Counterattack 1988

Chapter 943 Wang Lin's Ambition

Seeing Wang Lin's stunned expression, Gu Qingyu laughed and said, "Are you kidding me, can't you afford it?"

Wang Lin laughed and said, "I knew you were joking."

Gu Qingyu said: "I don't need you to give me anything, you have given me enough. Last time you gave me a car, I haven't repaid you yet! In fact, I haven't done anything for you.

"Okay, let's talk about this later. The most urgent thing is to help me shoot the promotional video. The materials that were shot before can be used. If you need to supplement, you can shoot again."

"I see, I'm going to call my colleagues and contact them." Gu Qingyu said, looking at the time on his watch, "It's past ten! I have to call quickly, or they will all fall asleep."

"Use my big brother!"

"The big brother is too expensive, I have to make several calls."

"It's okay, let's use it. I said you should also be equipped with a big brother? At least you should also be equipped with a button phone? Otherwise, it is really inconvenient to contact you."

"I can't afford a big phone. It's very inconvenient for me to carry a pager as a woman. Sometimes I don't have a bag, and there is no place to put the pager. On the crowded streets, I often listen to the pager in my bag." No sound."

This is true, a man's pager can only be fastened to his belt, and a woman can only stuff it in her bag.

Wang Lin took out his big brother and handed it to her: "Just use mine to hit it, you are doing things for me."

Gu Qingyu didn't hesitate, she dug out her phone book, found the phone numbers of several colleagues, and called them one by one to communicate.

For such a big matter, she had to ask for instructions and report, and it took more than a dozen phone calls before she stopped.

"It just ran out of battery after playing." Gu Qingyu laughed, "It's very convenient to have this thing!"

"Thank you for your hard work. It's getting late, you should rest! You've been wasted for half a day." Wang Lin stood up and said goodbye.

Gu Qingyu hummed: "Okay, we will start filming tomorrow, you have to send someone to assist us."

"You need to just tell me."

"After sitting for so long, I didn't pour you a glass of water. Are you thirsty?"

"I don't feel it if you don't tell me, but when you say I'm thirsty, I realize I'm very thirsty."

Gu Qingyu pursed his lips and smiled, and poured a glass of cold water from his own cup for him to drink.

Wang Lin looked at the rim of her cup and asked, "What kind of lipstick do you use? Does it not fade?"

"We have to use good lipstick. If the lipstick fades, it will be embarrassing a lot of times. It will be printed on the cup, accidentally printed on the sleeve, and sometimes it will stick to the teeth. It will be like a fool when it is broadcast. "

"Haha! It's true." Wang Lin said with a smile, "How much did you pay for each? Expensive, right?"

"The ones I bought cost more than one hundred yuan each, and there are better ones, which cost three or four hundred! I can't afford it. What's the matter? Want to give me lipstick? That's a good idea."

"Okay, I'll buy it for you tomorrow." Wang Lin said generously.

After he drank the water, he said goodbye and left.

It was late, Wang Lin went home directly.

Li Wenxiu hadn't slept yet, and when he saw him back, he asked, "Where have you been? I've been busy calling you all the time. When I called again, your phone was turned off again."

"I'm going to talk to Gu Qingyu about the matter. The phone has been in use until it ran out of power."

"You talked to her all night?"

"Hmm. Any questions?"

"What are you talking about? Talking so speculatively?"

Wang Lin originally wanted to explain, but when he saw her tone, he said lightly, "Business!"

Li Wenxiu hit a nail that was neither soft nor hard, so she didn't say any more.

Wang Lin asked, "What do you need from me?"

"The show ended long ago, Wenjuan came back long ago, and said she didn't see you, so I had to ask where you were? But I couldn't find you anywhere, so I shouldn't be in a hurry?"

"I'm such a big person, can I still lose it?"

"That's hard to say," Li Wenxiu said with a smile, "What if the vixen seduces the soul? You haven't read the stories in Liaozhai. Many scholars go out, but aren't they all deceived by the vixen?"

"..."

