Chapter 355

Family portrait hypermarket.

The largest supermarket chain in Shenzhen City has always had a good business. Today is Sunday, the last weekend before the eleventh day, and the shopping area is full of people.

Li Kai was in the crowd, wearing a hat and a mask, pushing a shopping cart. Qiao Li beside her was empty-handed, carrying a lady's satchel, looking around.

After a while, I came to the health care product counter in the grocery area.

There are more than [-] brands of health care products in a row on the shelves, and a dozen or [-] customers are picking and choosing there.

Several big brands, such as Jiankang Bao and Brain BRIC, occupy the largest area in the outermost positions. In the middle, there are slightly inferior brands such as Baijinbao, and some small brands are located in the innermost part.

Li Kai and Li Kai walked slowly and looked at it from the beginning to the end, but they didn't see the gift box of brain core essence, they couldn't help but looked at each other, and they could see the color of surprise in each other's eyes.

what's the situation?
Is it possible that the brain core essence did not enter the family portrait?
It shouldn't be, the scale of Brain Nucleus is not comparable to Brain Bricks, and even worse than Bai Jinbao, but it is also spreading nationwide sales. Even if it doesn't rank in the first echelon in the industry, it is definitely the second echelon leader Otherwise, how could it be possible to consider a spokesperson?
Li Kai approached the Brain Healing Company, which cannot be regarded as a complete self-recommendation. The Brain Healing Company had already entrusted advertisers to find spokespersons, but the budget was relatively low.
The two were wondering, when they saw a tallyman pushing a small cart. There were several brands of gift boxes on the cart, and Brain Core Essence was among them. There were probably more than 20 boxes.

Apparently, the tally clerk was restocking!
Then, a miraculous scene appeared, the dozen or so customers who were picking came together one after another, and they all took the gift box of brain core essence from the trolley to look through it.

"This is the brain core essence of the old man and aunt's dancing commercial."

"Hehe, I'll go to your parents' place on November [-]st, or I'll give you this. Didn't the advertisement say that parents don't accept gifts for the holidays, and they only accept brain essence as gifts, haha"

"The packaging is not bad."

"Is this thing that nourishes the brain really effective?"

"The effect should be a little bit. If you can ask Li Kai to endorse, it must be a big brand. You can't go wrong."

"More than 100 yuan a box, a bit expensive."

"Cheap is not good. There are only a few festivals a year. If you give it to the elders, you can't save this money."

"Okay, then buy four boxes, my parents' place and your parents' place, and I will give you two boxes."

After a while, two young couples and a female customer took away seven or eight boxes.

At this moment, the tally clerk who had filled the shelves with ten boxes of health treasures came back, looked at the hesitant customer who was holding a gift box of Brain Core Essence in his hand, and said calmly, "Brain Core Essence has been sold for two days. Very fast, there was a lot of stock in the warehouse, and now there is only this left, if you come back after a round, it may be gone, if you want to buy it, you can only wait for the merchant to deliver it tomorrow or the day after tomorrow.”

As soon as these words came out, two or three customers immediately made a decision and put the brain nucleus essence gift box into the shopping cart.

Li Kai also leaned over, quickly took the last box of Brain Core Essence from the trolley, threw it into the shopping cart, and blinked at Qiao Li who was looking at him with a strange look: "Last time you said that the last box of Brain Nucleus A lot of cells are dead, buy a box to replenish your brain."

A few strands of black lines fell on Qiao Li's forehead, the corners of her mouth twitched a few times, and finally she uttered a good word.

After leaving the family portrait store, the two went to Tianshang supermarket.

The biggest vacancy on the shelf of health care products is Brain Core Essence, with only three or four boxes left.

Then, I went to Dishang, Midland Supermarket, and there were less than ten boxes of Brain Core Essence left on the shelves of Dishang, and Midland was out of stock.

Coming out of the Midland Supermarket, Qiao Li raised her head slightly, and the slanting sunlight reflected on her cheeks, showing a long-lost expression of relaxation and joy.

Li opened his eyes and breathed a sigh of relief.

Even though he has the experience of the previous life on Earth, if he comes to this world as usual, he must be able to copy it?Li Kai was not fully sure, but right now, the fact that Brain Core Essence was almost sold out in several big supermarkets finally reassured him completely.

He smiled and said, "Don't worry now?"

