I want to be emperor

On June 4, the 50th year of Chengshun, Tongfu Department Store on the edge of Xicheng District in Songjiang. This department store was built and operated by a large local commercial real estate development company. It had actually opened half a month ago.

But it is still very lively now. Many people like Jiao Tiancheng and others who have just heard the news came to take a look during their holidays... so that the small square in front of the mall was full of people.

The speed of news transmission these days is still relatively slow, and businesses do not have good means of timely publicity. They can only publish advertisements in newspapers, hire horse-drawn carriages to patrol the streets, or distribute leaflets and post advertisements everywhere.

This has also resulted in people being slow to learn even some local business news... After all, not everyone reads newspapers, and the coverage of flyers and advertisements is also limited.

Therefore, many people, such as Jiao Tiancheng, actually learned from friends that a very good large-scale department store had been opened many days later. There were many shops for food, drink and entertainment around the mall, so they took advantage of the break. Bring Chen Linlin over.

And there are many similar people!

Therefore, even though it has been half a month since the mall actually opened, the situation is actually similar to when it first opened. Many people come here to try it out.

But even so, compared with the previous commercial propaganda methods, popularity and speed, the commercial propaganda of the contemporary Dachu Empire has made great progress.

What best reflects this is the cost expenditure of the entire advertising industry, which has shown a huge growth rate year after year.

Now, the scale of the entire advertising industry has become very large. In the past 49 years of Chengshun, according to statistics from the Ministry of Industry and Commerce and the Advertising Business Association, the market size of the entire advertising industry has exceeded 100 million yuan!

This means that every year, many merchants in the Great Chu Empire spend hundreds of millions of dollars on promoting various types of products!

A large number of companies began to publish various advertisements in newspapers. At the same time, they began to post advertising stickers in streets, alleys, shop windows and other places, and printed advertising flyers and distributed them directly on the streets.

Such a huge advertising market has naturally spawned a large number of professional advertising companies, including design companies that help design advertising plans and creativity, and companies that specialize in contacting many newspapers and magazines for advertising channels.

It is worth noting that until now, all publishing industries in the Chu Empire, including newspapers, magazines, book publishing houses, etc., have all been government-run enterprises... The empire has no official plans to open up the publishing industry.

Because the publishing industry is an extremely important position. If done well, it can strengthen cohesion and stabilize governance. If done poorly, it can trigger social unrest!

The Dachu Empire was a serious feudal monarchy. It would not do anything that might shake the rule of the empire. Not only would it not do it, but it would also strictly prohibit it.

However, with the development of society, people's literacy rate has gradually improved, people's lives have gradually improved, and some spiritual pursuits represented by reading have also gradually improved... This has stimulated the demand for newspapers, magazines, and books.

And this kind of demand is impossible to block... It can't be blocked at all. If you don't give people some entertainment and gossip newspapers, then someone will run their own private newspapers or brochures and distribute them secretly... And This kind of privately-run newspaper might one day turn into a newspaper preaching against imperial rule.

In view of the potential risks and the real needs of the market, the empire's solution is simple: do it yourself, not only do it, but also do it in a big way, and produce countless newspapers and magazines that you can't even read...

Don’t the people want to read newspapers? I will run official newspapers. In order to expand the types and popularity of newspapers, in addition to the Imperial Ministry of Rites and Education and Da Chu Chao Bao, which is the official mouthpiece, I have successively opened official newspapers in various provinces, and later opened prefecture-level newspapers. newspaper.

With the improvement of transportation level, the popularization of wired telegraph, and the improvement of terminal delivery system, the frequency of publication has been upgraded from the initial weekly report model to daily report.

Having a daily newspaper was not enough. Later, we also started a night shift, and occasionally gave you a special issue... There were so many newspapers that you couldn't even read them.

In addition to the time-intensive hairstyles and comprehensive regional popularity, newspapers no longer only publish serious official information and business information as in the past, but gradually publish a variety of social news, entertainment news, sports news and even novels, literary and artistic works, etc. ...Whatever you want to read, these official newspapers will publish it, and the main thing is to cater.

In short, it is comprehensive coverage...to fully meet the people's reading needs for news newspapers...

At the same time, various magazines have been founded on a large scale, including not only professional academic magazines, but also various industry and business magazines, as well as various literary works magazines, entertainment gossip magazines, etc...

In short, the officials will provide you with everything people want to see... Not only will they be provided, but there will be so many of them that you won't be able to choose from them all.

After this is fully satisfied, people will have sufficient candidates for reading newspapers and magazines, and will naturally not look for some illegal publications. Naturally, this will also eliminate the idea of ​​some illegal businessmen secretly setting up illegal newspapers.

The same is true for books. Although the government will review them, in fact, as long as there is nothing too wrong, well, as long as they are not advocating treasonous remarks such as anti-imperialism and anti-emperor, as well as some anti-humanity, extremist ideas, etc., other Basically you will be approved.

You can even write a book specifically to criticize a certain minister of staff, as long as you don't criticize the royal family, the emperor, and the empire as a whole in a roundabout way... If you only target a certain minister of staff personally, those review officials will not bother to talk to you and just give you You stamp it through.