"Are you tired?" Li Wenxiu giggled, stepped forward to take his briefcase, brought him slippers to change into, "You go take a shower, I'll charge my brother."

Wang Lin hummed and went to take a shower.

The next day, Gu Qingyu and her team began to shoot and produce a promotional video for Aixiu Group.

As the name suggests, corporate promotional videos are short promotional videos dedicated to serving enterprises.The purpose of shooting corporate videos is relatively clear, which can be divided into promoting corporate culture, promoting products, establishing the company's brand image, and so on.

A good promotional video can help a company open up the market in the society and increase the overall popularity of the company.

Although there is no clear classification of corporate promotional videos, there is still a planning process.

In addition to the part of the enterprise, the producer also needs to analyze from the perspective of film and television, and think about how to make the promotional film more textured.The promotional video must not only meet the corporate promotional effect, but also conform to the mainstream aesthetic taste of the current society. It is meaningful to make a promotional video that is watched by people.

In large enterprises, a very common shooting method is high-altitude shooting to obtain more camera positions.In addition, during the shooting process, the movement of the lens should be kept as smooth and gentle as possible, and the panorama should be the main focus of the scene selection, so that the audience can feel the "big" of the company.Where close-ups are required, multi-camera shooting can be used, which not only enriches the content, but also enriches the picture.

Corporate promotional videos are a type of film, and post-editing work is essential.A complete corporate promotional video should have smooth transitions, appropriate background music and emotional narration.In the editing stage, some unnecessary clips should be separated out. Usually, the duration of a promotional video is 1-2 minutes. If it is too long, it will affect the playback effect.

"Big!" This word is also Wang Lin's request to Gu Qingyu's team.

Wang Lin just handed over these tasks to Gu Qingyu to organize.

Gu Qingyu only plays the role of a narrator in this team, other work needs to be done by other staff in the stage.

A two-minute promotional video costs hundreds of thousands of dollars, and a large amount of material needs to be shot for selection.

Wang Lin sent Chen Fan to follow up on the matter.

Chen Fan is the vice president of public relations, and the promotion of the corporate image also belongs to her.

Throughout the film, Wang Lin did not show his face, he asked to focus on the factory and workers.

This promotional video is to show the large-scale and high-end manufacturing of Aishu Group to foreign businessmen. It only needs to show the advanced production line, factory environment, and the spirit of the workers as much as possible, and introduce the number of employees, production volume, annual turnover, etc. of the company. data.

Fortunately, there have been several promotional documentaries before, and most of the materials in them can be used, just need to add some shots.

Wang Lin still pays attention to the progress of Fashion Week.

Three days later, Gu Qingyu took out the film and handed it over to Wang Lin for trial.

After seeing the samples, Wang Lin expressed his approval, and immediately sent someone to fly to Xiangjiang.

All that can be done has been done.

Can it achieve the desired effect in the end?
It depends on whether the promotional video can impress the hearts of foreign businessmen.

That afternoon, Li Jiaxin got the videotape of the promotional film.

She prepared the equipment and played it in a loop in the Red Pavilion to promote the Aishiu Group.

And the nine-day fashion week has come to the last two days.

Shencheng has signed an order of 12 billion.

The next step is to look at the performance of the signing dinner.

Many foreign businessmen have placed orders, and Wang Lin is not worried about the order volume at Shencheng's home court.

What he is most worried about now is Xiangjiang split.

That night, Wang Lin contacted Li Jiaxin, but the order was still pending.

An inexplicable anxiety surged into Wang Lin's heart.

He has an unpredictable sense of powerlessness towards Xiangjiang and overseas markets.

If I had known earlier, I would not have opened a branch venue in Xiangjiang!
Originally, they wanted to use Xiangjiang's star power to promote Aixiu Fashion Week to the world, but it turned out to be cold!

Back home at night, Wang Lin felt an unprecedented exhaustion.

"What's wrong with you?" Li Wenxiu asked her husband who was lying motionless on the sofa, "What's wrong?"

"Just tired!" Wang Lin shook his head lightly.

