I want to be emperor

Chapter 1093 The surge of automobile capital market

Song Erniu wants to rely on the automobile industry to start a second business, so that his net worth will reach tens of millions or even exceed hundreds of millions, and he will become a billionaire.

And most other people also hold this idea!

In the past ten years, the automobile industry was still in a very primitive stage. At that time, only the three major automobile manufacturers with full official holdings conducted preliminary research and developed prototypes.

However, the automobile industry has really received attention, especially from a large number of local governments and financial capital. In fact, it was Tangshan Automobile Company that officially launched the car business to the market, and then cooperated with Jinling Carriage Company to launch luxury cars specially supplied to the royal family and dignitaries. car.

At this time, cars, as a new type of industrial product, truly entered the mainstream.

Then things got out of control. Tangshan Automobile Company's car production and sales continued to rise, and the other two automobile companies also struggled to catch up. Later, Li's Iron and Steel Group Company secretly obtained the core patent of the gasoline engine through roundabout ways. Authorized, Li's Power Company was formally established and entered the automobile industry.

From this time on, the automobile industry of the Da Chu Empire came into the sight of ordinary people, and attracted the attention of many local governments and financial capital.

During this period, the four major automobile companies successively launched large-scale financing plans, and also provided low-interest or interest-free loans from local governments, thereby obtaining huge funds for research and development and the construction of production bases.

Not to mention others, Songhe Automobile Company alone has relatively slow progress in research and development. The third automobile company to develop a spark plug ignition engine has already raised funds twice, with the financing scale reaching more than 4 million yuan. In addition, the local government of Songjiang Prefecture guaranteed and provided interest subsidies, and obtained an interest-free loan of more than two million yuan from the bank.

In just one or two years, Songhe Automobile Company has obtained at least more than 6 million yuan in financing and credit cash.

Not to mention, Songhe Automobile Company's own small agricultural machinery business is very prosperous, plus the income from other businesses.

These huge cash reserves support Songhe Automobile Company to continue the research and development of automobile-related technologies, establish its own large-scale production base, acquire and invest in relevant industrial chain enterprises, and ensure the supply security and advantages of some parts and components.

This is still about Songhe Automobile Company.

The other three major automobile companies are basically big money burners, and the financing scale and loan scale of each are very exaggerated.

Therefore, although the contemporary automobile industry may look like a blue ocean, competition is actually very fierce and it is a typical money-burning industry...

Let’s put it this way, if you want to build a comprehensive automobile company with complete core technologies that is not controlled by others, a few million yuan is just the starting price... If you really want to start it, you will need millions or even tens of millions more. of.

With this level of money burning, even Lee's Power Company, which is backed by the giant Lee's Iron and Steel Co., feels it is unable to do what it wants... The scale and speed of this money burning are really scary. Even if Lee's Iron and Steel is a big company, according to the Logically speaking, there should be money to support it, but Li Steel has many places to spend money.

Various other core businesses of the company also need to burn money, such as the electrical business. Although it makes a lot of money, it burns more money... The cost of research and development of various technologies is no less than that of the car manufacturing business, and is even more exaggerated.

Li's Electric Company has quite a few R&D projects, and many of them are related to underlying technology research and development... Let's put it this way, because the current AC technology patents are highly monopolized by Li's Electric, which has basically led to many problems in the AC system. The equipment also requires research and development by Li's Electric family.

From generators, to transformers, and even various applied electrical appliances, such as electric motors, etc. To put it more exaggeratedly, the research and development tasks undertaken by Li's Electric Company should not be undertaken by a company.

But there is no way. In order to stay ahead of the technology, you have to spend a lot of money. If you don't spend it, the core patent of alternating current will expire in a few years. When other electrical companies swarm into the field of alternating current, Li's Electric Company may have to do it for others. Wedding dress.

Under such circumstances, the R&D pressure of Li's Electric Company is very high... They have even established the largest electrical R&D institution in the Chu Empire. There are R&D centers in Guangzhou, Jinling, and Songjiang, with thousands of R&D personnel. Where are the people.

The speed of burning money is even more exaggerated than that of Li Dynamics!

