After failing the college entrance examination, he became a big star

Chapter 243 Predicting Sales

Shenzhen Conservatory of Music.

The Department of Vocal Music, Department of Lyrics and Music, Department of Art Management, and the Graduation Gala of the three departments were held in the No. [-] auditorium.

".I know, I have always had a pair of invisible wings, which take me to fly and give me hope. The invisible wings make dreams last longer than the sky, and leave a wish for myself to imagine."

On the stage, a senior girl from the Department of Vocal Music, wearing a half-strapless white dress, sang "Invisible Wings" with a clear voice. The Department of Art Management was accompanied by 24 female dancers. They wore brightly colored dresses, as if A blossoming flower.

At the end of the song, 24 girls lined up left and right, or stood, or squatted, or raised their hands high, or spread their arms, forming a pair of wings.

The girl in the white dress stood in the middle, like a holy angel, with a pair of nine-colored wings, a beautiful smile on her face, and a little sparkle in her big kawaii eyes.

The picture is so beautiful that people can't take their eyes off and lose their minds.

The moment the girl in the white skirt bowed, hundreds of teachers and students in the auditorium burst into applause.

A university in Jiangxi Province, graduation ceremony.

More than 1000 senior students from all over the school gathered in the playground, all dressed in bachelor uniforms and hats.

The song "First Dream", the background music sounded.

A girl came from the left side and sang the first sentence: "If pride is not coldly photographed by the sea of ​​reality, how will you know how hard you have to work hard to go far."

A boy came from the right side and sang: "If the dream has never fallen off the cliff, how will you know that the persistent person has invisible wings?"

A female teacher came from behind and continued the lyrics: "...close your eyes and smell a fragrance, like a good night's sleep until dawn."

A male teacher came from the back of the stage and continued to sing: ".I am glad that our tacit understanding has been so long along the way, and we have gone through the wind and made a detour, and our hearts are still connected as usual."

In the end, the four gathered in front of the stage and sang in unison: "The first dream is held tightly in your hands. How can you return halfway to the place you want to go the most? The first dream will definitely arrive, and the true desire will be realized. Only then can it be counted as having passed through heaven.”

As they sang, the students who were infected were full of emotions. Those who could sing followed, and those who couldn't sing stretched their arms and danced to the melody.

The sun seems to be projected on a rippling sea, and the air is full of youthful singing.

Guangzhou City, a women's college.

At the end of the graduation ceremony, there was a chorus of hundreds of people.

The song is: "Girl Waving Wings".

".Let me fly, I am proud to fly up high, life has opened, I want you to always be wonderful, Believe me l can fly, I am singing in the sky, you once said to me, be a brave girl"

Accompanied by the singing, some laughed, some blushed, holding hands and embracing each other, their youthful cheeks were filled with longing for the future.

June is graduation season.

The graduation ceremonies of various colleges and universities are highly concentrated within a week.

On Monday, there was no news. On Tuesday, there were only a few sporadic reports in individual newspapers. On Wednesday, they sprung up like mushrooms after rain, and on Thursday, they became like wildfires.

"A certain university, at the graduation ceremony, six teachers and students sang "The First Dream" affectionately

"So-and-so university, at the graduation ceremony, <First Dream> sparked a chorus of teachers and students"

"A certain college, at the graduation ceremony, a song "Invisible Wings" caused teachers and students to cry together"

Articles like this were laid out in entertainment newspapers, youth newspapers, and even educational newspapers.

After Xu Qiaoling's official announcement, she was already the focus of the media. In addition, Daishi Records invested millions of publicity resources, and the marketing department's public relations were fully activated.

For a while, Xu Qiaoling and her album became the absolute focus of the media!
The heat has already surpassed that of Ning Lan after the public announcement in March.

Guangzhou City, a certain hotel, in the gym.

Xu Qiaoling was walking briskly on the treadmill, while Fang Yin and her assistant were sitting on the side, flipping through a stack of entertainment newspapers in their hands.

