Heaven's Martial Fate

Chapter 572 Boom
It's another summer in a blink of an eye!
Various brands of beverages of Baicao Beverage Group will usher in a period of explosive sales.

Especially the recently launched icy drink, which can definitely be called the so-called carbonated drink outside, and you can drink a pot of it.

Accumulated to the present, it is time to pull those two international beverage giants down from the dominant position in domestic beverage sales.

Baicao Beverage has such strength and heritage.

Speaking of which, Baicao Beverage Group's various brands of beverages are definitely off to a good start.

After seeing the booming trend of Baicao Beverage, domestic beverage companies seem to have opened the door to a new world.

Nima, in the carbonated beverage market, it is really difficult to beat the two major international beverage giants, after all, this is how they made their fortunes.

But Huaxia has a long history and a continuous inheritance, and it also has its own unique summer and recreational drinks. They existed in ancient times, and there are definitely many types.

Among other things, there are not only the summer drinks introduced in Hongmenglou, but also some other daily drinks, both in quantity and variety.

This is just a mere introduction in a dream of Red Mansions. At that time, the royal family and the family of the powerful did not only have such idea drinks.

What about other dynasties?
At this time, you will know how precious the precious resources passed down by the ancestors are.

Among other things, as long as there is a complete recipe and the effect and taste are verified, it is completely enough for a beverage group to take off.

Thinking about how the later apple cider vinegar drink became so popular, it is simply impossible to say how complicated its formula is and difficult to replicate.

It's just a new formula for drinks, a drink that suits the tastes of Chinese people.

Baicao Group has a lot of drink recipes, all of which have different functions and tastes, and some of them are even more than enough as nutritional supplements.

It's not an exaggeration. Doesn't Jishi Hospital have gradually improved testing institutions?

In order to prevent competitors from playing tricks, all new types of beverages have been strictly tested by testing agencies, and public officials from the health system have also been invited to supervise, so as to make consumers satisfied and at ease.

Having an official endorsement is different. Unless there is a real quality problem, the public relations team of Baicao Group will deal with it as soon as possible.

Otherwise, if other competitors really want to smear without a bottom line, the consequences will not be as serious as usual.

There is such an example as the Baicao Group. The rest of the beverage groups are said to be secretly collecting drink recipes passed down from their ancestors.

The sour plum soup was the first to be made, and the sales volume and thirst-quenching effect are not bad.

Seeing that some beverage companies have tasted the sweetness, the rest of the beverage companies looked like crazy looking for the drink recipes handed down from ancient times.

At this time, traditional Chinese medicine, which had been neglected for a long time, and some experts and scholars with deep research in Chinese studies, became a favorite.

Even if some people and forces are very dissatisfied with such limelight, there is no way to offset the beverage group's pursuit of profit.

In particular, a beverage group spent a lot of money to invite masters of Hongxue and Chinese medicine masters to come up with a drink formula in Dream of Red Mansions.

It was publicized with great fanfare, and related health and safety tests were carried out, and industrial production was carried out after all passed the customs.

Once its products were launched, they immediately seized a considerable share of the domestic mid-to-high-end beverage market, which is quite exaggerated.

The common people now have a little spare money on hand, and their requirements for the quality of life are getting higher and higher, and they are also becoming more and more demanding.

Otherwise, why are those foreign coffee brands and coffee shops doing so much business?

But as soon as the verified Red House Drink came out, it immediately robbed a considerable part of the coffee shop's business.

The fact is so cruel!

The reason is also very simple. No matter how amazing your coffee is, how can it compare to the fine wines that appeared in the Red Mansion?

Just kidding, only the top nobles can enjoy affordable drinks.

Do you really think that the top aristocrats in the domestic feudal era are not powerful?

If you really want to fight for the background and enjoyment, compared with the domestic dignitaries at that time, the rich and powerful abroad are not a little bit worse.

There are successful examples, and the eyes of other beverage groups are red with envy.

At this time, no one could stop them, desperately looking for the drink recipe passed down by their ancestors.

Some traditional Chinese medicine families have heard that for a while, their houses were about to be trampled down.

Who doesn't know, generally such traditional Chinese medicine families have some effective prescriptions in their hands.

Like something that produces body fluid to quench thirst, or something that nourishes the kidney and spleen, the Beverage Group wants anything that can be made into a drink.

Even if it costs a lot of money, there is no hesitation.

Such a drink with medicinal properties is unlikely to become a popular drink, but it can be used as a special drink for a certain group of people, and the sales volume will definitely not be bad.

It's almost like cough syrup, it doesn't taste very good, but the sales are poor?

Moreover, some prescriptions are warming and tonic in nature. Drinking them often has considerable benefits for the body. In the past, they were only used as decoctions.

