After failing the college entrance examination, he became a big star

Chapter 301 Treat the newcomer the day Wang Tianhou
Last week, Duoyun's single was promoted for seven days in a row, every night at the prime time, and the radio station played it once in rotation.

Monday, Wednesday, Friday, [-]th day, [-]th, [-]th, and [-]th day.

On Friday, Xiong Yiping's concert guest, on Saturday, He Jingyun's concert guest.

In addition, the fifth round of new song recommendation for the Wind and Cloud Chart, and the sixth round of new song recommendation for the Golden Melody Chart.

Liang Qiumo's single promotion also lasted for seven consecutive days, every day at midnight and every prime time, and late at night every time, the radio broadcasted twice.

Monday, Wednesday, and Friday, fourteenth day, two, forty-sixth, and sixteenth day.

On Friday, guest at Xu Qiaoling's concert, on Saturday, guest at Luo Yu's concert.

In addition, the sixth round of recommendation for new songs on the Wind and Cloud Chart, and the seventh round of recommendation for new songs on the Golden Melody Chart.

The quiet promotion of the single also lasted for seven consecutive days, every afternoon in prime time, and the radio broadcasted once in rotation.

Monday, Wednesday, Friday, 26th, [-]th, and [-]th.

On Friday, He Jingyun's concert guest, on Saturday, Xu Qiaoling's concert guest.

In addition, the seventh round of recommendation for new songs on the Billboard, and the sixth round of recommendation for new songs on the Golden Melody List.

The daily radio broadcast alone lasts for a week, and the publicity cost is about 35, accounting for about 53% of the total publicity cost of [-].

Concert guests, if the publicity fee is converted according to the market price, say at least 10.

In other words, the actual publicity resources of the three of them last week were as high as 45!
This does not include the recommendation of new songs on the two charts, the sixth and seventh rounds were taken by three people!

The publicity resources greatly exceeded the standard, coupled with the eye-catching performance of the two new song recommendations, plus, the somewhat unbelievable excellent results of the previous week.

People no longer dare to judge their sales cap last week by routine, and they have made some kind of psychological preparations.

Facts have proved that it is right not to make judgments based on routines, and it is also necessary to make some kind of mental preparation.

on Monday.

At ten o'clock in the morning, last week's sales report was released.

First, Liang Qiumo, 179827.

Second, quiet, 153721.

Third, Lightyear Band, 142182.

Fourth, Dayun, 139728.

Fifth, Li Jie, 114223.

Sixth, Feng Zhihao, 102834.

Seventh, Guo Yifu, 93274.

Eighth, Adelaide, 85263.

Ninth, Gao Yuxiang, 81261.

Tenth, Jiu Rui combination, 75142.

Liang Qiumo climbed to the top in one step, followed by Shen Jing, and the gap between Duo Yun and the third was only less than 3.

The first four accounted for three out of three, accidental or inevitable?This doubt has been revealed.

Among the top ten, the four Feng Zhihao still occupy three seats, and the youthful charm has only retreated to No.11. The previous storm has not yet passed, and a new storm has blown up, and it is even more violent .

Reminds me of last December!

At that time, Xu Qiaoling, He Jingyun, Tan Guangyue and three black horses came out together, the sky was really dark and corpses were strewn all over the field.

Of course, there is still a big gap between Duoyun's results and Xu Qiaoling's results last week, but the dark horse has already been revealed.

In addition, among the top ten, there are five rookies, one third-tier, two second-tier, no, to be precise, two quasi-second-tier.

It would be an exaggeration to say that these eight people are the new unknown people in the music world.

The style of music is also very colorful. Lyrical and slow songs still occupy a large share, but they have lost their previous dominance. There are also heavy rock, light rock, fast songs, and Chinese style.
Suteng Records, conference room.

Wu Han flicked the sales list in his hand, looked around, and asked aloud: "Who else thinks that Daoyun three is a coincidence?"

The executives looked at each other in blank dismay.

Wu Han asked again: "Who else thinks that in the contract agreement with Huacan, the liquidated damages increased to 3 million, and that I, Shuteng Records, was cheated by Huacan?"

The executives remained silent.

Wu Han waited for a while, and then said again: "Since you don't say anything, I don't want to hear any vacillating voices when we cooperate with Huacan in the future!"

Last week, the day before Ning Lan's transfer, Huacan Music Studio asked for an increase in the liquidated damages in the cooperation agreement, which was still five times the standard in the industry.

Sure enough, in the following three days, two second-tier and one first-tier under Shuteng Records successively proposed to transfer, and two deputy directors of the department also submitted their resignations successively.

For this reason, among the executives, there were many complaints.

Some even raised objections to the cooperation between Shuteng Records and Huacan Music Studio, feeling that the gains outweigh the losses.

Right now, the stunning results of the three of Duoyun finally made everyone shut up!
Wu Han also breathed a sigh of relief in his heart. In fact, as the helm of the company, he was under more pressure than all the executives present, much greater.

On the night of Ning Lan's transfer, he received two calls, and in the next few days, he received three more calls, all of whom he could not afford to offend.

When he refused one by one, he was really determined and hardened his head.