"Qiaoling, the title of your album will become a popular song at the graduation ceremony of colleges and universities. Li Kaiyan really hit it off. Not only the first and second titles of your album, but also the title of the last album "Winged Wings" "Girls", also a hit"

Although Fang Yin looks a bit like a female Zhang Fei, she usually has a calm temper, but at the moment she is excited and palpable: "In addition to the additional promotional resources of the company after your official announcement, now every entertainment newspaper, At least three articles about you and your album, with such exposure, the sales of your album this week, I predict, will be more than [-]% higher than last week."

The little assistant looked excited: "There must be more than that, I said, at least 30."

Generally speaking, the sales of new songs on the two charts in the recommended week have a benchmarking effect. It is normal to increase by [-]% in the next week, [-]% exceed the standard, and [-]% exceed the limit.

Last week, Xu Qiaoling's album sales were only in the early 22s, and the little assistant's forecast of starting at 30 had already exceeded [-]%.

Xu Qiaoling turned her head to look at them, with joy in her eyes, she smiled slightly, and said, "Thank you for your good words."

In Jianghai City, in a hotel suite.

Six or seven entertainment newspapers were divided among Deng Yaxuan and held in their hands.

The atmosphere was a little cold.

The assistant said indignantly: "The company's public relations department is full of food, it's all Xu Qiaoling's reports, and there is not a single report from Yaxuan.

Gong Rihong looked at her, and exhaled: "Sister Xue, you don't understand now, it is the best result that there is no report from Yaxuan."

The assistant was taken aback: "Why?"

"Yaxuan's sales last week were less than 10 copies. Everyone knows that Yaxuan has failed after being announced. If there are any reports at this time, it will definitely be negative, and most of them are for Xu Qiaoling's green leaves."

Gong Rihong explained, looked at Deng Yaxuan again, hesitated for a moment, and said: "Yaxuan, don't be affected, your current competitor is not Xu Qiaoling, but yourself."

Qiao Li drew the bottom line of 120 million, like pouring cold water on her head, making Deng Yaxuan sober. These days, she has not lost her temper again, and her attitude towards Gong Rihong and her assistant has eased a lot.

She whispered: "Sister Gong, how much do you think Xu Qiaoling's album will sell this week?"

“Certainly higher than last week”

Gong Rihong paused, and then gave an estimate: "Maybe it will be higher than 25."

Deng Yaxuan bit her lips with her white teeth, her eyes darkened, and she hummed softly.

Rolling Snow Records, General Manager's Office.

The general manager threw the two entertainment newspapers on the table, looked up at the marketing director and said, "What is your forecast, what is Xu Qiaoling's sales this week?"

The marketing director pondered for a while, and gave a lower limit estimate: "No less than 25."

The general manager's eyes flickered: "Then the tallest?"

The marketing director pondered again, this time, it took a lot longer, and said slowly: "It should not exceed 30."

The general manager continued to ask: "So, is it really possible to succeed after the announcement?"

The marketing director showed bitterness: "I was wrong in my prediction before, but now it seems that there is a [-]% to [-]% possibility."

"[-]% to [-]%, that's close to [-]% to [-]%."

The general manager's face became serious, and he tapped on the table with one finger. The sound was slightly hurried, revealing his heart. After a moment of silence, his eyes narrowed, and he said, "Conduct media public relations immediately."

The marketing director responded, and then said: "I'm afraid we can only minimize the reports on Xu Qiaoling this week. If we want to deflect public opinion, it will take at least until next week."

The general manager nodded silently.

The same scene with minor differences also happened in Huage and other four giants.

For the giant record companies, the most taboo is the first-tier top stream and super-first-tier record companies in the rising period.

Before Deng Yaxuan and Xu Qiaoling were announced, the five giants didn't really pay attention.

For one thing, the two girls are just little queens, and their popularity is far from the first-line.

Secondly, in the past few months, the sales of lyrical and slow song albums have been poor, and the decline is obvious to all. Even Su Yaqing's album, in the case of thriving, only broke 70 in a single month, reaching double platinum by default. The probability of Deng Yaxuan wanting to be crowned empress is extremely slim.

As for Xu Qiaoling's album, the main focus is inspirational songs. Even at the end of the 80s, during the heyday of inspirational songs, none of the albums achieved double platinum. Double platinum at that time was equivalent to triple platinum today.