In addition, pornographic articles and the like will be approved by you...but they need to be marked as underage and not allowed to read...

In fact, the Chinese government has not cared much about these pornographic novels for thousands of years. In the pre-Ming Dynasty, countless romance novels were printed and sold openly. The Ming Dynasty government was a feudal empire like an antique, but they still ignored it...

The imperial government, which prides itself on being more enlightened than the Ming Dynasty government, will naturally not care too much... After all, in the Chu Empire, sex trade is legal... Well, as long as you register legally, have regular physical examinations, and the most important thing is to Pay taxes legally... Whether you like to sell or not, the government is not your parents, so they don't bother to care about you.

The same goes for pornographic books. The most they can do is add a warning on the cover of the book that minors are not allowed to read, prohibiting merchants from directly selling such erotic books to minors... Of course, some disgusting stuff that promotes youthfulness and rape is still there. It needs to be banned, that thing is so disgusting.

Generally speaking, the publishing environment of the Empire is quite relaxed... What the Empire really strictly controls is the publishing channels, but there are no restrictions on the content of publishing... At least ordinary people will not feel such restrictions. After all, ordinary people You won't be dissatisfied with the royal family for nothing and want to overthrow the royal family...

At most, he is dissatisfied with officials, even senior officials such as the Minister of Counselor... After all, in the traditional concept, the emperor is always wise and powerful, and will not make mistakes. Those who make mistakes are those ministers. Your Majesty was deceived by those treacherous ministers. ...As the saying goes, it is treacherous in the government...

But there are no restrictions on scolding ministers... You can write books and scold as you like, and if the imperial officials ignore you, the empire will lose... Individual ministers are not equal to the emperor, let alone the empire as a whole... So if you scold individual ministers, and I What does the Great Chu Empire have to do with me, Luo Zhixue?

In fact, the emperor still needs such a group of ministers to take the blame and act as shields!

If you don't let the people scold the minister, then the people should scold the emperor Luo Zhixue... After all, there will always be injustice in society, and people will always scold... If you don't give him a suitable object to vent his anger, then that's not right Take all the anger of the people on yourself!

If too much scolding becomes a trend, the authority and mystery of the imperial power will be finished. Once there is no authority and mystery, it is almost time for the emperor to be guillotined, or even worse, he will become a mascot... Well, constitutional monarchy That's how it came about.

I digressed, but back to the topic, the government of the Great Chu Empire produced such a huge variety of publications, which brought great coverage of publications, and this coverage extended the advertising value of the publications!

This has also resulted in advertising space in newspapers and magazines becoming a commodity.

In the early years, businesses would directly contact newspapers from various places and then place advertisements. However, now many professional advertising companies have emerged. They integrate various advertising resources and then package and sell them to customers with advertising needs.

As a customer, you only need to make a request, and they will contact the advertising space and conduct advertising according to your request.

This process has spawned a large number of advertising design and creative companies.

Then it spawned advertising-related production companies that manufacture billboards, flyers and the like. In the end, these integrations created an advertising industry chain with a market size of hundreds of millions of yuan.

Through these advertising-related companies, the information about the opening of the department store was passed on, and then learned by Jiao Tiancheng's friends, and finally informed Jiao Tiancheng.

This is what led Jiao Tiancheng to bring Chen Linlin over today to have a look and play... It's not that I have to buy anything, it's mainly because I heard that this area is very lively and there are many delicious and fun shops.

For Jiao Tiancheng and Chen Linlin, who work and live in the outer suburbs, this is quite attractive.

Young people all like to be lively.

Jiao Tiancheng pushed his bicycle and walked in the crowd, while Chen Linlin followed him half a step behind. Then he paid to put the bicycle in the parking lot in front of the merchant ship. After receiving the ticket to protect the bicycle, Jiao Tiancheng and Chen Linlin Walk towards the door of the department store.

This department store is very large, with a height of four floors and a very large area. Such large department stores began to appear about twenty years ago, and then gradually spread throughout the empire and became many cities. 's main commercial center.

Early department stores were often places where high-end luxury jewelry was sold. Ordinary people didn’t even have the courage to go in and take a look... Just like the mall where Mrs. Sun worked in the early years, it was a very typical early department store, selling luxury jewelry. In concentrated areas, except for gold and silver jewelry, which are purchased by ordinary people, the purchasing groups for other things are high-income groups.

Ordinary people can’t afford it!

But as time goes by, the retail model gradually changes. More importantly, more businessmen see the advantages of such large retail malls, so they enter one after another.

There is more capital entering, but the number of wealthy customers is limited... so it is inevitable that these shopping malls will explore the market sinking.

Then slowly, department stores that used to be exclusively for wealthy people evolved into today's commercial centers for ordinary people, mainly middle-class people.

In order to attract more customers, mall operators not only set up various mid-to-high-end retail stores, but also build some shops for eating, drinking and entertainment, turning the entire mall into a commercial center integrating shopping, entertainment and catering.

This is also the reason why Jiao Tiancheng and Chen Linlin came here to play... because there are many delicious and fun things in this mall... not just shopping.

