After failing the college entrance examination, he became a big star

Chapter 351 Image and Reputation Crisis

Li Kai is so helpless, Luo Yusheng is Luo Yusheng, and he, Li Kai, is Li Kai. They have never had a photo of each other. The two irrelevant people, just because they don’t know who pulled out the phrase "Southern Li Kai, Bei Yusheng". , it would be absurd to equate the prices of the works of the two.

He smiled: "Sister Guan, Guangyue's last album, two songs with 3 points, I was just a songwriter at the time, but now I am a full-fledged songwriter, it is still 3 points, do you think it is appropriate ?"

Without waiting for an answer, he continued: "In June, Xu Qiaoling's album had 4 points for two songs, and that album was Xu Qiaoling's post-sealing work. It reached four and a half platinum by default in a single month, which is also my peak so far. Is it unreasonable to raise one point from this point?"

Guan Ying was speechless, only had a wry smile on her face.

What Li Kai said is reasonable, but the problem is that the company doesn't recognize it!

The director killed 3 points. To put it bluntly, it was a denial of the sharing model and wanted to buy it out.

The buyout price is 30 yuan. With reference to Luo Yusheng's work price, you can't say that it is unreasonable. After all, Li Kai's previous works are all divided, and there is no buyout reference.

And Luo Yusheng is currently the songwriter with the highest buyout price for his works in the circle.

"It's two points away, I'll just post it myself." Tan Guangyue, who had been expressing her opinions, swallowed the food in her mouth and frowned.

"Not suitable."

"No."

Two negative voices sounded overlapping, the former was Guan Ying, and the latter was Li Kai.

Afterwards, Li Kaixian said: "You are no longer the rookie at the beginning. If you are a fake first-line singer, the company will bear the cost of releasing the album. There is no reason for you to pay for it yourself."

Guan Ying continued: "This is not just a matter of you paying out of your own pocket, but also against the rules. It has never been the case that the company pays half of the song and the individual pays half. It is not ruled out that there is such a practice in the circle, but in signing the sales contract with the company , but only 3 points will be written in, and Li Kai will use this as a reference when he writes songs for other singers, which is tantamount to belittling Li Kai's worth."

After a pause, he said again: "Of course, there is another way. You pay for all 5 points, then you will be taken advantage of, and you will bear hundreds of thousands for the company for nothing."

Tan Guangyue was a little impatient: "The company only recognizes 3 points, and I can't post them myself, so what should I do?"

Guan Ying looked at him, then at Li Kai, and said hesitantly: "The only way I can think of is that you and Li Kai go to talk to the director. Outside, the manager is the singer's spokesperson, but inside the company, it's the singer's spokesperson. As a sounding board, the weight is far less than that of a singer himself."

Tan Guangyue is not stupid, she suddenly understood the meaning, it was to force him and Li Kai to force the palace together, she couldn't help but look at Li Kai.

Li Kai shook his head: "You go, I won't go, if I go, wouldn't it be begging others to buy it?"

As he said that, he changed the topic: "I mean, delay it, anyway, your album will not be released until late October at the earliest, first record the eight songs other than the main title, and then talk about it."

Seeing Li's wide-eyed expression, the corners of Tan Guangyue's mouth moved slightly, as if wanting to say something, and finally turned into a sigh and nodded, saying: "Okay, let's wait!"

As the trend of spending money to create stars in the circle is becoming more and more popular, as the initiator of this trend, Li Kai has suffered from it. Not only has the price of his works not been chased by the circle, but also because of the popularity of some small names in lyrics and music. Rising social status, under the ebb and flow, in a sense, it fell instead.

At this time, as if to prove the old proverb that "good fortune never comes singly", with the launch of the brain nucleus essence advertisement, a crisis of image and reputation quietly shrouded Li Kai's head.

Platinum Company.

"That's called advertising, it's just ridiculous."

"It's a miracle that this kind of stupid advertisement can pass the review and be shown on TV."

"I don't know what Brain Nucleus is thinking. Once this kind of advertisement comes out, it's like smashing your own brand."

"It was probably greedy for Li Kai's popularity, but Li Kai led him into a ditch."

