Go back to the past to be the fishing king

Chapter 143

"Wu Tianhui's brother? I probably know him, but what about online sales? Phishing forum? Which forum?"

Xu Xiao still didn't react when he heard this. After all, common people's fishing forums are nothing but large-scale influence is limited. Xu Xiao doesn't like to go to forums, so it's normal not to know.

"People's Fishing Forum! This is not the point, it's normal if you don't know! I just want to win the online sales agent right of Zhang Yang's products!

I am different from others. Others who engage in agency only look at the products, but I look at the people first and then the goods!I've been paying attention to Zhang Yang for a long time! "Luo Dapeng added another sentence.

After such an explanation, Xu Xiao and Liu Wenjun nodded, and they understood Luo Dapeng's thoughts roughly, and the question marks in their hearts were solved.

Liu Wenjun continued: "I used the small medicine kit sold in your store in the competition, and the effect of the first two fish fishing was quite obvious!
In my personal opinion, this buddy can make things happen, and he can make big things!
And did you notice a detail?

It stands to reason that at Zhang Yang's early twenties, he owns a company and his business is developing well, so it's not difficult to earn hundreds of thousands or even millions of dollars a year!Earning so much money, this guy only drives a broken Wuling bread when he goes out to compete!What does this mean?His mind is very mature! "

"I also admire this point. I don't know about you. Anyway, if it were me, I would have to change the car!" Xu Xiao also echoed.

"Okay, I know what you guys think! Come on, let's drink!" Luo Dapeng nodded, picked up the draft beer glass on the table and took a big gulp.

……

The next morning, everyone in Zhang Yang's team woke up after eight o'clock in the morning, had a simple breakfast, packed up their equipment, checked out, and drove back.

When they returned to City W, it was already one o'clock in the afternoon, and they casually ate lunch on the street to fill their stomachs. Zhang Yang announced that the team would be disbanded temporarily, and the next day, they would have a day and a half of vacation for their own recuperation.

Everyone in the team disbanded, but Zhang Yang didn't go home to recuperate, but rushed to the company's resident without stopping.

When Lao Zhao received the news that Zhang Yang won the championship, he was already waiting in the office, and the two met soon.

Zhang Yang put the big trophy on the table, grinned and said, "How about it? The champion!"

Zhao Bingguang took out a cigarette and tossed it to Zhang Yang, and said with a smile: "Not bad, the Thousand People River Fishing Contest, this championship trophy has gold content! Give our company a face again!"

"Lao Zhou and their certificates, I didn't bring them back, but I also sent them over the day after tomorrow. I will arrange a place for them later, set up a display rack, and set them up!" Zhang Yang continued.

"Sure! I'll find someone to do it! It's been a few days, so it's going well?"

"It's okay! By the way, I'm going back to the company in such a hurry. Apart from announcing the good news, I have a business to discuss with you!"

"Business? What's the matter, let's hear it!"

"I want to set up an online sales channel! Open a store on Taobao!" Zhang Yang said truthfully.

"Open a Taobao store online?" Hearing this idea, Zhao Bingguang was slightly taken aback, and his expression became complicated.

how to say?Now in 2013, the online shopping trend of Taobao stores has actually gradually blown up, but in the category of fishing gear industry, online sales are not too prosperous.

The fishing gear industry is a heavy experience industry under the category of outdoor sports. Most of the fishing gear brands and products are directly connected to offline agents.

At this stage, people who sell fishing gear like Taobao store, when mentioning this word, the first impression is that most of the products sold on the Internet are cheap and low-quality miscellaneous brand products. Zhang Yang’s idea still has a significant impact on Lao Zhao’s inherent cognition. .

Zhang Yang nodded: "Yes, online sales, Taobao store!"

"Can you tell me what you think?" Zhao Bingguang, who is familiar with Zhang Yang's temper, did not rush to refute, but decided to listen to Zhang Yang's thoughts first.

Zhang Yang explained: "When I went to the river fishing competition, I met a fan fishing friend of our official account, and he complained to me that our products could not be bought locally!

I took the opportunity to chat with him. At this time, I found that the online sales, except for a small amount of cooperation with old models on the fishing forum, are currently completely blank!
I know your concerns, online Taobao fishing gear is mostly synonymous with low-quality and cheap, except for novices who like cheap, most people will not buy it!

