Counterattack 1988

Chapter 927 It's Over Before It Begins! 【Subscribe】

Wang Lin spent a day visiting Tang Jixian and Yan Shixiong.

The next morning, Wang Lin came to the Overseas Business Department of Aishiu Group.

When he came to Xiangjiang this time, besides spending time with his wife and children, his main task was also to discuss with Li Jiaxin how to build and develop overseas markets.

Li Jiaxin is also busy recently, and she doesn't even have time to go shopping with Wang Lin and the others.

Wang Lin came to Yonghua Company.

Yonghua Company has a team with two brands. One is Xiangjiang Yonghua Company. This company mainly operates two brands of Yanhong sanitary napkins and Qinqinbaby diapers.The second is the overseas business department of Aixiu Group, which is responsible for the operation of all products of Aixiu Group in Hong Kong, Macao, Taiwan and overseas.

Secretary Zhang Jinghe saw Wang Lin, stood up in surprise, bowed and shouted: "Hello, Mr. Wang!"

She bent too far, and the black-rimmed glasses fell down, so she quickly reached out to hold them.

Wang Lin hummed: "Secretary Zhang, is President Li there?"

"Mr. Li is inside. Mr. Wang, please." Zhang Jinghe led the way by the side, stretched out his hand as a gesture of please, walked to Li Jiaxin's office with small steps, and knocked on the door.

Li Jiaxin shouted inside: "Come in!"

Wang Lin waved to Zhang Jinghe, who understood and turned to leave.

"My lord!" Li Jiaxin smiled when she saw Wang Lin coming, like a hundred flowers blooming.

Wang Lin walked in and looked at her office.

Li Jiaxin came out from behind the desk, took his hand, and let him sit on the boss's chair, while she stood beside her, looking at Wang Lin with a sweet smile.

Wang Lin looked at the files on the desktop.

"I'm sorting out relevant information on the North American market, and our overseas business department is actively exploring the American market." Li Jiaxin explained.

"Okay." Wang Lin asked, "Do you have any suggestions for developing overseas markets? Sit down and talk."

Li Jiaxin pursed her lips and smiled, moved her waist, sat on Wang Lin's lap, and fell into his arms.

She slid her slender and soft fingers across Wang Lin's chest, exhaling like blue: "Young master, do you just want to talk to Jiaxin about work? You are so cruel. You have been in Xiangjiang for several days, and you only came to see Jiaxin today."

Wang Lin hugged her back, his big warm hands slid down from her fragrant shoulders.

"Let's talk about work first." Wang Lin's voice trembled.

Li Jiaxin's charm is really great!
Her beauty is self-evident, and she still stands out after being selected by so many harsh judges.

Wang Lin had seen the videotapes of her beauty pageants, and this kind of videotapes could only be seen in Xiangjiang.

When she came on stage in a bikini, she had a slender figure, a proud figure, an exquisite and embossed figure, a slender willow waist, natural fluffy hair, a high nose bridge, and exquisite facial features. It has the soft beauty of Jiangnan beauties and the generosity of European and American women.

There are not many mixed races in Xiangjiang, but there are not many who are as beautiful as Li Jiaxin.

Today, she is wearing a white butterfly collar blouse, a black elegant skirt, the skirt only reaches a little below the heels of the legs, and then there is a transparent black silk, black shiny high-heeled shoes .

She lay soft and boneless in Wang Lin's arms, like a fairy coming out of a painting, and was embraced by Wang Lin.

Under such circumstances, no matter how strong Wang Lin's concentration is, it would be difficult to control.

"Okay," Li Jiaxin buried her head on his chest, and blew warm breath towards his neck, "Then Jiaxin will report to the son first."

Wang Lin's hand was placed on her long legs in black silk.

"All our products use the same brand identity overseas, which is ISURE. The English translation of this brand is easy to understand, which is what I believe it means. All the packaging also adopts a design that is more in line with the aesthetic habits of the local people. According to your According to the requirements of the country, our products will be packaged as products of this country when they enter the market of that country, and we should try our best to do as the Romans do.”

"Well, this is the first step to integrate products into the local market. Only in this way can local consumers accept our products more quickly."

"The national conditions of each country and region are different. When we develop the market in North America, we seek cooperation with large local retailers. There are hundreds of retailers in North America, and more than [-] retailers have reached cooperation intentions with us. ISURE's The products are sold on the shelves in every city and state in North America. We adopt a dividend method. The more products they sell, the more profits both parties will get. Our products have extremely low ex-factory prices, and the prices in North America are the world's leading high, so our profit is very impressive.”

North America usually refers to regions such as the United States, Canada, and Greenland. It is one of the most economically developed regions in the world and one of the 15 major economic regions in the world.The two most important countries in North America, the United States and Canada, are both developed countries with a high human development index and a high level of economic integration.

