Counterattack 1988

Chapter 889 Who is arrogant? 【Seeking Subscription Monthly Pass】

Deng Dabao happily walked into Wang Lin's office.

"President Wang." The relationship between Deng Dabao and Wang Lin was much closer than that of a general vice president.

He and Wang Lin would not be too restrained when they were together. After coming in, he sat down, picked up the cigarette on the desk, took out one, and put it in his mouth.

"Procter & Gamble will send representatives to visit our company." Wang Lin smiled slightly.

"Oh?" Deng Dabao stopped lighting his cigarette, "Procter & Gamble? I'm afraid they didn't have any good intentions when they came here? Could it be that they want to buy our Aiqingrou brand?"

Wang Lindao: "Before they came, we didn't know what their purpose was. What we can do now is to expand quickly and hold our own territory."

Deng Dabao hummed: "Mr. Wang, these days, we have rolled out sales outlets in second- and third-tier cities, and the next step is to expand to county-level cities, towns and villages."

Wang Lindao: "Our business points can be laid in units of counties and districts. The town and village level is managed by the county-level business points."

"Then there is no need to lay business points in towns and villages?"

"It's not necessary." Wang Lin said, "There are only so many people in a county, and the sales volume is limited. The main thing we want to compete for is the big cities. The people with the largest spending power are still in the big cities."

"The last time we were eager to advertise a TV drama, it was really right! That drama was popular all over the country, and the ratings broke the record!" Deng Dabao said with a smile, "Nowadays people like to watch TV dramas. No matter what TV dramas they love Look, TV dramas imported from Singapore are also very popular."

Wang Lindao: "As long as it is a TV series broadcast by CCTV, no matter what kind of film it is, we can buy advertisements. The past few years have been the bonus period for TV media."

Computers and the Internet have not yet become popular in China, and watching TV is almost the lowest-cost entertainment for ordinary people. Many TV dramas in those days were really empty-handed.

1991 was also the year when divine dramas appeared one after another.

"Snow Mountain Flying Fox", "Blue Sea Love and Sky", "Joking About Qianlong", "Shushan Heroes: The Romance of Immortals", "Sword of the Sun and Moon", "Records of Enmity and Enmity", "Shanghai Family", "East Love" " and other series appeared together.

The introduction of TV series from Singapore to the mainland probably began in the mid-80s. It is difficult to verify which one was the first TV series imported. The urban fashion drama "People on the Journey" is doubtful for now.

In 1991, it also introduced dramas such as "Golden Shenton Road" and "Three-faced Eve".

Wang Lin's favorite commercials are TV commercials.

Whether it's CCTV or a local station, as long as it's a drama, he will buy commercial time.

Many people don't read the news, but they will definitely watch serials.

The ratings of serial dramas are always impressive.

The same advertisement has appeared in front of the audience many times, and everyone will naturally remember the brand.

In the subconscious of the people, those who can advertise on TV stations are big brands and big companies.

The products of Aishiu Group can sell so well, it is inseparable from the support of these advertisements.

Wang Lin continued to discuss the construction of domestic business network with Deng Dabao.

Deng Dabao asked: "President Wang, how is the development of overseas markets going?"

Wang Lindao: "I have already contacted Mr. Li of Xiangjiang, and she is working hard to open up the US market. Let's open up the US market first."

Deng Dabao said: "Do we also use the business model for sales in the United States?"

Wang Lindao: "The main thing is to cooperate with some local retailers. Companies like Home Depot, Lowe's, Best Buy, etc. The retailer system in the United States is particularly developed, with many companies. They have a list of the top [-] retailers in the country. What do you think? How many do you want? These retailers are located in any region of the United States. We cooperate with them and can use the fastest means to promote our products to the United States."

Deng Dabao said: "President Wang's strategy is correct according to local conditions."

Wang Lindao: "Procter & Gamble is very strong, we are lucky to have such an opponent!"

Deng Dabao asked puzzledly: "Mr. Wang, the opponent is strong, how come we are lucky?"

Wang Lindao: "With competition, there will be progress. If we just produce something casually, it will be the ceiling of this field, and no one can challenge our existence. Then will we work hard to produce better products? Just because there are These large companies are constantly developing and improving, and we must continue to develop in order to keep up with the times."

Deng Dabao said with a sigh: "This reminds me of the past, no matter what is produced in the factory, there is no need to worry about sales anyway, so no one pays attention to research and development and innovation."

Wang Lin said with a smile: "We have strong opponents, but we can still occupy half of the textile industry, which shows our strength!"

Deng Dabao said: "President Wang is right."

The two kept talking about getting off work, and then they broke up.