As the crowd entered the mall gate, Jiao Tiancheng was shocked by the brightly lit scene inside... Of course he was not unfamiliar with electric lights. The Sun Mansion also installed electric lights.

But this mall is a huge building, with countless electric lights installed inside...and the lights are brightly turned on even in broad daylight, and the floors are smooth, clean and even reflective tiles.

So much so that in the mall, you don't feel any dimness or smallness, but instead feel like you are in an open space outdoors.

The people entering the mall are basically the same as Jiao Tiancheng and Chen Linlin, wearing more decent clothes. The men mostly wear dark-colored business attire or traditional Hanfu, while the women wear various kinds of clothes. Dress.

Compared with the monotony and uniformity of men's clothing, women's clothing is much more diverse. Even if they are all Hanfu, there are all kinds of Hanfu for women. Some of them, like Chen Linlin, wear modified Tang-style tube top skirts and skirts. Some wore tulle shawl Hanfu, and some wore Ming-style Hanfu that was inherited from the pre-Ming Dynasty and inherited from the Chu Empire...but most of them were all kinds of messy improved Hanfu.

Many women's Hanfu has nothing to do with traditional Hanfu...it is just because it is still the style of Hanfu skirt that it continues to be called Hanfu. This kind of Hanfu is also called modern Hanfu by contemporary Chu people.

In addition to Hanfu, there are quite a few women wearing other kinds of skirts, especially the skirts that were circulated in the palace. The so-called skirts that were circulated in the palace were mainly for slimming and smoothness. The master's skirts... are actually some modern women's skirts that Luo Zhixue copied from the original time and space, and then let the concubines wear them... It was purely a product of his personal aesthetics, but it gradually spread and became a trend.

The costumes of contemporary Chu women are in a state of blooming. You can basically see all kinds of clothes... Some women who like to hunt for novelties even wear some costumes from indigenous countries.

Of course, it is just to keep it fresh and wear it in private or even daily.

In some formal occasions, even women mostly wear Hanfu or palace skirts.

For Chu people, whether going out for a date or shopping in a shopping mall, these are actually relatively formal travel occasions, and they usually dress decently.

Just like Jiao Tiancheng and Chen Linlin!

So in this shopping mall, it is almost impossible for you to see ordinary people... Even the staff are all dressed in decent business attire, Hanfu, or palace skirts.

Even the cleaning staff are on hand!

It’s not that Chu people will be like this in any store they go to... It’s mainly department stores these days. Although they have sunk, and the customer base has sunk from the simple wealthy people in the past to ordinary middle-income groups, but because of the high-end ones at the beginning Positioning, so even today, in the hearts of ordinary Chu people, this department store is still a relatively high-end place... Naturally, they will pay more attention to their clothes when they go there!

Besides, everyone else is dressing like this, so you go there in slippers and big pants... Feeling the scrutinizing eyes of the people around you doesn't feel good either!

People still think you are crazy and uneducated.

Under such circumstances, Jiao Tiancheng and Chen Linlin, who were well-dressed and well-dressed, actually seemed ordinary in the crowd. They would not have been on the road when they came. Chen Linlin would attract some people's attention because of her appearance and dress.

Here... people all wear similar clothes, and there are also many beautiful young women in various costumes. With Chen Linlin's appearance and clothes, although she is not ordinary here, she is still at the average to upper level. Not to mention conspicuous.

If Jiao Tiancheng comes alone... then he must be dazzled... there are too many beauties here... there are even several such beautiful girls that he never thought in his dreams!

This was an era before television networks. There was no such thing as a young and beautiful beauty over 90 who spent time practicing mating dances, and then spent money on hairstyles, makeup, hair removal, and even smearing whitening cosmetics all over her body, wearing the clothes of her future husband. The unseen sexy costumes perform a sultry dance, and are finally posted just to attract your likes...

In the contemporary era of the Great Chu Empire, it would be difficult for an ordinary person, no, even a rich person, to see a real beauty... After all, relying on the real world, how could there be so many beauties? Let me show you!

The reason why Jiao Tiancheng met a beautiful little beauty like Chen Linlin was because he was able to enter the Sun Mansion... Rich families like the Sun Mansion, even if they recruit ordinary maids, have requirements for appearance, otherwise they will look too many It’s an eyesore!

But today he came with Chen Linlin, so he kept his eyes straight and looked like a gentleman, not taking the beautiful women around him seriously... Even if he wanted to take a few more glances, he resisted.

Chen Linlin naturally noticed Jiao Tiancheng's reaction... and was slightly satisfied in her heart. Although she knew he was pretending, even if he was pretending, it was still good... at least it was better than not pretending at all!

If the other party really doesn't even pretend and just stares at those beautiful women as soon as they come in, either he doesn't care about her at all, or his emotional intelligence is so low that it's outrageous. Either way is not a good match!

But now Jiao Tiancheng's performance still made her somewhat satisfied, so after thinking about it for a while, she felt it was necessary to give him a small reward.

So she took a step closer, shortening the distance between them from more than half a meter before to side by side...

Just like the couples or lovers around me!