Of course, the speed at which people make money is not bad. Since reaching cooperation agreements with the provincial power grids, the provincial power grids have begun to lay out AC power grids on a large scale. Considering cost-effectiveness and other factors, at least 80% of the equipment procurement for the provincial power grids is Although the remaining 20% ​​of the equipment purchased from Lee's Electric Company is purchased from other electrical companies, in fact these 20% of the equipment must also pay royalties to Lee's Electric Company, and Not low.

In other words, in the current large-scale power grid construction in the Dachu Empire to promote industrial and residential electricity consumption, Li's Electric Company can be said to have swallowed the whole cake in one bite, and then spit out a little bit of the residue. Other electrical companies take a lick.

Under this situation, Lee Iron & Steel Company actually has no rivals in the electrical field for the time being... its advantages are very large, and its prospects are even greater.

Therefore, the senior management of Lee Iron and Steel Co., Ltd. are more inclined to the electrical business in terms of strategic investment. As for the car manufacturing business, this thing is actually following the trend... It cannot be said that they do not pay attention to it, it can only be said that the degree of attention is limited... After all The current technical reserves of Li's Power Company can only be regarded as the bottom among the four major automobile companies, not to mention the market share. The car has just been launched on the market, and it only accounts for a few percentage points at most.

Under such circumstances, in order to ensure the development of Lee's Power Company and prevent it from falling behind in future competition, Lee's Iron and Steel Company also took out this subsidiary separately, then raised funds and listed it separately.

This is also the first company in Lee's Steel to be separately separated and listed on the market. Although it is listed, Lee's Steel still retains more than 50% of the shares and belongs to the controlling party.

After the financing and listing, Li's Power Company received a large amount of funds for subsequent research and development.

The financing scale of the four major automobile companies is large, far exceeding that of other industries... This also means that the domestic capital market is very optimistic about the automobile industry.

Many investment institutions are almost crazy, waving stocks and wanting to enter the market, but they may not be able to get on board... The financing of the four major automobile companies is not something that ordinary enterprises and investment institutions can participate in. Those who can participate must either It is a strategic cooperative enterprise with strong industry connections, or a variety of funds with strong strength.

For example, in several strategic financings of Tangshan Automobile Company, the lead investor was Yangtze River Investment Fund Company, and the main investor behind this investment fund company is Imperial Public Pension Fund... Just by looking at the name, you can tell how powerful this public pension fund is. Strength, this is a huge fund under the direct jurisdiction of the Ministry of Finance of the Da Chu Empire, which manages all the pension funds for public employees throughout the empire. The scale of assets under management is calculated in units of hundreds of millions.

After Songhe Automobile Company moved to Songjiang, the leading investor in several strategic investments was Jiangnan Huangpu Investment Fund Company, and the main financier behind it was Jiangnan Pension Fund.

Jiangnan Province has the most developed economy in the Chu Empire and is also the province with the largest number of employees of various enterprises. The size of its pension fund is second only to the Imperial Public Employees Fund, and it is very powerful.

By the way, the most powerful financial institutions in the Dachu Empire are actually the Imperial Public Pension Fund and the provincial pension funds. They have a lot of money... and these pension funds are also important forces in the stock market of the Dachu Empire. At the same time, It is also a major investor in many long-term benefit projects and an important financier of many so-called investment funds.

Without the capital investment from these pension funds, many investment fund companies would collapse.

Compared with these pension funds, other financial institutions are not good enough...

Therefore, the so-called financial giants in the Dachu Empire... are not capitalists, but the government... because the management and control of public offices and provincial pension funds are controlled by the imperial government.

The financing of the four major automobile companies has been taken away by a large number of domestic capital giants and strategic cooperation enterprises, but other financial capital does not want to miss the feast of the explosion of the automobile industry.

Making money, who doesn’t like it!

As a result, they took a step back and looked for potential supply chain companies in the automotive industry chain for investment. For example, the tire industry has been very popular.

At the same time, they also invest in third-party automobile manufacturers and special engineering vehicle manufacturers.

