more brands will enter. What we have to deal with is not which brand! What we have to do , is to occupy as many markets as possible!"

As he said, he tapped on the table: "This is the point!"

Deng Dabao said: "Mr. Wang is right. As long as we maintain our market share, we don't have to be afraid of which brands come in!"

Wang Lindao: "So, the topic we are going to discuss today is how to gain more market share? Mr. Deng, you are the marketing director. Let me talk about your views first."

Deng Dabao organized his language carefully, and then said: "Mr. Wang, I have already thought about how we will expand the market in the next period of time?"

Wang Lin hummed and motioned for him to continue.

Deng Dabao said: "We are mainly occupying first-tier cities. In these cities, our Aiqingrou brand has been deeply rooted in the hearts of the people, but there are still a large number of second- and third-tier cities waiting for us to occupy. My suggestion is , we should use the fastest speed to seize the market in second- and third-tier cities. We want to make Aiqingrou the first brand of sanitary napkins used by consumers in these cities! Consumers’ purchasing behavior is inertial. As long as they If you develop a good habit of using Aiqingrou sanitary napkins, then our brand will always be loved by them."

Wang Lin said with a smile: "Mr. Deng, you finally said something useful! What about the others? Any other ideas? Let's brainstorm!"

Ma Hongcai said: "Mr. Wang, foreign brands can enter our country, and we can also bring the Aiqingrou brand into their country of America! This is called indecent assault!"

Wang Linjun's eyes flashed: "It's good to come here without indecent assault! This move is good! The opponent stabbed the bayonet into our heart, and we should turn the bayonet to their head!"

Everyone spoke one after another, using their brains to come up with strange ideas and coups.

Wang Lin finally made a concluding statement.

In response to the entry of foreign brands, Aishiu Group is about to enter a period of "big attack and defense".

The idea of ​​big offense and defense was proposed by Wang Lin.

As the name suggests, big offense and defense means offense and defense.

Commercial warfare is also warfare.

The essence of war is the conflict of interests among interest groups.

The style of war is nothing more than offense and defense.

The confrontation with foreign brands will become the strategic task of Aishu Group for a period of time in the future.

Hushubao is just the first battle!
There will be more foreign brands to enter.

In addition to sanitary napkins, diapers and home textile brands, they will also face challenges from foreign brands!

The so-called big offensive and defensive strategy, one is attack, the other is defense!

Attackers, siege cities and plunder land, take the initiative to attack!

Defense is strictly guarding against death to prevent opponents from capturing our positions.

Specific to this battle against foreign capital, to seize the consumer market in domestic second- and third-tier cities, this is an offense.Introducing your own brand abroad is also an offense!
While attacking, Aishiu Group must also ensure its existing market share.This is defense!

Between one attack and one defense, it shows Wang Lin's business wisdom.

Wang Lin said in a deep voice: "This big attack and defense is not the task of any one person. It is not just the task of the marketing department! It is the task of everyone in our group! Everyone must mobilize and participate in it! Every Every link must serve the big offense and defense!"

Deng Dabao said: "Mr. Wang, I can personally command the siege battles in the second and third tier cities in China."

He scratched his forehead in embarrassment, and smiled awkwardly: "But, for overseas expansion, I have more than enough energy. However, if Mr. Wang insists on catching up with me, I will never refuse! "

Everyone has their own limitations.

Deng Dabao's limitation is that he knows nothing about foreign countries, and his foreign language ability is really mediocre!
Wang Lin was already prepared, and said with a smile: "Mr. Deng is too modest! If you can fight the domestic battle well, that's fine! Humans are not gods, so they can't do everything, right? Regarding foreign expansion, I think, we An overseas business department should be established!"

Everyone in the meeting shouted: "Yes! An overseas business department should be established!"

Wang Lindao: "The Overseas Business Department is subordinate to the leadership of the headquarters. It is at the same level as the existing departments and is responsible for overseas expansion."

Deng Dabao asked: "Mr. Wang, who can be the vice president of the overseas business department?"

Wang Lin looked ahead and pondered slightly.

Everyone looked at Wang Lin, wondering who he would appoint to take on this important task?

(End of this chapter)