Qiao Li glanced at him, hummed, raised her wrist to look at her watch, and then said, "It's not yet four o'clock, the concert is seven o'clock, it's still early, let's go have a big meal?"

"Okay, where to go?"

"The blue house?"

"Western food?"

"Well, I've been there once, and their steaks are very tender."

"I heard blue houses are expensive."

"I invite you."

"Hehe, okay, please, I will pay the bill."

The two joked and stopped a taxi at the intersection.

At the same time, the Brain Nucleus Company was in a mess.

"Yongsheng Supermarket in Beijing, 300 boxes, ok, ok, we pay in cash, no problem, right, ok, I will immediately urge the factory to deliver the goods as soon as possible."

"Modu Hualian Supermarket, 14 stores have a total of 1200 boxes, okay, we are cash on hand, no problem, okay, I will immediately urge the factory to deliver the goods as soon as possible, today may be a bit rushed, at the latest before [-] o'clock tomorrow morning It will definitely be delivered, okay."

"The family portrait store in Shenzhen needs 2000 boxes, no problem. I will immediately urge the factory to deliver the goods as soon as possible. It will definitely arrive before twelve o'clock tonight. Don't worry, don't worry."

"Guangzhou Luoyong Supermarket, I want 300 boxes, no problem, we pay in cash."

Originally, after the advertisement was broadcast, it attracted ridicule from colleagues and scolding from the society. These days, the company seemed to be covered by dark clouds, but at noon today, the first call to urge the goods was like a ray of sunshine piercing the dark clouds, dispelling There was a bit of a deadly atmosphere, and then it got out of hand.

All afternoon, the phone of the sales department rang non-stop, not only the sales department, but also the phones of other departments rang one after another.

Since more than half of the employees rest on weekends, the less than half of the employees who go to work can be busy.

And more than half of the rest employees have already arrived or are in the process of arriving after receiving an emergency call from the company.

General Manager's Office.

The manager of the marketing department was spitting and reporting the order status of major supermarkets and department stores across the country so far.

The total number of orders is more than 4 boxes.

And these orders all happened in just 4 hours.

According to the supply rules of the Brain Nucleus Company, except for the local leading supermarkets and the four national chain hypermarkets including Family Portrait, other large, medium and small supermarkets and department stores are all in cash.

Among the 4 boxes, almost 3 boxes.

The company's supply price is 250% off the retail price, that is to say, more than [-] million can be recovered at once.

This is also a common practice in the health care product industry, which can return funds faster, and then further invest in product production and advertising.

The sales of health care products, to put it bluntly, is a snowball. After a round of advertising, after turning into sales, the funds are quickly recovered, and they are re-invested, and the cycle repeats.
After Wu Tiezhu listened, his expression was a little numb. After a moment of silence, he suddenly inhaled and said, "Lao Liu, why do I feel so unreal?"

The marketing director nodded deeply, his face flushed and said: "Yeah, I also feel like a dream, 4 boxes, more than half a year ago, all orders plus one are only 3 boxes. When I placed an order, I thought it was a liar."

Wu Tiezhu lost his mind and said: "Then what do you think is the reason?"

"Advertisement, it can only be an advertisement effect. I couldn't sell [-] boxes a month ago." The marketing director smacked his mouth, and couldn't help but think of that stupid ad in his mind, with a crying and laughing expression, which was extremely funny.

Wu Tiezhu realized that he was asking too much, and couldn't help laughing at himself. There must be some effects of health care products that can pass the review, but after all, it is not the right medicine, and the effect is not so easy to feel. Then why do the public choose this brand and not that brand? ?

The only answer is propaganda.

In the competition of publicity, the first is the size of the amount of advertising, and the second is the attractiveness of the advertisement itself.

Also thinking of the weird commercial that was scolded miserably, Wu Tiezhu couldn't laugh or cry, and finally came to a conclusion that he could barely convince himself, that is the spokesperson Li Kai.

Li Kai is a rising star in the domestic music scene. He is known as the uncrowned king in the circle. His actual popularity is not weaker than that of Chao Yi. At the beginning, the reason why he accepted Li Kai's advertising case and signed a step-by-step sharing agreement was because Li Kai promised a million bucks, because he valued Li Kai's sunny image and outstanding popularity.