In the afternoon, Jiang Yao came to report to Wang Lin that she had completed the handover of the raw material factory.

Wang Lin personally led her to her office.

"Comrade Jiang Yao, our company's current R&D environment is still relatively difficult, and you, the vice president, have to shoulder the heavy burden."

"President Wang, please don't worry, I'm heartbroken, and I want to repay President Wang's kindness." Jiang Yao said excitedly.

Wang Lin smiled and said, "Okay! You are going to other companies to investigate the R&D department, and you can confirm it as soon as possible, so don't delay any longer."

"Mr. Wang, these few days, I took the time to visit several companies in Shanghai, and found that their R&D departments are actually not very good."

"You go to domestic companies. The R&D department of domestic companies is generally called the development department, or the technology department. I talked with Mr. Deng just now, saying that our domestic companies don't pay attention to R&D and innovation. This It is a common problem and must be corrected. Without innovation and R&D, we can only follow others and eat off-the-shelf products. When we encounter those patented products, we can only manufacture them or buy them at a high price.”

"Mr. Wang, have any of our previous products been patented?"

"Of course it has been registered. Not only domestically, but also internationally."

In fact, international patents do not exist, and the accurate name should be "international application for patents".

International applications for patents are subject to the protection and restrictions of the Patent Cooperation Treaty, also referred to as PCT.

When a national of a PCT contracting state wants to apply for patent protection for a certain technology to one or more countries in the contracting state, he can follow the procedures stipulated in the "Patent Cooperation Treaty" to the acceptance unit designated by the "Patent Cooperation Treaty" or the international Office, submit the application documents in the specified language, this submission procedure is deemed to have submitted the patent application in all the "Patent Cooperation Treaty" contracting states.

In the past, in order to obtain patent protection in several countries, it was necessary to apply for patents in each country one by one, and the procedures and procedures were very cumbersome.

In order to solve this problem, on June 1970, 6, the United States, Britain, France, Germany, Japan and other countries held a diplomatic conference in Washington and signed the Patent Cooperation Treaty, with 19 member states.

That is to say, the applicant submits an international application, which is valid in 114 countries.

The purpose of PCT is to strengthen the legal protection of inventions and promote international scientific and technological progress and economic development by simplifying the formalities and procedures of international patent applications.

my country did not join the PCT until 1994.

After joining the PCT, the Patent Office of the State Intellectual Property Office is the acceptance unit formulated by the treaty, and Chinese is also the language designated by the treaty. Therefore, Chinese people can submit "international patent applications" at the State Intellectual Property Office in Chinese.

Before that, it was much more troublesome to apply for an international patent.

Wang Lin has a strong awareness of copyright protection.

Especially the things developed by oneself with the time, energy, and funds, if they are pre-registered by others, then their own things will become the achievements of others.

Our country has suffered in these areas, such as VCD technology.

Wang Lin has applied for patent protection for every technology of his company.

Now, Wang Lin has spent huge sums of money to set up the largest enterprise R&D team in China, and he pays more attention to the protection of enterprise secrets.

After Wang Lin made arrangements for Jiang Yao, he returned to the office to continue working.

The next morning, Wang Lin led Liu Xixian and others to visit the park.

This is the first time for Liu Xixian to participate in the Aixiu Group.

When visiting this matter, experts look at the doorway, and laymen watch the excitement.

Liu Xixian is the deputy director of An Textile Factory and has rich experience in the industry.

After he walked into the factory area of ​​Aixiu Group, he was deeply shocked immediately!

Liu Xixian was deeply shocked by the modern factory buildings, advanced production lines, well-organized assembly lines, neat and orderly instruction slogans, and 5S management in line with international standards.

This is called a modern enterprise!
No wonder Aixiu Group can do so powerfully!
It turns out that they have long been in line with international companies.

Looking at the factory building of Aishiu Group, and then thinking about the factory building of Anfang Factory, Liu Xixian felt an unspeakable shame!
Wang Lin personally accompanied him, and every time he went to a factory, the factory director would come out to accompany him.

From the raw material factory to the sanitary napkin factory, to the diaper factory, garment factory, and home textile factory.

Liu Xixian was amazed and shocked at first, then speechless and ashamed.

In the end, Liu Xixian was very touched!
If the comparison between sanitary napkin and diaper factories is not too obvious, Liu Xixian is familiar with garment factories and home textile factories, because the products produced by Anfang Factory are similar to these factories.

After comparing the two, Liu Xixian suddenly cheered up!