But now, some beverage groups plan to go through modern pharmaceutical processing so that the taste can still maintain a certain level without reducing the efficacy or slightly reducing, and then carry out industrial production.

Baicao Group does not offer one or two types of drinks with the nature of nutrition, and the sales volume is not low.

In short, recently, based on the news that Wu Dong heard, the entire beverage industry in China has been digging deep into the good things passed down from their ancestors like crazy.

Beverage companies are trying to produce anything that can be made into a beverage and can pass the health and safety inspection.

Under the banner of ancient palace secret treasures, or must-use drinks for powerful families, it has really seized a lot of the beverage market.

At this time, go to the beverage section of the supermarket, and there are a lot of new drinks made by traditional recipes, with various flavors and various effects.

Of course, the market share of carbonated drinks has been impacted to a considerable extent, at least on the shelves, carbonated drinks are no longer the only one.

In fact, everyone knows that drinking too much carbonated drinks is not good for your health.

It’s just that I didn’t have a choice before, almost all domestic soda brands were wiped out, and there were only three kinds of cola to choose from on the market.

The domestic Coca-Cola is still squeezed out and can only go to the rural market to survive, and other brands of carbonated drinks are not worth mentioning.

But the situation is different now. Many domestic beverage companies have launched many beverages with ancient prescriptions, and the efficacy and characteristics are also clearly marked.

The taste is not bad, at least the children will not refuse.

As long as you put in some effort in advertising and prevent the advertisements of the two international carbonated beverage giants from being so deeply rooted in the hearts of the people, you will naturally be able to grab some market share.

So, in such a bewildering manner, the main beverages of the two top international beverage groups fell from the sales champion and runner-up of Huaxia Beverage.

The point is that the top executives of the two groups are still a little inexplicable.

Because of the different cultures, even if they want to learn from domestic beverage companies and develop drinks with a long history, it is very unrealistic.

The most important thing is that it is very inconsistent with their own corporate culture and the perception of outsiders. It is estimated that even if they launch related drinks, they will not be recognized.

After all, only Chinese people, and countries within the Chinese cultural circle, trust the ancient recipes handed down by their ancestors.

In Europe and America, the situation is quite different.

Speaking of which, when the domestic beverage market is surging, it is definitely a major victory for Chinese medicine.

This is the trend of the times, not to mention the powerful anti-Chinese medicine interest groups, even if there are more, they will not be able to suppress it, and the country will not allow such a thing to happen.

Don't look at it as just a beverage dispute, the amount of money involved in a year is as high as [-] billion units, who dares to speak lightly?

Although the beverage sales of Baicao Beverage Group have also been affected to a certain extent.

But Wu Dong and his brother didn't care at all, and even wished to rely on the number of drinks passed down from their ancestors as much as possible.

Domestic sales have declined, so is there any foreign market to supplement?

Southeast Asia, as well as Japan and South Korea, will never reject Chinese medicine, on the contrary, they are quite enthusiastic.

The drink incident this time is actually a shot in the arm for Chinese medicine.

If a highly respected master of traditional Chinese medicine comes forward to start with some other things passed down from the ancestors through the opening opened by beverage products, it may not be possible to expand the influence and scale of benefits of traditional Chinese medicine.

For example, medicated diet!
The range covered by this thing is huge. If you really think about it, you may be able to create a huge market with a scale of tens of billions or even hundreds of billions.

Not an exaggeration at all!
As long as you know that those so-called specialty high-end restaurants offer a price for so-called medicinal food, you will know the vast market here.

It's a pity, I don't know what's going on, and no bigwigs in the Chinese medicine industry jumped out to shout and shout, as if they didn't care about the incidents that broke out in the beverage industry.

Wu Dong was also speechless. It is impossible to say that those bigwigs in the Chinese medicine field don't know the benefits of it.

Sometimes, he feels quite helpless. The reason why Chinese medicine is weak is not only the crazy suppression of certain forces, but also the Chinese medicine community itself has a lot of reasons.

Gossip aside, the hottest topic this summer is of course the World Cup in South Africa. You can hear conversations about the World Cup in any public place.

It's a pity that the national football team still has not entered the World Cup finals, and can only drool as a bystander.

The Gucheng team transformed from the previous Osmanthus school team was formed too late, and did not participate in the World Cup qualifiers at all, so naturally they were not eligible to enter the main match.

As a football hotspot that has gradually emerged in China in recent years, the football atmosphere in Guihua City is quite enthusiastic.

World Cup logos are everywhere, and the huge fan base dominates the public opinion. Those who don’t know it think that the Osmanthus school team participated in the World Cup, and sports activities under the banner of the World Cup are everywhere...

(End of this chapter)