Wang Lin wants to do international business, the North American market is a hurdle that cannot be spared, and it is also an area that must be contested.

On the other hand, Wang Lin's entry into the North American market is also to compete with foreign brands.

Foreign brands have entered our domestic market. In response, our products will naturally enter other countries' markets. This is called indecent.

As 1992 approaches, more and more foreign brands will pour into the mainland market of our country.

Before 1992, Wang Lin had to complete the overall layout of the world's commercial sector.

It will definitely be extremely difficult to enter the foreign market at the beginning, but this matter must be done by someone, and the sooner it is done, the better.

Foreign brands are encroaching on our country's market, and our national brands should also break out of the encirclement, break into the opponent's hinterland to attack, and occupy every bit.

The brand I'SURE was established when Wang Lin named Aishiu Group.

I believe!
Concise and concise, even foreign elementary school students can understand it.

Whether it is Aiqingrou sanitary napkins, Aixiu diapers, Aixiu home textiles, Xiuzhilin clothing, all brands adopt the unified brand identity of ISURE after they go abroad.

It's like Procter & Gamble.

Procter & Gamble has many brands, but the unified company logo is P&G, the trademark of Procter & Gamble.

No matter what the product is, as long as you see the P&G trademark, you will know that it is something under Procter & Gamble.

A large enterprise can develop and strengthen the company's brand, and can infinitely derive other sub-brands.

In the eyes of consumers, as long as it is a product produced by a big brand, they will be willing to accept it, and preconceived that it is a trustworthy and good product.

What Wang Lin wants to build is the brand "ISURE."

In the company's internal documents, I'SURE can also be referred to as: I'S.

In order to improve the global sales network, what Wang Lin wants to build is a strong management team.

With first-class products, there must be first-class management personnel.

The recruitment of Aishu Group is divided into two categories: school recruitment and social recruitment.

Wang Lin's request is that more than 90% of new employees must be recruited through the school.

The proportion of social recruitment should be reduced, unless there is a sudden demand for temporary employees.

The employees recruited by the school are more sticky.

Because this is their first job after they step into the society.

After more than ten or twenty years of hard study, graduates are looking for a high-paying, stable job that can realize their ideals?

Aishu Group is undoubtedly one of their best choices.

Every year during the graduation season, Aishiu will recruit a large number of talents.

For the important recruitment session, Wang Lin will visit the school to conduct the recruitment. Even if he is not free, it will be presided over by the personnel director Zhou Xia.

Wang Lin's thirst for talents has never been satisfied.

The main force of school recruitment is well-known universities all over the world.Usually, there are many on-site lectures and recruitment, and at the same time, the form of letter job application is also opened to apply for positions.

For graduates from other places, or schools where Aixiu Group has not set up a recruitment point, students can mail their resumes to the company, and the company will respond to the best and arrange the interview time and place uniformly.

Now that Aishiu Group is going to expand globally, the method of recruiting talents is mainly through school recruitment.

Young people are more energetic and willing to pay for their work and ideals.

The personnel recruitment work of the overseas business department is carried out independently and is not under the general personnel supervision of the group.

Li Jiaxin is in charge of all the business of the overseas business department. She has a lot of power in her hands, but of course she also has a lot of responsibility.

Recruitment in overseas, the process is roughly divided into four steps.

The first is the application, which mainly collects the basic background information of the candidates.

The second is evaluation.Mainly understand the job knowledge and skills of the candidates, which can be completed through resumes, written tests, etc.

The third is the interview.After passing the previous assessment, it is time for the interview.

The fourth is recruitment.Determine salary, issue offer, and follow up with entry.

We often see the word Offer. The full name is offer letter. It is interpreted in Chinese as an acceptance letter and an admission notice. There is no unified name. Invitation letter".An offer letter is used to formally offer a position to a job applicant and provide important information, including start date, salary, hours worked, and position.

Anyway, as long as you get the Offer, you are accepted!

Unlike many companies that like to parachute executives, Aishiu has always adhered to the principle of internal training and promotion.Almost all managers and factory directors are promoted from within.There may be exceptions for a very small number of special positions, such as lawyers and accountants.

Of course, those executives at the initial stage of entrepreneurship, or the vice presidents of the newly established functional departments, must be appointed by Wang Lin himself, and the management personnel below will be promoted from within.

After the company got on the right track, Wang Lin has been implementing the internal promotion system.

Working in Aixiu Group, you don't have to worry about a strange executive coming from outside suddenly that day.This is to send a signal to employees that "if you are excellent, you will be promoted", so that employees can have a relatively stable expectation of growth and promotion.

