Heaven's Martial Fate

Chapter 487 Little Transparent's Struggle

The city TV station a year ago was definitely a small and transparent existence.

Except for the broadcast of news and weather forecasts, the ratings of the rest of the programs can only be described as extremely dismal.

If it wasn't for the entire prefecture-level municipal district to receive the city's TV station, many people might not know that there is such a station.

The ratings are dismal, so naturally don't expect any advertising revenue.

It can be said that the entire TV station is relying on financial appropriations to survive, living a normal life from day to day.

If the broadcast suddenly stops one day, I'm afraid it won't cause the slightest disturbance.

Such a situation is definitely an unbearable cruel reality for capable and aggressive young people in the TV station.

As long as there is a little ambition, basically they will not stay in the TV station for long.

In short, the city TV station at that time was in a lifeless posture.

I heard that it's not like I haven't thought about tossing it before, to see if I can make any splashes.

The most outstanding thing is the quiz with prizes imitating CCTV's popular variety show.

As a result, it was soon revealed that all the prize money from the quiz had been divided up by the insiders of the TV station. The TV program, which had some promising ideas, suddenly fell into the abyss and could never recover.

A year ago, Wu Dong was in contact with such a city TV station, and had the first cooperation.

It is a live broadcast of the home game of the club where the Osmanthus school team is located and the reserve team.

At that time, the city TV station was still a little hesitant, and they had no idea of ​​taking risks.

Anyway, is there any financial allocation, plus some private work on weekdays, the standard of living in the urban area is quite good.

Once the adventure fails, I am afraid that a group of TV station staff will be unlucky.

In the end, it still failed to stop Baicao Beverage Company's advertising fee offensive.

After all, being able to bring income to the TV station on a regular basis is considered a credit no matter what, and it is also a bit of a plus to be able to share a little bonus.

Who knew that it was originally just a tentative live broadcast, but with the popularity of the home league of the Osmanthus school team's reserve team, it would also become popular?

In order to attract the attention of the fans, the Osmanthus school team reserve team played at home, and both the host and the guest played offensive football.

Still the same sentence, the most exciting battles on the football field.

Even if it is an amateur team fighting against each other, it is very eye-catching, let alone the reserve team of a professional team in the Chinese Super League.

Then, during the time period when the city TV station broadcast the game live, the ratings rose all the way.

When it came to the last few games, the ratings were much better than the news and weather forecast.

Among other things, during the live broadcast of the game, many viewers set the TV channel directly on the market station.

The higher the ratings, the higher the advertising costs will naturally be.

Fortunately, at the very beginning, the club insisted on advertising share with the TV station, and during the live broadcast of the game, the advertisements were basically signed once a month.

The same is true, the advertising revenue of the city TV station is getting higher and higher, and later even some are jealous of the part of the advertising fee that the club will share.

Of course, it is impossible for the city TV station to repent.

If the club is really offended, and they can cooperate with the provincial TV station by turning around, wouldn't the city TV station want to catch them blind?

You must know that although the advertising fee during the live broadcast of the club's reserve team's home games is the bulk of the income, the subsequent broadcast fee income is also quite a lot.

In particular, the programs of the municipal stations were able to be sold to the provincial stations in a stable way. It felt so refreshing.

Even because of this, the city station has been praised several times by the city propaganda department.

It's a pity that because of the weak foundation of the city TV station, there is no way to make good use of the sudden increase in ratings to increase the overall ratings of the city station.

Obviously, the top management of the city TV station is not very satisfied with this situation.

Because the Xingkong director's studio is located in the urban area, many staff members of the city's TV station have the opportunity to 'go to a higher place'.

At the same time, the shooting of a large number of film and television dramas in the director's studio has also promoted the film and television cultural atmosphere here in the urban area.

Among other things, the behind-the-scenes personnel of foreign film and television dramas, as well as celebrities and actors who were rarely seen before, have all appeared in the urban area in the past one or two years.

Even Osmanthus Academy took the opportunity to set up courses related to film and television culture. In addition to the students of the academy, they are also adults who want to enter the entertainment industry, and they like to enroll in the courses most.

It can be said that the film and television cultural atmosphere around the urban area in the past year has been quite helpful to the city's TV station.

Not to mention, with the help of the geographical advantage, it is not a problem to produce one or two celebrity interviews and broadcast programs that are sure to have good ratings, right?
Also, with the help of the relationship with Xingkong Director's Studio, interviews and visits to the crew of the film and television drama, will there be no audiences who like to watch it?

In addition, if there are a few talent shows for citizens, there is a high chance that they will become popular.