After the advertisement aired before, the bad response made him regret his decision for a while, but now it seems that this bet is really right.

"We are still four days away from the 200th Golden Week. The sales have just started. Contact the advertisers and add another [-] million." Wu Tiezhu's eyes flashed fiercely. He is a child who came out of the countryside and has a grassroots entrepreneur. gambling.

What the outside employees didn't know was that the company had only more than 300 million yuan in its account before, and Wu Tiezhu smashed it all on the [-]th round of publicity, and the company was actually on the verge of bankruptcy.

Right now, it has been brought back to life, and more than 200 million yuan has been withdrawn in an instant. The situation is very good. If there is any reason to hold back, it should be regarded as a pick-up!

The marketing director was just stunned, then gritted his teeth and nodded yes.

Arrived at the Blue House at [-]:[-], had a western meal for over an hour, and took a taxi after coming out. At five minutes to six, Li Kai and Li Kai arrived at the first stop of the SHF tour, the Shenzhen Art Center.

Qiao Li got the tickets in advance, but it was still early, and the ticket checking had not started at the entrance of the audience, so the two did not wait stupidly, and entered the backstage through the VIP channel.

Walking through a long corridor, I suddenly heard a commotion from the waiting area. I went over and saw that Su Yaqing, the guest of tonight's concert, had appeared.

Originally interviewing one of the members of SHF, several reporters from Chaoyang crowded around.

After being abruptly let go, the deceptive and warm smile on Chaoyang's face suddenly froze. His manager saw it and felt a little unhappy, but he didn't show it, and stepped forward to comfort Chaoyang with a few words.

Even before the disbandment of SHF, it was barely counted as a first-tier mid-tier. After disbanding and reorganizing, it is inevitable to lose popularity. Now it can be regarded as a first-tier at most, but it is a first-tier mid-lower stream, or even the bottom stream.

Compared with Diva, it is not of the same order in the eyes of reporters.

Su Yaqing has a high rate of appearances recently. Last week she was the guest singer of Bingtang Sweetheart's first tour, last night she was Ge Wenwei's first tour guest, and tonight she will be the guest singer of SHF's tour.

She has also accepted the endorsement of a national clothing brand, and it is rumored that she may also endorse a pharmaceutical brand, and sing the theme song for an idol drama.

She was so busy, it seemed that the box office of the tour was lower than [-]%, and it didn't have any impact on her career.

Of course, this is just an appearance, people in the circle know that her commercial performance price will definitely drop compared to before. In addition, she was defeated by Ning Lan in the competition of DS advertising spokesperson, which made her endorsement value also drop a lot. Although the clothing endorsement received this time is a national brand, it is not a big name in the clothing industry where there are so many strong players, and the endorsement fee is only about to meet the super first-line standard, 150 million.

The reporters who can be put in the background are all from the media with a good relationship with Time Records, so naturally they will not ask difficult questions, but when it comes to her personal endorsement, a male reporter extended it and asked her questions What do you think of the controversial Brain Nucleus advertisement planned by Li Kai?
Su Yaqing said with regret: "I just want to say that there is a specialization in the art industry. As a singer, Li Kai has accepted the endorsement of a brand, and it is understandable to help promote it, but planning advertisements is not his specialty, but he has to do it all. Since he has no self-knowledge , It’s another mistake.”

The male reporter asked again: "So, you also have a negative attitude towards the brain core essence advertisement planned by Li Kai?"

Su Yaqing paused for a second, nodded slightly, and said, "I'm not a professional advertiser, but from the perspective of the general public, the brain-core advertising is a failure."

In an inconspicuous corner, Qiao Li heard Su Yaqing's answer to the reporter's questions very clearly, her eyes were cold, and she hummed expressionlessly: "I don't have self-knowledge, I mislead others and myself, the brain core essence advertisement is a failure, huh, I really spared no effort to trample on you."

Li shrugged, and a chuckle came from under the mask: "Her manager poured wine on your face, and I slapped her manager six times, the beam is completely tied, you still expect her to say I am good? "

Qiao Li glanced sideways: "She is the Queen of Heaven, and it is a bad rule to completely deny you in front of the media reporters."

Li Kai understood the meaning, but he didn't take it seriously: "It's good, this is an enemy and not a friend, so why be hypocritical, what I said that night was not just casually, once I have the opportunity, I will honor it without hesitation."