Otherwise, the employees have worked in the company for several years or more than ten years, and when it is time to get promoted, the boss sends a senior executive from the outside to block all promotion paths. What do the employees think?
The management of the overseas business department also followed Wang Lin's method.

In the entire talent structure of Aishiu Group, it can be roughly divided into three types.

One is management talents.Including marketing positions and functional departments, such as: management positions in strategy, finance, human resources, etc.After entering the job, college graduates will be management trainees for about a year, and then start to slowly climb the stairs from level 1, and there are eight levels to upgrade. Those who can become managers must be the best.

The second is administrative talents, including office secretaries, assistants and other positions. There are no more promotion levels for this series of talents. There are only four levels. If you go up, you can only be transferred to management or technical positions.

The third is technical personnel, including production and manufacturing, technology and other positions.

In order to form a virtuous cycle of talent training and promotion, Wang Lin has formed a complete set of management systems within the company.

The first is to actively discover talents and establish a talent echelon, which is a key measure for the sustainable success of the internal promotion system.In order to ensure the success rate of talent development, the people included in the list must have high performance and high potential talents at the same time.Especially high potential, this is the key to promotion to higher positions, and prevent employees from falling into the vicious circle of "Peter Principle" prematurely.

Secondly, for the members of the talent echelon list, the department heads will provide various training opportunities and work tasks to train them and ensure their rapid growth.The human resources department also focuses on and trains these employees simultaneously.

Finally, in order to ensure that department heads have the motivation to spend great efforts in cultivating successors, Wang Lin strictly requires that the managers of each department take the cultivation of successors as one of their assessment results.At the same time, make it clear that if you do not develop a good successor, you cannot be promoted to a higher position.Under the double "oppression", the heads of departments spend a lot of money to cultivate talents, establish a "work and development plan" with employees, and continuously provide excellent talents for the company.

Internal training and internal promotion give employees a greater sense of belonging.At the same time, it also makes "anyone's job can be replaced in Aishiu Group", and the company relies on the process system instead of relying on a certain "hero" to maintain the operation of the company.

No matter which employee leaves, a successor will immediately take over his position.

This is also the reason why Wang Lin is often not in the company, but the whole company can run well.

Wang Lin's role is to guide the country at critical moments, and the specific affairs are handed over to the functional departments below.

The company is a production line, and each department is a line of machines and equipment, which cooperate well.

As long as Wang Lin presses the start button, the company can operate normally.

In order to better retain talents and make the best use of their talents, Wang Lin also formulated an effective "job rotation" system.

An employee joins the production department, but he may not be suitable for this position. When there are vacancies in other units, he will be released for internal employees to apply. Employees can apply according to their matching degree.As long as the employing department is willing to accept, they can rotate or change jobs to work in a new department.

The advantages of doing so are: first, it promotes the flow of personnel and avoids hardening; on the other hand, some employees who want to adjust their jobs due to factors such as hobbies, specialties, families, and career planning can avoid personnel loss through job rotation. .

Li Jiaxin reports to Wang Lin, and Wang Lin also teaches her management skills.

She belongs to Wang Lin.

Wang Lin both trusts and respects her.

Others, such as An Textile Factory, want to learn Wang Lin's management philosophy, and they also invite him to eat and drink, and invite him to inspect, and his teaching will be reserved.

As for Li Jiaxin, Wang Lin met her frankly and taught each other.

Li Jiaxin nestled in Wang Lin's arms, listening to his teachings.

She is also the only one who enjoys this kind of enjoyment.

Even Shen Xue and Zhou Porridge didn't dare to sit in his arms when they were listening to his theory class.

Because it was difficult for the two to meet each other, they loved each other wantonly.

In the overseas business department, the most difficult thing is the structure of the personnel system.

Everything is done by people.

As long as there are suitable talents, doing things can achieve twice the result with half the effort.

Wang Lin took the trouble to explain to Li Jiaxin the details of management time and time again, just to let her open the situation as soon as possible.

Li Jiaxin is not a vase, she just has average acting skills, and her IQ is not low.Even her acting skills are relatively mediocre. Compared to Xiangjiang's best actor and actress, she is mediocre, but compared to the later generations of Xiaoxianrou and Xiaobaicai, she doesn't know how much better she is.

She learns foreign languages ​​and painting. Even Wang Lin can't help but admire her talents in these areas.

Now that she puts all her thoughts on enterprise management, she can learn it naturally, not to mention having Wang Lin as a master to lead her in, and she has her own enterprise to practice, so she can learn more quickly.

The two were chatting happily when there was a knock on the door.

Li Jiaxin reluctantly left Wang Lin.

She has a light body, and Wang Lin didn't feel tired after hugging her for a long time. On the contrary, she felt a kind of sweet happiness.