After all, Starry Sky Director's Studio has such a large annual output and needs a large number of unique and capable actors. How many people yearn for this?

If all goes well, Shitai can even enter the field of self-produced dramas.

These, there are successful examples outside, it is not so difficult to imitate.

The key point is that the existence of Xingkong Director's Studio, relying on its strong influence, has created an atmosphere and environment suitable for the development of various programs.

Of course, in addition to vigorously developing various entertainment programs, it is natural not to give up the live broadcast of various popular sports events on the basic set.

To be honest, there are only fifteen home games for the reserve team of the Osmanthus fragrans school team, which has little effect on the TV station's overall ratings.

On the contrary, the urban amateur football league, sponsored by the club where the Osmanthus osmanthus school team is located, is the real audience for the city's live broadcast programs.

The club provided a lot of sponsorship funds, and personally helped design the rules and procedures of the game. With the strong support of the Municipal Sports Bureau and the Football Association, the game was quite formal from the beginning.

After the fifteenth day of the first lunar month, when all enterprises, institutions, and schools were operating normally, the official rhythm of the competition began.

Thirty or forty amateur teams have started a double round-robin system of home and away games.

According to the requirements of the sponsoring club, all games must be played in the form of offensive football. Naturally, it is exciting, with frequent high-scoring results.

The city station broadcasts a game almost every two or three days, and the frequency is quite high.

Coupled with various game analysis during the participation period, as well as detailed reports on outstanding players, there will be a whole week of broadcast materials.

In addition to rebroadcasting other exciting games from time to time, the city station was nicknamed the city-level sports station by many fans last year.

Needless to say, if it weren't for the lack of funds and the serious shortage of equipment at hand, relying solely on the live broadcast and rebroadcast of the exciting and intense urban amateur football league, it would be able to support the shelf of a city-level sports channel.

The club drove the football fever, and the football fever rolled up the sports fever.

In the past one or two years, not only amateur football and professional football have developed in urban areas, but other mass sports have also developed well.

Competitions such as street basketball amateur competitions, badminton competitions, table tennis competitions, and marathons have more or less developed.

The Osmanthus Varsity Club and the Baicao Beverage Group behind them have made a good start.

The rest of the influential enterprises in the urban area will naturally not let the Baicao Beverage Group take all the glory.

Anyway, it doesn't cost much to sponsor those amateur competitions, and it can also show your face in the public and TV programs and increase your company's reputation. Why not do it?

In short, in the past year, the urban area of ​​Guihua, a third- and fourth-tier city, and the counties and towns below have all been affected by the sports fever.

Although the economic strength is not very good, various mass sports activities are carried out quite vigorously.

Some very exciting and important games were all broadcast live or rebroadcasted by the market station. Although the ratings were not as good as football games, they were not bad.

During this period, relying on sponsorship fees and advertising fees, although the income of the TV station is not much, it can also be continuously recorded.

With a year's worth of accumulation, the capital at hand of the city TV station at this time is naturally far inferior to that of the Starry Sky Director's Studio, but it can still do some things.

So, there was what my brother said to Wu Dong, the words that the city TV station wanted to deepen cooperation with the group.

After understanding the thoughts of the city TV station, Wu Dong went to communicate with the other party in person, and no one knew what he said.

However, when Wu Dong briskly left the city TV station broadcasting building, the leader of the station who personally sent him out was sweating in the cold wind with a guilty conscience, and the communication with Wu Dong obviously shocked him.

When my brother learned about Wu Dong's communication with the leaders of the city TV station, he couldn't help but widen his eyes and said in disbelief: "Boss, you are really brave!"

"What's the big deal?"

Wu Dong didn't take it seriously, and said leisurely: "If you want to get ahead, how can it be possible without paying a little price?"

"If it's done well, the city's TV station will definitely become a nationally-renowned radio and television platform. By then, there will be no shortage of political achievements or income!"

"You can operate according to your ideas, boss. The pressure that the city TV station has to bear is not ordinary!"

The younger brother rolled his eyes and said with a smile: "Of course, if the city TV station can really withstand the pressure and put your idea into practice, boss, maybe there will be unexpected benefits, not just at the TV station level!"

Wu Dong and his brother looked at each other, showing a tacit smile.

How should I put it, under the influence of Wu Dong, my brother was greatly affected by wandering around among recruited veterans all day long.

Again, the careers of the two brothers have risen too fast. The younger brother is obviously not dazzled by the sudden astonishing wealth and rapidly rising social status. Forget what kind of origin you are...

(End of this chapter)