But we are completely different from those ordinary Taobao fishing tackle shops.

What they rely on is nothing more than the natural users of the Taobao platform who come into the store to buy. The attributes of Internet buyers determine that most people only want to be cheap, and the price of expensive things is rarely sold!
And what about us?

We hold more than 15 fans of the official account in our hands. I call these accurate fans private domain traffic.

We can completely transfer these traffic to online through the form of product advertisements, and let express delivery and logistics open up the last link from our products to users! "

After listening to Zhang Yang's private domain traffic analysis, Zhao Bingguang's heart lit up, and he suddenly felt enlightened.

That's right, it doesn't matter if the natural online customers are unreliable, but the fans in the private domain traffic are relatively reliable.

According to Zhang Yang, if you place product advertisements on your own account and open a store on Taobao for sales, your dependence on physical dealers will be greatly reduced.

Even if there is no agent in a certain area, users who like their own products can also buy products through online shopping channels!
"Yes! The idea of ​​turning the fans of the official account back to sell goods is feasible!" After listening to Zhang Yang's explanation, Zhao Bingguang affirmed Zhang Yang's idea without hesitation.

"Then... the company..."

"I will directly set up an online sales department, continue to recruit people, and build up the structure!" Lao Zhao continued.

"Okay, I'm just so straightforward to talk to you!" Zhang Yang grinned, very satisfied with Lao Zhao's performance.

……

In the next few days, Zhao Bingguang quickly entered the preparation work of the company's online marketing department.

Recruiting new personnel, registering and applying for various procedures for the online store, uploading pictures of products for sale and completing more details, etc., a series of actions from the start of preparation to the normal launch took only one week.

The preparations on the online store side are ready, and the new video update on the Heikengjianghu side has also been edited and uploaded.

In the usual videos, although they gave opportunities to advertise their own products, they did not mention sales channels.

This issue is different. The video advertisement clearly mentions that the company’s online sales channels have been opened up. If there are no local offline agents, they can shop online through online channels.

It’s just such an updated video upload, which seems to be inconspicuous, but in less than a day, the Taobao store that I just applied for is very unexpectedly popular!

Yes, you read that right, it's a hit!

The Taobao store only has wild fishing wine rice, old carp formula bait feed, small yellow noodles, and a set of carp formula small medicine.

Adding all the items together, the total quantity does not exceed ten, and the store’s credit score is completely empty, and only one public account advertisement is enough to blow up the order!
The newly recruited Taobao customer service was a little at a loss in the face of the background order reminders that kept jumping up.

All kinds of fishing friends who saw the advertisement and came to place an order kept jumping up with various messages and inquiries, and soon reached 99+, and their computers were all stuck.

What's more terrible is that the supervisor in charge of the company's inventory has the urge to commit suicide after seeing the order volume of the product.

For the single product of small yellow noodles, more than 5000 packs have been ordered, and new orders are still increasing wildly.

August is already the peak season for fishing, and the company's inventory cannot be at such a high level, which means that the existing inventory cannot support orders at all.

Others have products, but they don't know how to sell them, but Zhang Yang's company is completely Versailles, there are orders, but they are out of stock!

After the situation was reported to Zhao Bingguang, Lao Zhao decisively gave instructions that if the existing production capacity can be replenished in a short time, such as Xiaoyao, hurry up to produce and ship.

If the bait cannot be shipped temporarily, the function of placing a new order will be canceled directly, and at the same time, the factory will be arranged to work overtime for 24 hours!Strive to send out all orders successfully in the shortest possible time!
What if the company's customer service is not enough?Recruit new ones!
Offer high overtime pay, extend the online time of customer service, and understand this wave of order arrangements first!
What if there is a shortage of packing workers in the warehouse?Even Zhang Yang and the three major protectors of the team went to battle in person, and they will arrange the delivery first.

72 hour!

After a full 72 hours, with the company's efforts regardless of the cost, the first wave of product orders have all been sent away!
Even Zhao Bingguang was taken aback by the simple verification of sales!

Good guy, a video ad promotion has allowed the newly registered shop to sell 6500 catties of small yellow noodles, plus more than 4000 bottles of small medicines, and the total turnover has reached an exaggerated 700000!

70, although it is not a huge amount of money for Zhang Yang's fishing tackle company, it is still amazing enough.

