Counterattack 1988

Chapter 894 Going to Luzhou Again

What Wang Lin said resounded like a bell echoing in the meeting room.

All the participants looked solemn.

What Wang Lin is discussing with you today is the group's internal secrets, and they are top secrets!
What kind of products the company produces to fight against foreign brands is related to the company's strategic decision-making for a period of time in the future, as well as the sales volume of the products.If the company's decision is leaked in advance, it is tantamount to handing the knife into the hands of the enemy!
Wang Lin spoke very seriously, also for the sake of safety.

The company has established a legal department long ago, and now has an audit department, but there is no separate confidentiality department.

Many large enterprises will set up a separate confidentiality department, and Wang Lin wants to set up this department after moving into the new building.

After Wang Lin finished the meeting, he called Bao Laishun and Jiang Yao into the office alone.

Bao Laishun is the director of the sanitary napkin factory, and Jiang Yao is the vice president of the R&D department.

They followed behind Wang Lin and entered the door step by step.

"Both of you, sit down." Wang Lin sat down on the reception sofa and said, "I didn't explain in detail at the meeting just now. The new product we are going to develop next is not yet on the market. This kind of sanitary napkin, we will use mesh and add silk to make it."

"Silk?" Jiang Yao said, "Mr. Wang, is it necessary? That will raise the price."

Wang Lindao: "This product is our high-end product, and it is mainly used to fight against foreign brands."

Jiang Yao said: "Even if it is a foreign brand, they don't use silk, right? Sanitary napkins are the same as paper diapers. Many of the raw materials are related to paper products. Bamboo pulp and wood pulp are both raw materials for papermaking. But the raw materials used Silk? Is this possible?"

Wang Lindao: "Paper handkerchief or silk handkerchief, which one is more noble?"

Jiang Yao smiled and said, "Of course it's Sipa."

Wang Lindao: "Isn't that enough? As long as our products contain silk, then our sanitary napkins are silk sanitary napkins! We can use this term in publicity and advertisements! Silk sanitary napkins are our first creation and can be registered. Trademark, apply for a patent!"

Jiang Yao said: "Now sanitary napkins with wing protectors are considered high-end products, wouldn't silk sanitary napkins be more expensive?"

Wang Lindao: "Yes, we are developing a concept, which is to make everyone feel expensive! Consumers' first impression of silk is that it is expensive and of good quality! This is the effect we want! Even if it is more expensive, there will always be people who like to buy it. expensive people."

Bao Laishun said with a smile: "I can understand Mr. Wang's intentions. The raw materials used by foreign brands are similar to ours, but their prices are more expensive than our products, but people still buy their products. We can't To raise the price of the current product to compete with foreign brands, we have to launch a brand new product to compete with foreign brands.”

Wang Lin nodded slowly: "Director Bao is right. The prices of our existing products are all fixed. The prices of foreign brands are definitely more expensive than ours. Many consumers only buy expensive ones, not That’s right. When they see that foreign brands sell more expensive products, they take it for granted that their products are better than ours.”

Jiang Yao said: "Wang Lin wants to sell this product at a high price? Then how to set the price? Is it more expensive than foreign brands?"

Wang Lindao: "That's what it means. Our high-end products must be a little bit more expensive than foreign brands, and we must highlight the characteristics of silk sanitary napkins. You have to believe that there are already many rich people in this society who are willing to pay for it." High-end consumption pays the bill. Some female consumers also want to buy better products for themselves. Women have menstruation, only a few days a month, how much sanitary napkins can they use? Why not treat yourself better? Use it comfortably Maximum enjoyment."

Jiang Yao said: "It makes sense. When I buy sanitary napkins now, I only buy good ones. I'm not used to even straight sanitary napkins."

Wang Lindao: "Our high-end products lead the development trend of a new generation of sanitary napkins, which can send a clear signal to consumers that truly good products must be made with love!"

Jiang Yao said: "Okay, this is easy to develop, that is, adding a part of silk to the original material, making it smoother and more comfortable."

Wang Lindao: "Mr. Jiang, you are a woman, what do you care most about when using sanitary napkins?"

Jiang Yao thought for a while and said, "The stickiness of sanitary napkins."

Wang Lindao: "Tell me specifically."

The three people present here are all high-level people, and they also deal with sanitary napkins every day. Jiang Yao doesn't feel embarrassed to talk about such a private issue with them.

"Well, sanitary napkins should not be too sticky or non-sticky. The amount of this glue must be mastered. If it is too sticky, it will be uncomfortable to stick to the skin. Using sanitary napkins is the most sensitive thing. It’s really uncomfortable if it sticks and can’t be removed. If it doesn’t stick at all, side leakage is also a big problem. So, I am very concerned about this.”