Zhang Jinghe came in and reported: "Mr. Wang, Mr. Li, Mr. Wilson is here."

Wang Lin didn't know who Mr. Wilson was.

Li Jiaxin said: "Please come in!"

She said to Wang Lin, "Wilson is here to interview for the position of manager of the North American region."

The Overseas Business Department is divided into 15 major economic regions and has 15 regions around the world, each with a manager.

In this way, Li Jiaxin, the vice president, only needs to manage the 15 professional managers and their deputies well to manage the entire business department.

Wang Lin nodded: "You talk, I'll sit next to you."

He got up and gave the chair to Li Jiaxin, and sat on the reception sofa next to him.

As soon as the light at the door dimmed, a tall and strong foreigner walked in.

"Hello!" Wilson greeted Li Jiaxin, "Mr. Li, hello, I'm Wilson. I received your call and asked me to come for an interview."

Li Jiaxin bowed slightly and made a gesture of please sit down: "Mr. Wilson, we received the job application resume you submitted earlier. After reading it, I think you meet our entry requirements for the position of Regional Manager in North America, so please come and talk. Let's talk."

"Of course, I can take up your position." Wilson raised his chin slightly, with an expression that belonged to me.

Looking at his proud appearance, Wang Lin suddenly remembered an article he had learned, a proud big cock?

Wilson has a beard all over his face. The beard is not long, but it is prickly, like a steel brush, and it looks prickly.If which woman kissed a man like him, her delicate face would be pierced out of the rain and hit the beach?
Li Jiaxin took out a document on the desktop, looked at it, and asked, "Mr. Wilson, have you worked for Procter & Gamble before?"

"Yes, I worked as a regional manager at Procter & Gamble. Procter & Gamble is the best company in the world, and the managers they train are as good as the generals trained by West Point!" Wilson's expression was always proud.

Westerners advocate individual heroism and emphasize self-confidence, which is understandable.

Wang Lin's perception of this person is still good so far.

If a person doesn't even have self-confidence, how can others believe that you are qualified for this position?

If Wilson's resume is not falsified and he really worked as a manager in Procter & Gamble, then he is definitely an elite talent.

The talent promotion system adopted by Procter & Gamble is the same as Wang Lin's personnel selection system, and it is mainly an internal promotion model.

It takes more than ten years for an employee to climb from a management trainee to a manager level. If he makes a big mistake during these ten years, he will not be able to climb to this position.

After more than ten years of experience, most of such talents can be independent and become regional managers.

The quickest way for Aishiu Group to open up overseas markets is to poach people from other large enterprises.

There is no doubt that a talent like Wilson is exactly what Wang Lin wants to fight for.

Li Jiaxin smiled slightly: "Mr. Wilson, you said in your resume that you graduated from Princeton University?"

Wilson nodded more proudly: "Yes. Can we talk about some substantive things? For example, how much salary can you give me for this position?"

"Oh, sure, we'll talk about that."

"This is the most important point. If the annual salary is too low, I think there is no need to waste time between us."

"Mr. Wilson, do you know the history of the College of New Jersey?"

"New Jersey College? I'm sorry, I don't know anything about this school. I'm here to apply for a job. I'm here to be a manager, not to be the principal." Wilson said something humorous.

"Well, what do you think of Mr. Thomas Woodrow Wilson?"

"Who? What are you asking him for? I don't know him." Wilson shook his head arrogantly and asked impatiently, "President Li, when shall we start the interview? My time is precious. In addition A company was waiting for me to interview, and they had a $30-a-year job waiting for me."

Wang Lin was also puzzled, why did Li Jiaxin mention these issues?What's the point?

He also didn't know what the college and the name Li Jiaxin mentioned represented.

But he believed in Li Jiaxin, so he didn't interrupt.

Li Jiaxin smiled slightly: "Mr. Wilson, our interview is over."

"What?" Wilson spread his hands in disbelief, "The interview is over before it starts? Is it over? So, have I been admitted?"

"No, I regret to inform you, Mr. Wilson, that you were not admitted, and you can leave now to interview for another job with an annual salary of 30 US dollars." Li Jiaxin said calmly.

Wilson widened his eyes angrily: "Miss Li, are you playing with me? I spent precious time to come to you for an interview, but you told me that I was eliminated? You said an interview? The problem is , our interview has not started yet! I want to see your boss! I want to complain about you!"

Wang Lin also looked puzzled, feeling that Li Jiaxin's behavior this time was somewhat incomprehensible.

He looked at Li Jiaxin, wanting to hear what she had to say.

Wilson was already furious, blowing his beard and staring: "Miss Li, I must hear your explanation!"

Li Jiaxin said: "Of course, I will give you a satisfactory answer!"

(End of this chapter)