"Then take a good rest and don't think too much. You have already succeeded." Li Wenxiu said with a heartache.

Wang Lin smiled slightly: "Wenxiu, in your eyes, I have succeeded. But the success in my heart is still far away."

"What kind of success do you want?" Li Wenxiu asked.

This is also the first time she has asked her husband such a question.

Wang Lin pondered for a while, and said in a deep voice: "I want to build a giant in the world's textile industry!"

"No. [-] in the world?" Li Wenxiu smiled, "Can this be achieved?"

Wang Lin looked at his wife.

Yes!

Can this be achieved?
Even the people next to him are doubting his ideals!
Wang Lin fell into deep thought.

The career will not always be smooth sailing, Wang Lin has long been prepared for this.

But he has ambitions!
Wang Lin wants to lead Aishiu Group to the top of international textile enterprises!

Relying on domestic size alone, a huge textile company can also be built, but to truly grow into an international giant, it must expand international trade.

Clothes and fashion are basic human needs, and all over the world, there are tens of thousands of companies and brands working day and night to bring their customers the latest fashion.

As the largest textile producer in my country, the top 10 textile manufacturing companies that have ruled the fashion industry for decades have not had a place in my country's textile enterprises.

The top ten textile companies are Arvind Co., Ltd. of the Three Kingdoms, Cotton Company of the Three Kingdoms, Canterbury of New Zealand, Dorothy Perkins Company headquartered in the United States, the flagship company of the Three Kingdoms of the Whadia Group, Agile Company of France, and Admiral Sportswear Company of the United Kingdom. , Yashiwei Company in the United States, Blue Benani Company in Germany, and Cone Mills Corporation in Germany.

The garment industry is the basic consumer goods industry and the people's livelihood industry that creates a beautiful and fashionable life, and it is also an innovative industry that embodies technological progress, social and cultural development and the changes of the times.There are [-] garment enterprises in my country, more than [-] employees in the industry, and the total annual output of garments is tens of billions.

However, there are no giants in our clothing!
It's a pity that we, a big country, don't have a famous international clothing brand.

A population of 14 billion supports the world's largest textile and apparel production, consumption, and exporting country, but there are no global brands. This cannot but be said to be a myth.

my country's clothing market has a market value of 3 trillion yuan, and the most lucrative profits are being seized by foreign brands.

From women's clothing to men's clothing, from sportswear to fast fashion, from the mass market to the high-premium track, international brands have an advantage.

With the help of our country's market, foreign brands soared into the sky.Many foreign brands ascended to the throne of the world's largest clothing industry after entering my country.

When Wang Lin was reborn, Uniqlo Greater China contributed 22.7% of its revenue, making it the second largest market after Toyo, and its share continued to increase.

In addition to Uniqlo, the Chinese market has become the core growth engine for many overseas brands.Nike, Adidas, Lululemon, Under Armour, etc. have also achieved growth against the trend in the slump of the domestic apparel industry.

International big names are good at making money, which further reflects the bleak popularity of domestic brands.

Whether it is the macro level or the micro level, the survival status of the domestic garment industry can be described as hard to describe.

Either be eliminated in the big waves, or get lost in the multi-brand strategy, or deviate from the main track of clothing.

The old brands such as Metersbonwe, Yichun, Giordano, and Septwolves in the memory of the post-80s have fallen one after another.

Yes, Metersbonwe, a brand with a purely foreign name, is actually a domestic brand.

Giordano is also a Xiangjiang brand.

Whether it's high-end women's clothing or designer brands, big or small, they are all in a safe place and are easily disturbed by changes in the tide.It seems that a hundred flowers are blooming, but in fact, few can fight.

Some people ask, if all foreign brands are blocked, can domestic brands be invincible?

Let us sort out the development history of my country's textile industry!
In fact, this is a war that could have been won!
In fact, our country has the best garment manufacturing factories in the world and deserves a place in the global garment competition.

my country's modern textile and garment industry emerged in the 80s.