And last week's sales table also proved the predictions of the five giants. Needless to say, Deng Yaxuan, Xu Qiaoling only had 22 copies. According to conventional calculations, it can break 70 in a single month, reaching the default double platinum, and the distance from triple platinum. It's not even a star.

But who would have thought that the situation changed suddenly this week, and the media's focus on Xu Qiaoling greatly exceeded the norm, even surpassing the rookie king VS the first heavenly king.

This makes the five giants feel vigilant and uneasy.

But for a while, there can only be limited repairs.

time record.

Gao Dongliang hurried to the director's office and put two newspapers in front of Qiao Li.

He pointed at the newspaper and said in an eloquent voice: "Mr. Qiao, Huanxing Entertainment News has reported four articles on Xu Qiaoling. Everyday Entertainment has five articles related to Xu Qiaoling. The promotion of Yaxuan's album is completely complete. covered."

Qiao Li lowered her eyebrows and glanced, and did not pick up the newspaper to read, but said: "I have already read these two newspapers, not only Yaxuan, but even the singers who released their videos last week and even this week have all been rejected. cover."

After all, she raised her eyes and looked at Gao Dongliang: "However, in my opinion, this is not a bad thing. Yaxuan ranked third in sales last week, with nearly 10 copies. If Xu Qiaoling stands out, Yaxuan's sales this week may not drop. It might even go up a little bit.”

Gao Dongliang digested it for a while, and nodded with a wry smile. He understood that for Xu Qiaoling's album, no matter how high the sales volume is, there will be an upper limit. Deng Yaxuan and other singers will not necessarily suffer a loss if they compete for the remaining share.

He was a little confused and said: "Then, how much do you estimate that Xu Qiaoling's album will sell this week?"

Qiao Li's five fingers bounced quickly on the table for a while, with a look of solemnity in her eyes: "My personal estimate is that it will not be less than 30, and may even touch the 35 mark."

Gao Dongliang narrowed his eyes and pupils: "How is that possible?"

22, jumped to 35, wouldn't it be a [-]% increase?
You know, a week after two new songs are recommended, an increase of [-]% is already a breakthrough
Qiao Li said: "Album sales and media exposure are not the biggest weapon, but word of mouth."

Gao Dongliang froze, opened his mouth, wanted to say something, but found that there was no answer, and finally closed his mouth dumbly.

Ning Lan's lounge.

Li Xia and Ma Qian were not there, only Ning Lan and Li Kai.

Ning Lan raised a stack of newspapers in her hand, looked at Li Kai and said, "That night, the idea you mentioned was that the two songs "Invisible Wings" and "First Dream" would become the most popular songs at the graduation ceremonies of various colleges and universities. Top hits?"

"That's right." Li Kai nodded and admitted, thinking in his heart: This is not called a popular song, it should be called the Divine Comedy of the Graduation Season.

The experience of the previous life on the earth, entering the new millennium, the advent of the Internet age, and the videos of the graduation ceremonies of various colleges and universities are posted on the Internet, and you will find that there are so many songs with a high degree of overlap.

The first and second titles of Xu Qiaoling's album are impressively listed.

At the beginning, when he gave Xu Qiaoling these two songs, he took the graduation season into consideration.

After Xu Qiaoling wanted to make an announcement, he gave an opinion. The public relations department of Daishi Records tried to find a way to get the graduation ceremonies of the conservatory of music and the art school that they were linked to to be published in the newspapers. Using this as a guide, those entertainment newspapers would be pervasive. keep up with
"It seems that you care about Xu Qiaoling." Ning Lan glanced at Li Kai deeply, then blinked: "Then, do you estimate how much the sales of Xu Qiaoling's album will increase this week?"

After finishing speaking, he quickly said: "Don't be perfunctory. I, my cousin, and Lao Mo have all predicted it. You also make a prediction. Let's see whose prediction is the closest. The loser will be treated to dinner."

Li opened his eyes and said, "Then tell me first, what are your predictions?"

Ning Lan shook her head lightly, took out a piece of paper from her pocket, and said with a shake, "The estimates of the three of us are all written on the paper. You can tell your estimate first, and then I will show you."

Li Kai smiled, thought for a while, and raised four fingers.
(End of this chapter)