Ordinary agents only sell a lot of goods in a year, and the sales volume of opening an online store in three days is enough to meet the annual order amount of seven agents.

Moreover, compared with agents getting goods, products sold directly online do not share profits among agents, and the net profit is even more exaggerated.

After all, the new online store has only been online for a few days. This is due to the limited inventory and the results after closing some order options. Many fishing friends who did not buy it commented and complained under the video, and had to wait for the next batch to be put on the shelves. .

Zhang Yang, who got the sales summary information, was not as excited as Lao Zhao. He just glanced at the materials and put them on the table.

Zhang Yang: "We have devoted so much energy to raising our account and increasing our fans, we should pay back some money! This is where we are, and there may be even bigger surprises in the future!"

……

Two flowers bloomed, one for each branch, and when Zhang Yang was laying down leisurely to make money, Luo Dapeng, who had been planning for a long time, saw the new update of the video of Heikeng Jianghu, and his expression became ugly.

"Lao Luo, what are you thinking? Why are you frowning all the time? Do you think the food tastes bad?" A friend at the dinner table pushed the back of Luo Dapeng's chair.

Luo Dapeng raised his head and his face returned to normal: "It's okay, I just read a piece of news!"

"Don't be distracted, keep up with the fish, hurry up, drink this glass of wine, and then talk to everyone about the last thousand people's river fishing competition, how did Zhang Yang use that little medicine of the Four Gentlemen?"

……

The fishing friend's questioning suddenly became dull to Lao Luo.

Damn it, it's only been a few days, and Luo Dapeng hasn't had time to talk to Zhang Yang about online sales yet. That's good, in the new episode, Zhang Yang directly put up a store advertisement on Taobao.

Now, Luo Dapeng's long-term thinking is over before it even starts!
……

If there are words, it will be long, and if there are no words, it will be short. In the next few months, Zhang Yang will develop step by step, offline agents, online Taobao stores, and different channels at the same time. The unsuitable stage in the early stage of starting a horse.

And Zhang Yang's team, after a series of running-in, has officially entered a stable development state, and the video update cycle has been adjusted from every two days to every three days.

In addition to shooting videos at local fishing grounds, the trio of Han Qiang, Wang Yan, and Zhou Chu also began to gradually radiate the content of the team's video shooting to the characteristic black pit fishing grounds in surrounding cities through the relationship with the company's agents in accordance with Zhang Yang's requirements. .

When winter came, everyone in the team continued to increase the distance of their business trips, heading towards the warmer southern vast black pit.

In 2013, we spent this kind of steady development. Near the end of the year, the company simply collected the operating accounts. In addition to the investment in various factory inventories and personnel wages, the net surplus on the account has reached as much as 380 million .

With money, you also have the courage and confidence to do things. The company's holiday is approaching, Zhang Yang swiped a big pen, and directly took out 50w to give year-end bonuses to the company's employees.

For example, the three major protectors who have worked with Zhang Yang for a year, each received a year-end bonus of 5 yuan, including the usual salary plus various subsidies, the treatment of the core team members, directly towards the annual salary of 10 yuan on par.

After receiving the high year-end bonus, the employees of the company were all beaming, but Zhang Yang, who is at the helm of the company, was much calmer, leaving 100 million as a follow-up fund reserve, and the rest of the profits, and Lao Zhao, the partner, according to their respective shareholding ratios Tax dividends.

So far, in less than two years, Zhang Yang's personal worth has broken through the 150 million mark. According to a rough estimate of the local economic level, he has jumped from the working people to the shadow of a well-off or even middle class.

Taking advantage of the time when the store and the company had nothing to do during the holidays, Zhang Yang drove his father to the Municipal People's Hospital on the pretext of buying insurance for his family, and had a systematic physical examination from head to toe.In particular, the trustee paid special attention to some parameters of blood cancer in the father's previous life.

The tentative conclusions are relatively good, the terrible cancer has not yet appeared, and the parents are in good health.Zhang Yang, who had been hanging over the big rock in his heart, finally relaxed temporarily.

The company is developing well and has money in hand. During the Chinese New Year period, Zhang Yang has a more prosperous life, playing cards, drinking and chatting with his classmates from the same village.

In addition, there are Chinese New Year repertoire, blind date.

(End of this chapter)