In 2001, after my country's accession to the WTO, it coincided with the tide of relocation of the global textile manufacturing center, so China took over from Toyo, and gradually became the world's largest textile industry power by virtue of its labor force and other dividends.

In addition, abundant sources of raw material supply, large output of cotton, linen, wool, and silk, and regional concentration have laid the foundation for the rapid development of my country's garment industry.

After decades of development, my country's garment industry has formed a modern industrial chain that runs through textile raw material processing, product design, production and sales. The industrial cluster effect is remarkable and it deeply participates in the global division of labor.

my country has formed more than 60 large-scale garment industry clusters, mainly distributed in the Pearl River Delta, Yangtze River Delta, Bohai Rim and southeast coastal areas.In the five eastern coastal provinces, clothing production accounts for more than 70%.

However, the relatively well-known textile and garment manufacturers in my country, such as Shenzhou International, Lu Thai Textile, Jiansheng Group, etc., are mainly engaged in OEM for giants, and do not have their own outstanding big brands.

Some industry insiders commented, "There are no brands in the Huaxia consumer field, only labels."

How sad!

Where did we lose?

If in-depth analysis, it is not difficult for us to find clues.

my country's clothing market is massively diverse and ever-changing. In this Red Sea, the secret to long-term success of enterprises is not in low-cost large-scale replication, but in time-proven brand stories, highly recognizable brand tonality, and creative designs.

The garment industry is a complex chain of upstream and downstream, interlocking.Through the superficial prosperity, from the perspective of brand power, product power, channel power, and even talent teams, supply chains, corporate governance and other aspects, the gap between my country's apparel companies and international giants is not a star.

The main gap lies in the following aspects.

In terms of hard power, my country's independent brand design and development capabilities are weak; they are not sensitive to the market, and production and sales are separated, which makes it easy to touch the reef of high inventory; corporate management is keen to make quick money and is not focused enough.

On the production side, many self-owned brand clothing in my country have no soul, which is reflected in two levels: the fabric is rough, and there is no sense of design.

It is precisely because my country's clothing market is so huge that domestic brands don't need to become big names, as long as they follow the trend and copy popular styles, they can live well by eating a small piece of the market, but it is difficult for original designers to survive.

Fashion trends are constantly changing, and these companies try their best to follow them. How can they find time to spend more time trying to improve their brands, or invest huge sums of money in developing new products and fabrics?

On the sales side, most of the self-owned brands use the franchise system to enclose land, but they have also fallen into a nightmare because of this.

Although the franchise system can quickly increase the performance, it cannot accurately predict the future trend of the market, which makes the enterprise have the illusion that "as long as it is produced, it can be sold", but consumers do not buy it.The brand has to sell at a discount, but it aggravates its own decline, which makes the enterprise a dilemma.

Metersbonwe, which once dominated the clothing industry, fell due to high inventory, and the "King of Inventory" Heilan House is also facing the same embarrassment.

The biggest enemy of clothing enterprises is inventory!
This is also the reason why Wang Lin didn't want to be in the clothing industry at first.

In his previous life, after the warehouse was flooded, he lost everything!
Therefore, although Wang Lin in this life has entered a clothing company again, he strives for "zero inventory" operation and management.

To achieve zero inventory, it is necessary to achieve refined inventory management. Employees will track data in units of 7 days, adjust marketing strategies in time, and control inventory.

Moreover, Wang Lin did not engage in the franchise model, but sold through the model of independent investment and opening of clothing stores, so that the inventory can be effectively controlled, but the cost of doing so is high investment!

From the perspective of corporate governance, most of my country's clothing enterprises are private enterprises, lacking a perfect corporate governance and internal control system, and operating risks are relatively high.

Most apparel business owners are keen to make a quick buck.There are quite a few listed companies in the clothing sector, but many companies do not invest heavily in research and development, but put short-term interests first, and their brands and channels also pursue short-term flatness and fast development.