Wang Lindao: "Since you have experience in this area, that's even better. You can focus on solving these problems during the research and development process."

He paused, and said: "Every word we talk about is a company secret. I hope you will not leak it out, and keep it secret when you get home. The secrecy of technology, this is a war! Opponents will inquire everywhere. You must stand the test, and you cannot betray the company just because your opponent benefits you!"

Both Jiang Yao and Bao Laishun straightened their bodies and said, "Don't worry, Mr. Wang! We will never betray the company."

Wang Lindao: "Very good! Mr. Jiang, I only give you a week to develop and test new products. These technologies are not difficult to overcome. You must work day and night to get them!"

"Yes, Mr. Wang." Jiang Yao said, "Silk and mesh surface are dry and breathable. These features are all concentrated in the new product, which will definitely open up the high-end market."

Bao Laishun asked: "Mr. Wang, after the new product is launched, do the previous products need to be reduced in price?"

Wang Lindao: "No drop! We won't fight a price war! Our profit is already very meager. If a company has no profit, it won't last long."

Bao Lai Shun said, "But, what if foreign brands want to compete on price?"

Wang Lin smiled and said, "We are in the high-end market and have more expensive products than them. Tell me, are they comparing prices with our high-end products? Or are they comparing prices with our mid-range products?"

Bao Lai said by the way: "This? I don't know either."

Wang Lindao: "If they compare the price with our high-end products, they can't lower the price, but raise the price. Right? If they compare the price with our mid-range products, that's even better. I wish they could compare the price, and they can lower it as they please!" The same product at the same price, if they can sell it, so can we. We can make money, but they have to lose money!"

Bao Laishun smiled and said, "Mr. Wang, I only now understand your real intention of launching high-end products! This is called a real sniper battle! Let him be in a dilemma."

Jiang Yao said: "Mr. Wang is able to go boating in the Shanghai Sea, and he can also be at the forefront of the tide. It's really amazing."

Wang Lin waved his hand: "Don't praise me, work hard after you go back, I'm waiting to hear your good news. Director Bao, you must fully cooperate with Mr. Jiang in the research and development and testing work. After the samples are out, send them to me for inspection as soon as possible. "

Jiang and Bao agreed respectively, got up and said goodbye.

In order to deal with the entry of foreign brands, Wang Lin has already planned everything.

This new product has been brewing in Wang Lin's mind for a long time, but it was only brought up today.

The layout is set!

Can they survive this fight in the end?
That is beyond Wang Lin's control.

When it was time to get off work, Zhou Congee walked in.

Zhou Congee is now the head of the company's marketing department.

The marketing organization of an enterprise generally consists of a marketing department and a sales department.

Divided by function, the marketing department is responsible for shortening the psychological distance between products and consumers, and the sales department is responsible for shortening the physical distance between products and consumers.

The marketing department is an important part of the marketing organization structure of an enterprise. It usually includes the product marketing department, market development department, marketing promotion department and sales support department, and plays a huge role in the enterprise.

The product marketing department is responsible for the company's new product development strategy, that is, what valuable new products the company will provide to the market in the next few years. The focus of its work is to discover the source of innovation and complete the definition of new products.

The market development department is responsible for the positioning and marketing strategies of existing products, including product positioning and price strategies. It must give the market clear information about the value of our products compared with competitors. Its home is the product market Department, because a lot of materials and information come from the product marketing department.

The Marketing Department is responsible for the specific activities of new and old products, such as advertisements, promotions, events, product introductions, etc. Its role is to stimulate market demand and effectively communicate with the market. The focus of its work is the means and methods of publicity.

Sales Support Department provides support to sales channels such as own sales force, agents, retailers.Including product training, competitive analysis, sales techniques, sales tools, etc.

Now that Wang Lin proposed to develop new products, Zhou Porridge naturally wanted to come over to have a discussion with Wang Lin.

There was even more talk between the two of them.

Zhou Congee smiled and said, "As the vice president, I said that I was in charge of the marketing department, but in the end I didn't make any achievements. You were the one who proposed the new product. I'm incompetent."

Wang Lindao: "The strategy I proposed, you help me realize it, this is your value."

Zhou Porridge covered his mouth and smiled, "Yes, I know."

The two looked at each other affectionately.

After the production, the Zhou porridge looks even more round and smooth.

Her face is a little fleshy, with a little baby fat, which adds to her cuteness.The hair is black and shiny, and the ponytail is combed, and the eyes are shining like stars in the sky.High nose bridge, small cherry mouth, slender figure, dignified demeanor.She was wearing a pair of tight jeans and a white T-shirt, which wrapped her exquisite figure in a graceful and colorful way.