Recently, the business has been developing very well, and it has shown active research and development and achieved certain success. The pickup trucks introduced to the market have also exploded, becoming a North American automobile company second only to the four major automobile manufacturers, and quickly becoming a major player in various industries. Fragrant buns in the eyes of Lu Capital.

The first Auto Expo had just ended, and Song Erniu had just returned to the Songjiang branch of North American Automobile Company, which was the real soul of North American Automobile Company, the North American Automobile Company Songjiang Automobile R&D Center.

There were many representatives from investment institutions and some investment representatives from large companies came to our door. Their purpose was highly consistent and they had only one purpose.

That is to ask Song Erniu when he will launch the third round of financing, what is the expected valuation, and how many shares can be divided.

In response to this, Song Erniu laughed in his heart... But on the surface, he was very calm... When he met with these investors, he basically didn't talk about valuation, how many shares to release, etc., but talked about it. Special talks about the future of the automobile industry, the huge market potential of automobiles in the Americas, the high adaptability of pickup trucks around the world, etc.

All kinds of bragging.

It will be said that within ten years, the global automobile market will definitely reach an annual output of more than 10 million vehicles.

Later, he said that the global market demand for pickup trucks will reach one million or even more than 1.5 million units per year.

Then they said that their R&D center is studying several epoch-making automotive technologies.

After listening to this, people who don’t know thought that Song Erniu was an automobile expert with deep research on the automobile industry... In fact, Song Erniu didn’t know much about cars... From the beginning to the end, Song Erniu knew nothing about cars. Don't know much.

There was nothing he could do about it. He graduated from elementary school and his academic qualifications were a flaw... He couldn't even read those technical documents...

But it doesn't matter. Song Erniu never relied on his own technical ability to start a business... He has always relied on marketing. When he was selling denim work clothes, he relied on his sharp tongue to sell denim work clothes. Clothes were sold throughout America.

Later, when we entered the local market in East Asia, we followed the same path of marketing.

And for the domestic market, it has launched a number of high-end women's clothing and men's clothing brands, taking the road of famous brand clothes...well, actually it is a famous brand, but it still sells industrial mass-produced clothes.

And how these brands are built depends on marketing and storytelling... As for technology... they are industrial mass-produced clothing with better quality and advanced technology... The technical content is not as good as their denim clothes. Well, the denim used in denim clothes has some technical content. As for other clothing brands, the materials and equipment used are from other people's companies. They just design some clothing styles and then market them.

Not to mention, this approach has been very successful, and it can even be said to have directly launched the high-end industrial mass-produced clothing market in the Chu Empire... Before this, no one was doing this, and the so-called high-end clothing was basically Tailor-made clothes are made by private tailors. Rich people rarely go to department stores to buy clothes.

But now, in the department stores in the Dachu Empire, ready-made clothing of various brands has become an indispensable product category. This thing is very expensive to sell, and the gross profit is super high!

Song Erniu thrived in the apparel industry by relying on marketing and storytelling... and he did the same in the automobile industry.

He knew nothing about cars before, but after seeing the money-making potential of the automobile industry, he began to recruit people from everywhere to form the North American Automobile Company, and then lobbied the governments of the three North American provinces to get strong support.

The two financing rounds were all bragging, and the investors were stunned for a while, and then they invested hundreds of thousands or even millions of money in a daze.

When you come back to your senses and want to regret it, it will be too late...

But fortunately, Song Erniu is a braggart, but he is really good at spending money... He was able to assemble a R&D team of four to five hundred people from the competition of the four major automobile manufacturers, and build the Songjiang Automobile R&D Center. They have developed a lot of exclusive technologies, and they are also researching engines and gearboxes. If they continue at this pace, in five or six years, they will be able to come up with engines and gearboxes that are cost-effective.

Therefore, in terms of technology research and development, investors are still satisfied. Although the money is spent very ruthlessly, and the R&D funds spent every day make those investors feel sick when they hear about it, they have achieved results.

This is not easy... There are many companies engaged in automobile technology research and development in the Dachu Empire, especially engines and gearboxes, but there are not many companies that want to achieve real technological breakthroughs. The research and development level of North American automobile companies is already very good. Well, at least we have developed some technologies and applied for patents.