Once they made money, they began to diversify and entered the profiteering industry, leaving their main business aside.However, there are very few successful cases of diversification of clothing enterprises, and the risk of multi-track operation is greater. The operation of "tearing down the east wall to make up for the west wall" can easily drag the enterprise into the abyss of eternal doom.

Even if some companies can resist the temptation of the outside world, they will inevitably expand aggressively, with high inventory and high rent pressure, falling into a vicious circle of brand aging and declining revenue.

Secondly, in terms of soft power, international capital controls the right to speak in my country's fashion market.

Modern clothing is an imported product of Western culture. The history of domestic clothing development is relatively short, and it is not enough to support century-old brands.

In terms of brand building, domestic independent brands mostly focus on the mass market, even third- and fourth-tier markets. Brand image building lacks long-term planning, and most of them are extensive operations, which are far behind international brands.

More importantly, the weak position of my country's independent brands stems from the "invasion" of strong culture.

The mainstream fashion public opinion in my country has always been controlled by Western capital.

As early as 1979, Pierre Cardin came to my country and held the first show in my country's history.

He directly implanted the aesthetics of the French into the minds of the Chinese, who were still a blank sheet of paper in terms of life enjoyment and aesthetic pursuit.

In 1988, the Chinese version of the French ELLE magazine "Fashion Garden" was successfully launched, becoming the first fashion magazine to enter my country.

At the end of the 90s, most luxury brands had entered my country, and since then, Chinese women's aesthetics have been completely Westernized.

After that, my country's fashion public opinion was tightly controlled by overseas media, and these overseas media cooperated closely with the headquarters of overseas fast fashion companies, resulting in a severe squeeze on the living space of my country's clothing brands and local magazines.

The good news is that Wang Lin is here!
Wang Lin was reborn in 1988, the most important year!
This is the most important turning point in the transformation and upgrading of my country's textile industry!
Wang Lin created the independent brand Xiuzhilin!

The rise of domestic brands has become a possibility!
Ever since Wang Lin determined to enter the textile industry, he has been playing a big game of chess.

Established its own brand, built its own sales channels, acquired Shenfang Group, established its own model team, established Aixiu Fashion Week, and developed new materials...

Step by step, Wang Lin has become the leader in the domestic textile industry.

However, Aishu Group is still far from the international textile giant!
Wang Lin must be able to pass the publicity of Aishiu Group, build up the cultural confidence of the Chinese people, increase the acceptance of overseas markets, encourage domestic brands to catch up, and usher in the best overseas opportunities in history.

Wang Lin insists on his own development path, continues to innovate in the integration of multiple cultures, and is committed to building a cultural value system based on Chinese culture as the core connotation, creating the most fundamental fashion force for the construction of a powerful clothing country.

All of this is inseparable from the reputation of Fashion Week.

As long as Aixiu Fashion Week can be successful, it can lead the trend of domestic fashion and let everyone's aesthetics return to Chinese elements.

This is a real fashion aesthetic battle.

To change the habit of Chinese people buying clothing, it is necessary to fundamentally reverse their Western-style aesthetics.

Who can define the beauty of clothing, who can define the beauty of fashion, who can formulate the rules of this industry, and whoever can completely occupy this industry!
How many people can guess Wang Lin's intentions?
How many people can accompany Wang Lin to play this big game of chess?

The only thing Wang Lin could rely on was himself.

He wants to rely on his own power to bring our country's clothing industry to the position of the world's clothing industry giant!
Now, we finally understand why Wang Lin spends so much time, energy, and money to build an oriental fashion week.

The results of Fashion Week are gradual and smooth.

Why do we think Paris is the capital of fashion?Most people's ideas come from the promotion of Paris Fashion Week, from the brainwashing of those fashion magazines and videos.

In the next step, Wang Lin will also set up his own fashion magazine brand, which is also to promote Aixiu fashion and Chinese fashion.

Can the Aixiu Group led by Wang Lin succeed?Can it ride the wind and waves and become the endorsement of Chinese clothing in the world?

He himself has no bottom.

Wang Lin took a deep breath and told himself: only ask about hard work, not about harvest!

(End of this chapter)