Superstars start from Hong Kong Entertainment

Chapter 403 Reduction of Propaganda Resources
In general, the pressure to release "New Five Ancestors of Shaolin" at this time is really quite high.

A week before "New Five Ancestors of Shaolin", "Laughing Forest Boy" has already been released, and has already gained a good reputation and box office.

In addition to "Laughing Forest Boy", this month, there is another classic movie that is being released.

This movie is not someone else's movie.

It is "Nine Pins of Sesame Official" by Zhou Xingchi, who is later known as the king of comedy.

Stephen Chow this year maintains his power from last year, and the box office is bound to explode after the movie is released.

This has become almost his routine.

In February, although "King of Destruction" lost to "Drunken Master 2" and "Young and Dangerous" at the box office, the total box office also reached [-] million.

This is Stephen Chow's appeal, although due to the lack of publicity in the first two weeks, the box office has a big gap with "Drunken Master 2" and "Young and Dangerous".

But relying on the funny plot in the play, this movie caught up abruptly with its box office in the later stage, and it was only two million away from blowing the butt of "Young and Dangerous".

Oh, by the way, the box office of "The House of the Rich", which competed with "Drunken Master 2", "Young and Dangerous", and "Lord of Destruction", was not weak at the box office.

The film's final box office was [-] million.

Not long after the start of 1994, movies with a box office of over [-] million came out in an endless stream, which made the media shout that Xiangjiang Films would go further.

Of course, he just shouted these words, and He Jin knew very well that this year may be the late stage of the heyday of Xiangjiang movies.

He remembered that in the original history, among the top ten movie box office rankings this year, the first seven films all exceeded [-] million, and the eighth "Golden Branches and Jade Leaves" also reached more than [-] million. Over thirty million.

But by next year, although the annual champion "Red Fan District" made a historic box office of [-] million.

But there are only five films in Hong Kong with over [-] million yuan.

Even the box office of the tenth place on the list is only [-] million.

Then, in 1996, the decline of Xiangjiang films was even more obvious.

There are actually only three films that spent [-] million at the box office throughout the year.

Therefore, He Jin just smiled and shook his head when the Xiangjiang media shouted that Xiangjiang films are moving forward.

However, no matter how Xiangjiang Films will decline in the future, it will be in the future.

Now with him as a shit-stirring stick, this history may or may not change.

In addition, this year's Hong Kong movies are still at their peak.

Although Zhou Xingchi has already left Yongsheng and founded his film company, he is preparing to shoot the most underrated and classic movie "Journey to the West", which is considered by later netizens to be the most underrated and classic movie, and he is about to usher in a low period for him.

But now, he is still one of the most beautiful boys in Xiangjiang.

This can be seen from "Nine Pins of Sesame Official".

The film was released on March [-].

Three weeks after its release, the box office has reached more than [-] million.

He Jin remembered that the movie's final box office was [-] million.

That is to say, this film can take at least [-] million yuan in the market.

Coupled with the double take-off of word-of-mouth and box office of "The Laughing Forest Boy" filmed in Taiwan, the pressure of "New Five Ancestors of Shaolin" released at this time is really great.

Especially recently everyone is saying that He Jin can't handle the box office, which has made him an actor not worth watching in the eyes of movie fans.

For several reasons, this made "New Shaolin Five Ancestors" face enormous pressure.

He Jin is okay, he has a way out, so don't worry.

But Wang Jing was worried. After the movie was released, he would come out and bombard him from time to time to attract attention.

……

On the afternoon of the twenty-second.

Today is the first day after the release of "New Five Ancestors of Shaolin". You can tell whether it is a mule or a horse.

In addition to being the first day of the release of "New Shaolin Five Ancestors", today is also a special day.

That is, today is the day when the [-]th Hong Kong Film Awards Ceremony will be held.

The venue chosen for this year's Hong Kong Cultural Center is the Hong Kong Cultural Center.

The emcees of this year's awards ceremony are Cen Jianxun and Lydia Shum.

However, the right to broadcast the ceremony was changed from last year's TVB to Asia Television Limited.

In addition to being today's guest performer at halftime, He Jin is also a nominee for Best Supporting Actor this year.

Well, but as I said before, he is running with me this year.

Although his performance in "Fang Shi Yu" was good.

But if you want to win an award with this commercial film, it is almost a dream.

Therefore, he does not hold out any hope of winning.

However, he was also shortlisted for a grand prize.

Andy Lau, Liming, Aaron Kwok, and Jacky Cheung are a little pitiful this year.

A few of them didn't get an award this year.

Although there are quite a few works by several people last year.

But obviously, none of them can enter the Fayan of the Academy Awards.

Even if He Jin wasn't too popular and he wasn't awarded the rookie award back then, so if he had to be compensated, He Jin wouldn't even be shortlisted this year.

"Ah Jin! Here!"

Every time the Academy Awards are held, the stars enter the venue first, followed by the audience.

Today is no exception.

After He Jin arrived, he followed the staff into the venue, found a seat and sat down.

This year he is still sitting with the other five heavenly kings.

Although it is said that the five of He Jin did not win any awards, they are still in the forefront in terms of seating arrangement, which belongs to the place where the camera can take pictures at any time.

There is no way, popularity is something that is needed in both the music and film worlds.

There were two rows ahead of He Jin and the others.

One row is the high-level executives of major companies, and the other row is the famous director of Xiangjiang and influential movie stars like Jackie Chan and Anita Mui.

As soon as He Jin sat down, he heard someone calling him.

He looked forward, it was Wang Jing.

Wang Jing's position was just in front of him.

"what happened?"

He Jin leaned over.

"The attendance rate of "New Five Ancestors of Shaolin" is not high today. I plan to change the publicity strategy and focus on promoting Xie Miao!"

Wang Jing said in a low voice.

After a pause, as if afraid of He Jin's dissatisfaction, he continued:

"I don't mean not to promote you anymore, but to reduce it a bit and let Xie Miao try.

I discussed it with Mr. Xiang, and he also thinks it is feasible. After all, Shi Xiaolong and Hao Shaowen are very popular, so maybe we can use Xie Miao to benchmark them. "

The promotion of each movie will have a focus.

Under normal circumstances, the main target of publicity will be the male and female protagonists. Among them, because the male protagonist is the most important person in the box office, the publishers will focus on promoting the male protagonist when promoting.

If it is said that He Jin is a small coffee, then Yongsheng, as the publisher, does not need to discuss with He Jin who they want to promote.

But He Jin is not a small coffee, but a big coffee.

Promoting a movie is not only good for the movie, but also for the promotion target of the protagonist.

After all, fame is something that comes from publicity.

There has always been a saying that there is a coffee position in Xiangjiang.

This is a term used to differentiate status among stars.

The promotional focus of a movie is, to a large extent, talking about coffee.

Now, Yongsheng is the publisher of "New Shaolin Five Ancestors", and they want to focus on Xie Miao. If they don't explain clearly to He Jin, if He Jin is irrational, it will cause misunderstanding.

After all, He Jin is the movie's biggest card, and now they want to suppress He Jin's promotional resources, which is unreasonable.

"Yes, you can tilt the publicity resources towards him, but be careful, although I don't mind, it doesn't mean I will give up what I deserve.

The reason why some of them are released is just for the sake of the movie.

Therefore, I hope you have a degree. "

What He Jin meant was, yes, but you better keep my card as the King of Heaven, otherwise...

(End of this chapter)