As for the specific automobile business, the pickup truck developed by Song Erniu has also successfully established a foothold in the market. Now it has a market sales of several thousand units a year, and it will definitely exceed the sales volume of tens of thousands or more next year.

What's behind this sales volume? It’s revenue and profit!

Based on the average price of the many pickup trucks they sell, which is around 400 Chu Yuan, 10,000 sales can generate a revenue of 4 million Chu Yuan.

Although the gross profit margin is lower because all core components need to be outsourced, it is still very profitable...

The technology research and development is good, the products are also good, and the marketing is unparalleled in North America. The combination of many aspects gives investors from all walks of life full confidence in Song Erniu...

Yes, it’s not that I have full confidence in North American Automobile Company, but I have full confidence in Song Erniu!

Whether it is the company's management, shareholders, or potential investors, it is actually very clear... Even though Song Erniu knows nothing about automobile technology and cannot even read the technical documents of automobiles, he It is the real soul of North American Automobile Company.

North American Automobile Company can do without anyone, but it cannot do without him!

Once he is missing, many things will become impossible.

How to put it this way, not everyone can draw a big pie, and the big pie drawn can make core employees, management and investors willing to eat it.

As for the automotive industry, which is a very money-burning industry, and it is also a company like North American Automobile Company that is burning money... Once no one eats the pie, it is over... The cash flow will be destroyed in minutes, and then the entire company will not need to It would be bankrupt in a few months.

Painting cakes is also a very superb skill and even a talent.

And Song Erniu is particularly good at painting cakes...

In the fiftieth year of Chengshun, on November 26th, Song Erniu held an investor meeting at the Suzhou River Hotel in Songjiang. At the meeting, Song Erniu boasted all kinds of things... What will happen next year? Sell ​​pickup trucks and passenger cars to the local market in East Asia, and prepare to invest in the establishment of production bases in the local area of ​​East Asia. At the same time, we will lay out the two major markets of the Americas and East Asia. With the Americas as the foundation, East Asia as the hinterland, and the world as the battlefield, the automobile market will explode. Inspur has seized market share so much that North American Automobile Company has become one of the five major automobile companies.

It is also said that the first passenger car with purely independent technology will be released in five years. Through rapid iteration of technology, deep understanding of user pain points, insight into user needs, and a lot of confusing terms, it will pull down the four major automobile manufacturers. Instead, in five years, North American Automobile will definitely become one of the top three supercar companies!

Even Song Erniu himself didn’t believe in this big picture... There is a chance to become one of the five major automobile companies, but to become one of the three major automobile companies and pull down two of the existing four major automobile companies, Song Erniu himself could not even dream of it. I dare not think about it... Putting aside everything else, they are completely different in terms of technology alone.

Although marketing is very important when it comes to cars, in the final analysis it still depends on technology...and technology is undoubtedly the biggest weakness of North American automobile companies, and it is a weakness that will be difficult to change in the next few years.

The first-mover advantage of the four major automobile companies is too great. They have built countless patent walls in front of them. The cost for latecomers to get around is several times or even dozens of times. It is not that simple.

Song Erniu knew that it was difficult, and he didn't really have much confidence in it...but that didn't stop him from drawing cakes.

This big pie made the dozens of investors below mesmerized by the news. They wanted to write a check on the spot and cried out to invest in him... Even after the meeting was over, everyone walked out of the hotel and was blown away by the winter wind. Their faces hurt, but they still couldn't extinguish their inner desire to invest money... for fear of missing out on the opportunity to become shareholders of the three major domestic automobile companies!

If the three major automobile companies can maintain a market share second only to the four major automobile companies in five years, then Song Erniu will be very happy and satisfied.

One of the three major car companies, don’t even think about it!

He is bragging to others, not lying to himself... The most important thing for a liar is to keep himself awake and not take his lies seriously, otherwise he is not a liar, but a fool!

Song Erniu boasted everywhere in Songjiang to attract investment and make preliminary preparations for the third round of financing. Some third-party automobile manufacturers in other places were no exception. They were all trying to find funds.

However, it is very difficult for many so-called third-party car manufacturers to find funds... Investors are not stupid and will not invest money in you casually.