Even if it was his lover for many years, Wang Lin would still be moved by her figure.

Feeling his fiery gaze, Zhou Congee tilted his body slightly, showing arrogance and roundness, and his waist, which was tightly grasped, returned after exercise.

For those who don't know, how can they tell that she is a woman who has given birth?
Zhou Porridge pursed his lips and gave him a supercilious look: "You're almost drooling!"

Wang Lin rubbed his chin and smiled.

At this moment, Guo Lingling knocked on the door and came in, smiling, "Mr. Wang, I'm off work! Hello, Mr. Zhou."

Wang Lin said: "Let's go first! Mr. Zhou and I still have something to talk about."

Guo Lingling closed the door and left.

Zhou Congee asked in a voice like a gnat: "Don't you want to get off work?"

Wang Lin looked at her with a smile: "You know what I want to do!"

Zhou Conge covered his mouth and said, "What evil do you want to do?"

Wang Lin pointed to the lounge inside: "Good thing!"

Zhou Porridge's breathing suddenly became short of breath.

Zhou Xiaomi is still young, and Zhou Porridge is reluctant to send such a small child to the nursery, so he still asks his mother Qian Yuying to help take care of her at home.

With Qian Yuying around, Wang Lin and Zhou Porridge could not meet at the porridge restaurant.

Therefore, Wang Lin's lounge in the company has actually become their secret base, which is much safer than hotels.

As long as the two outer doors are locked, no one can get in.

Of course Zhou Porridge knew what Wang Lin wanted to do, and said, "Here again? Don't you think this place is particularly nice? Be careful not to be bumped into by others."

"What's the matter? They're all off work."

"There's always someone working overtime."

"We are also working overtime."

Wang Lin got up and locked the two doors.

Zhou Congee knew that when he wanted it, he would definitely be unable to avoid it, so he had to get up and walk slowly into the lounge.

……

In the blink of an eye, it was mid-May.

After visiting and studying in Aishiu Group, Liu Xixian went to Luzhou with Wang Lin and Li Wenjuan.

Wang Lin bought a ticket to Luzhou in advance.

He is used to traveling by plane, but he can't get used to the slow train anymore.

At about eleven o'clock in the morning, the flight Wang Lin and the others took arrived at Luogang General Airport.

The airport was completed and put into use in 1977, and it was not until 2013, after the completion and opening of Xinqiao Airport, that the traffic here was closed.

Liu Xixian took a taxi outside the airport and asked Wang Lin and the others to board the taxi and head to Anfang Factory.

Wang Lin's eyes turned to the city street scene outside.

Thinking back to when he ran treasury bills back then, Wang Lin would take the train to Luzhou every now and then.

It's been more than three years in a flash!
Wang Lin suddenly transformed and became the boss of the largest textile group in China.

And Luzhou is still this Luzhou, and it hasn't changed much from when Wang Lin came here.

Sitting beside him, Li Wenjuan said with a smile, "Brother-in-law, we were here last time! We even got into a fight with a chicken kidney seller."

"You still remember!" Wang Lin said with a smile.

"I remember there is delicious food there! As long as it is a place I have eaten, I will never forget it. The food in that restaurant is delicious."

Liu Xixian paid attention and asked, "Mr. Li, where is the restaurant you are talking about?"

Li Wenjuan said: "I forgot. I only know that there is a ticket seller next to me."

Wang Lin laughed and said, "Wenjuan is talking about the Red Flag Hotel."

Liu Xixian snorted: "The Hongqi Restaurant is an old state-owned restaurant, well-known throughout our province. Mr. Wang, Mr. Li, shall we have dinner there at noon today?"

Li Wenjuan smiled and said, "Okay! Okay!"

Wang Lindao: "The food over there is too expensive, so we can just go to the cafeteria of your Anfang Factory to eat."

Liu Xixian said: "How expensive can it be? Mr. Wang can come to our An Textile Factory for inspection. How much face is this? We can still afford to invite Mr. Wang to a meal!"

Wang Lin stopped insisting and said, "Okay, then I'll let you spend the money."

Liu Xixian looked at the time and said, "President Wang, why don't we go to Hongqi Restaurant for dinner first? It's time for dinner soon."

Wang Lin said: "Yes."

Liu Xixian ordered the taxi driver to go to the Hongqi Hotel.

Arriving at the Hongqi Hotel, Li Wenjuan looked at the surrounding environment and said, "Brother-in-law, this is it!"

As soon as Wang Lin got out of the car, he heard a surprised voice from the side: "Hey, it's you!"

(End of this chapter)