Qiao Li was stunned for a few seconds, and finally remembered, Li Kai announced in public that if Su Yaqing didn't bow to her and apologize, he would fight Su Yaqing to the end until one of them got out of the music circle.

To be honest, this kind of ruthless words are nothing but angry words to everyone's ears. No one will really take it seriously. She really took it to heart, and based on her understanding of this man, she would really take action.

"Let's go, if the reporter finds you, you won't be able to leave if you want to." Qiao Li reached out and grabbed Li Kai's arm, pushing him towards the aisle in the infield.

Li Kai felt her fast footsteps, looked at her sideways, a little helpless: "What are you doing, afraid that I will cause trouble?"

Qiao Li didn't deny it, and hummed: "I don't know what you will do when your temper comes up. Tonight is SHF's concert. We are the audience, so don't overwhelm the host."

Li laughed and shook his head, don't say it, just now he really thought about whether to interrupt the reporter's interview with Su Yaqing.

Even if he didn't engage in lip-to-mouth confrontation with Su Yaqing on the spot, the reporter would still ask him about the advertisement of Brain Nucleus, and he would definitely express the opposite opinion to Su Yaqing's. In this way, in the eyes of the reporter, it was him and Su Yaqing Qing tore it up on the spot.

The uncrowned king VS the queen will definitely be on the headlines of these media tomorrow.

At 06:30, the audience began to check tickets and enter the arena, and Li Kai and Qiao Li had already sat in the first row of the infield ahead of time.

Not long after, other people from the company came one after another.

Coincidentally, the one sitting next to him was Feng Mo, and next to him was Youthful Charm and their manager, Gu Wenjuan.

"Teacher Feng, I heard that last night Bingtang Sweetheart's Magic City concert had less than half the attendance?" Li Kai and Feng Mo hadn't chatted yet, Gu Wenjuan asked sideways.

Feng Mo snorted, and said vaguely: "It seems to be true. There are still [-] to [-]% of the audience in the stands. Except for the free tickets in the circle, there are very few other sales in the infield."

Gu Wenjuan's eyebrows showed worry: "In the current circle, only girl groups are the weakest. This week's two new song recommendations, and Bingtang Sweetheart's album title, also stopped at the fifth round, and the sales volume is afraid."

Feng Mo looked at her, and looked past her at the three girls You Xiaoxia who had half their faces sideways, and said lightly: "That's true. Compared with the boy group, the overall limitations of the girl group are greater."

Gu Wenjuan hesitated and said, "Then what do you think of the prospects of this new album of youthful charm?"

Feng Mo smiled inexplicably: "Then you are asking the wrong person. I am good at rock and roll. If it is the band's record, I can give predictions. You should ask him."

As he spoke, he leaned back, pointing his thumb backwards, pointing at his fingertips, who is it if it's not Li Kai?Gu Wenjuan's face was a little stiff, and she didn't know that Li Kai had the most say in the formation of the girl group in the company, but the problem was that two of the three youthful and charming girls were transferred from Huacan. She didn't believe that Li Kai didn't mind at all.

You Xiaoxia and Liu Susu showed embarrassment, the former lowered his eyes, and the latter cast his eyes on the stage.

Feng Mo saw it, shook his head silently, but didn't shy away from it, patted Li Kai on the shoulder and said: "Youth is the charm of youth, you have the right to speak, tell me your opinion?"

Li smiled wryly: "I haven't heard the new album yet, so even if I do, won't it be difficult for me to predict sales?"

Feng Mo looked at him and said, "Based on your personal judgment, among the dozen or so girl groups that released films before, only Youthful Charm reached the default platinum level in a single month. Do you think it is possible to make further breakthroughs?"

Li Kai nodded without thinking.

Feng Mo said again: "Then based on your personal judgment, where is the ceiling for girl groups? Is it possible for the album sales to reach half-platinum, or even double-platinum?"

Li opened his eyes for a moment, then nodded again.

Gu Wenjuan's eyes lit up slightly, and she couldn't help but said, "Li Kai, what do you mean, the new album of youthful charm is expected to reach one and a half platinum, or even double hundred gold?"

After all, I added another sentence: "Leave the album aside, let's talk about the potential of youthful charm itself, um, basically retain the original style."

(End of this chapter)

You'll Also Like