After the visit, Liu Xixian held Wang Lin's hand tightly: "Mr. Wang, thank you! You let me see the hope of the domestic textile industry! I always thought that the textile industry has declined and cannot get out of the mud. Eliminated. Your Aishiu Group has rekindled my confidence in the textile industry! This industry has great potential! It’s just that we haven’t found the right direction.”

Wang Lin understood his excitement, it was a heartfelt agitation from a textile practitioner!
"Director Liu, what we have done is far from enough." Wang Lin said, "In the international textile industry, there are some companies that do better than us. I have visited Xiangjiang, Dongyang and other places and visited their factories."

"I believe it. After seeing the factories of Aishiu Group, I believe that foreign countries have done better!" Liu Xixian said, "We are too backward! Oh, I didn't know before! We always blame this, that, and blame The market is failing, and the product is not selling well. In fact, these are all excuses, no matter what time it is, there are people who are doing well and have very popular products.”

Wang Lindao: "So we have to go out and see more, to know what is popular in the world today? Before sanitary napkins and paper diapers entered our country, they were already popular abroad. Many families are using these things, but many of them in our country People, I haven't even heard the name."

Liu Xixian smiled wryly and said, "To tell you the truth, Mr. Wang, I also came into contact with your products before I knew that there are such things as diapers in the world."

Wang Lindao: "It's not terrible that we started late. What's terrible is that we stand still and don't think about making progress. Director Liu, what kind of work do you mainly do?"

Liu Xixian said: "I work in sales and marketing. So I am under a lot of pressure! Every time I see products that are unsalable, my heart hurts! Every time I fail to receive an order at the Canton Fair, I will also feel heartbroken! An Textile Factory Tens of thousands of employees are pointing at me to take the order home! Alas, it’s all tears!”

Wang Lindao: "The sales are not good and there are not many orders. Sometimes it's not your problem. No matter how good you are, you have to have good products to sell. For the same things, other people's products are cheaper than yours, and their quality is better than yours. .Why do you think foreign businessmen should buy from you?"

"Yes, this is the root of the problem." Liu Xixian said, "Actually, our factory also knows that we need to carry out technical transformation, but how to use it? No one knows. Our factory has carried out several technical transformations , Millions, tens of millions of technical transformation funds were invested, but as a result, even a bubble could not be created, and the waves could not be made at all. It should be a loss or a loss! Repeated this several times, so that no one in our factory Confidence."

Wang Lin nodded, expressing his understanding.

Liu Xixian said: "We are at a loss and don't know where the way out is. Mr. Wang, after looking at the factory you manage, I have some clues. Our factory does have problems, and the problems are still serious. When I go back, I will definitely talk to the factory. Tell me. Also, Mr. Wang, I want to visit here every day and study hard, do you think it’s okay?"

"Of course." Wang Lin said with a smile, "You know all of my factory directors. Next time you come, just go to them directly."

"Thank you, Mr. Wang." Liu Xixian said gratefully.

One day, just like that.

When Wang Lin came out of the factory and passed the management committee, he said to Uncle Zhong, "Stop."

After the car stopped, Wang Lin got out of the car and walked towards the management committee.

He came to look for Chen Fan.

As soon as he walked to the door, he heard someone talking.

"What do you all do? You can't handle such a small matter?" A middle-aged man with a big belly, with his left hand behind his back, and his right hand pointing at Chen Fan standing in front of him, said angrily, "You have to take the lead in this matter." responsibility!"

Chen Fan looked aggrieved but dared not speak, and stood with his hands down.

Wang Lin didn't know what happened, so he could only watch from the side.

A staff member next to him said: "This matter is not related to Director Chen, it is the responsibility of Director Fan. Isn't Director Chen taking the blame?"

Wang Lin gave a wry smile, thinking that Chen Fan is too honest, as a deputy director, you can just do your own job well, and you have to take the blame for others?Can you bear it?
"Let me tell you, this matter is very serious! You are waiting to be punished! Don't even think about doing your job anymore! Hmph! I really don't know how you do things? You have read so many books and accumulated so much experience , What's the use? What was done, is this done by a human?" The fat man cursed more and more vigorously.

Wang Lin couldn't listen anymore, and said in a deep voice: "Hey, why are you swearing? Can't you say something well? Who has no faults? You have never made any mistakes in your work?"

The fat man was stunned, raised his eyebrows, and roared angrily: "I'm talking, who dares to be presumptuous? Do you still have a leader in your eyes? Who? Stand up for me!"

Wang Lin was standing beside him, and he deliberately turned a blind eye to it, just to show off his prestige.

Someone cautiously reminded: "President Wang is here."

The fat man sneered and said, "I don't care what Mr. Wang and Mr. Li are, who is presumptuous!"

(End of this chapter)