"The scale of the Brain Nucleus has supported the cash flow of 300 million yuan. The wave of advertisements before the [-]th was all thrown in. After the [-]th, it is estimated that it will declare bankruptcy."

"At the beginning, Li Kai also wanted to cheat us, Bai Jinbao. Fortunately, Liao Zhong made a decisive decision and tore up the contract on the spot. Otherwise, we, Bai Jinbao, would be the ones waiting to die."

"He is harming others and himself. His brain core is dead. As a spokesperson, his reputation will plummet."

At the meeting, everyone was discussing, with sneering, disdain, and gloating written all over their faces. The boss looked around and said in a deep voice: "At the beginning, Li Kai used the trick of signing the contract first and then advertising. Most likely, we got caught in this way, and our Bai Jinbao almost fell for him, this kind of person is a scourge, and everyone is responsible for eradicating the scourge."

As he said that, he turned his head and ordered someone to say: "Xiao Gong, call the advertisers one by one later, and explain in detail how Li Kai harmed me, Bai Jinbao, and strongly demand that this harm be blacklisted, so as to save it later." harm."

The boss dug Bai Jinbao against Li Kai, and he complained to Time Records afterwards, but he didn't get a response, let alone compensation, and he still has a bitter heart.

The young man who was named nodded his head like a pounding garlic, and he should be unequivocally.

Brain Nucleus Company.

"Last night when I went back, Lao Wang next door told me that the old lady in our company's advertisement was quite similar to his aunt, who just left last year."

"I went out early this morning and met Aunt Zhang upstairs who was shopping for vegetables. She told me that her grandson thought it was the opening title of a cartoon when she saw the advertisement for Brain Nucleus."

"I have a friend who is working in an advertising company. He called me and said that in their company's meeting, the manager deliberately used our advertisement as a negative teaching material."

"I took the bus to and from get off work these days, and I heard people mention our company's advertisements several times, calling our company's advertisements rubbish."

"A former colleague of mine, now working at BrainBricks, called me yesterday and said that people in their company were talking about it, saying that our company lied to Li Kai, and that a broken advertisement ruined his image. Be careful when looking back at Li Kai. sue us."

"Obviously Li Kai cheated our company, we should sue him later."

"This is the end, our company was killed by Li Kai."

Also at the meeting, everyone sighed and complained everywhere. The boss and the two high-level executives looked at each other with gloomy faces. Who would have thought that after the advertisement was broadcast, the response would be so bad, and they secretly regretted it. Popularity, that positive face, free endorsements, and the 100 million pocket money in the contract fascinated me.

Brain Core Essence's weird ad has become the focus of criticism in the health care circle, and because the spokesperson is Li Kai, and the news from the advertiser, this weird ad was designed by Li Kai, and it is popular in the music circle. The heat is beyond compare.

Wagner Records.

Fang Qiong pushed open the door of a lounge, saw that He Jingyun and Hujia were all there, and asked, "Have you seen the brain-core essence advertisement endorsed by Li Kai?"

Hujia nodded, and said with a speechless expression: "I saw it last night. When I came to the company today, I heard many people scolding this advertisement for being stupid, saying that Li Kai was pitted by brain essence. This stupid advertisement will definitely Take at least half of his popularity away."

He Jingyun was rarely sullen, and said angrily: "Sister Fang, if an artist's image and reputation are damaged due to inappropriate content in this kind of endorsement, is there any precedent for winning the other party's company?"

Fang Qiong glanced at He Jingyun, her eyes were extremely strange, she pursed her lips and remained silent for a moment, then said softly: "I contacted the advertiser just now, and the other party brought up the brain nucleus essence advertisement, saying that anyone who has seen it is scolding, and this advertising planning”

After a pause, he took a deep breath and continued: "It's Li Kai!"

Hu Jia and He Jingyun were stunned on the spot.

Huacan studio.

"Have you seen the Brain Nucleus ad?"

"Nonsense, my eyeballs almost fell off."

"What is the brain nucleus, it should be the brain nerve."

"I've seen adverts that are stupid, but I've never seen such a stupid one."

"I heard that this advertisement was planned by Li Kai."