Finally, Hua Can did not disappoint him, no, to be precise, it should be the one behind Hua Can.

After another silence for a while, the music director said: "Mr. Wu, the transfer of Fan Zhilong and the three of them is a foregone conclusion. Now the only singer who supports the scene is Cang Ping. Shuteng Records is actually a short seller."

Wu Han understood the meaning, the transfer of the third-tier, third-tier and second-tier companies, the company received six considerable liquidated damages, this is urging him to quickly poach people from other record companies!

It's not that he didn't think about it, but he was a little entangled. He wasn't sure whether to dig the first and second lines, or simply train newcomers, the third line.

In the case of the former, there are sometimes lessons learned from time records, while in the case of the latter, it seems that the difficulty is a bit high.
After thinking for a while, Wu Han looked at the music director and said, "Duoyun and Feng Zhihao have the qualifications of the three, um, or can you find a unique singer?"

The music director nodded without hesitation, and made a joke. The three of Duoyun are in the underground music circle. There are a lot of them. There are some people with better conditions than them.

Wu Han turned his gaze: "Old Cao, then tell me, how about the singles of Duoyun and the three in terms of song quality?"

Cao Meng raised his eyes: "Not bad, but among Li Kai's works, they can only be regarded as the middle and lower reaches, or even the bottom ones."

Wu Han was not surprised, because this was also his judgment. He followed up and said, "Can the songwriter department of the company write works of a comparable level? Or in other words, through the company's channels, we can invite works of a comparable level."

Cao Meng thought for a while, and then said: "It can only be said that they are similar. The songs reach a certain level, and there is no absolute distinction between high and low quality."

Wu Han looked at him, then at the music director, and tentatively said: "Then our company will also try to cultivate? Don't ask for one-by-one, as long as we can produce one out of three, one out of five, how about it?"

The music director and Cao Meng sat at a 45-degree angle, looked at each other, and saw a look of helplessness in each other's eyes.

The other executives either smiled wryly, showed bitterness, or lowered their eyes in silence!

Why did the singles of the three of Dayun become popular?
This doubt has been discussed many times in the high-level meeting last Monday, and in subsequent departmental meetings, including in private. There are many answers, but none of them are really convincing.

This is not only the case with Shuteng Records, but also the major record companies in the circle!
However, the current domestic music scene is undergoing changes and times are changing. Huacan has blown two storms one after another, which has been regarded as a weather vane by the circle.

This doubt must be resolved.

Just when the major records were racking their brains and preparing to dig deeper, the answer surfaced automatically, and the people who broke the news were the two people who were most likely to master the standard answer, but least likely to announce it.
time record.

At the regular meeting of the department, Ge Guangqi once again focused on Li Kai, and very straightforwardly asked Li Kai to analyze the amazing sales of the three of them last week for reference.

Li Kai didn't refuse, and simply said eight words: "Tailor-made, massive publicity."

Ge Guangqi froze for a moment, quickly understood the literal meaning, and at the same time thought of something, but still asked Li Kai to talk about it in detail.

Li Kai said: "Duoyun's voice is hoarse and mottled. From the perspective of a professional singer, this is a shortcoming. At the same time, there is a unique sadness in his voice, which can be regarded as a characteristic or an advantage. So I wrote him a letter based on my strengths and avoiding my weaknesses." A frankly sad love song."

"Liang Qiumo's voice tends to be neutral. Among professional singers, it is a non-mainstream voice, but it has a penetrating power that hits people's hearts. Based on his voice characteristics, I wrote a song with delicate emotions. A declarative sad love song."

"The quiet image and voice are wild, and she has a foundation in dance, so I customized a lyrical song with a strong sense of rhythm and catchy for him."

"It's called tailor-made."

After a pause, he continued: "In addition, Huacan Music Studio has long been disclosed at the press conference, and the promotional cost is 53. In addition to the resources of concert guests, it is afraid that it will reach 70 million, which is the album standard of the first-line and mid-range. , in terms of a single, it would not be an exaggeration to say that it exceeds the first-line standard.”

"The publicity fee for a newcomer's single is comparable to the first-line standard. This is the so-called mass publicity!"

Hearing what Li Kai said, everyone in the room suddenly realized, and their sharp eyes shot towards Ge Guangqi in unison.

The corners of Ge Guangqi's eyes twitched a few times, he tried to calm himself down, digested silently in his heart for a while, and found that what Li Kai said was really not a fool, it made sense!

On the other side, at Huacan Music Studio, the secretary received a call from the media asking for an interview, and ran into the office to ask Su Ting for instructions.

Su Ting did not refuse, and directly let the call come in.

When asked about Huacan Music Studio, they have released films twice, and none of the records of the seven singers failed, and they all exploded with amazing sales. Is there any exclusive "secret recipe"?
Su Ting did not shy away from it, and gave more straightforward answers than Li Kai: "Treat newcomers like queens, find the best songwriters to tailor songs for them, and then give them the maximum publicity resources with super-first-line standards. "

The resources are shared among the TV stations. When the entertainment news broadcasts in the afternoon, the interviews with Su Ting are reported by the TV stations around the world.
(End of this chapter)