Now all fools know that the automobile industry has begun to explode and will enter a super-high-speed growth trend...and this has also led to the entry of countless companies and capital.

This also means that although the overall prospects of the automobile industry are very good, it does not mean that the prospects for those third-party automobile manufacturers are also very good.

Because this means fierce competition!

Whether you can survive and succeed in this competition is a huge challenge.

Those investors are also very aware of how fierce the competition in the market is... So if you ask them to invest a small amount of money to test it out, it will be easy. There are a lot of such angel investment cases in the contemporary automobile industry, but most of them They are all dead, and investors will not be disappointed or depressed by this. As for angel investing, it is normal for 99 out of 100 projects to fail, but as long as one succeeds, it will be a huge profit.

However, if it is a large-scale investment, it is completely different. If you want to obtain large-scale investment, you must show the possibility of success, and it must be a huge possibility of success... It is not like angel investment, just say Just a few words and the investors gave me money.

Many people want to become the second North American car company and achieve great success as a third-party car manufacturer...but not everyone is Song Erniu!

This is not to say that no one can brag as well as Song Erniu, but that no one is as rich as Song Erniu and can brag at the same time, and he is still in America and can get the full support of the officials of three North American provinces at the same time.

Song Erniu's success in car manufacturing was the result of a combination of many factors.

First of all, you have to be rich, very, very rich, and be able to afford an early investment of hundreds of thousands. During this period, no one will invest money in you...

At the same time, during this period, you must have successful experience in the past so that local governments, investors, and even technology giants can trust you.

Then after hundreds of thousands are burned, you still have to be able to brag and successfully obtain financing, otherwise you will be doomed.

Again, you have to be able to spend money... you can see results if you spend millions of dollars.

There are actually very few entrepreneurs in the automobile industry who can meet these conditions at the same time. Even many third-party automobile companies invested by large enterprises lack the corresponding conditions for success.

So despite the fact that there are many third-party car manufacturers now, they are actually not doing well, including Changsha Anlong Automobile Company, which just received an order from Prince Edward at the Auto Expo.

Although their company's new concept car was appreciated by the prince, the prince even placed an order for one himself. This made their company and this concept car a big hit, and it was in the newspapers for a long time.

This has also attracted the attention of many investors and other companies.

Recently, many investors have come to our door to learn more... However, many investors lack investment intention after learning about it.

Why?

Because except for the body shape, Anlong Automobile Company is not very good... it doesn't even have an automobile research and development center. The patents applied for in the past year are all appearance patents, and there is not even a single technical patent.

At the same time, there are few technical personnel, let alone technical experts.

And the person who founded this company was not an entrepreneurial tycoon, but an ordinary local wealthy businessman... Although he had a little money, he was only worth a few million. The most important thing was that he was just an ordinary wealthy businessman, not that kind of entrepreneur. He even I can’t even tell the story…

In many cases, investors are curious about the company from the beginning, and then turn away.

They are not stupid, and they will not invest money in a car company that obviously has no future.

On the contrary, the four major automobile companies are more interested in this company... to be precise, they are very interested in the unique boat-shaped body patent for which their company has applied for an appearance patent.

Unfortunately, Song Erniu, the boss of North American Automobile Company, was also very interested in their boat-shaped body... His intuition told him that compared to the current body structure that was extended from the carriage structure, the boat-shaped body structure was the future... And even if his intuition was wrong, it didn't matter. This type of boat-shaped body had become very famous recently, and the prince even ordered such a car on the spot.

This kind of public attention alone is enough to meet the needs of Song Erniu's plan.

He wants to sell passenger cars to the local market in East Asia, but he has no advantages in technology or cost, and is even at a disadvantage. If he wants to sell the cars, he needs other tipping points... which can arouse people's discussion and news. The reporting tipping point.

As for the boat-shaped body, which has already attracted a certain amount of public opinion, it fits Song Erniu's goals very well.

Therefore, Song Erniu went to Changsha in person to get the patent for the boat-shaped body design!

To this end, he spared no expense...

After all, it’s not his money, but the investors’ money, and Song Erniu has always been very generous when it comes to spending other people’s money!