"I've heard it too, but I don't quite believe it. He's not an advertising planner. How could he plan an advertisement for Brain Core? Even if he planned it, it's impossible to plan such a stupid advertisement. I think someone deliberately hacked him .”

"I also think that Li Kai must have been deceived. It is estimated that when Brain Core Jing Company designed the advertisement, it asked Li Kai for a few suggestions, and then put the advertisement design on Li Kai's head."

"Well, regardless of whether Li Kai planned the Brain Nucleus Advertisement is true or not, as the spokesperson, his public image will definitely be greatly reduced, and his popularity will lose a lot."

Xue Bing walked all the way through the work area, heard everyone's discussion, and felt an indescribable feeling in his heart. He remembered the phone call with two advertisers just now, and then remembered that he had dinner at Li Kai's house that night, and saw the brain nucleus on TV. Fine advertising, he scolded the advertising planner for thirteen o'clock, and when Li Ran echoed it, Li Kai's rather strange expression made him [-]% certain in his heart, and he couldn't help but sigh.

Li opened his eyes and was neither blind nor deaf. In the company these days, he naturally heard a lot of criticism, and felt the strangeness in the eyes of everyone when they looked at him.

As if he didn't know what to do, he pressed calmly.

When Qiao Li communicated with him, she also deliberately avoided related topics. Until Thursday afternoon, Qiao Li first received a call from an advertiser, and then was called to the office by the director. She stayed there for ten minutes. He ran to the gym to find Li Kai.

Qiao Li walked to the side of the strength training machine, and came up with a sentence: "The advertisement of brain core essence has been scolded badly, don't tell me you don't know."

Li Kai, who was practicing his arm strength, paused, looked at Qiao Li's face sideways, and asked suspiciously, "I know, what's the matter?"

Qiao Li said: "There have been newspaper reports."

Li opened his eyes and said, "Those entertainment tabloids?"

"Yes." Qiao Li nodded, then shook her head again: "But not only entertainment tabloids, but also some non-entertainment newspapers, Mr. Ge called me just now, and showed me a society newspaper, and an anecdote, There are relevant review articles."

Li blinked: "Good or bad?"

Qiao Li asked back, "What do you say?"

Li Kai shook his head and smiled, knowing without thinking, it must be a bad review, and with the usual style of the media, if you are good, you will be praised to the sky, if you are afraid that you will not fall to your death, you will be trampled into the ground, and you can't wait to fill the soil and bury you .

Qiao Li took a deep breath: "Sent's sportswear endorsement, I have already selected you, and I just signed the contract. The advertiser called just now, and the other party changed his mind."

Li was stunned for a moment, the smile was still on his face, but it turned into a wry smile.

The Brain Nucleus Advertisement will be sprayed by many people, and he has long been mentally prepared for this, but it is unexpected that it will disturb other endorsements.

The endorsement fee is more than one million a year.

Even Li Kai, who used "I don't care about money" as his catchphrase, felt a burst of heartache!
Finally, his mentality was open-minded enough, and after silently reciting "you can't have it both ways", the heartache gradually faded away.

He looked at Qiao Li and said with a bit of self-mockery: "No wonder you look so ugly, the six-digit number in your pocket flew away."

"Still in the mood to joke around."

Qiao Li didn't mean to be joking at all, she frowned and said: "Once the newspaper is published, there will be follow-ups after the beginning, and it will be very bad for your public image and reputation. Don't say you don't care. You are a singer. Your image And fame is your face, if your face is ruined, it will be the same as if your voice is ruined, and the road to singing will come to an end."

After all, his eyes were fixed, as if he had made a major decision, and said: "We can no longer pretend to be deaf and dumb and do nothing. Now there are two ways. First, let the company's marketing department crisis public relations, you have to do a good job Mentally prepared, the company will probably make some demands. Second, negotiate with Brain Healing Company and let Brain Healing Company publicly clarify for you. As long as the advertising plan is not you, those malicious smears against you will not exist, but this You must also be mentally prepared, Brain Nucleus Company will take the blame for you, and will definitely ask for a lot of compensation."

(End of this chapter)